PRESENTING SPONSOR BENEFITS
• Exposure to millions of upper income potential gay customers via: • Extensive 12-month global social media campaign targeting Gen C consumers • International travel agents in 28 countries • Exposure to 3 million+ attendees at Pride festivals • Year-long website presence • Quarterly PR campaign rolled out to over 350 LGBT publications in U.S. and abroad • National and international advertising and promotional campaigns PLUS: • Presenting sponsor exclusivity • Sponsorship of official event with onstage speaking opportunity • Slot or poker tournament or other gaming event • Opportunity to promote MGM Resorts dining options via Evolve Dine-Around promotion • Signage at all events • Logo in premier position on all collateral, advertising, promotions, website, social media, etc. • Logo hyperlink on Evolve 2015 website to property of your choice • Year-long banner ad on Las Vegas’ premier LGBT B2C website, gayvegastravel.com and Evolve 2015 website • Full page back cover ad on event program • 6 VIP All Access Passes and reserved seating at all events • Promotional item distribution to all hotel rooms and in swag bag • Opportunity to associate your brand with and drive future untapped leisure and meetings business to MGM Resorts International properties by one of the fastest growing consumer market segments, with $800 billion in spending power in the U.S. alone • Positioning of MGM Resorts International as a gay-welcoming company with a relatively untapped consumer group • Making a difference in the lives of LGBT youth who are victims of bullying and/or contemplating suicide. INVESTMENT - $25,000
EXECUTIVE SUMMARY Evolve 2015 (12/30/14-1/1/15) is a unique gay new year’s eve celebration for upper-income travelers desiring an international experience like none other. It’s a first-of-its kind, high-end party in the city that never sleeps…Las Vegas and includes 3 days of receptions, parties, shows, and fun!
The event will be marketed worldwide through: • A year-long multi-media promotional campaign including extensive social media outreach, advertising and promotions • A cadre of International Representatives selling all-access packages on every continent. The event provides myriad brand awareness opportunities that will positively affect your bottom line and empower you to establish a long-term relationship that will continue to provide exponential ROI long after the event. The annual economic impact of LGBT consumers is nearly 800 billion dollars. Evolve 2015 will put your name in front of millions of consumers who will help you gain more than your fair share.
DEMOGRAPHICS • • • •
Age: 25-54 Gender: 95% Male Average HHI Income: $100,000+ Origin: U.S., South America, Europe, UK, Australia, Canada, Mexico, Japan
The average attendee: • Is 85% more likely to purchase or use a product that is advertised directly to them. • Makes purchase decisions based on a company’s ‘LGBT Friendliness’. • Is influenced by information and feedback found in social media. • Spends $5,000+ on travel per year. SOURCE: COMMUNITY MARKETING INC.
TUESDAY 1 2 /3 0 /1 4 • VIP Reception at MGM Resorts International property • Private performance of The Divas Show • Opening Party at KRAVE gay nightclub WEDNESDAY 1 2 /3 1 /1 4 • Men’s Fashion Spectacular and Wine Reception • New Years Eve VIP Cocktail Reception at MGM Resorts International property • New Years Eve Main Event at MGM Resorts International property THURSDAY 0 1 /0 1 /1 5 • Designated leisure activity at MGM Resorts International property • Slot Tournament • Thunder from Down Under Show Transportation and admission will be provided to all venues. Event will be followed by an optional 2-night Los Angeles getaway (Friday & Saturday) with scheduled events at gay clubs throughout West Hollywood. Tours to a variety of southern California attractions will also be made available, and attendees will return to Las Vegas on Sunday, or fly out directly from Los Angeles.
Evolve 2015 will also be promoted globally with over 70 Event Representatives in 28 countries!
Amsterdam Argentina Australia Beirut Belgium Brazil Canada Chile Colombia Cote d'Ivoire France Germany Greece India Israel Italy Japan Mexico New Zealand Peru South Africa Spain Thailand Turkey UK Uruguay United States Venezuela
MARKETING Evolve 2015 will receive 15 months of multi-faceted marketing and promotional support to include: Public Relations Press releases will be mailed quarterly through the TravelOut Newswire network of more than 300 LGBT publications nationwide. Releases will also be sent to mainstream magazines and newspapers, as well as to online travel outlets, both LGBT and mainstream. Press releases will be translated into Spanish, French, German and Portuguese and disseminated throughout Mexico, South America, Europe, Turkey, India, Israel, Australia and more. Information will also be disseminated via Gay Vegas Travel and Las Vegas Gay Visitors Bureau through newsletters mailed to over 7,000+ subscribers monthly. International Representatives LGBT travel agents and tour operators in 28 countries have been identified to carry the message to potential attendees as Official Evolve 2015 Representatives and sell packages in their respective countries. Regions currently identified include: South Africa Uruguay France Italy Brazil Spain United States Germany Japan Amsterdam Canada Thailand Venezuela Greece Mexico Argentina Chile India New Zealand Turkey Australia Colombia UK Israel Peru Beirut Cote d’Ivoire Belgium
MARKETING Social Media Social Media is one of our primary promotional outlets and will enable us to reach potential global attendees with consistent updates, contests and promotions. Evolve 2015 will occupy a dedicated page on Gay Vegas Travel, the official LGBT Las Vegas leisure resource ( http://gayvegastravel.com) and will have an Official Blog, Facebook and Twitter page that will reach LGBT consumers. Other social media include: Facebook: www.facebook.com/GayVegasTravel Facebook: www.facebook.com/LasVegasGayVisitorsBureau Twitter: https://twitter.com/gayvegastravel Blog: http://gayvegastravel.blogspot.com/ Instagram: http://instagram.com/gayvegastravel Pinterest: http://pinterest.com/gayvegastravel/ Evolve 2015 has two URLs, http://evolvelasvegasNYE.com and http://evolvevegasNYE.com. Advertising Print and electronic advertising will appear in the following LGBT publications (among others): Out/Advocate Dallas Voice Passport Out Front (Denver) Gay Days Frontiers (L.A.) Windy City Times Echo (Phoenix) QVegas Gay San Diego Gay Voice (Atlanta) Bay Area Reporter
Gay Prides Evolve 2015 will have a presence at more than 15 U.S. Pride celebrations including Los Angeles, San Francisco, Palm Springs, Phoenix, Denver, San Diego, Long Beach, Reno, Seattle, Houston and Las Vegas which collectively host over 3 million potential Evolve attendees. Â
MARKETING Events/Cross Promotions Working with major LGBT events nationwide, Evolve 2015 will participate in a number of crosspromotional opportunities. Following is an abbreviated list of events in which Evolve 2015 will participate and/or cross promote: Atlanta Bear Fest Atlanta Bal en Blanc Montreal, CAN Fierté Montréal Montreal, CAN Leather Ball Ontario, CAN Bear Invasion Washington D.C. BearQuake San Diego Black and Blue Festival Montreal Christopher Street West Los Angeles Colossus Weekend San Francisco Fantasy Fest Key West Folsom Street Fair San Francisco Gay Days Las Vegas Las Vegas Gay Days Orlando Orlando Gay Mardi Gras New Orleans Gay Spring Break Key West Headdress Ball Key West Honolulu Rainbow Film Festival Honolulu International Mr. Leather Chicago LA Bear Quake Los Angeles Lake Tahoe Winterfest Lake Tahoe Lazy Bear Weekend Guerneville, CA
MARKETING Events/Cross Promotions Matinee Las Vegas Matinee Los Angeles Matinee NYC Festival Miami Gay & Lesbian Festival Michigan Lesbian and Gay Comedy Fest Octobearfest Orlando Bear Bash OutFest Philadelphia Outserve Ski Weekend Pensacola Memorial Day Weekend Prism Toronto Provincetown Carnival Pure Heat Atlanta Pride Weekend Rainbow Rampage Sizzle Miami SkiOUT Whistler Southern Decadence Southwest Gay & Lesbian Film Festival Texas Bear Round Up Tidal Wave Pool Party Tropical Heat White Party White Party Winter Party Festival
Las Vegas Los Angeles New York Miami Dearborn, MI Denver Orlando Philadelphia TBD Pensacola Toronto, CAN Provincetown Atlanta San Fran to Las Vegas Miami Whistler, CAN New Orleans Albuquerque / Santa Fe Dallas. Orlando Key West Palm Springs Miami South Beach, FL
FOR MORE INFORMATION MYA REYES Evolve 2015 2905 Lake East Drive, Suite 110 Las Vegas, NV 89117 702.575.1080 (office) 702.334.1516 (cell) email@example.com