overconsumption of SUGAR
Topic
Key Aspects
Target audience
Visual Communication
Resources
Influence people to consume less foods and drinks that have added sugars and sweeteners.
overconsumption of SUGAR
Topic
Key Aspects
Target audience
Visual Communication
Resources
Why should you care? Overconsumption of sugar can lead to various health problems (The Sugar Film): • fatty liver
• heart diseases
• diabetes
• Obesity
• Eating Disorder
Many of these health problem lead to a lower life expectancy. •Our generation is the first to have a lower life expectancy than our parents (Fed Up) Sugar Addiction and Malnutrition •Sugar is more addictive than cocaine (Magalie Lenoir) •Sugar Calories have no nutritional value but are high in kcal count (The Sugar Film)
06 INITIAL THINKING INDEPTH LOOK
overconsumption of SUGAR
Topic
Key Aspects
Target audience
Visual Communication
Resources
Why do we overconsume sugar? Consumer is misinformed about the sugar and sweetener content within the items. • Poorly informative labeling: Inconsistent serving sizes, use of only g instead of percentages, names
VISUAL COMMUNICATION HEALTH HAZARDS
Lack of Knowledge •Most people do not know the healthy daily sugar amount consumption •Difference of sugar calorie versus normal calorie (Robert Lustig) Ease of access to foods with added sugar •600,000 food items, 80% of supermarket foods, have added sugar (Fed Up) •Desert snacks placement at check-outs within non-food stores
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