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August 2011

Thinking About a Career in Franchising?

Why Franchising is Booming and Poised for Even Stronger Growth maxiom


What’s in this month’s Magazine?

Regular Features

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Page 2:

Welcome

Page 52:

Franchise Focus

Page 30:

Modern Franchise

Page 44:

My Franchise

Special Features

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Page 4:

Thinking About a Career in franchising?

Page 8:

12 Key Factors to Franchise Success

Page 10:

What you Need to Know Before Buying a Franchise

Page 28:

What to Look for in a Franchisor

Page 32:

What Does a Franchise Consultant do?

Page 34

Why Buying a Franchise is Like Joining the Army

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12 Profiles Page 30:

Goodes & Co

Page 44:

Michael Polo Homes

Page 52:

SuperGeek

Page 58:

Siimon Reynolds

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Articles Page 12:

Is the Time Right for International Expansion?

Page 20:

Motivated Staff is Key to Franchise Success

Page 24:

Will the SA Small Business Commissioner make any difference?

Page 26:

What to do When Franchise relationships Sour

Page 42:

Marketing Tips for Franchisees

Page 46:

Is Your Franchise Marketing Bringing in the “Right Customers?

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The Modern Franchise with Mark Matthews Welcome to the August 2011 Issue of Modern Franchise Magazine. The Franchise Industry is entering a period of greater competition with many new entrants into the Australian franchise marketplace. So can we look forward to a prolonged period of growth? This month we look at a “career in franchising” and the opportunities that abound for smart people wanting a longterm and stable career.

Franchisee success is the ultimate goal of all franchise systems. We also look at the “12 key factors” that drive a successful franchise.

A franchise presents many benefits to aspiring business owners too, making it a popular choice. We look at what you need to know before buying a franchise

The South Australian Small Business Commissioner bill has ruffled a few feathers this week. With the WA franchising bill also moving a step forward we look at whether these bills will really have much effect on the industry.

Sales & Marketing Marketing is key to the success of any franchise. We look into some “simple to implement marketing tips for franchisees” and whether your marketing is bringing in the “right” kind of customer

We also look at the best ways to maintain strong franchise relationships, why there are a number of overseas franchises entering the Australian market and we also look at the role the franchise consultant plays in helping the industry to thrive.

We take a look at international Staff Management expansion opportunities for Australian franchises and what We investigate why your “staff you might need to consider are key to franchisee success” when exporting your franchise. and Joanne Solis updates us on the new National OHS We also talk to one of Australia’s best known and most Standards that come into effect soon. successful marketers Siimon Reynolds and take a look at his exciting new marketing and business event. 2 | Modern Franchise Magazine

Features Professional services firm Goodes & Co feature in “Modern Franchise”. We look at why they see Australia as the best place to set up their first international office. We also talk with Michael Polo Homes and In “franchise focus” we talk more with SuperGeek about their franchise and business goals. We know that the main reason you are reading this magazine, is for the ads, so we haven’t disappointed! And if you hadn’t noticed, on the next page there’s some information about our other B2B online publications. Enjoy the magazine. All feedback is appreciated. Please visit our website: www.maxiom.com.au/modernfra nchise/feedback to have your say.

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Modern Franchise Magazine | 3


THINKING ABOUT A CAREER IN FRANCHISING? Franchising is a strong and exciting industry offering many different career opportunities across a wide spectrum of roles and industries. We look at some of the opportunities and future trends in franchise careers. By Elise May Franchising is one of the most diverse and successful industries around the world.

“Franchising is a diversified industry, yet those considering a franchising career have the same unique attribute”, says Despite the economic outlook in Simon. some countries, franchising is still experiencing good growth Simon believes the best numbers and is poised to candidates, regardless of continue this strong growth for a what experience or number of years - (source qualifications they have, “are IBISWorld March 2011). those able to build relationships based on Business Environment integrity with both the franchisor leadership and The industry is always looking franchisees because, when out for top performers with that push comes to shove, can do attitude and a team relationship counts”. mentality to work in a variety of roles that can lead to national or There are many franchises out even international career there that need top performers opportunites. who can build relationships, and

Working for an international franchise has the added advantage of potential overseas oportunities for career advancement training and development. There are also an increasing number of home grown franchises that are eyeing off international expansion so the time to get into a franchise career may never have been better than it is now. As with any industry that has a shortage of quality candidates, salaries for franchise professional and executives are very competitive and the long term outlook for wages growth appears good.

the demand for these employees is continuing to build A 2010 survey conducted by our so long term career prospects London office found that and job security are very good. franchise salaries in the UK have increased at twice the With the number of international average rate for all other franchises coming to Australia industries, even in less than and the increasing number of ideal economic circumstances. new local entries into the market In Australia, with franchise It all comes down to attitude “there is a job to suit almost growth beginning to take off, says Simon Walsh, recently everyone” Simon adds. many franchises will come under appointed franchise recruitment pressure to keep staff and to specialist at Goodes & Co ensure salary packages are With the industry set for another boom, there will be many new opportunities to land that dream career! Many franchise professionals have come from other industries to build a highly successful franchise career.

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competitive and that they meet the career learning and development aspirations of their employees.

Multimedia and/or Web Design/Administration

Career Development

Training

Franchisors by nature have strong a learning and development culture, so optimising your career through additional relevant training and mentoring programs is usually a clearly defined growth path for most franchise businesses.

General Managers For franchisors, that means Franchise Consultants careful attention must be paid to Franchise Development keep your highest performing staff engaged and motivated. Field Service Personnel For potential franchise Plus More... employees, it means that there will be more great opportunities What Industries Franchise? to break into this amazing and rewarding industry. Franchising covers a wide So what types of franchising spectrum of industries and sectors. jobs are available?

Flexibility and Opportunity

Many franchisors also understand that flexibility is a key factor in recruiting and retaining top performing staff. This results in greater job satisfaction and Many people will be familiar with Advertising, operations and oportunities that other industries the major food or retail franchise executive roles are the and careers just can’t match. most sought after but there are franchises, but there are more franchise systems in industries many great roles includung: such as professional services, If you want to fing out more about outsourcing, finance, building & Franchise Operations a career in franchising, or if you construction, trade services, Managers are looking for that “special� transport, IT, home services, employee, you can contact Business Development hospitality, automotive, business Simon Walsh by email: Roles services.....plus more. swalsh@goodes.com.au Sales and Marketing You learn a lot very quickly Consultants/Managers or by telephone: 1300 899 998 working in this industry. There is Advertising and Media the potential to fast track your Roles career and broaden your business knowledge with the Accounting & Finance support of some truly great organsiations.

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Modern Franchise Magazine | 5


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Modern Franchise Magazine | 7


THE TWELVE KEY FACTORS TO FRANCHISE SUCCESS. With so many options available, how do you know which franchise is likely to be successful and which won’t? If your franchise meets the following 12 criteria, then the chances are in your favour. By Richard Wozniak 1. A necessary recession resistant product or service

3. Market Potential Over Competitors

5. A Reputable and Dominant Brand

Not the latest fad or unproven concept. Ideally choose something that people or businesses don’t have time to make or do, don’t like to or want to do themselves and as such would rather pay someone else for.

Choose a franchise that has little or no competition from other similar established franchises. Also consider what effect a major chain or non-competitor might have on your franchise if they suddenly introduced a competitive line and severely undercut you. Would your franchise still have a competitive advantage?

Brand recognition is a huge factor in success, at least in the shorter term. People trust brands they know. Brand is not just the franchise name or logo, but the entire customer experience....and in a franchise, the franchisee experience too!

2. Stable & Established Industry You need to be selling something that will be profitable no matter what the economy is doing. While this might not seem as glamorous as the latest fad or newest idea, you will need to make a profit in all economic cycles and for at least most of the year in order to survive. Building maintenance and insurance repairs are a good example, not high profile but solid and you know you’ll get paid!

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Opening a new juice bar opposite Boost Juice probably wouldn’t be a smart idea either.

And just because a brand is dominant or well promoted doesn’t mean it is either reputable or a great brand. 6. Potential For Growth

4. A Leader in Their Market or This might be the most important Category factor, outside well targeted marketing, that contributes to your potential success as a A major contributor to your franchisee. potential success as a franchisee is teaming up with a Look fro franchises that offer the franchise which is the ability to purchase multiple undisputed market leader. areas or outlets, master franchises or area development rights. These are strong indicators that the franchise is thriving and planning to expand and growth the business.

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7. Targeted Marketing That Brings in the Right Kind of Customer Not every franchise has the same level of expertise in marketing. Many are adequate, some are good, a few are great. Working out which franchises have identified their ideal customer and then generates the right customers for your business can take some digging.

9. Relevant Ongoing Training 11. Has a Support Structure and Support of its Own Most franchises offer some level of training. The most successful franchises don’t stop at franchisee inductions and extend their training programs to include franchisee employees. Ongoing support should include coaching in all aspects of the business, as and when you need it. Of course marketing is the number 1 key support the franchisor should prioritise.

No business, regardless of its size or time in operation, can survive without great advice and support from experienced and qualified industry professionals. The calibre of franchise consultants, lawyers, accountants, marketing & advertising agencies and other advisors the franchisor employs also contributes to the overall performance of the franchise.

10. Have Built Strong Relationships With All Key Stakeholders

12. Franchisor Doesn’t Try and Do It All Themselves

8. Transparency and Integrity Franchisor management style will play a huge part in your enjoyment of your new business. A franchisor that builds strong relationships based on openness and integrity will go a long way to ensuring you have a successful...and enjoyable...life as a franchisee.

You know the old saying, “jack of all trades, master of none”. This Whether it’s existing applies to franchising as well as franchisees, employees, any other business. You will shareholders, suppliers or customers, the franchise should need many different types of support as a franchisee over the have strong relationships with journey, so it’s worth checking to everyone involved in the see if the franchise has business. Talking to as many existing outsourced a range of different franchisees, particularly those Any franchise that doesn’t as an services that best support the with similar backgrounds will integral part of its’ culture build business. help you identify a franchisor that strong relationships based on exhibits these traits. The best integrity and transparency is less There are plenty if franchises question to ask an existing that offer these key components, likely to be successful in the franchisee is “knowing what you longer term. the tricky bit is finding them and know now, would you do it all then the one that is best for you. again?”

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Modern Franchise Magazine | 9


WHAT YOU NEED TO KNOW BEFORE BUYING A FRANCHISE Establishing yourself in the business world can be challenging, but with a little research you'll have more than enough options to choose for success. By Robert Manningham A franchise presents many benefits to aspiring business owners, making it a popular choice. Statistics show that most franchises have a success rate of over 90%, which far outshines the failure rate of 80% + in nonfranchised businesses that open every year.

The franchise will already have an established brand and will also give you access many things needed to get your business up and running.

Buying a franchise will also give you access to marketing materials, an established online presence, and even training for your employees, which might not be available with a new Just like with any business, business. Not without though, there are risks that need considerable cost and time to to be considered before arrange. deciding if a franchise is the right fit for you. This level of support is impossible to achieve when Franchises and Security starting your own business. Depending on the type of business you are entering onto it One of the biggest benefits to buying a franchise is the security will usually require that you they provide with the backup of spend a lot of extra money if you choose to open a business on the franchisor. your own. For business owners that may An established franchise will not be willing to take an all-out help you get your business risk, buying a franchise can running for a much lower cost reduce the risk of business and farmore quickly than ownership. opening your own stand alone business. The franchisor will be able to help with some of the basic tasks of setting up the business and offset the upfront costs. 10 | Modern Franchise Magazine

The Cost of Franchises Just like all business options, online or brick-and-mortar, there are things to consider before moving forward with a franchise. While there are numerous benefits to franchises, there are also negative aspects to take into account. Most franchises will require a high buy-in fee, which can be difficult for many aspiring business owners to obtain. Though, when you weigh the benefits with the costs, it is likely that buying into a well run franchise that is not based on a fad or a technology, product or service that may have a short life span, buying into franchise will be worth it in the long run. Regardless whether you are starting your own business and looking into a franchise, you will want to thoroughly research all aspects of the business. Being prepared is the first step to success in becoming a business owner. If you jump into any business opportunity without doing the research, you could end up paying for it in the end.

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A Smart B2B Business for the Smart Operator Every now and then a business opportunity comes along that looks almost too good to be true. Fifo Capital is that opportunity. Thanks to a simple formula; proven finance business, reputable and widely accepted in a rapidly growing market, Fifo Capital has delivered triple-digit annual turnover growth since entering the Australian market in 2008. And, our franchisees have experienced success they’d only ever dreamed of. Fifo Capital is a B2B business capable of first year bottom line return exceeding the cost of entry. Not only this, it has few fixed outgoings beyond telephone line charges in the first year of trading. A business that can grow to whatever size you want. If you’re a professionally minded individual looking for a unique and proven business, talk to Fifo Capital today on 1300 852 556 or visit www.fifocapital.com for more information.

www.fifocapital.com maxiom

Modern Franchise Magazine | 11


IS THE TIME RIGHT FOR INTERNATIONAL EXPANSION? With unemployment in many leading western economies rising and growth of between 0.5 - 2.5% predicted for many countries combined with the high value of the Australian dollar there may never be a better time for established franchise brands to expand into overseas markets. By Marjane Beaugeois The thought of creating a global brand can set the pulse racing of almost any ego driven franchisor.

smaller and new franchises can There are some important steps now receive overseas interest in to follow before exporting your their franchise system. While this franchise: can be quite flattering, unless you are well financed, have the Have a solid franchise The current economic climate human resources and local program in operation might just prove to the perfect experience, growing with successful time to export your franchise. internaltionally can prove at best franchisees and good a distraction and at worst fatal to franchise relations With many western ecomonies your Australian franchise experiencing higher than normal business. Your Australian unemployment the talent pool of franchise business potential master franchisees, Mature franchises that have sold should be well area developers and out a good proportion of their established with enough franchisees may be deeper than Australian franchise locations or units to prove the value at any time in the past 20 years. territories might see in the system international expansion as a The high value of the Australian great opportunity. Ensure the concept is dollar means that it is less adaptable to other expensive for home grown Regardless of the size and countires and cultures franchises to go global. maturity of your franchise system the decision to take the You will need competent The US, Canada and UK franchise international is an franchisor staff to markets in particular offer some important one. recruit, implement, train strong opportunities for and support the Australian franchises, given the Before a franchisor decides to overseas franchise similar cultures and business export their franchise concept to environment. other countries they need to Make sure all you perform some self analysis to documentation, manuals The internet has made see if they are fully prepared for and marketing materials searching for franchise this new venture. are current and up to opportunities easier and even date.

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Marketing material will need to be refined and so that it can be adapted for use in other countries. It should be consistent with the existing message and reflect the way you want your brand to be perceived in the new market. Perform a competitive analysis of target countries to determine the level of competition the franchise will face, if any. Existing franchises in the same market is a sign of a strong and stable industry and be a signal of good demand for your products or services. Narrow your focus to a few countries that you can investigate and prospect for leads. Select these markets for their fairly familiar business environment. They may be limited in number and are usually safer but are likely to be mature, stagnating

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markets in which, you are likely to encounter a similar level of competition. New Zealand is a good example. Seek out advice from an experience consultant who has experience in exporting franchise systems or that is well respected and based in the market you are investigating. Look for someone with experience in prospecting for candidates, negotiating agreements, and with operational experience in the export market you are targeting. Ensure you have all the IP (Trade Marks, Patents & local domain names) protected in the selected markets. Establish a strategy for finding potential franchisees (or master franchisees) in the market you’ve chosen

Expect to incur reasonable costs in investigating the markets targeted, including international travel, legal and franchise consultants costs. You will not receive any return on this investment until you have spent a good deal of time and effort on the entire expansion process. The decision of entering foreign markets implies a longhaul commitment with financial and operational consequences and is likely to impact the course of your business, for the better we all hope! But taking the opportunity of a larger customer base doesn’t need to be a guess work! Assessing your ability to export your franchise system is a start and along with good preparation is primordial as the success in exporting requires a lasting presence in the markets.

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By targeting the country, the right entry strategy and the adequate consumer segments you can decide where to allocate the resources. If you are going to set up your own operation in the target country having the right legal and corporate structure is also vital to the success of your international operation. Tax implications, moving money and other legal issues all need to be considered. Then you have new local supplier relationships to consider. Having someone with local knowledge who understands the foreign market, is familiar with the industry and able to assist in these negotiations also requires strong consideration.

costs, web site design and set up, manual reviews, policy reviews, establish a strategic marketing plan relevant to the foreign market, Trade Mark registration and franchise audits. Total establishment costs will vary depending on whether you own and finance the overseas expansion yourself, find a joint venture partner or appoint an area developer or grant a master license. Representation costs to get to the point of being ready begin the overseas expansion program should cost between AUD$30,000 and $50,000 per market depending on the number of markets and the complexity of the franchise and expansion program.

franchises, area managers or partners, distributors, sales agents or representatives are important to make sure that your brand, image and reputation are not damaged and to minimise the risk and the cost of doing business in a foreign environment. Marjane Beaugeois is the principal of Marie.b.exportlink experts in international business development and global marketing.

Marjane has held international sales management positions within leading multinationals in Western and Northern Europe and the Middle East. She has degrees in Science and International Business and a Masters in Commercial Project This money is well spent given Management. Marjane is In most western markets a the significant returns franchising based in Melbourne, Australia franchise consultant would most international markets can offer. likely charge around AUD$100,000 for the first year In fact, being assisted in for consulting and setting up the international negotiations, local franchise arm. This should handling of international sales include preparation of disclosure and franchise contracts, documentation & franchise selecting reliable master agreements, company formation

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Goodes & Co The unique Goodes business model enables you to work from home or our offices with minimal overheads, access to marketing campaigns and head office support to grow your professional services business across a varitey of disciplines. An excellent return on their investment No Staff to manage No premises to rent No inventory to acquire No long or unsocial working hours No extensive business travel No custom designed equipment or signage

Goodes & Co

When you want someone to deliver the “Goodes� for your business. www.goodes.com.au maxiom

Modern Franchise Magazine | 15


WHY YOU SHOULD BE READY FOR THE NATIONAL OHS STANDARDS NOW! With only 4 months until the introduction of the new National OHS Standards Franchisors need to make sure they have amended their Policies and Procedures to meet these new Standards. By Joanne Solis There is a sizable increase in paperwork compliance required, and as a result, the "due diligence" duties to be imposed on company officers. This will effect both franchisors and franchisees, their directors and executive management.. There will need to be a significant improvement in both practice and paperwork reporting to the board and relevant officers of the business both at franchisor and franchisee level. For larger Franchise Head Offices and Multi Unit operators that have an appointed Health & Safety Representative (HSR), the HSR will have an entitlement to intrude upon management prerogative and decision-making about risks. There is more detail around general and specific hazard management within the regulations and the Codes of Practice have been drafted with supporting pictures and

16 | Modern Franchise Magazine

drawings, to assist business in understanding how to comply with the regulations A new penalty regime will be imposed which emphasises risk management. Under the regulations, any breach which is referable to a duties breach under the Act will fall under the penalties regime of the Act. Where a breach of risk assessment processes occurs, fines will be between $30,000 to $60,000 (all fines being one fifth for a person); signage and instruction carry fine of $18,000 to $36,000, and record keeping a top fine of $6,000.00. Increased empowerment to inspectors upon entering the site to look at the substance of compliance by a business and exercise both notification and penalty based processes to ensure systems compliance. In keeping with the move towards nationally consistent safety laws,

the regulation incorporates other changes in key areas so all states’ and territory’s approach reflects National Standards. This will involve some new obligations for employers and workers particularly those who engage in high-risk work. New National OHS Laws coming into effect soon WILL require you to make significant changes to your OHS practices, manuals & training. The good news is that you will only need to learn about one set of rules. The bad news is that the rules are complex, and will require changes in your OHS policies and Safety Management systems, so it’s important to get it right from the start. Joanne Solis is the principal at Building Up Consulting, an integrated OHS, Training, HR and Recruitment Consultancy www.buildingup.com.au

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New National OHS Laws coming into effect soon WILL require you to make significant changes to your OHS practices, manuals & training. The good news is that you will only need to learn about one set of rules. The bad news is that the rules are complex, and will require changes in your OHS policies and Safety Management systems, so it’s important to get it right from the start. There is now just over 8 months to fully review your OHS safety systems, documentation, training and education to be compliant on January 1, 2012 At Building Up we make it our business to ensure your risks are minimised and your potential maximised. We hold the solutions to your OHS problems, so you can rest assured that your business is able to tick all the boxes.

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Modern Franchise Magazine | 17


A CREATIVE FRANCHISE WITH A COMMERCIAL EDGE MWA Design is one of the world’s fastest growing graphic design & web development businesses and has a strong commercial culture. Founded in 1995, over the past 16 years MWA has become a leader in great design and the latest web technologies . Designing across most media including the internet and digital media, traditional litho and digital print, advertising, exhibition graphics, packaging, photography, video and magazine publishing.

Each franchisee has access to a pool of talented graphic designers, artists, web designers, web developers and photographers whom are expert in developing creative and tailored design and online solutions for small to medium businesses, national companies and multi-national corporates alike.

For more information about MWA Design and our franchise opportunity visit our website: www.mwadesign.com.au

With a history in the print industry, education, creativity and design MWA offer franchisees a world of experience and an business oportunity limted only by your drive for commercial success.

As a MWA franchisee, you will use your business and sales skills to develop your own client base with the back-up and support of a talented and experienced group of professionals who will assist you in delivering the highest quality solutions to your clients.

MWA offer competitive and well put-together package that is designed to encompass all the basic requirements to create an on-line audience for business, as well as the more traditional print media and promotional materials.

You will also have access to our international clientelle and the benefit of local, national and international marketing campaigns to help you achieve your business goals.

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MWA is a low cost and low overhead business that can be run from your home office, in your own hours to suit your lifestyle, personal and business aspirations.

or email: mark@mwadesign.com.au

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MWA Design

Brand Design | Print Design | Web Design | Web Development

Keeping it clear and simple. MWA Design can help you get your marketing message to your target clients in the most effective way to boost your sales and your profit. We are not just interested in great design and the latest web technologies we’re interested in your business, your customers and your commercial success too. Established in 1995 and with offices located in the UK, Australia & New Zealand, MWA has the experience to provide quality service and outcomes for any business big or small. Our franchisees also enjoy great head office support along with: Low cost of entry No staff to manage Work from home No inventory Work your own hours No extensive business travel No restrictions on business growth

www.mwadesign.com.au

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Modern Franchise Magazine | 19


WHY MOTIVATED STAFF IS KEY TO FRANCHISE SUCCESS It is your staff that meet your customers on the front line. If they are not motivated, well trained and engaged what signal are you sending your customers. By Kristin McNicol One of the first challenges franchisees face is hiring and training employees. The success of each franchised unit depends on the quality, performance and behaviour of its employees. The challenge is particularly relevant in retail concepts, or professional & trade services where the quality of staff performance and communication with customers is vital to the reputation and success of the franchise. Front-line employees are the face of the brand, dealing directly with each customer every day. And your “brand” is the experience customers have in their dealings with your business. Creating productive employees with a positive attitude is a key ingredient for success. In fact, many experienced franchisees follow the adage: "Hire for attitude, train for skills."

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A good attitude goes a long way in a team-oriented environment; skills can be learned. Attitude is inherent.

ultimate success of your franchise business is directly related to the quality of your employees' behaviour and attitude. And of course your own Training staff to be effective at and the example you set for your customer service, marketing and staff. creating a positive brand experience is a challenge for Any franchisor truly interested in any franchise operator, their franchisees' success will especially new franchisees with provide training in how to hire, little or no background in human train, develop and retain resources, marketing or employees. customer relations. During your investigation of the Everything your employees do franchise and due diligence, makes an impression on each franchisee candidates should customer - creating a positive fully investigate their potential experience, driving satisfaction franchisor’s services and and loyalty, or driving them to a support that they provide in this competing brand. area; franchisee candidates should ask the brand's existing As a franchisee, it's all about franchisees about the quality of managing the "customer instruction they also received on experience," and training staff in induction into the system and on the ways to deliver it, in every staff training once they interaction with customers, every commenced operation. Also ask transaction, every day. about what problems they encountered, both expected and In other words, once you’ve unexpected, what they did to conquered the marketing resolve them, and how helpful challenges and have customers the franchisor was in providing coming into your business, the support.

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With OHS being an important part of any staff management plan, also check what advice and support your franchisor will provide. There are very hefty penalties for failure to comply with OHS Laws, Standards and Regulations. These are going to be much tougher and more strongly enforced with the introduction of the new National Standards in January 2012. Even failure to have the basic paperwork up to date will attract large penalties. Your franchisor is the expert in your industry so find out what support they give their franchisees in all aspects of staff management that falls under the human resources umbrella.

Balancing the urgency of filling a position with finding high-quality employees is an ongoing challenge. Poor hiring decisions, and insufficient training is certain to have an adverse effect on your business performance. If you hire for attitude, then training for skills is both something the franchisor can assist with, as well as your franchise in its day to day operations. This training will differ from franchise to franchise and between industries, as every business will have unique training needs. This is where it is best to rely on the guidance of your franchisor in how to best train your staff. Franchisors have been through this hundreds or even thousands of times and should have distilled best practices in how to train employees most effectively for their brand.

regulations if they want to stay out of trouble. A minefield of potential legal traps and penalties can trip up even the best-intentioned employer. If you need help, ask your franchisor, or if you don't know what to ask, say, or do, or what not to, consider contracting with an outsourced specialist who can help you through the minefield without setting off any of the mines.

Using an outsourced agency is also a good way to find prevetted employees for your franchise. If you can find an agency that understands your business and your needs, it can lead to excellent results. Make There is an old saying in staff sure you fully explain what you recruitment - "Hire slowly, fire are looking for in an employee quickly." Taking the time to so the agency knows what type screen and interview new of person to send you. It costs a employees is crucial. Many little more than doing it yourself, small-business owners find but more often than not, the themselves under time pressure Managing staff can be an art. additional time you spend and need the additional staff Franchise operators must not interviewing, doing paperwork, “yesterday." only be adept at judging HR & OHS compliance is better character, they also must comply and more profitably spent on with a long list of laws and your business than on these tasks.

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Modern Franchise Magazine | 21


INTERNATIONAL FRANCHISES VIEW AUSTRALIA AS “THE PLACE TO BE!” It seems as though there is a new press release every week about another international franchise hitting our shores with grand expansion plans. So why is Australia so attractive and how do these international brands really stack up against the local ones. With an estimated 100 new home grown franchises to also hit the market in the next 12 months, will there simply be too much competition and too many choices for franchisees. First we had a press release about Japanese burger chain MOS Burgers, then Secret Recipe from Malaysia, now this week Tastidlite from the US. We have had Goodes & Co from the UK, PowerCoat from the US and several locally grown entrants such as Marrs Curtains, Passione Painting, Salty Rooster,Ozzy Kleen, Las Olas, Crackmasters, and others.....How many more franchises can Australia support? Well it seems plenty. Even despite the negativity of some of our politicians and the scare mongering of our leading retail giants who are petrified of competition. So are any of these new franchises going stack up against the existing brands. Well the answer is most will. Why? Because they are already established successful businesses. While this is no guarantee of franchising success and international brands don’t always translate into local powerhouses, they don’t come here with the view of failure!

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There is some serious financial and political clout behind the international brands. Some are successful in their own right, others owned by large well funded equity capital corporations that have a strong track record of commercial success.

The other side of the coin is that existing franchise networks will have to be on their toes, as will retail chains and independent small business operators. More competition will likely result in more pressure on prices and tighter margins for existing players.

What this means for potential franchisees is that the competition for their dollar is going to be stronger than ever. There will be more opportunities and greater negotiating power with the potential franchisee.

What is clear from the number of new entrants coming into the market from both locally and overseas, is that franchising in Australia is as strong as it’s ever been and that proposed franchisee protection laws are having no Franchisors will also need to be negative impact on new vigilant that they don’t compromise investment in the industry. their franchisee selection criteria just to recruit enough franchisees Both franchisees and consumers into the business to meet their will be the winners from these new sales targets. franchises. More choice and more competition should result in a This will have long term negative better deal for all of us. effects on the franchise and any existing or pro-active franchisees recruited.

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Modern Franchise Magazine | 23


WILL THE SOUTH AUSTRALIAN SMALL BUSINESS COMMISSIONER BILL REALLY MAKE ANY DIFFERENCE? There seems to be some hysteria building surrounding the introduction of the Small Business Commissioner bill in South Australia. But is the bill really going to make any difference to the way franchising is conducted? Probably not! In the past few days there has been some rather emotional comments and articles by franchise consultants and others about the introduction of this bill. One even referred to it as “deceptive” and “franchising legislation by stealth” and another who we spoke to as “appalling”.

It’s hard to say. None the written comments I’ve seen have been able to provide an adequate answer.

So what is the big issue here?

Though for reputable franchisors that do not breach the Code this is moot.

First, there does not appear to any additional compliance requirements, nor any local licensing or special disclosures. Second, unless a franchisor breaches the Franchising Code of Conduct there is no penalty applied or case to be answered under the proposed bill. In other words, reputable franchises have absolutely noting to fear from it. It is just business usual. So why are these people so dead against this bill?

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One possibility is that it is unclear at this stage if a franchisor breaches the Code whether they could face both state and federal penalties.

In fact the only reasonable objection is that the majority of participants in the franchise sector favour a single national approach to franchise regulation. But the answer is dead simple Don’t Breach the Code! It seems that the only issue here is if a franchisor breaks the law. If franchisors break the law they should expect to get penalised. So what is the real issue? Why are these franchise consultants so upset?

And the FCA has vowed to block the South Australian Government's Small Business Commissioner Bill, claiming it would create a "de facto" franchising code. Then there are some who say the bill doesn’t go far enough. They say it still doesn’t tackle the issue of good faith in franchising - the “fair go” legislation being pushed by the National Franchisee Coalition. It seems like no one is really happy! (This might mean they have got it right). Some see it as a starting point for better protection for small business, others fear its consequences. The reality is it really doesn’t effect the majority of franchises, it just puts the less reputable ones on notice!

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Modern Franchise Magazine | 25


WHAT TO DO WHEN FRANCHISE RELATIONSHIPS SOUR Franchising is all about building strong relationships. In fact building strong relationships is the cornerstone of the franchise business model, so when these relationships break down it can cause considerable damage to the entire franchise network, and even reflect poorly on the industry as a whole. The Australian Franchise industry has seen several recent breakdowns in relationships between franchisor and franchisees. There are too many disgruntled franchisees and web sites attesting to the breakdown of what should be very strong and respectful relationships. We are not going to look into the reasons for these relationship breakdowns in this article. But we will look at what we can do to prevent them from occurring in the first place and what to do if a breakdown does occur. Conflict is not pleasant, but it seems to be part of all relationships at some time or other. If conflict is left unchecked it can escalate into poor performance, growing franchisee resentment, legal action, and in the worst cases dedicated web sites telling the world how bad your franchise is and the failure of the franchise.

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Therefore, we must deal with conflict and find ways to resolve it. The answer to dealing with conflict is not to avoid it, but to prevent it. Avoiding conflict can paralyse any business and cause the people avoiding the conflict to become ineffective. When we avoid conflict we generally create a bigger problem. The conflict never goes away, it just festers beneath the surface until it breaks out and then spreads throughout the entire franchise network. Franchisors can sometimes be criticised not making changes that need to be made for the fear of upsetting franchisees, but this lack of action only upsets proactive and more entrepreneurial franchisees that desire the change. Conversely, the franchisor that forces change on the entire franchise network without first

communicating the reasons for the change and providing supporting evidence of why the change will be good for the franchisees is also going to upset many franchisees. Keeping information from franchisees to avoid conflict is also never a good idea. This is bound to result in higher levels of discontent. We all know that secrets do not stay secret for very long and that franchisees will find out and resent the lack of transparency and integrity. Communication builds trust. Trust and honesty build stronger relationships. Even when you have bad news to deliver, the relationship you have built will count for plenty. If you can’t prevent conflict then catch it before it gets out of hand. If you allow differences with your franchisees to escalate to group discussions, or to the point where the disagreements are put in writing and threats of legal action then you have already let it get way too far.

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Franchisors that answer such disagreements with references to the franchise agreement are only inviting such action. The key to resolving differences is while you are still talking to one another, before it gets committed to writing and before more franchisees become embroiled. The best way to avoid conflict is to proactively check the satisfaction levels of your franchisees consistently and often. Conflict tends to occur most when franchisees and the franchisor are pulling in different directions. When dealing with conflict, first find the common ground and begin the discussion with those things that you agree on and let these shared values, needs and goals be the starting point for your discussions. Franchisors seeking to resolve conflict must contemplate that they may not have the best or perfect answer. To be actively seeking a solution means that you are willing to ask your franchisees and to listen openly to their positions and to their

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proposed solutions. It requires that you give these proposals an honest chance, at the very least in your mind.

While we can’t keep everyone happy all of the time, working hard to build strong relationships through transparency and integrity, listening to franchisees Conflict can never be resolved if points of view and genuinely we don’t listen. If franchisors and making an effort to resolve any franchisees keep thinking about differences before they escalate their own needs while the other into a conflict will go along way shares theirs, no listening can to ensuring a more harmonious occur. Accordingly, no room for and successful franchise conflict resolution exists. When business. discussing different opinions we must rescind our need to Not only will it result in stronger convince our franchisees that we relationships but it will be have the answer, at least long translated into better results. enough to hear them out. A win win for both the franchisor To find both common ground and franchisee. and effective solutions we must be able to sincerely elicit input from franchisees and truly understand their points of view. We need to put ourselves in their positions. We will never be able to do this if we do not listen. Remember, hearing the words is not listening, listening requires our full attention and embracing the possibility that we may not be right or have the best answer.

Modern Franchise Magazine | 27


WHAT TO LOOK FOR IN A FRANCHISOR When considering a franchise there are several things you should look for in a potential franchisor. Here are 6 key criteria that you should check out right from the start. By AW Williams There are many factors that you should consider when choosing which franchise is best for you. While this list is by no means comprehensive the following are 6 key factors you should consider. 1. Attention to Your Needs This will be apparent right from you initial enquiry. If you find that the franchisor is laid back or complacent, takes thier time to get back to you or send information, you’re better off without them. For a franchisee to make money, it is essential that the franchisor act as the driving force. A non-responsive franchisor is better left untouched. 2. Adequate support Since you’re entering unknown territory, it is the franchisor’s responsibility to ensure that you are adequately equipped to run a successful unit. And that means providing adequate operational training to your staff, implementing a solid marketing and communication plan for the brand and advising you on how to run a profitable franchise business.

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In fact, some franchisors help with many franchisees have left the the real estate decision and business, and what happened to financing requirements too. them. At the time of reviewing the terms of the disclosure document and franchise agreement, be sure to understand the implications if you part ways at any stage. This is important business franchise information 3. Financial soundness

5. Supplier Arrangements Some franchises are based around the franchisor supplying all the components of the franchise and ongoing supplies. Make sure they can deliver over the longer term, that there are solid supply arrangements in place and that the price you pay is competitive. How many times do you hear of a franchisee complaining about the fact they pay more from the franchisor or the nominated supplier that they can get as an independent business. Imagine the repurcssions if a major chain decided to start a price war - like Coles & Woolworths with bread. It could quickly kill your profitability.

That’s a tell tale sign, if any. Make sure you go over the financial strength of the franchisor in great detail. Every franchisor will sell you the success stories of other franchisees - while you may listen to that with interest (and verify it with the franchisee), you must also ensure that the franchisor is itself strong enough to stand . Don’t assume that there’s always a sound company behind a strong 6. Attitude of other franchisees brand. 4. Past history A rapidly growing franchisor might brag about how they’ve grown in recent years. That’s a red flag for you - numerous new franchisees are usually accompanied by a number of that exit the system. Check how

Be sure to speak with several existing franchisees to get their perspective on what it is like to partner with the franchisor. If they seem satisfied on the support they receive, as well as the performance of their business, the opportunity is probably worth your consideration too.

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Modern Franchise Magazine | 29


modern franchise THE ULTIMATE PROFESSIONAL SERVICES BUSINESS - DELIVERING THE GOODES FOR YOU! Goodes & Co is a multi-discipline outsource professional services provider with a difference. With a motto of “delivering the goodes for your business” Goodes & Co have created high expectations. Steve James tells us how they deliver on this promise. 1. What were the challenges you faced in establishing a point difference in such a competitive market? The main challenge I face is explaining what it is we catually do. Traditionally, professional services companies in Australia have concentrated on one discipline, with only a few large international firms such as PwC, KPMG and the like covering several professional categories. While they may need to do this to meet the demands of larger government and corporate clients, they are very poor at servicing the SME market, who more often than not would benefit from having an advisor that understood their business accross it’s many facets. This is where Goodes steps in.

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For SME’s as well as larger businesses, Goodes offers a membership which enables a business to access many types of professional advice without having to fork out large amounts of money everytime they need help.

Export Marketing, Business Coaching and Franchising advice and consulting services. Over time we will increase this to include as many tipes of advice, support and assistance businesses might require. Legal advice is one area we are woking on adding at the moment.

And when they do need specialist advice our consultants are able to provide it a much 3. Sounds like you have more reasonable cost than other almost everyting covered. outsourced professionals. How do you provide all these services and maintain the 2. So what types of services quality and professional do you provide? service? At the moment we are able to offer accounting, financial, HR, Recruitment, Occupational Health & Safety, Training, Marketing, Graphic Design, IT, Web Design & Development,

Each of our consultants is a specialist in their field, have the right experience, holding the relevant qualifications and where applicable the correct licenses and insurance to provide the advice.

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4. Who is the target market for your franchise? Franchisees come from a variety of professional backgrounds, and the business is equally to suited to men and women. Typically a franchisee will have at least 10 years experience in their particular field with exposure to a number of different industries and sectors. A passion for helping businesses succeed, and the ability to lead by example is what we look for in franchise partners. 5. What qualities do you look for in a franchise operator? Is this industry for everyone? The most important quality our Franchisees need is people skills. Everyday our Franchisees are communicating with members and staff and so people skills and a great attitude are vital to their success.

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6. What process and support Our point of difference cannot be do your franchisees receive? copied by competitors, it is the culture, the warmth and the professionalism in the manner We value transparency and which we conduct our business integrity and encourage is experienced by our clients. prospects to work in the business for a few days which 8. Do you have any plans for provides an opportunity to overseas expansion? experience what it is the business is about. We have an operation in the UK, Prior to any franchisee coming which has proven successful, on board, we will complement and after Australia, New the recruitment process with Zealand, Canada, USA, Europe profiling tools which enables and India are next on our list. prospects to understand their strengths and weaknesses 9. What are the main reasons which raises their awareness of that someone would join themselves which hopefully Goodes? assists in ensuring success. Two main reasons why some Goodes conducts an initial 2 one would invest in a Goodes week training both at National franchise, the rewards of Support Office and local office contributing to the success of level. others but also to create a successful professionall 7. What is inspiring about business with a strong brand your business idea? and plenty of room for growth and development. What is inspiring - it really is about making a difference to the If you wish to make an success of businesses, the enquiry about franchising enormous impact & contribution opportunities at Goodes, this opportunity provides is please click here. unique in any business. Modern Franchise Magazine | 31 maxiom


WHAT DOES A FRANCHISE CONSULTANT DO? The role of the franchise consultant is sometimes maligned. We look at why a good consultant can add value to your business. By Joel Russell Franchise consultants assist businesses that are ready to explore franchising as a means of growing their presence and market share. They also assist potential franchisees to find the ideal business opportunity for them. Many successful businesses choose to grow their business in the normal way by taking on more staff and more premises in their target markets. The problem with this way of growth is that an enormous amount of capital is required and the company takes all the risks. By expanding using the franchise model, the franchisee effectively funds the business expansion in their area and pays an initial franchise fee to cover setup and training followed by ongoing royalty payments to the company (franchisor). In return they get a stake in the business, an exclusive area and ongoing support. Franchise companies can also insist that franchisees buy all the products and services they need to run the business directly from them thereby generating additional profits.

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As their network grows, they will be able to command better prices from their suppliers and increase their margins or pass the savings onto their network.

They will assist in narrowing down the focus to just a handful so that the final choice can be made by the individual.

Most franchise consultants This means that the capital understand what makes a requirements for the business to business venture successful and enter new markets are they also know when a franchise substantially reduced when is ripe for investment. Many using the franchising model to established franchises are often expand. However, as franchising at the end of the cycle for is complex and requires some making serious money as their expert knowledge, this is where foothold has expanded to such the services of franchise an extent they can now consultants are required. command huge royalties and high initial fees. For the The consultants will examine if franchisee, the potential for your business is ready for expanding is also limited as the franchising and will assist in best territories have already developing the business model been taken. and plans. They will advise on legal agreements, training A franchise consultant will look programmes, manuals and then at all the factors and speak to show the business how to recruit the potential franchisee and the right franchisees. They will examine their long term plans also assist in putting in place before narrowing down the support programmes to ensure selection to a few that meet all that the franchisees are their criteria. So the chances of subsequently successful. getting into an ideal business and making profits are higher. For franchisees looking to buy a franchise, a consultant would Choosing the right franchise look at their personal profile, consultant will make a big examine their financial capability difference to the level of service and help them to select the ideal you end up getting. Make sure franchise for them amongst the you get references and check 1000s advertised on the them out before committing to internet. any agreement.

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Modern Franchise IntelBuildMagazine Magazine| |33 3


WHY BUYING A FRANCHISE IS “LIKE JOINING THE ARMY”. Many franchises are advertised with slogans like “be your own boss”, “fire your boss” or “own your own business” and “restore your work/life balance”. The truth is these catch phrases are lies. When you buy a franchise you are buying into a business with regimented rules and mandatory procedures that must be adhered to. Some time a go I read an article by an American franchise consultant who likened buying a franchise to joining the army. Franchises come with a rigid set of rules and procedures that must be followed, just like when you join the army. Many franchises advertise with phrases like "Entrepreneurs Wanted!" and "Imagine the freedom! Imagine the opportunity!" Many franchisors attract prospects with the promise of freeing them from long hours inflexible work practices. Buying a franchise is giving them the chance to gain control. There's only one problem though, Franchise systems are built on adherence, not independence. Franchisors want implementers, not entrepreneurs. Unfortunatley, franchisors often attract and recruit individuals

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who are yearning to break free and regain some work/life balance. Requiring conformity, adherence to an established system and a shared identity is not a bad thing. That's what gives franchising its strength. So why do franchisors often attract the wrong people by setting the wrong expectations? First, because it's an easy sell. It makes your ad copy pop. The dream of being freed from the daily grind is a powerful one. How many times have you thought about telling your boss to “take your job and shove it”? Some franchisors fall into the trap of advertising in this manner because the franchisor thinks this way themselves. The franchisor is the entrepreneur so they project their own values onto the prospective franchisees. One franchisor per franchise is enough! Some might say one too many. When you have two entrepreneurs

trying to drive the ship conflicts can arise and it doesn’t take long for the ship to veer off course. Another factor is that many franchise consultants and business brokers are paid a fee or commission on the sale of the franchise. They have a short term view, so are not as invested in the recruitment process as they could be. Franchisors must give thought to the franchise recruitment process and their franchise marketing programs to ensure they are targeting the right type of franchisee. When you join the army it is about being all you can be. Getting the most out of yourself for your own benefit and the benefit of the team. This still appeals to the individual's selfinterest. Communicating what the person will gain, what he or she will learn, how joining the Army will make him or her look to others and feel about his or herself.

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But it sells the benefit of being part of something greater than oneself, of being disciplined and following directions. Above all, there is a regard for the brand, the team, even the rules themselves and the benefits they provide This needs to be communicated to potential franchisees too. The reasons that a franchise is successful is that there is a team, a strong team of like minded business people called franchisees who are supported, developed and coached by a team of strong and experienced leaders that comprise the franchisor. And there are rules. These rules and procedures are what has made the franchise successful. This is the reason why a potential franchise will invest in the franchise. Ultimately, the importance of avoiding conflict goes beyond effective recruitment and setting realistic expectations.

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Its importance goes directly to establishing and preserving the trust between franchisor and franchisee that is critical to their mutual success. If the franchisor attracts the wrong type of franchisee it ends up becoming a never ending battle of wills for control. Recognize that your franchise is a separate (though interrelated) brand from your consumer brand, and develop a franchise brand development platform. The platform is generally a document that commits to paper the brand identity of the franchise program, specifics of a potential franchisee, enumerates the benefits of the franchise program in terms that relate to a potential franchisee and includes a one paragraph description of the franchise program that everyone in your organization, franchisees included, should eventually be able to recite from memory. All your marketing and franchise recruitment materials, from your lead generation materials (digital brochures and magazine ads, website, print ads, postcards, in-store

messages) to your follow-up materials (franchise brochures, DVD’s, email messages, eBrochures), personal interactions and even the portrayal of franchisees in consumer advertising should be consistent with the Franchise Brand positioning. In franchise sales, honesty truly is the best policy. The potential franchisees who respond to dreams of freedom and easy money are the ones you will spend the most time and money dealing with and they will be the least satisfied and most likely the lower performers as a result of this dissatisfaction. Smart franchisors want smart franchisees. And smart franchisees respond well to the truth. Transparency and integrity go along way in building strong franchisee:franchisor relationships. And you might just build an unbeatable army of loyal, dedicated and high performing franchisees!

Modern Franchise Magazine | 35


WE CALL IT PART-TIME .......OUR CLIENTS CALL IT PERFECT! Looking to hire an additional staff member, or need to outsource a particular job or project? Having a committed, responsible & educated professional join your workforce part-time, to complete or manage a project, or on flexible work arrangements offers the ideal solution for many organisations looking to employ additional staff but without the added cost or risk of a full-time employee. Casual Careers are the experts in recruiting educated professionals looking for a more flexible work environment or for outsourced projects. Employers Ever wish you had an experienced, intelligent, capable person in your office without spending valuable funds hiring another full-time employee or using an uncommitted temp? Having a committed, inspired and educated professional join your workforce part-time offers the ideal solution for many organisations looking to employ additional staff but without the added cost of a fulltime employee. With more and more companies looking for high calibre staff and more job seekers looking for a better balance between work and lifestyle, Casual Careers offers the perfect solution to meet your needs. We have the highest calibre of professionals - high achievers all who are seeking a more flexible or part-time work environment. We can provide you with a

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professional, experienced, parttime employee that meets your needs . You can even leave the Human Resource issues to us Ÿ We search all our proprietary databases to find just the right person to fit your needs Ÿ We handle all Payroll (inlcuding Payroll Tax, Superannuation & Workcover) Ÿ We bill you weekly only for actual hours worked Ÿ You have to option to employ directly for a fraction of traditional recruitment fees at any time Ÿ Perfect for long-term or short-term staffing needs and special projects

Looking For Work? Ever wish you had a job that met your work/life balance requirements? Looking for something flexible that still fits in with your lifestyle? Casual Careers has the perfect answer whether you are looking for work or looking for a new member to join your team.

Casual Careers Casual Careers Pty Ltd Level 2, 710 Collins Street Docklands Vic 3008 Ph: (03) 9097 1606 Fax: (03) 9097 1607 info@casualcareers.com.au www.casualcareers.com.au

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We call it part-time...

Looking for Staff

Looking for Work

Have a Question

...Our clients call it perfect!

Contact a Consultant

welcome Casual Careers specializes in placing educated professionals into long-term, part-time careers. Having a committed, responsible & educated professional join your workforce part-time offers the ideal solution for many organisations looking to employ additional staff but without the added cost of a full-time employee. With more and more organisations looking for high calibre staff and more job seekers looking for a better balance between work and lifestyle, Casual Careers offers the perfect solution to meet your needs. Casual Careers offers both the employer and job seekers the ideal solution between staffing needs and work/life balance. We even look after the Human Resources issues to help make it even easier for you.

Educated

Professional

Flexible

Experienced

Solutions for Employers

Solutions for Employees

Why we’re Different

Ever w ish you had an experienced, intelligent, capable person in your office w ithout spending valuable funds hiring another full-time employee or using an uncommitted temp?

Ever w ish you had a job that met your w ork/life balance requirements? Looking for something flexible that still fits in w ith your lifestyle ? CasualCareers has the perfect solution.

Whether you are an employer or w hether you are looking for w ork Casual Careers is all about solutions that suit YOU.....thats w hy our clients call it “PERFECT!”

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Modern Franchise Magazine | 37


TRAINING YOUR STAFF WITH CLARIFY TRAINING Wouldn’t it be great if all your staff had the same passion and vision for your business and you? Clarify Training can help you create a dynamic culture where your staff thrive enabling you to reach your business goals faster. Our organisation has a deep commitment to you and your people and offers a unique service based on the values of Accountability, Respect and High Performance. Our professional services are tailored to be tightly aligned to the commercial aims of your business: In line with your organization’s strategy, we will formulate, lead and implement a learning framework that is linked to business performance, maximise individual capability and builds leadership competence. Coach business leaders in your organization so as to ensure the optimal delivery of all tactical people programs and to ensure business results are achieved.

As accomplished practitioners your business to ensure business they can help your people display results are achieved. effective influencing skills, the Attract & Recruit the Best ability to inspire and engage others Talent and the capability to lead and Provide an Environment empower change in a for Your Talent to Thrive performance driven setting. Optimise Individual Capacity With extensive experience in Build Influencing Skills and helping organizations analyze their Leadership Capacity needs and design strategic Ensure Business Results learning and development Are Achieved solutions, our highly qualified See the Results in Your consultants will work closely with Bottom Line you to determine your company’s individual requirements. We can design tailored solutions for individual employees, project teams, departments and entire companies.

We will help you implement a suite We can also help you develop a of HR practices and policies to learning culture, while fitting in with reflect contemporary, consistent the overall strategic goals of your best practice. organization. Our consultants are individuals Our programs are strategically who have carved their careers within leading, complex business aligned to the commercial aims of environments.

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If you want to optimise your business, give Clarify Training a call.

CLARIFY T R A I N I N G

CT

Clarify Training Pty Ltd Level 2, 1 Riverside Drive Melbourne Vic 3000 Ph: (03) 9982 4545 Fax: (03) 9982 4546 info@clarifytraining.com www.clarifytraining.com

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DON’T LET YOUR COMPETITORS OVERTAKE YOU!

Wouldn’t it be great if all your staff had the same passion and vision for your business and you? Clarify Training can help you create a dynamic culture where your staff thrive enabling you to reach your business goals faster. Attract & Recruit the Best Talent Provide an Environment for Your Talent to Thrive Optimise Individual Capacity Build Influencing Skills and Leadership Capacity Ensure Business Results Are Achieved See the Results in Your Bottom Line

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Modern Franchise Magazine | 39


ARE YOU A BUILDER LOOKING TO GET OFF THE TOOLS? When you stop and think about it, as a builder you will use many types of coatings during the construction of even the most basic home. Whether its the interior or exterior paints, renders, texture coatings, timber stains, decking oils, waterproofing membranes, sealants, primers, bonding agents, impact coats, concrete sealers, patterned concrete toppings and many more, you will most likely be dealing with multiple suppliers, different trades, different products and all the while diluting your buying power and costing valuable time scheduling and managing all these different companies and trades on site. How would it be if you could deal with one company that took care of all these coating procedures for you with one phone call! PowerCoat are the only company in Australia, that has the expertise and experience to successfully project manage all your coating requirements. We can even take care of wall system installation, full wet area waterproofing and seamless flooring applications regardless of the product or system specified, with very few exceptions. No matter whether you are a builder of homes, units, high-rise developments or industrial and infrastructure, PowerCoat will tailor a coatings solution to suit your business, preferred products and construction schedule. Franchise opportunities now available Australia wide.

40 Franchise Magazine 10| Modern | Careers Magazine

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Specialists in construction coatings since 1989 Residential Commercial Industrial Infrastructure www.powercoat.com.au

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SIMPLE TO IMPLEMENT MARKETING TIPS FOR FRANCHISEES Bringing the right type of customers into your franchise can sometimes be challenging, but it doesn’t have to be. Finding customers that pay a fair price for your product or service, come back again and again, are easy to deal with, pay on time and tell other about your business are gold. By Aiden Williams

Don’t you hate those customers that are always after a discount or “special deal”, take up way too much of you and your staff’s valuable time and resources, then never pay on time, if they buy at all! Well you might not realise it, but it’s your own fault that they are your customers. Many businesses don’t realise that their marketing just doesn’t target the right customers. Do you market through coupons or offer discounts just because your competition does? Why??? Not only does this not set you apart from your competition, but also attracts the fiscally tight, bargain hunter type that wants everything for nothing, and you wonder why you don’t make the profit you hoped for. The answer is simple...STOP! Yes I can hear you all saying “but I have to be competitive”. 42 | Modern Franchise Magazine

And yes you do. But competitive The truth is the only thing that doesn’t just mean lowest price. smells is the marketing plan...and it doesn’t smell like roses! That just means CHEAP! Just like the customers you end up Now as a franchisee you might attracting using this strategy. ask, how can I influence the type of customer that comes to my I can tell you about a franchise that has been declining in sales business when the head office runs the marketing campaigns? for some years, right across the entire franchise network, all Well you can. And if your around the country. Their franchisor’s marketing marketing strategy was based campaign doesn’t bring you the around one thing. Discounting right type of customer, then and free give aways. OK that’s damn well tell them! Nicely of two things but you get my point. course, as we are all Both cost the franchisee money professionals who display and neither targets the “right” integrity and respect. kind of customer for the business. So how do you influence the type of customer you attract. How many times have you then Here are some tips: heard that a “refreshing of the brand will solve all these problems” and “after you spend 1. Even if you hate it...use social networking. Build a base of another 50 or 100K everything will come up roses”, or words to followers for your product and your business. Reward them for that effect. bringing their friends along for the ride.

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2. Offer good value and rewards difference between winning and for repeat business, not just losing a good customer. This cheap prices. doesn’t mean you shouldn’t offer a no frills more cost effective 3. Ensure you attend to each (yes I know that just means customer as they walk in the cheap) version. But if you make door. There is nothing worse it clear it is the no frills version, than having to wait for service. then customers that choose that version can’t expect the high end Good service and being great to support that premium versions deal will trump cheap prices incorporate. every time. Many people are too busy to wait around for bad 6. Ensure your staff are properly service. Others want to know you trained, engaged, motivated and are truly keen to get their on-the-ball. Don’t miss an business, so provided you don’t opportunity. Everyone your new overcharge, then you should targeted marketing brings to build a strong clientelle of low your business is a potential gold maintenance, good paying, customer. You just need to dig a repeat customers. little to find out how. If you polish your sales and marketing 4. Forget about demographics. techniques over time, you may That is for cronies. Modern even find a few diamonds. marketers use psychographics to determine their ideal 7. Care and attention to detail. customers. Work out who are Care and attention to each your best customers and why customer. Customers want to be they have a need for your made to feel special. Achieve product or service, then target this and you’ll have customers these people, not the for life, and they will care less cheapskates. about the price. 5. Go upmarket, not down. Tailor your product or service to your customers needs. Offering what they want rather than a one size fits all solution can be the

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Collaborating with other local businesses to offer a larger range of service or products can not only bring in extra revenue, but more long term and loyal customers. Doing any or all of these things will enable you to grow your business, increase your profits add value to your business. And they are all CHEAP to do! These are just some of the ways you can attract the “right” type of customer for your business. For more information about this and other marketing tactics you can employ visit the following web sites or drop me an email anytime. aiden.williams@goodes.co.uk

Or check out these web sites: www.goodes.com.au https://fortuneinstitute.infusionsoft.c om/go/semm/Maxiom/

8. Explore other ways to add value to your offering. I know some franchisors hate this, but no franchisor (of integrity) wants their franchisees to go hungry, or even worse go broke.

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NEW FRANCHISE A HOME BUILDING FRANCHISE WITH 2 YEARS OF WORK READY & WAITING FOR THE RIGHT FRANCHISEES. Starting a home building franchise from scratch has provided some interesting challenges as Mike James from Micheal Polo Homes explains. 1. What inspired your business idea? MPH is part of a strong and exciting industry. Having constant contact with people from all walks of life, creating thier dream home and realising their personal vision, combined with an environment of working so closely with clients that they become your friends, it is hard not to be inspired.

we needed to find the right strategy to tackle the increased work load that we had created. In the back of our minds however, we felt that franchising was a viable option as the industry we operate in is a very fragmented except for the largest players. The top 100 builders now hold around 40% market share. But there are around 50,000 other buidlers fighting for about 30% of the total market, with owner builders comprising most of the rest.

2. How did you know franchising was right for you The disadvantage of these and what ultimately smaller business structuctures influenced your decision? purchasing power, state of the In addressing our future growth art marketing and innovation is plans we engaged the services restricted, so we decided that of a leading franchise consultant. we needed to become a top 100 builder ourselves. We were open to

The franchising system we have created with the assistance of our franchise consultant provides the advantage of buying power, innovation as a group to be at the fore front of market trends, professional marketing campaigns, long established industry experience, all whilst maintaining the personal level of service to our clients as they will be dealing directly with an owner of the business. 3. What previous experience did you have in the business before franchising?

Having come from a long line of builders in the UK and Europe, on both sides of the family, building & design have been in our blood. This extensive recomendation for the most In this assessment of the industry and technical applicable path for our company. industry franchising was the right knowledge and our broad decision for MPH. business experience, enables Having worked with Maxiom’s us to direct the MPH business marketing people to grow our well into the future. business as quickly as we have, 44 | Modern Franchise Magazine

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7. Tell us about some of the expectations that you had. Have they been met? So far everything has been in line with our expectations. These are exciting times. 8. Who is the target market for your franchise?

Michael Polo Homes lives by its’ service promise designer homes “built on time and on budget; everytime� .

4. How long did it take to develop and set up your business? Whilst we have had over 30 years building & business experience, franchsing took us some time to learn and we spent over 2 years setting up the franchise system. Developing our business is constant and always will be, everyday we are developing more and more.

6. What challenges did you face in setting up your franchise?

The biggest challenge in setting up a customised franchise system is the amount of variables to work through. This challenge can be overcome as long as you maintain the intergrity of your company values at every decision point, and make a decision that best provides the oppotunity for both 5. What was the driving force the franchisee and the franchisor to make healthy profits so the behind your decision to business system is sustainable franchise? in the future. Sales growth left us no option Working with our franchise other than to expand. Our decision to franchise was based consultant was fantastic, on wanting to maintain product combining our concepts and visions with their franchise quality, engage people with a true passion for their work, have industry experience, resulted in a franchise system that we are strong technical knowledge and personalised service to the 100% comfortable with and client. All of this can be achieved believe in. through the franchise structure. 24 | Modern Franchise Magazine maxiom

We are looking for people to join our team who are passionate about servicing clients, who ideally have a building background or who have been involved in some area of the industry, and who have a keen eye for detail. More important is a can do attitude and someone who enjoys being creative. 9. How many units of your franchise do you plan to establish in Australia? Over the next 3 years we plan to establish 18 franchises and 40 within 5 years. 10. Do you have any plans for overseas expansion? At this stage we have no plans for overseas expansion, though we have already had enquiries. However, at this stage we intend to make sure that our franchise system is succesful in Australia and that we meet all our targets for growth and customer satisfaction before we look at other markets.

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IS YOUR FRANCHISE MARKETING SYSTEM TURNING PROFITS OR RUNNING YOU OUT OF BUSINESS? By John P. Hayes Ph.D.

Most individuals who buy Here are several reasons why: franchises do so with the Just because it's a expectation that the franchise franchise doesn't mean company will do a better job of it's a good business, or marketing the business than the that you should buy it. individual could do on his or her Just because it's a own. franchise doesn't mean the franchisor has Marketing acumen, expertise, perfected the marketing implementation and buying program. power are among the major motivators for franchise buyers. Just because it's a name Most people admit that they're not very good at marketing, and they can't afford to do it on their own. Therefore they look to franchise companies, particularly to franchisors, to handle that aspect of business development for them.

brand doesn't mean that the marketing is effective all of the time, in all markets. Just because it's a franchise, doesn't mean that the marketing generates the "right" customers for your business.

business, geographic location, and many of the other issues that you evaluate before you buy a franchise, and dig into the value of the marketing overall. Ask these questions: Does it work? How do you know? Is it cost effective? How much will it cost you each month to implement the marketing system? What does it cost to generate one customer for the business? How many customers will the marketing generate daily, weekly, quarterly?

Franchisees frequently complain about inadequate marketing

How good is the marketing system?

How much money will each customer spend in your business?

And yet, marketing failure is one of the major reasons for dissatisfaction among franchisees.

Before you buy a franchise, look at the effectiveness of the marketing system. Put aside name brand identity, type of

How often does a customer return to the business to spend more money?

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How many years does a they drove the franchisees into a customer remain a frenzy. customer of the business? No marketing would have been better than that kind of How often is the marketing! marketing program updated by the franchisor? As a franchisee, what will be your ongoing marketing costs? Ask the franchisor, but even then be cautious!

Ultimately, many franchisees in this network lost money and some went out of business because the marketing system was targeted to attract the "wrong" customers.

There are "wrong" customers and there are "right" customers Don't just accept the franchisor's and every business will attract answers to these questions. Ask some of both. the franchisees! However, you want to be sure Unfortunately, sometimes even your franchise marketing system the franchisees won't be able to delivers more "right" customers help you assess the marketing than "wrong" customers. system. They think it's doing the job, and it's not. How do you recognize a "right" customer? Not all customers are created equal What's a "right" customer? Here are several characteristics: For example, a famous name They spend the most brand franchise system asked money in the least time me to help them evaluate their They frequently return marketing system, only to and buy more discover that while it generated customers for the franchisees, They follow your system the customers were the "wrong" and are not disruptive customers! They spent too little They promote your money, they made too many business unreasonable demands, and

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Here's why many franchisees are disgruntled If you evaluate the marketing system using the above criteria, your challenge is more difficult. Frequently, and unfortunately, neither franchisor nor franchisees realize that their marketing systems are attracting the "wrong" customers. Which explains why so many franchisees are disgruntled. Unless you know that you can do a better job of marketing than the franchisor (and the franchisor will give you that leeway), you must carefully evaluate the marketing system before you invest in a franchise.

Dr. John P. Hayes, FranchiseMastermind.com is a 30+-year franchise veteran, working with franchisors and franchisees in many aspects of business including leadership, management, customer relationships, strategic planning and marketing. Article Source: EzineArticles.com

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NEW BUILDER PARTNER PROGRAM Builder Partner Program We are seeking quality registered builders to build our designer homes in your region. Design & Marketing

By joining Micheal Polo Designer Homes, you can take on the big guys with strong marketing campaigns and access to national buying rates as well as access to a community of like minded local builders and industry professionals.

Micheal Polo Designer Homes offers a sales, marketing, design and estimating service that will ensure enough genuine opportunity to build a good profitable business within your own region.

How does it work?

Intensive initial training program and ongoing professional development

Micheal Polo Designer Homes Your Local Builder gives you an opportunity, at a low cost, to develop your own business, backed by a comprehensive design and marketing structure and professional company culture.

We know and understand what good small builders do best, build good homes.

Local state office assistance for the franchise lifetime

Time is often lost on the small things. Time that could be better spent driving your core business, building homes.

Professional Marketing & Sales

Responding to the building markets need for designer homes at an affordable price, we have developed a unique business structure that enables regional building partners, across Australia access to our unique designer homes and design services, building group buying rates, and our strong marketing and lead generation service. With over 30 current design plans, with new plans coming online regularly, and a strong web presence, you can be sure of strong business growth in your unique region.

National Purchasing Many builders feel that they have agreements and trade to do everything within their own sharing business, often spreading themsleves thinly and working To find out more, simply click the many extra hours, just to get link below and fill in the “become things done. a Micheal Polo Designer Homes Builder enquiry form�. Being part of the Micheal Polo Designer Homes team means having support structures in www.michealpolohomes.com place so that your time is best used doing what you do best and freeing up your time to spend with your family and friends and more time doing the things that you want to be doing. Michael Polo Homes

The opportunity to become part of an innovative market leading home builder has arrived.

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Estimating service

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MICHAEL POLO HOMES

DESIGNER HOMES BUILT ON TIME AND TO BUDGET...EVERY TIME! BECOME A BUILDER PARTNER NOW maxiom

Modern Franchise IntelBuildMagazine Magazine| 49 |3


ACHIEVING THE BEST RESULTS FROM EVENTS! The tactic of marketing to bring qualified sales leads into your business and reduce the cost of sales has never been more important than it is today. With the growth and reach of the Internet, you can communicate with more potential customers and existing customers than ever before. One thing to remember though, is that the internet can be quite impersonal. So what is the most effective way of peronalising your online marketing? Combining it with events gives you the perfect solution that can be tailored to suit your individual business aims and maximise the return on your marketing dollar. Event Marketing is proven to provide the greatest ROI due to the face-to-face interaction that it yields. Now more than ever, companies are finding that the results produced by event marketing far outweigh the return from other marketing platforms, such as print advertising, tv, radio, public relations and even Internet Marketing. Studies have shown that the conversion rate can tripled as a result of face-to-face events and meetings. The profit from your next event or meeting can be considerably higher, if you know what steps to take. Combining Internet Marketing and Events can provide you with an extraodinary ROI compared to all other forms of marketing. Building stronger and lasting relationships, converting prospects, retaining customers, and investing in people are the key reasons for which companies hold eventsand meetings. Our online marketing, meeting and event management specialists are trained to recognize the specific needs of each client and will work along side you to ensure that your meeting includes all vital elements, NWE Events will focus on creating a customized marketing campaign designed to meet your business aims are achieved and that the maximum results are achieved.

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Events with Impact! A lifestyle business that’s full of life and has plenty of style Our meeting and event planners have one of the most exciting and rewarding lifestyles assisting in creating an unforgettable experience for our clients and their attendees. Product Launches Charitable Causes Meetings Conferences Corporate Events Awards Nights Marketing Events

Join one of the world’s fastest growing industries and have fun at the same time If you’d like to help create a memorable, lasting impression on your client’s attendees and you have a professional outlook and a desire to build your own lifestyle business, then this opportunity could be for you. Our franchisees enjoy a comprehensive induction and ongoing training, low establishment costs, great head office support plus a lifestyle and rewards that most people envy. For more information or to receive a franchise kit visit our website:

www.nweevents.com or email: franchise@nweevents.com NWE EVENTS

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franchise focus PROFESSIONAL IT FRANCHISE POISED FOR GROWTH! SuperGeek is an exiting professional IT franchise opportunity in a growing, high demand industry. We take at look at what makes this franchise such an attractive opportunity. 1. What is inspiring about your business idea? It gives a person with technical ability but little or no business acumen the opportunity to be in control of their own destiny.

good business skills and these people employ technicians and manage the business. 4. What are the main reasons that someone would take on a Super Geek business?

2. How did you know franchising was right for you and what ultimately influenced your decision?

SuperGeek offers a franchisee the opportunity to go into business for themselves without all the trial and error and experience required to build and maintain a successful business. The opportunity to work with people with a different mentality For the technician who feels to that of the standard employee. restricted by working for an The prototypical franchisee is a employer but is not confident person who is looking to better they can handle all aspects of their life & work environment so starting their own business, the SuperGeek franchise model is the franchising model was a the perfect answer. natural fit. 3. What previous experience do your franchisees have before taking on a Super Geek franchise?

5. What was the driving force behind your decision to franchise?

Franchising gives us the Ideally they would have good opportunity to attract like-minded technical ability. We do have a people to our organisation, there couple of franchisees who have by strengthening the brand as a limited or no technical ability but whole. 52 | Modern Franchise Magazine

6. What process and support do your franchisees receive? Our unique SuperGeek-ina-Box gives them the hand holding experience from the moment they decide that SuperGeek is for them. Franchisees receive 4 weeks training, much of it’s conducted on the road so they can earn income whilst learning. For the first 90 days for their operation franchisees are assigned an independent business coach to assist them in sticking to their business plan. Full time customer service centre which books franchisees’ schedules for them into our unique SuperGeek database.

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Once up and running franchisees have access to the complete SuperGeek support system including field reps, marketing, regular meetings etc.

9. Who is the target market for your franchise?

11. Do you have any plans for overseas expansion?

Our target is anybody with technical skills and above all the desire to help people. SuperGeek are not looking for introverted people but people 7. What challenges did you with an outgoing personality or face in setting up your at least are open to learning people skills. Above all else, franchise? SuperGeek is a customer As SuperGeek has been heavily service organisation and the branded in the media, we have people we target would need to had many operators try to trade possess some of these skills. off our name, copy design of our vehicles etc. This was the driving A lot of our franchisees have force for us to purchase the 13 come from the corporate world back to their roots so to speak smart number (13GEEK – and just love what they do. 134335) and promoting that number heavily. 10. How many units of your franchise do you currently 8. Tell us about some of the have and how many do you expectations that you had. plan to establish in Australia? Have they been met?

No, not at the moment.

35 currently and would look to When we had started the take number to 100 Australia business our only expectation Wide in the next 5 years. was to have a few local vans operating, as we now operate in 3 states Queensland, New South Wales and Victoria our expectation have truly been meet and exceeded.

If you enjoy a challenge, are sick of working hard and not feeling appreciated and have the desire to be in control of your own destiny, then we have the answer. SuperGeek.

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12. What would you say to someone wanting to take on a SuperGeek franchise? If you have a desire to be remunerated for the hours you do, are not afraid to work hard and learn new skills and possess a passion for the IT industry, then SuperGeek could well be for you. You would need to be comfortable in a team environment as whilst you are working for yourself in your own business, you are also apart of all the other franchisees business operating under the same brand.

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WOULD YOU LIKE A CONSTANT FLOW OF NEW CUSTOMERS? No matter what your business or industry we can help you consistently gain more customers and build your business and your brand - FAST!

Run with the big dogs...and WIN!!! Consistently Win New Customers Be Seen as THE Experts in Your Industry Strengthen Your Client Relationships Expand Your Database by Thousands or More... Develop Profitable Alliances Look More Professional Build Your Brand Optimise your ROI

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HOW TO WIN MORE CUSTOMERS Would you like to promote your business to pre-qualified customers regionally, nationally or internationally? Once upon a time advertising to a marketing tool that many more wide audience was limited to only readers are interested in receiving the largest of companies. and will open every time it hits their inbox. The Internet has changed that forever. The playing field, at least After all they have asked us to as far as the Internet goes, is far send it to them! more level and enables almost any business to promote and market All our magazines are FREE to themselves regionally, nationally or subscribers meaning that more internationally at a very small cost. people are likely to subscribe and more people will see and hear SME’s now have the opportunity to your message. take advantage of Internet Marketing and grow their business All magazines are compatible with in a manner to meet their business iPads & Smartphones and are aims. structured in a way to maximise the readership via mobile media. Maxiom is an Australian leader in the field of online publications and Being an online publication has Internet Marketing. With over many other advantages, enabling 120,000 subscribers to our online you to incorporate links to your publications, and growing daily, the web site, video & audio opportunities for our clients to presentations, including YouTube, exploit permission marketing are PowerPoint presentations, RSS enormous. Feeds, blogs, social media links all of which can be accessed from Sponsoring a magazine relevant to any computer, laptop, iPad or your industry is a terrific way to Smartphone. been seen in the market place. With many more companies Advertisers also get the same targeting email marketing it is functionality, meaning readers can sometime easy for your message immediately click through to your to get lost amongst the plethora of site for more information or to take messages received everyday. up your offer. By publishing an informative and appealing online magazine, businesses now have an online

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other Internet marketing tools all included in the packages available. Every publication has its own dedicated account manager and marketing consultant whose sole function is to assist our clients maximise the effectiveness of their Internet marketing. We earn the bulk of our revenue from selling advertising in the publications which means most companies that partner with Maxiom to deliver their online message, earn a very healthy return on their investment. You can find out more about how Maxiom can help your business grow by contacting one of our consultants:

maxiom Maxiom Group Pty Ltd Level 2, 710 Collins Street Docklands Vic 3008 Tel: (03) 9097 1606 Fax: (03) 9097 1607 Email: info@maxiom.com.au www.maxiom.com.au

It offers instant and constant communication with your target market and is supported with email marketing campaigns and

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“HOW I CAN HELP YOU” This month we welcome integrated OHS, HR, Recruitment & Training Provider - Building Up Consulting to our franchise specialist network. We take a look at the serious business of OHS which is about to undergo some significant changes with new National Laws coming into effect soon. Building Up Consulting provides businesses with “peace of mind” says Joanne. Knowing that their OHS systems, manuals and training comply with legislation provides business owners with the confidence that their employees can go about their business with minimal risk to themselves, others and their employer. “At Building Up we make it our business to ensure your risks are minimised and your potential maximised. We hold the solutions to your OHS problems, so you can rest assured that your business is able to tick all the boxes” Joanne proudly states. With new National OHS Laws coming into effect from January 1, ensuring you tick all the boxes is important. As a former HR & OHS manager in the building industry, Joanne says that clear communication and training is the key factor in ensuring that employees follow safe work practices.

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The new legislation makes that even more vital to minimising risk to business owners, directors and managers as well as employees.

Outsourcing your OHS to experts like Building Up is the ideal way for SME’s to ensure they do tick all the boxes.

So in the end it’s about managing risk?

For no more than a few hundred dollars a year, you can have an OHS expert review your Safety In the end, says Joanne, a Management Systems and OHS workplace accident can have a Policies & Manuals. “Building Up devastating effect on the employee provide standard policies and involved and their future, family manuals to suit most small and health, so employers have a businesses from as little as lot of responsibility in this area. $99.00 a year, includung updates” When employers don’t take their says Joanne. responsibility seriously enough and an accident happens, then the Complete Safety Management new Laws will see some very Reviews start from a lttle over significant penalties imposed. $700 so there is really no reason why any business shouldn’t make So minimising risk to everyone sure they tick all the boxes. involved is paramount, says Joanne. If you would like some more information about OHS for your The new rules are quite complex, business you can contact Joanne and will require changes in your at jsolis@buildingup.com.au or OHS policies and Safety call (03) 9001 0265 Management systems, so it’s important to get it right from the start. The new rules will also have particular effect on the franchise industry.

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Building Your Future After 16 years of proven performance internationally, IntelBuild is now delivering superior franchise solutions to the building industry in Australia. IntelBuild Platinum is the ultimate in building industry franchise programs. Visit our website to find out why.

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The Siimon Reynolds Strategic Entrepreneur Seminar

THE AUSTRALIAN MARKETING EVENT YOU SIMPLY CAN’T AFFORD TO MISS! This is the business workshop of the year. They have organised a lineup of 12 expert business speakers over the three day event. These are the professionals that Siimon Reynolds uses to create businesses online and in the real world. They have a multitude of disciplines involved and will cover everything from copywriting, pay per click advertising, exit strategy, backend systems, search engine optimization, webdesign, sales technique, social media, remarketing, public relations, franchising, online marketing and raising finance. You name it - they have an expert that specialises in it!

The Siimon Reynolds - Strategic Entrepreneur Seminar will be held on

September 2, 3 & 4th in Sydney.

AND YOU WON’T BELIEVE THE PRICE!

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“This is the best investment any Australian business can make in their future� ABOUT SIIMON REYNOLDS Siimon is a very rare person in the world of executive and entrepreneur coaching.

Has been featured on 60 Minutes, Today, Bloomberg and many other TV programs as a high achiever

He is not just a teacher, he's actually a highly successful business person himself.

Has personally raised $19 million for his start up ventures.

Has given keynote speeches on Co-founded Photon Group, which in high performance and business 8 years grew to a 500 million dollar excellence to over 60,000 business company with a staff of 6000, people. becoming the 15th largest marketing services company in the world. Now after two decades of extraordinary Consisting of 52 companies in 14 business success, Siimon is devoting the countries. next 20 years of his life to helping others achieve at a high level. Has owned and run successful businesses for over 20 years He is now the head high performance (starting at age 23). coach and creator of The Fortune Institute. Has won numerous awards for business excellence, including NSW He will be hosting their first powerful three Young Achiever Of The Year, day business event in September called Career category. Siimon Reynolds - Strategic Entrepreneur Seminar. Has won almost every advertising award in the world for creativity.

For more information or to book your seat for this amazing event visit our website https://fortuneinstitute.infusionsoft.com/go/semm/Maxiom/ 24 | Modern Franchise Magazine maxiom

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ABOUT THE PRESENTERS

Siimon Reynolds

John McGrath

Brian Sher

Siimon is a very rare person in the world of executive and entrepreneur coaching.

John McGrath is considered one of the most influential figures in the Australian property industry. As Chief Executive of McGrath Estate Agents, he took the company from a start-up in 1988 to one of Australia's most successful residential real estate groups, selling $5.7 billion in residential property in Sydney in FY11.

He has been a director of 8 companies and actively participated in 3 in the health and wellness industry that experienced hyper growth (impressive) sales figures. He has worked as a marketing expert for over 20 years and has worked for clients across the globe.

He is not just a teacher, he's actually a highly successful business person himself. Siimon co-founded Photon Group, which in 8 years grew to a 500 million dollar company with a staff of 6000, becoming the 15th largest marketing services company in the world. Consisting of 52 companies in 14 country. Has won almost every advertising award in the world for creativity. Has been featured on 60 Minutes, Today, Bloomberg and many other TV programs as a high achiever. Has given keynote speeches on high performance and business excellence to over 60,000 business people. Now, as head high performance coash and creator of the Fortune Institute Siimon is devoting the next 20 years to help others achieve at a high level.

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A total solution company, McGrath Estate Agents currently has 39 offices located throughout Sydney, the Central and North Coasts, Southern Highlands, the Blue Mountains, Wollongong, Gungahlin (ACT) and the Gold Coast (QLD), as part of its growing franchise network. In October 2008, he was honoured by the Real Estate Institute of NSW with the Woodrow Weight OBE Award, a lifetime achievement award for his outstanding contribution to the real estate industry. John himself has become a spokesperson for the industry both in Australia and internationally. John has five books that have reached bestseller status including “You Don’t Have To Be Born Brilliant” and “You Inc.”. In “The Ultimate Guide to Real Estate”, John shares with the reader his invaluable knowledge on the Australian property market.

Through producing successful results time after time, Brian built an extensive network and a strong reputation as one of Australia's most dynamic and exciting marketers recognized amongst his peers. He is constantly invited to speak at seminars, business functions and consult to other companies. He created and founded The Fortune Institute with Siimon Reynolds in 2010 in order to focus on high performance business coaching. He is the author of 4 books, 1 an international best seller - 'How to Get a Job in 30 Days or Less' ,'What Rich People Know and Desperately Want to Keep a Secret', 'The Anti- Ageing Diet' and 'How to Make Money out of Thin Air.'

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“These are the people that helped Siimon build a 500 million dollar business� EXPERT LINE UP

VALUE PACKED

The expert line up is made up of a multitude of professional business specialists including:

The Strategic Entrepreneur will be packed with massive value.

Will Swayne Alex Neocleous Rod Young Mike Rhodes Ari Galper Ben Dexter Andrew Roberts

It's about blowing apart preconceptions and showing participating business owners and managers the most cutting edge information available. Siimon Reynolds and The Fortune Institute had arranged a top quality lineup and each expert's brief is to 'blow the audience away with as many tips and tricks as possible'.

Ken Macleod Kim Mckay John Gemmell

The Strategic Entrepreneur is going to be the business event of this year and we would love to see you there.

and Dale Mercer Each expert is going to provide massively valuable insight into how you can make your specific business grow and profit at an amazing rate.

For more information or to book your seat for this amazing event visit our website https://fortuneinstitute.infusionsoft.com/go/semm/Maxiom/ 24 | Modern Franchise Magazine maxiom

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About Modern Franchise Magazine Publisher Maxiom Group Pty Ltd 2/710 Collins Street Docklands Vic 3008 Australia www.maxiom.com.au Editor Tam Hannan Digital Magazine Created By Modern Franchise Magazine Online www.modernfranchisemagazine.com Advertising Enquiries (03) 9097 1606 (within Australia) + 613 9097 1606 (International) modernfranchise@maxiom.com.au Editorial, Media Releases & Article Submission editor@maxiom.com.au

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PRIVACY POLICY: Modern Franchise Magazine is published as a service to subscribers. We adhere to strict Privacy Policy concerning all subscribers on our database and will not disclose your details to any third parties without your prior written permission. If you have any queries about our privacy policy or this magazine, please contact our office on (03) 9707 1606 or email privacy@maxiom.com.au. A full copy of our Privacy Policy is available on our website at www.maxiom.com.au/subscribers/privacypolicy. In the meantime, thank you and we trust you enjoyed this issue of Modern Franchise Magazine!

DISCLAIMER Information published in this online magazine has been compiled with due care and attention, but it does not clam to be exhaustive. Maxiom Group and/or Modern Franchise Magazine cannot be held responsible for the content of external sites reached via a hyperlink from this site. We accept submissions from outside contributors, and whilst great care is taken, the author of the submitted article is responsible for what they write, and Modern Franchise Magazine will not be liable for any loss or inaccurate information or any other omission or error by outside contributors. This online magazine is provided for information only. It is not intended to replace a consultation with a qualified industry professional. Modern Franchise Magazine does not accept responsibility for any loss, damage or injury that arises from the use of this online publication.

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Maxiom Group Pty Ltd Level 2, 710 Collins Street Docklands Vic 3008 Ph: (03) 9097 1606 Fax: (03) 9097 1607 info@maxiom.com.au www.maxiom.com.au

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Modern Franchise Magazine August 2011