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BRAND GUIDELINES


WHAT WE DO

TellusLabs assembles satellite imagery into a dynamic map of the Earth and uses it to answer high-stakes economic questions linked to natural resources


SYMBOL WORDMARK The form of the TellusLabs Symbol is based on the satellite imagery and represents the main focus of the service. The TellusLabs Wordmark uses Helvetica Neue Extended Typeface in all lower case. Together, the Symbol and Wordmark create the TellusLabs Signature. The Signature forms the most signiďŹ cant feature of the TellusLabs product and corporate identity and should be used on all aspects of branded communication. The TellusLabs Signature should never be altered, tilted, distorted, manipulated or disassembled on any application.

LOGO


CLEAR SPACE 1/2X

The following is the clear zone rule for the horizontal TellusLabs Signature. In order to gain maximum visibility, the Signature should always appear with a minimum area of clear space around the logo. This area should be free of any type or graphic element. The clear space is a 1/2X area around the entire Signature. This rule applies to all versions of the TellusLabs Signature on all mediums.

1/2X

1/2X

1/2X

X 1/2X

1/2X 1/2X

1/2X


LOGO OPTIONS


#AFD358

COLORS

#212021

#00AEC3

#939598


TYPOGRAPHY WORK SANS BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ

Work Sans Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Work Sans Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz



TellusLabs Brand Manual