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Brand Style Guide pg 1 of 11

last revised July 2011


Hi from Kris Dear friends and colleagues,

A brand is always evolving and people’s perceptions of it do change from time to time.

Promotional Solutions, which I started in

As we grow and evolve a consistent message is

2008 with the acquisition of Rags To Riches

important to brand identity. Remember, there is

embroidery is now used by more than one

strength in unity.

hundred different businesses and thousands of consumers from all over the region. I believe it is

I want you, as an employee and family member

an extremely valuable asset which can generate

of Promotional Solutions, to get to know our

substantial success for all involved with it.

company. How we do business, how we communicate, what we believe in and ultimately

Therefore we have created this brand manual.

where we are going.

Like any manual, its objective is to help people who use the brand to understand its origin, the

Take care and enjoy.

brand values and the best ways of getting the most out of it. This brand manual is written for the benefit of

Kris Garberg

those people within Promotional Solutions.

President, Promotional Solutions

pg 2 of 11

last revised July 2011


contents about us

our visual identity

4 what is Promotional Solutions?

7 the logo

4 vision

8 the icon

4 mission statement

9 do’s & don’ts

5 brand history

10 colors 11 typefaces

pg 3 of 11

last revised July 2011


about us

first began in 1995 as a contract embroidery shop

vision

known as Rags to Riches Embroidery. Through local

To be the leading provider of trendy

promotional companies, the company did embroidery

custom decorated apparel and

Welcome to Promotional Solutions. The company

for thousands of companies. In 2008, the company was taken over by Kris Garberg and the name was changed to Rags to Riches Promotions. The company continued to do contract embroidery, but as it grew, the demand for direct sales increased. To further assist its customers, the company added a third department for direct sales. The name Promotional Solutions was then taken.

promotional items while maintaining close relationships both within the company and with customers.

mission statement Promotional Solutions is committed to

Now Promotional Solutions is dedicated to providing

providing high quality decorated apparel

advertising solutions to all types of businesses

and promotional items, while working

and organizations to better market and promote themselves through promotional products.

closely with customers to provide an exceptional experience fulfilling all promotional desires.

what is promotional solutions?

pg 4 of 11

last revised July 2011


about us

1995 Rags to Riches Embroidery opens 2008 Rags To Riches Embroidery acquired by Kris Garberg Name was changed to Rags to Riches Promotions A direct sales team developed Name changed to Promotional Solutions Administrative staff added (bringing total employees to 5) 2010 Added sales team members 2011 Creative department added Added direct sales team members (bringing sales team to 4) Added production team members (bringing production team to 3) As of July 2011 Total team members at 10. Administrative: 2 Sales: 4 Creative: 1 Production: 3

brand history

pg 5 of 11

last revised July 2011


visual identity standards

pg 6 of 11

last revised July 2011


visual identity the logo

Helvetica Neue bold is the typeface used in the “Promotional Solutions� type in the logo. Created in 1983, Helvetica Neue is ideal for our logo promoting simplicity and elegance. Using this bold yet understated typeface as the foundation for the Promotional Solutions logo accomplishes several things not the least of which being strong and simplistic design. The entire logo (icon and text) should be used in proper proportion and coloration whenever possible.

pg 7 of 11

last revised July 2011


visual identity the icon

The graphic portion of the Promotional Solutions logo symbolizes the three main areas of our business: customer service, product, and design. The largest portion representing customer service. The icon should never be used without the text portion of the logo unless the full logo has been previously used in the same print/digital piece.

pg 8 of 11

last revised July 2011


and incorrect renderings of Promotional Solutions brand. Whilst it does not cover every possible scenario, you will formulate a good idea of what is acceptable and what is not.

don’ts

do’s

visual identity

do’s and don’ts

The following illustrations demonstrates correct

pg 9 of 11

last revised July 2011


visual identity colors

Deep red is one of our greatest distinguishing CMYK: 0 100 93 37

features. It is an essential part of our brand

RGB: 163 12 34

identity and heritage.

HEX: A30317 Combined with white, black and dark grey a distinct style is created which is both simple to use and powerful through its simplicity. CMYK: 0 0 0 87 RGB: 72 72 74 HEX: 48484A

CMYK: 100 100 100 100 RGB: 0 0 0 HEX: 000000

pg 10 of 11

last revised July 2011


visual identity

headlines helvetica neue bold in deep red -60 kern 30 pt secondary headlines

The Helvetica Neue font family has played an important part in building the Promotional Solutions brand. Its bold, simple, confident and distinct appearance has made it timeless and powerful. No shading or keylines should be used around the business name.

helvetica neue bold in deep gray -60 kern 20 pt

copy Helvetica neue light in black 12 pt with a 19 pt space

ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz

typefaces

pg 11 of 11

last revised July 2011


visual identity

headlines helvetica neue bold in deep red -60 kern 30 pt secondary headlines

The Helvetica Neue font family has played an important part in building the Promotional Solutions brand. Its bold, simple, confident and distinct appearance has made it timeless and powerful. No shading or keylines should be used around the business name.

helvetica neue bold in deep gray -60 kern 20 pt

copy Helvetica neue light in black 12 pt with a 19 pt space

ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz

email

pg 11 of 11

last revised July 2011


Promotional Solutions Brand Style Guide  

Promotional Solutions Brand Style Guide

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