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2013 IQUITMENT


Maximillian Piras Wallie to BS Smith. Photo by Marcus Bockman.


“ORIGINALITY IS FREEDOM” The Iquitment Manifesto Zig when they zag, and zag when they zig. This is the mentality for which Iquitment was founded upon: being yourself.

Do you. Don’t worry about what they’re doing or what they’re thinking. The best way to be original is to do what you want. Although, there are obvious repercussions: you might get misunderstood, you might get outed, you might even get busted. The important thing is

don’t be discouraged. You have to be dedicated if you ever truly want to be original, but the concept of being a complete original is a pretty obscure scenario.

Some people don’t want to be an anomaly. So for all of us free thinkers, who respect being different & appreciate alternate opinions, but don’t want to live on the outskirts of society,

there is a middle ground. We can exist in a society which demands homogenization and offset it in small incriments by showcasing what defines us. We can redefine our public property, reinterperate our individuality,

support our artists & zag when they zig. Do you & support those who are doing likewise.


SHIRTS! Each of our shirts are designed to make you feel like a million bucks. Sporting these idiosyncratic spectacles will surely turn heads and make your switch 360 flips soar for the skies! Our shirts are screenprinted onto American Apparel’s 2001 Fine Jersey Short Sleeve T-Shirts. They are 100% cotton construction, made with 100% fine ring-spun combed cotton for a smooth, tight-knit result. Fabric weight is 4.3 oz/yd squared.

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IQUITMENT

“SPECIMEN” “Specimen” is our inaugural design, which has come to embody Iquitment’s identity as the initial logo. Inspired off the original prototype, the “Specimen” tee currently comes in three variations from its origin. SKU # 1000 Available in colors: White, Light Blue, Red & Black. Available in sizes Sml, Med, Lrg, X Lrg.

$10


“HOMOGENIZE” Homogenize Now is a cry to irony, serving as the negation to our founding motto. It defines the satirical wit behind a lot of our humor and design. It is our belief that an intervention is best carried out through humor and absurdity. SKU # 1004 Available in colors: Forest Green. Available in sizes Sml, Med, Lrg.

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$15 “LOST CAT”

Lost Cat

The Lost Cat design comes from an ongoingseries of forged signage, for the goal ofsatire and societal introspection. The actual signs are posted throughout urban areas and are documented on lostcatblog.tumblr.com. SKU # 1005 Available in colors: Forest Green. Available in sizes Sml, Med, Lrg.

If found return to

IQUITMENT.

$15


“INQUISITION” “Inquisition” represents the begining of our artisticly inspired designs. It incorporates hand drawn illustration with grapic design to create an eclectic mix .

SKU # 1003 Available in colors Light Blue & White. Available in sizes Sml, Med, Lrg.

$15

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“SPECTRUM” Our “Spectrum” tee is the second installment of our artistic outreach, limited in edition so be sure to swoop ASAP. SKU # 1002 Available in colors Red & Black. Available in sizes Sml, Med, Lrg.

$15

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HATS! The head is an important part of the body... but it is booooooooooring. We have something that can help spruce it up a notch. Our hats are handknit by Iquitment’s own Master Knitter Julie May. As legend has it she studied with a monk in the mountaintops where she was taught all the best kept secrets of knitting. She uses a blend of mohair, wool & cotton in combination methods of hand knitting & purling, and duplicate stitch for the details.


“OBA” The “Oba” was inspired by the brilliant dress of Congolese kings. Their attire is constructed and designed to bring dominance and commande respect. So... Likewise. SKU # 1011 Available in displayed colorway: Black/Red/Blue & Grey detail. Available in one size fits all.

$30

“SPECIMEN” The “Specimen” logo returns in hat form! SKU # 1010 Available in displayed colorway: Black/Red/Blue & Silver detail. Available in one size fits all.

$30


“MILK” “Milk” is one of our simplest and strongest designs. It utilises vibrant colors and grided typography to stand out in any situation. It also kind of looks like an eye from the top. SKU # 1012 Available in displayed colorway: Blue/Black & White detail. Available in one size fits all.

$30 “TUNNEL” “Tunnel” is an original design developed by Julie May. It employs her great color intuition and skillful pattern execution. Just her first design in the series, it is the begining of many in which we award her complete creative control. SKU # 1013 Available in displayed colorway: Blue/Brown/Purple & Off-White detail. Available in one size fits all.

$30


CREWS! Our crew runs deep, so our crews run deeper. No, not really. We’re just a couple of good kids. But our crews are good too. Our hats are handknit by Iquitment’s own Master Knitter Julie May. As legend has it she studied with a monk in th 7.75 oz. 50% cotton, 50% polyester blended fleece fabric, Air Jet yarn, Double-needle stitching, set-in sleeves, 1X1 athletic rib with spandex, 18000 Gildan.


“BOURGEOISE” The “Bourgeoise” crew is the darling of the working class. By working class we mean those of us on the grind. The crooked grind. It’s made durable and versatile to keep you warm on late night skate sessions and keep you looking good for the after party. SKU # 1020 Available in colors Purple & Black. Available in sizes Sml, Med, Lrg.

$25 “ZIG ZAG” Inspired by the ideology from one of our favorite graphic designers, Milton Glaser, the “Zig Zag” is about much more than a fashion statement. It is an existence statement: apply where needed. SKU # 1021 Available in colors Grey. Available in sizes Sml, Med, Lrg.

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$25


“AUDITION”

The “Audition” crew began with a hand drawn sketch and was appropriated into an eclectic design as the finale to our Spring 2012 collection. SKU # 1022 Available in colors: Navy Blue. Available in sizes Sml, Med, Lrg.

$25


All photography, unless mentioned, by Amanda Kho. All content & design Š 2011 IQUITMENT. To inquire: MPiras@Iquitment.com


Iquitment 2013 Catalog