Page 1

insight

sweet

IT IS SOOO SWEET TO FINALLY BE A SENIOR

MAXIM GOLBERG


insight

sweet

IT IS SOOO SWEET TO FINALLY BE A SENIOR

BY: MAXIM GOLBERG


01

02

INTRO

05 SENIOR YEAR IS WEIRD INFORMATION GRAPHICS POSTER DESIGN MOTION GRAPHICS

03

LET’S WARM UP: PROJECTS 15

INFOGRAPHICS POSTER SHOW

04

WHAT’S THE PROBLEM? 27

SUGAR FACTS REALIZATION OF HAZARDS PROBLEM FOCUS

SUGAR RESEARCH 31

SUGAR VS COCAINE SUGAR ADDICTION BODY ON SUGAR TRUTH ON SUGAR 40 SPOONS OF SUGAR FED UP: FILM THAT SUGAR FILM SUGAR: BITTER TRUTH


nutritional

content

This book will show you make a successful VCD Senior Year.

05

06 CREATING A SOLUTION

SWEET ADDICTION 51

THE PROCESS THE CLOCK

07

61

INITIAL THINKING

08

SWEET REALITY 73

SWEET REALITY

THE END

93

SENIOR EXHIBIT

INDEPTH LOOK

CAMPAIGN ANIMATION

WORKS CITED

VISUAL COMMUNICATION

CAMPAIGN PRESENTATION

FEEDBACK

HEALTH HAZARDS

INTSAGRAM CAMPAIGN MOBILE APPLICATION PLEDGE


01 INTRODUCTION


Last year of my college experience, a bitter sweet feeling that covers every day in class. It’s a time where some people lose sight of the importance of their work, as they try to wait out to the day they get their diploma. Though, there are a few who see this as their last time

to actually learn from professionals and the class mates around. It’s the last year they get to try different things, and get a pat on the back for trying something different, even if it fails. That’s what my mindset was for this year, my last few days to learn and absorb the knowledge form everyone around me.


01 SENIOR YEAR IS WEIRD INFORMATION GRAPHICS POSTER DESIGN MOTION GRAPHICS

8

MY NEW FAMILY My design community is very important to me, as I try to be involved with my peers, professors, and design events that are geared toward developing the design community. I have made many friends, coincidently they are the ones I sat next to during this whole year. That made things a lot more entertaining, so I can say I had a great last year.


MY NEW DIRECTION I have also went out of my comfort zone of the design school, and took a few courses form the school of fine art. I took a photography course, which I really enjoyed and it ended up helping me in some of my main design courses. And I also took a drawing course with really took me back to my drawing roots, and back to the reason why I wanted to do the Graphic Design major.

9


FRIDAY 5

09:0

15:05

11:36

15:30

15:4

:21

5

08

19

:30

:13

06

19

2

:2

5

:30 23

00 :30

00

:5

5 :0 20

0

:1 01

0 00:0

0 02:3 10:17

23:50

SUNDA Y

00

:15

:05 02

BPM

23:30

10:45

23:0

0

11:15 5

22

:35

11:4

22

:45

:18

12

0

:4

7 :5 21

13

15

:4

:13

2

21

16

:34

:2

6

20

16:4

1

5

19:1

17:0

0

17:30

17:45

18:25

Daily Changes In Heart Rate

AVERAGE HEART RATE PER ACTIVITY IN BPM 110

106

100 90

83

80

80

74.5

70

74

70.5

60

67

62

This study looks at the changes of my heart rate in BPM*, as I go about my normal daily activities. BPM* – beats per minute, recorded with iPhone 5 camera and heart rate app

40

COMPUTER

COMUTE

EXERCISE

OUTSIDE

FOOD & DRINK

RELAX

SLEEP

SOCCER

SHOWER

VIDEO GAMES

01

SENIOR YEAR IS WEIRD POSTER DESIGN MOTION GRAPHICS

10

57.5 51

50

INFORMATION GRAPHICS

Y DA UR SAT

Daily Changes in Heart Rate / INFOGRAPHIC

Through some of my projects, I was able to design information. I believe information design is a very important field, as it add new layers to the data. I makes the information and ideas more easily accessible and easily communicated. And the data may potentially have more of an impact on the viewer, if design is used properly.


Sweet Addiction / CLOCK DESIGN

During the course of the year, I made two information graphics that relate to health. One tracked my heart rate throughout the day. While the other one is a simulation of sugar consumption of an average person in the US.

11


A Stencil World / Exhibit Poster

Creative Expressions / Poster Show

01 POSTER DESIGN SENIOR YEAR IS WEIRD INFORMATION GRAPHIC MOTION GRAPHICS

12

I was able to create numerous poster designs for both real events, and for a hypothetical exhibits. I really enjoyed the process of taking an idea and putting my own spin on it, to create a visual that describes everything about that subject.


Typographic Poster / Senior Show

Image Poster / Senior Show

I was able to create numerous poster designs for both real events, and for a hypothetical exhibits. I really enjoyed the process of taking an idea and putting my own spin on it, to create a visual that describes everything about that subject.

13


How To Photograph The Night Sky / Video

01 MOTION GRAPHICS SENIOR YEAR IS WEIRD INFORMATION GRAPHICS POSTER DESIGN

14

And I also had the opportunity to work on some animation graphics and videos. This was quite a new field to me for this year. As I learned who to move away from just having a still image, and adding movement to the image to complete the idea or story. I worked on a video that described the process of making photographs of the night sky. I also worked on a video that displayed the UI mock up of an application that displays different soccer statistics from the 2014 World Cup.


Elevate / Senior Show

I was able to create numerous poster designs for both real events, and for a hypothetical exhibits. I really enjoyed the process of taking an idea and putting my own spin on it, to create a visual that describes everything about that subject.

15


02 LET’S WARM UP: PROJECTS INFOGRAPHIC POSTER SHOW SENIOR SHOW


This year I have done a large variety of a lot of work. I have worked on posters, books, storefronts, art exhibits, infographics, clocks, mobile apps, and even motion graphics. So it has been a busy year, and I would love to show case my work to you (and see if you like it).


Daily Changes of Heart Rate Daily Changes of Heart Rate This study looks at the changes of a person’s heart rate, as they go about their daily normal activities.

This study looks at the changes of a person’s heart rate, as they go about their daily normal activities.

The heart rate increase from excersise, food consumption, and increase in concentration or body heat. It decreased during resting periods and sleep.

39

1

40

2

CHART

3

38

FRIDAY

4

37

110

5

21

6

35

100

90

0

19

:2

5

0 :5

90

5

00

34

:13

:0

:30

32

19

9

50

15:4

100

20

33

8

AY RD

60

15:30

5

:1 01

SATU

70

15:05

110

2

7

80

11:36

08:

6:3

0

00

00

SUND AY

00:00

29

23:50

28

10:17

10:45

15

23:30

14

27

02:30

50

40

13

26

5

12

16

25 17

23:0

0

11:15

24

18

19

20

23

22

21

106

110

5

100

:18 22

80 74

70.5

57.5

:4

62

13

67

7 :5

74.5

70

51

0

60

21

83

80

:45

90

12

(BPM)

22

:35

11:4

AVERAGES

AY RD

0 02:

:15

70

60

SATU

11

0

31

80

:3

10

30

40

23

SUNDAY

09:0

5

36

“My heart beats at the same rate while I am playing video games, as it does while I am jogging”

The heart rate increase from excersise, food consumption, and increase in concentration or body heat. It decreased during resting periods and sleep.

FRIDAY

CHART

50

:4

13

2

21:

17:45

87

18:25

74

23

19:11

71

43

24

20:34

82

5

19:25

47

25

21:13

110

6

20:05

100

26

21:57

102

7

23:30

66

27

22:18

83

8

02:05

68

28

22:35

77

9

02:30

70

29

23:00

82

10

10:17

55

30

23:20

85

11

10:45

54

31

23:50

68

12

11:15

64

32

00:00

62

13

11:45

59

33

00:15

78

14

12:45

45

34

00:30

68

SUNDAY

15

13:40

64

35

00:50

66

16

15:42

62

36

01:12

56

17

16:26

70

37

06:30

49

18

16:45

68

38

08:21

52

19

17:00

71

39

09:05

57

20

17:30

83

40

11:36

65

BPM*

– BEATS PER

MINUTE, CALCULATED USING IPHONE 5 CAMERA AND HEART RATE APP

:34

21 22

64

19:13

20

59 65

15:45

4

19:11

15:05 15:30

3

ACTIVITY

LEGEND

COMPUTER

AVERAGES

BPM

(BPM*) BPM*

– BEATS PER MINUTE,

CALCULATED USING IPHONE

110 5

CAMERA AND HEART RATE APP

DRIVING

EXERCISE

18:25

BPM*

1 2

VIDEO GAMES

FOOD & DRINK

HIGHER HEART RATE ACTIVITIES

17:45

TIME

SHOWER

OUTSIDE

17:30

NO

ACTIVITY

SOCCER

REST

0

SLEEP

17:0

REST

5

BPM*

OUTSIDE

16:4

SATURDAY

TIME

FOOD & DRINK

6

NO FRIDAY

EXERCISE

:2

DATA

DRIVING

16

COMPUTER

15

40

SLEEP

SOCCER

SHOWER

VIDEO GAMES

LOWER HEART RATE ACTIVITIES

106

100 90 80 70 60 50

83

80

74.5

74

70.5

67

62

57.5 51

40

02 INFOGRAPHIC

This year I also became a very health conscious person. It all started from the very first project of my senior year. This infographic was meant to represent 24 hours out of my life.

POSTER SHOW

I chose to track my heart rate because I recently found out that I had quite a slow heart beat, which is due to my highly active lifestyle and playing soccer on a daily basis. Thus, I wanted to see how my heart rate fluctuates form activity to activity.

SENIOR SHOW

18


FRIDAY 5 09:0

:13 19

:2

0

5

00 :5

5

:0

15:30

15:4

5

08:

19

0 :5

:15

23:30

00

0

SUND AY

00:0

10:17

10:45

11:15

23:50

:15 00 00:00 23:50

10:17

02:30

02:30

23:00

5

5

AY RD

0 02:

SATU

50

40

BPM

22

:45

:18

12

23:30

:35 22

5

10:45

11:4

0

21:

:4

57

13

15

0

11:15

23:0

:4

13

2

21:

16

:34

:2

6

20

16:4

5

17:00

17:30

17:45

19:11

18:25

2

5

5 2:3

11:4

COMPUTER

AY RD

0

:3

00

23

60

:0 02

:30

5

:0

80

70

LEGEND

U SAT

20

90

00

00

5

:30

:2

100

23

19

:30

:13

110

12 01:

SUND AY

19

2

20

09:05

21

0

:3

06

15:05

5

:1 01

FRIDAY 11:36

15:4

:30

06

The heart rate increase from excersise, food consumption, and increase in concentration or body heat. It decreased during resting periods and sleep.

CHART

15:30

:21

08

Daily Changes of Heart Rate This study looks at the changes of a person’s heart rate, as they go about their daily normal activities.

15:05

11:36

DRIVING

EXERCISE

FOOD & DRINK

OUTSIDE

REST

SLEEP

SOCCER

SHOWER

VIDEO GAMES

1

22

:18

2:4 5

HIGHER HEART RATE ACTIVITIES

LOWER HEART RATE ACTIVITIES

7 1:5

106

2

110 100

67

62

57.5 51

2

70.5

40

16:4

74

:13

74.5

21

80

0:3 4

83

6

70 60

:2

80

1

5

19:1

0

17:30

17:45

18:25

Daily Changes In Heart Rate

17:0

After my research was done, I found out that my fastest heart rate was during my outdoor activities, which was quite expected. What I did not expect is that my heart rate went up during video games and eating.

16

90

50

2

AND HEART RATE APP

BPM

:4

5 CAMERA

15

– BEATS PER

0

BPM*

MINUTE, CALCULATED USING IPHONE

:4

(BPM*)

13

AVERAGES

AVERAGE HEART RATE PER ACTIVITY IN BPM 110

106

100 90

83

80

80

74.5

70

74

70.5

60

67

62

This study looks at the changes of my heart rate in BPM*, as I go about my normal daily activities. BPM* – beats per minute, recorded with iPhone 5 camera and heart rate app

57.5 51

50 40

COMPUTER

COMUTE

EXERCISE

OUTSIDE

FOOD & DRINK

RELAX

SLEEP

SOCCER

SHOWER

VIDEO GAMES

19


02 POSTER SHOW INFOGRAPHIC SENIOR SHOW

A big part of the senior year is the fundraising of money for the senior exhibit. The largest amount of that money comes from an annual poster show that the Visual Communication senior students put on in November. Each student was to design a poster for the event that relates this idea of importance to have posters. My initial idea was to focus on the shifting the perspective of people about posters. Posters are not just paper on a wall, it is a work, a story, a specific viewpoint about the world around us.

20


21


02 POSTER SHOW INFOGRAPHIC SENIOR SHOW

22

A second direction I had for the poster was solely focused on the creative expression that happens in many posters. And all this expression happens from ink on paper. That idea drove the image of the poster and the image style as well. I chose to have this ink wave to further drive the origins of all these posters. And the half tone style was added to further display the amazing art of printing, and the print is done in dots on paper.


23


02 SENIOR SHOW INFOGRAPHIC POSTER SHOW

24

The Senior Exhibit is the finale of our four year journey as Visual Communication students. The exhibit consists of a collection of campaign about various relevant social issues. Since every student were going to receive a special place at the show; I wanted to create a poster that would relate the spotlight that will be on everyone during the exhibit. The spotlight produced in the poster is actually developed by the names of the graduating students from the various design disciplines. Therefore, in a sense we all, as a collective group, are illuminating a path of fresh design into the future.


25


02 SENIOR SHOW INFOGRAPHIC POSTER SHOW

26

This was an image based poster for the exhibit show, as compared to a purely typographic poster on the last page. In this poster, I took a different approach. I wanted to describe our collective group of new designers, as a fish new wave. A wave that would flood the market of design, with new and interesting ideas and solutions. I went with the gold and blue to represent the great variety and difference within our design styles. I then added even further dynamic with the diagonal columns of names of the graduating students, to further drive the message of our fresh design force.


27


03 WHAT’S THE PROBLEM?


The entire focus of the senior year is around a single social issue topic. One that is both relevant in the current time and to the student doing the research. Since I became more health conscious, I decided to have my topic deal with the health problems of today. One of the key issues that no one seems to be talking about is the epidemic of sugar over consumption, and how dangerous it is for our bodies in large amounts.


03 WHAT’S THE PROBLEM?

30


At the beginning of the campaign, I imagined the problem to be in the aspect that people did not know how much sugar they are consuming. An average American consumes 126g of sugar, or 38 teaspoons, per day, while we should only consumer around 30g. This is over consumption taken to an extreme, and people don’t realize that they are over consuming just by living a normal lifestyle. Therefore, my first focus was to showcase the large amount of overconsumption. However, from personal studies and questionnaires I did as research, I discovered that people knew they were overconsuming. They just didn’t care. They like the taste, so they drink it or eat it. Therefore I had to tweak my topic to actually discuss the effects of sugar on our bodies, like addiction and numerous health hazards. I also learned that you cannot just stop, at condemning them for eating poorly. You must show them ways out of the situation, by providing them with tools that they can use to make better choices about food and beverage purchases.

31


04 SUGAR RESEARCH SUGAR VS COCAINE SUGAR ADDICTION BODY ON SUGAR TRUTH ON SUGAR 40 SPOONS OF SUGAR FED UP: FILM THAT SUGAR FILM SUGAR: THE BITTER TRUTH


The entire focus of the senior year is around a single social issue topic. One that is both relevant in the current time and to the student doing the research. Since I became more health conscious, I decided to have my topic deal with the health problems of today. One of the key issues that no one seems to be talking about is the epidemic of sugar over consumption, and how dangerous it is for our bodies in large amounts.


“...sugar can deeply affect your metabolism, impair brain function...”

03 SUGAR VS COCAINE SUGAR ADDICTION BODY ON SUGAR TRUTH ON SUGAR 40 SPOONS OF SUGAR FED UP: FILM THAT SUGAR FILM SUGAR: BITTER TRUTH 34

Dopamine is produced in the part of the brain that is associated with reward. When someone experiences a reward — say while eating a really good meal — their Dopamine level spikes. For addicts, the opposite is true: That spike in Dopamine only comes in anticipation of the reward, as opposed to the actual reward itself. Later, once the reward is gotten, the effects are blunted because the brain has been flooded with dopamine as it thought about eating. The Centers for Disease Control project a double- or triple-fold increase in the proportions of Americans with diabetes by 2050. On the low end, a study published in Population Health Metrics projects 21% of Americans will have diabetes. On the high end ... 33%. | http://mic.com/articles/88015/what-happens-to-your-brain-onsugar-explained-by-science


Brain on Sugar

Brain on Cocaine

In 2013, student-faculty research at Connecticut College found that in lab rats, Oreos, rich in sugar and fat, may be just as addictive as cocaine. Given the option of Oreos and rice cakes, the test rats spent as much time eating cookies as getting high on cocaine or morphine. This PET brain scans show chemical differences in the brain between addicts and non-addicts. These brain scans show that addicts have fewer than average dopamine receptors in their brains, so that the weaker dopamine signals are sent inbetween the cells.

So basically, Oreos are legal crack. A 2013 profile in the New York Times revealed the massive amount of scientific research big food companies have poured into developing tastier, more addictive products. Even the way they talk about marketing sugar-filled foods can sound an awful lot like discussing business with a drug dealer.

Student Jamie Honohan, who contributed to the study, added that “Even though we associate significant health hazards in taking drugs like cocaine and morphine, high-fat/ high-sugar foods may present even more of a danger because of their accessibility and affordability.”

And just like illegal drugs, large amounts of sugar can be very bad for you. In addition to obesity and diabetes, sugar can deeply affect your metabolism, impair brain function and make you more susceptible to heart disease and cancer. It can even form premature wrinkles. Given all this, it’s pretty likely you’re overconsuming. Almost 40% of children’s diets now come from added sugars and unhealthy fats. 35


“Signs of withdrawal become apparent when the abused substance is no longer available”

Dependence

Drug dependence is characterized by compulsive, sometimes uncontrollable, behaviors that occur at the expense of other activities and intensify with repeated access. Dependence is difficult to demonstrate, but criteria have been suggested using animals. We have used models that were developed with rats for studying drug dependence and adapted them to test sugar dependence.

Bingering

It is the escalation of intake with a high proportion of intake at one time, usually after a period of voluntary abstinence or forced deprivation. Enhanced intake in the form of binges may result from both sensitization and tolerance to the sensory properties of a substance of abuse that occurs with its repeated delivery.

03 SUGAR ADDICTION

SUGAR VS COCAINE BODY ON SUGAR TRUTH ON SUGAR 40 SPOONS OF SUGAR FED UP: FILM THAT SUGAR FILM SUGAR: BITTER TRUTH 36

| http://www.ncbi.nlm.nih.gov/pubmed/17617461


Evidence for sugar addiction: Behavioral and neurochemical eects of intermittent, excessive sugar intake

Withdrawal

Signs of withdrawal become apparent when the abused substance is no longer available or chemically blocked. We will discuss withdrawal in terms of opiate withdrawal, which is a clearly defined set of symptoms. Anxiety can be operationally defined and measured in animals using the elevated plus-maze, in which anxious animals will avoid spending time on the maze.

Craving

Craving is increased efforts to obtain a substance of abuse or its associated cues as a result of addiction and abstinence. It is well established that addictive drugs activate DA-containing neurons in areas of the brain that process behavior reinforcement. Thus, any substance that repeatedly causes the release of DA or reduces DA reuptake at terminals via these circuits may be a candidate for abuse.

37


“Your body metabolizes fructose differently than sugar. It is actually metabolized directly into fat – factors that can cause a whole host of problems”

Most people view sugary foods as tasty, satisfying, and irresistible treats. But I believe that there are three words that can more accurately describe sugar: toxic, addicting, and deadly.

03 BODY ON SUGAR

SUGAR VS COCAINE SUGAR ADDICTION

Today, an average American consumes about 32 teaspoons of sugar per day. New numbers came out in February 2015. The Washington Post did a story on it using grams (4 grams = 1 tsp). They quoted Euromonitor’s study, which said Americans are now consuming 126 grams. More disturbingly is the fact people are consuming excessive sugar in the form of highfructose corn syrup. This highly processed form of sugar is cheaper, however it is 20 percent sweeter than regular sugar.

TRUTH ON SUGAR 40 SPOONS OF SUGAR FED UP: FILM THAT SUGAR FILM SUGAR: BITTER TRUTH 38

| http://articles.mercola.com/sugar-side-effects.aspx


It tricks your body into gaining weight and affects your insulin and leptin signaling. Fructose fools your metabolism by turning off your body’s appetite-control system. It causes metabolic dysfunction. Eating too much sugar causes a barrage of symptoms known as classic metabolic syndrome. These include weight gain, abdominal obesity, decreased HDL and increased LDL, elevated blood sugar, elevated triglycerides, and high blood pressure. Yes, the same disease that you can get from excessive alcohol intake can also be caused by excessive sugar intake. Dr. Lustig explained the three similarities between alcohol and fructose: Your liver metabolizes alcohol the same way as sugar, as both serve as substrates for converting dietary carbohydrate into fat. This promotes insulin resistance, fatty liver, and dyslipidemia (abnormal fat levels in your blood). The bad news is that the human body is not made to consume excessive amounts of sugar, especially fructose. Your body metabolizes fructose differently than sugar. It is actually metabolized directly into fat – factors that can cause a whole host of problems that can have farreaching effects on your health. Here are some of the effects that consuming too much sugar has on your health:

Fructose undergoes the Maillard reaction with proteins. This causes superoxide free radicals to form, resulting in inflammation – a condition caused by acetaldehyde (ethanol metabolite). Fructose can directly and indirectly stimulate the brain’s “hedonic pathway,” creating habituation and dependence, the same as ethanol.

It overloads and damages your liver. The effects of too much sugar or fructose can be likened to the effects of alcohol. All the fructose you eat gets shuttled to the only organ that has the transporter for it: your liver. This severely overloads the organ, leading to liver damage.

39


What’s My Daily Allowance? There are two types of sugar - naturally occurring sugar like lactose in milk and added sugar, which includes table sugar (sucrose) as well as concentrated sources like fruit juice. The World Health Organization and UK’s official nutrition advisors recommend that only 5% of your daily calorie intake should consist of added sugars.

The Devil Is In The Detail

03 TRUTH ON SUGAR

SUGAR VS COCAINE SUGAR ADDICTION BODY ON SUGAR 40 SPOONS OF SUGAR FED UP: FILM

The instant ‘lift’ we get from sugar is one of the reasons we turn to it at times of celebration or when we crave comfort and reward. However, even those of us without a sweet tooth may be eating more than we realize because so many everyday foods contain sugar. But sugar is a carbohydrate found naturally in a host of different foods. We need some sugar in our diets to supply ready energy to fuel our muscles and keep our brains active. The problem is that many processed foods have added sugar which supplies energy in the form of calories and very little else. This means our body has to draw on the nutrients from the rest of our diet to process it and this can affect our health, including our immunity. A high intake of sugar causes our blood sugar levels to shoot up, followed by a crashing slump which leaves us tired, irritable and craving more sugary foods. It’s a vicious cycle that may be contributing to our weight problems as well as health concerns like diabetes and heart disease.

THAT SUGAR FILM SUGAR: BITTER TRUTH 40

| http://www.bbcgoodfood.com/howto/guide/truth-about-sugar


“This equates to approximately five-six teaspoons (25g) for women and seven-eight teaspoons (35g) for men.”

Look At The Label

Spot The Hidden Sugar

Discover how much sugar is in your food by doing these simple checks:

Low-fat and ‘diet’ foods often contain extra sugar to help improve their taste and palatability and to add bulk and texture in the place of fat. Even savory foods, like ready-made soups and sauces may contain added sugar. A can of soft drink, on average, contains the equivalent of seven teaspoons of sugar. The natural sugar in some fruit, including apples, has increased as new varieties (including Pink Lady, Fuji and Jazz) are bred to satisfy our desire for greater sweetness.

Look at the ‘carbs as sugars’ on the nutrition panel - this includes both natural and added sugars; less than 5g per 100g is low, more than 15g per 100g is high. Check the ingredients list for anything ending in ‘ose’ (glucose, sucrose, fructose, lactose, maltose) - these are all forms of sugar, as are honey, agave, molasses and syrups like corn and rice syrup. The higher up the ingredients list, the more sugar the product contains. Know your substitutes - for example xylitol, sorbitol and mannitol. These occur naturally in small amounts in plants and fruits and are often used in low-calorie products to provide sweetness but with fewer calories. Xylitol can be used in home-baking as a replacement for regular sugar although it won’t brown as much and it can’t be used where yeast is the raising agent.

41


“I kept a similar calorie intake. But on the diet with all the added sugars ... I just never felt full...”

03 40 SPOONS OF SUGAR SUGAR VS COCAINE SUGAR ADDICTION BODY ON SUGAR TRUTH ON SUGAR

Q: Was it fine to eat low-fat foods?

Q: You were focusing on foods perceived as healthy?

A: Very quickly things started to change. I put on a lot of weight very quickly. After 18 days, I developed signs of fatty liver. That was a huge turning point for the film. That’s when we started exploring a lot more of the science and then looking for people to interview and stories to tell in the film.

A: Yes. These are the foods with flowers and bees and sunsets on their labels. That’s the whole point of the film. If I had been eating chocolate doughnuts and soft drinks, we know what would have happened to me. But the fact that this happened when I was following the low-fat diet that we’ve all been prescribed for 35 years – that was surprising.

FED UP: FILM THAT SUGAR FILM SUGAR: BITTER TRUTH 42

| http://well.blogs.nytimes.com/2015/08/14/what-eating-40-teaspoons-of-sugar-a-day-can-do-to-you/


Q: What most surprising change that you noticed?

Q: Do you think people put too much faith in food labels?

A: My calorie intake didn’t change. What I was eating before – the avocados and nuts and other foods – are high in calories. So I kept a similar calorie intake. But on the diet with all the added sugars, I was snacking a lot more. I just never felt full, and it was affecting my moods. What I learned was that I was triggering insulin and all sorts of hormones that were trapping fat in my body.

A: Yes. There was a study done in Australia that found that 55 percent of people get their nutrition advice from food labels, compared with only 25 percent who get their advice from a nutritional advocate. That’s where we need integrity. People are taking at face value what these products tell them. We’re encouraging people to turn that label around, look at the sugar content, see through the marketing hype and the slogans and actually take control of what they’re putting in their bodies.

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DIGESTION

TRENDS

03 FED UP: FILM SUGAR VS COCAINE

This was actually the documentary that ignited my interest in nutrition. I later became more involved in the subject of sugar and how abundant it is throughout all of our foods. This was the origin for my social issue topic on sugar overconsumption in America.

SUGAR ADDICTION BODY ON SUGAR TRUTH ON SUGAR 40 SPOONS OF SUGAR THAT SUGAR FILM SUGAR: BITTER TRUTH 44

| http://www.imdb.com/title/tt2381335/


SUGAR IN FOOD

Upending the conventional wisdom of why we gain weight and how to lose it, Fed Up unearths a dirty secret of the American food industry-far more of us get sick from what we eat than anyone has previously realized. Filmmaker Stephanie Soechtig and TV journalist Katie Couric lead us through this potent exposÊ that uncovers whydespite media attention, the public’s fascination with appearance, and government policies to combat childhood obesity-generations of American children will now live shorter lives than their parents did.

FACTS

The film, Fed Up, displays various types of statistics, projections, and interviews from leading researchers in the field of nutrition. It also provides the viewer with the understanding of why sugar in high amounts is bad for our health and the cost it will have in the future.

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03 THAT SUGAR FILM SUGAR VS COCAINE SUGAR ADDICTION BODY ON SUGAR TRUTH ON SUGAR 40 SPOONS OF SUGAR FED UP: FILM

Soda has been a major target in the debate over sugar and its role in the obesity crisis. But high levels of added sugars can be found in many seemingly healthful foods, from yogurts to energy bars and even whole-grain bread. A new movie called “That Sugar Film” seeks to educate consumers about the hazards of consuming too much added sugar, which can be found in an estimated 80 percent of all supermarket foods. The new documentary stars an Australian actor-director, Damon Gameau, who modeled his movie after “Super Size Me,” the 2004 film that followed Morgan Spurlock as he consumed an all-McDonald’s food diet for thirty days.

SUGAR: BITTER TRUTH 46

| http://thatsugarfilm.com


In “That Sugar Film,” which first had its debut in Australia this year, Mr. Gameau gives up his normal diet of fresh foods for two months to see what happens when he shifts to eating a diet containing 40 teaspoons of sugar daily, amount eaten by an average Australian. The twist is that Mr. Gameau avoids soda, ice cream, candy and other obvious sources of sugar. Instead, he consumes foods commonly perceived as “healthy” that are frequently loaded with added sugars.

Mr. Gameau finds that his health and waistline quickly spiral out of control. While the film is mostly entertainment, it tries to present the science of sugar in a consumer-friendly way, with helpful cameos from Hugh Jackman, Stephen Fry and others. It is also timely. Just last month, the federal government proposed a new rule that would require nutrition labels to carry details about added sugars, a measure that has faced resistance from the food industry.

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“My heart beats at the same rate while I am playing video games, as it does while I am jogging”

03

Dr. Robert Lustig

SUGAR : THE BITTER TRUTH SUGAR VS COCAINE SUGAR ADDICTION BODY ON SUGAR TRUTH ON SUGAR 40 SPOONS OF SUGAR FED UP: FILM THAT SUGAR FILM 48

| https://www.youtube.com/watch?v=dBnniua6-oM


By the end of the story, I hope I will have debunked the last 30 years of nutrition information in America. And I would very much appreciate if at the end of the talk you would tell me whether or not I was successful or not. Now in order to talk about the environment we need to talk about what is obesity, and of course, you’re all familiar with the basic concept of the first law of thermodynamics, which states that the total energy inside a closed system remains constant. Now in human terms, the standard interpretation of this law is the following: If you eat it, you better burn it or you can store it.

Now let’s talk about calorie intake, because that’s what today is about. We’re going to talk about the energy intake side of the equation. Sure enough we are all eating more now than we did 20 years ago. Teen boys are eating 275 calories more. American adult males are eating 187 calories more per day. American adult females are eating 335 calories more per day. No question. We’re all eating more. Question is why? There is a system in our body which you’ve heard about over the last couple of weeks called leptin. It’s a hormone that comes from your fat cell, tells your brain “You know what, I’ve had enough. I don’t need to eat anymore. I am done and I can burn energy properly”.

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But nonetheless there are 275 calories we have to account for. So where are they? Are they in the fat? No, they are not in the fat. 5 grams 45 calories out of the 275, nothing. In fact, it’s all in the carbohydrate. 57 grams, 228 calories, we’re all eating more carbohydrate.

03 SUGAR : THE BITTER TRUTH SUGAR VS COCAINE SUGAR ADDICTION BODY ON SUGAR TRUTH ON SUGAR

It ain’t the fat people. It ain’t the fat. So what is it? Well, it’s the carbohydrate. Specifically, which carbohydrate? Well, beverage intake – 41% increase in soft drinks, 35% increase in fruit drinks, fruit aids, whatever you want to call them. Just remember down here, one can of soda a day is 150 calories, multiply that by 365 days a year and then divide that by the magic number of 3500 calories per pound, if you eat or drink 3500 calories more than you burn, you will gain 1 pound of fat. And that’s the first law of thermodynamics. No argument there. That’s worth 15.5 pounds of fat per year. One soda a day is 15.5 pounds per year. Now you’ve all heard that before. That’s not news to you.

40 SPOONS OF SUGAR FED UP: FILM THAT SUGAR FILM 50

| https://www.youtube.com/watch?v=dBnniua6-oM


High fructose corn syrup. The bottom line is this is something we were never exposed to before 1975. And currently we are consuming 63 pounds per person per year – everyone of us. 63 pounds of high fructose corn syrup. One of the reasons we use high fructose corn syrup is because it’s sweeter. Here is sucrose. This is cane or beet sugar, standard-table sugar, you know, the white stuff. And we give that an index in sweetness of 100. So here is high fructose corn syrup. It’s actually sweeter. It’s about 120. So you should be able to use less, right? Wrong. We use just as much. In fact, we use more. High fructose corn syrup and sucrose are exactly the same. They are both equally bad. They are both dangerous. They are both poison. I said it: poison. My charge before the end of tonight is to demonstrate that fructose is a poison.

Prior to World War II, before it got rationed again, we were up to about 16 to 24, about 20 grams. So a small increase from the beginning of the century to World War II. Then in 1977, just as high fructose corn syrup was hitting the market, we had increased that, we had basically doubled up to 37 grams per day or 8% of total caloric intake. By 1994 we were up to 55 grams of the stuff per day. Remember if you want to do sugar, then double the number. So that’s 10.2. So you can see that more and more of our caloric intake, a higher percentage is being accounted for by sugar every single year. So it’s not just that we are eating more. We are eating more sugar. And for an adolescent today we are up to almost 75 grams, 12% of total caloric intake. 25% of the adolescents today consume at least 15% of their calories from fructose alone. This is a disaster.

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05 SWEET ADDICTION THE PROCESS THE CLOCK


As one of our introductory projects for this campaign, is to design a clock that displays a unique aspect of how our issue is relevant in time. The overconsumption of sugar traces back to the decisions we make on an hourly basis, about what exactly we eat. I wanted to display how the over consumption of sugar looks as the day goes by.


05 THE PROCESS

THE CLOCK

54

This is an exercise I did to wrap my head around displaying dime in a different manner, than with simple arrows that point to numbers. I developed two different systems that displayed time, though both are different in design than ordinary clocks.


overconsumption of SUGAR

sweet

addiction

The title of the clock turned out to be the foundation for the whole campaign on sugar consumption. I developed many different layouts, word combinations, and even tried to ask the viewer read the logo with the use of symbols.

I eventually arrived at Sweet Addiction. There is a contradiction between the words, that actually adds to the story and the way I understood the social issue. It is about how people are becoming addicts by consuming sugar on an hourly basis.

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05 THE PROCESS

THE CLOCK

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This displays a path I have taken to develop my clock. I was very interested by the fact that we consume 126g of sugar per day, while dietitians suggest that we should be eating around 30g per day. Therefore, I decided to show how sugar builds up in our bodies, as we go about our day.


So I photographed different types of sugar, under various light sources, to create a texture that I would later use to visually build up sugar levels. Here is the original image that I wanted to use. However, I wanted to make the clock dark, to really drive the negative connotation of addiction, and make sugar look like a drug. This after some editing, I inverted the colors, which actually made the sugar appear more vibrant.

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05 THE PROCESS

THE CLOCK

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I applied a red filter to parts of the texture to drive the point of overconsumption and addiction to sugar, that happens on a daily basis. The white region of the latter designs, actually shows the small amount of sugar that our bodies need for healthy nutrition. The middle red circle represents the barrier that we cross everyday, by our choices to eat sugary foods. And this barber can be crossed at any minute, therefore I actually made the minute hand the red circle. And the middle portion displays the sugar formula, which represents the presence of sugar in our bodies.


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05 THE CLOCK

THE PROCESS

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This clock displays the daily overconsumption of sugar, or chemically known as C12H22O11. The red ring represents the barrier of the healthy daily sugar intake, which is about 30g. Therefore, the center portion of the clock is white. Statistics show that if you try to eat healthy products, you actually consume 30g of sugar by lunch. So all that time until you go to bed counts as over consumption. The red section.

I hope this clock makes people understand that on average we are over consuming sugar by four times. This overconsumption is generated by our addition to the sweet sugary foods and beverages. Though, it is not just our fault. Almost all food items have now been packed with sugar, to increase the taste. Please, be aware of what you eat.

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06 CREATING A SOLUTION INITIAL THINKING INDEPTH LOOK VISUAL COMMUNICATION HEALTH HAZARD


This social issue of sugar overconsumption is an interesting one. Many people already know that sugar is sort of bad, but they still eat large amounts of it. So it is a challenge to further the thinking that has been so stagnant over the last few decades. I developed numerous ideas on how to battle ignorance towards sugar consumption.


overconsumption of SUGAR

Topic

Key Aspects

Target audience

Visual Communication

Resources

Influence people to consume less foods and drinks that have added sugars and sweeteners.

overconsumption of SUGAR

Topic

Key Aspects

Target audience

Visual Communication

Resources

Why should you care? Overconsumption of sugar can lead to various health problems (The Sugar Film): • fatty liver

• heart diseases

• diabetes

• Obesity

• Eating Disorder

Many of these health problem lead to a lower life expectancy. •Our generation is the first to have a lower life expectancy than our parents (Fed Up) Sugar Addiction and Malnutrition •Sugar is more addictive than cocaine (Magalie Lenoir) •Sugar Calories have no nutritional value but are high in kcal count (The Sugar Film)

06 INITIAL THINKING INDEPTH LOOK

overconsumption of SUGAR

Topic

Key Aspects

Target audience

Visual Communication

Resources

Why do we overconsume sugar? Consumer is misinformed about the sugar and sweetener content within the items. • Poorly informative labeling: Inconsistent serving sizes, use of only g instead of percentages, names

VISUAL COMMUNICATION HEALTH HAZARDS

Lack of Knowledge •Most people do not know the healthy daily sugar amount consumption •Difference of sugar calorie versus normal calorie (Robert Lustig) Ease of access to foods with added sugar •600,000 food items, 80% of supermarket foods, have added sugar (Fed Up) •Desert snacks placement at check-outs within non-food stores

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overconsumption of SUGAR

Topic

Key Aspects

Target audience

Visual Communication

Resources

High School And College Students People of age 12-19 have the highest sugar kcal intake than other age groups(Ervin) •Boys consume 442kcal and girls consume 314kcal, when the recommended norm is about 100–150kcal Stress and lack of food preparation time •Many people of this group are under great stress and require fast energy for inconsistent sleep schedule •Many people of this group do not have time to cook meals at home, they rely on ready/processed meals

overconsumption of SUGAR

Topic

Key Aspects

Target audience

Visual Communication

Resources

Visual Communication Can Help Better Labels •Improvement in Nutrition Labels, Iconography, and Text Hierarchy Visuals for Social Media Campaigns •Food advertisement is heavily based on visual language, therefore it is easy to manipulate that language to address an issue with the food as well as discourage purchases of specific items

My first goal was to influence people to simply not eat sugar, or at least the really sugary foods. I personally tried to go sugar free for a week, and quickly realized who almost impossible it is to go without consuming sugar. Almost every product has some sugar added to it to enhance its taste. Thus, I had to change my goal to be in sync with the reality of the situation in the food market.

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06 INDEPTH LOOK INITIAL THINKING VISUAL COMMUNICATION HEALTH HAZARDS

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Also it is important to note that I realized the fact that our bodies need a certain amount of sugar, as a source of energy for our bodies and especially brain activity. That explains the reason why they say chocolate helps study, because the brain uses a lot of energy to operate, and most of the energy is produced by using sucrose in the bloodstream. Also, our bodies use some sugar as energy storage, in the form of fat. However, the more sugar we consume, the more fat our body produces. So the problem really lies in finding the balance for sugar and our bodies.

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06 VISUAL COMMUNICATION INITIAL THINKING INDEPTH LOOK HEALTH HAZARDS

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How can visual communication help to make this social issue apparent and can it actually be used to find a solution? I think it can. By using strong visuals, I can create different poster campaigns or social media images that tell the story about sugar overconsumption.


Currently the nutritional label is very neutral in text hierarchy, so it is hard to actually comprehend what you are looking at. So if you don’t know what you are looking for, you are pretty lost of what things mean. There are grams, percentages, cal, but nothing that we can actually visualize and understand without some education in nutrition. There have already been some label redesigns, that actually focus on using text hierarchy to display the information that is most important for a consumer to know. Also, it attempts to resolve the serving size vagueness.

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06 HEALTH HAZARDS INITIAL THINKING INDEPTH LOOK VISUAL COMMUNICATION

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So with further research and attempting to use my research on my own eating habits, I began to understand the problem much deeper. I realized that the problem of sugar is not just fat, there are more serious effects that it has on our bodies.


One specific way that sugar dangerously impacts our bodies is by taking over our brain function. Sugar has been compared to cocaine, in that they are both highly addictive and take over our brain function. And the more sugar we consume, the worse this addiction becomes. Some people are at the point where their bodies crave sweets, and they cannot mentally handle looking at sweets and not eating them.

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06 HEALTH HAZARDS INITIAL THINKING INDEPTH LOOK VISUAL COMMUNICATION

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Another hazardous way that sugar impacts us is by impacting the liver function. When the sugar enters the digestive system, it breaks into sucrose and fructose. While the sucrose is released into the bloodstream, the fructose is digested by the liver. In the liver the sugar is absorbed by the insulin from the pancreas, to turn this excess sugar into fat. That is the normal function, but when sugar is over consumed it creates many problems. On of these problems is a fat liver,


which starts to work worse at capturing all the toxins that we consume throughout the day. And it further effects the red blood cell count in your blood, which hinders your heart, and how the rest of your body receives its nutrients. And worst of all, the insulin is not as replenishable as people assume, and in time it can completely stop producing insulin. When that happens, you become diabetic, and must inject insulin into your body to control you blood sugar level.

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07 SWEET REALITY SWEET REALITY CAMPAIGN ANIMATION CAMPAIGN PRESENTATION INSTAGRAM CAMPAIGN MOBILE APPLICATION 74

PLEDGE


This is the campaign that I started to raise awareness about sugar overconsumption and reveal the health hazards that sugar imposes on our bodies, as well as try to influence a more healthy eating lifestyle. I will be focusing on the local community of ASU students and faculty. I really want this campaign to be a reality check for everyone. And show everyone the truth about how much sugar they are consuming.

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NOT NOT THAT THAT SWEET SWEET

SUGA GA AR AR NOT THAT SWEET

HIDDEN SUGAR FOR A REASON

06 SWEET REALITY CAMPAIGN ANIMATION CAMPAIGN PRESENTATION INTSAGRAM CAMPAIGN MOBILE APPLICATION PLEDGE 76

This is the campaign that I started to raise awareness about sugar overconsumption and reveal the health hazards that sugar imposes on our bodies, as well as try to influence a more healthy eating lifestyle. I will be focusing on the local community of ASU students and faculty. I really want this campaign to be a reality check for everyone. And show everyone the truth about how much sugar they are consuming.

HIDDEN FOR A REASON


sugar sweet reality

sweetreality

reality

sweet

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06 CAMPAIGN ANIMATION SWEET REALITY CAMPAIGN PRESENTATION INTSAGRAM CAMPAIGN MOBILE APPLICATION PLEDGE 78

In this animation for the campaign, I wanted to start out by explaining the problem as a metaphor. We all know about he history of the tobacco industry. In its early days, smoking was deemed as non addictive and relaxing or distressing. However, once the research was done on tobacco, people quickly realised that it was not as harmless as it looked at first.


The same story is now happening within the sugar industry. A product that is delicious and exciting for our brains and taste buds, now looks to be just as harmful and just as addicting. Hopefully, that metaphor made the viewer realize that sugar might actually not be that friendly.

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06 CAMPAIGN ANIMATION SWEET REALITY CAMPAIGN PRESENTATION INTSAGRAM CAMPAIGN MOBILE APPLICATION PLEDGE 80

On average, a person in the United States consumes over 130lbs of sugar per year, which equates to about 38 tablespoons of sugar per day. That is more than five times the recommended healthy amount of sugar.


If someone continues to overconsume sugar on a daily basis, they will eventually develop one of these sicknesses. The worst one is developing diabetes, which destroys your body while also forcing you to stop eating sugar period.

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reality

sweet

reality

sweet

The current generation is faced with an epidemic, and epidemic that no one wants to talk about. It all revolves around the food we eat, and especially the added sugars that is within many of the processed foods.

PROBLEM:

06 CAMPAIGN PRESENTATION SWEET REALITY CAMPAIGN ANIMATION INTSAGRAM CAMPAIGN MOBILE APPLICATION PLEDGE 82

reality

sweet

The campaign is focused on creating awareness about overconsumption of sugar, reveal the health hazards that sugar imposes on our bodies, as well as try to influence a lifestyle that tries to avoid sugar and attempts to eat more healthy.

CAMPAIGN:


reality

sweet

The campaign will focus on helping Arizona State University students. College students are one of the age groups most affected by the sugar epidemic. Primarily because of life style change, stress level increase, and poor nutritional plans.

TARGET AUDIENCE:

Many of the target audience are 18 – 25 years of age, the Millennial. This generation is very tech savvy, and is dependent on social media for sharing and receiving information, and other mobile applications.

reality

sweet

The BIG HAIRY AUDACIOUS GOAL for this campaign will be to reach 200 signatures on the petition, online and written combined. And another goal will be to reach 100 likes on a single instagram post, which would reflect that the campaign is becoming popular.

CAMPAIGN BHAG:

reality

sweet

CAMPAIGN BRANDING: GOTHAM TYPEFAMILY: BLACK, BOLD, BOOK, LIGHT COLOR PALETTE:

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reality

sweet

Sweet Reality will become a hashtag on instagram, with daily posts about foods that surprisingly have a lot of added sugar or a food item is proportionally made with a large sugar fraction compared to the total mass of the product.

COMPONENT: INSTAGRAM

reality

sweet

Create a printed and online version of a petition that displays the problem of sugar overconsumption, the hazard that sugar brings to our diets and health, as well encourage people to eat less sugar. People who sign the petition will get a badge that they can share.

COMPONENT: PLEDGE

06 CAMPAIGN PRESENTATION SWEET REALITY CAMPAIGN ANIMATION INTSAGRAM CAMPAIGN MOBILE APPLICATION PLEDGE 84

reality

sweet

I will create a mobile application that will help you track your daily food intake. You will be able to scan the nutritional value of the food item, and have it submitted to your daily intake. So you will have an easier time visualizing what you actually consume.

COMPONENT: MOBILE APP


reality

sweet

Display an image of a food item that displays a sugar texture, which proportionally corresponds to the sugar content in the product.

Display the amount of grams of sugar that is contained in the product, and show how much it is in comparison with the suggetsed daily intake of sugar.

reality

sweet

Online: The pledge will be live on www.change.org. There people can create online petitions and share them on social media. Once a pledge is signed I will email them a file of the badge. In-Person: I will set up a table by the Memorial Union at ASU. There, I will hand out soda beverages to students. Those who take one, I will ask them to watch a video about the hazards of sugar consumption. Given that a single can of soda puts you over the daily amount, I will ask them if they want water instead. If they do, I will ask them to sign a petition to consume 30 grams of sugar or less, and give them a sticker badge.

reality

sweet

Display Nutrition value of the food item, as well as a what it’s good and bad for.

You will be able to submit the scanned item, or add it to you food library for later.

This app will track your intake and encourage you to stay within your intake goals.

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“I received over 20 followers in the first day of making it live.”

06 INSTAGRAM CAMPAIGN SWEET REALITY CAMPAIGN ANIMATION CAMPAIGN PRESENTATION MOBILE APPLICATION PLEDGE 86

A major part of the sweet reality campaign is the social media aspect. I created an account on instagram, to display different visuals that display sugar within foods. I hand picked a number of everyday food products and did my research on figuring out how much sugar is included in the product. I will show how many grams of sugar is within a product, and actually how much percentage of that product is sugar. I feel like that point may be even more powerful


than the grams, because the size in grams is not easily comprehensible. And additionally I will also display how much sugar that product has, in comparison to a healthy daily amount. This will make people see sugar and food items in a different way, and be cognizant of what they are actually eating. Additionally, I will include other important information and statistics about sugar, that may impact our daily lives.

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06 MOBILE APPLICATION SWEET REALITY CAMPAIGN ANIMATION CAMPAIGN PRESENTATION INTSAGRAM CAMPAIGN PLEDGE 88

Another key aspect of the Sweet Reality campaign is the mobile application, Sweet View. The mobile app is focused on helping people track their eating throughout the day, by the way of recording things that they eat. Recording a food is simple. You just have to scan the nutrition facts label, and the app will read the needed information and add it to the things you have already eaten.


Therefore throughout the day, you know exactly where you are in comparison to your food goals. This will help people see what food they should avoid, and also let them know if they are over consuming in any specific area, for example sugar.

In the week mode, you will be able to jump to any day in the week, to review your success or look at things you need to improve upon. This will hopefully make people more conscious about their long term food habits, as well as their day to day habits.

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TODAY You have an account, that will record your nutritional data from day to day.

You will be able to set personal goals, and see yourself reaching them through out the whole day.

The app will notify you when you have overconsumed a specific nutrient, like sugar.

06 MOBILE APPLICATION SWEET REALITY CAMPAIGN ANIMATION CAMPAIGN PRESENTATION INTSAGRAM CAMPAIGN PLEDGE 90

In the main menu, which is also the today screen, you will be able to see how you have been eating throughout the day. The screen also let’s you know what percentage of your food was carbs, fat, or protein. Many nutritionists say that your body should not get more than 20% of the calories from carbs.


INPUT

This is the screen that you will use to input the food after you scanned a new item, or selected one form the library. In here, you will be able to have full control of what gets added into you nutrition tracker. The app will notify you if the food item is rich in any nutrient, or if it has too much of something.

SCAN

This is the scanning screen, which allows you to grab the information form any nutrition label. You will use this to get the information form an item you are about to eat, or if you just want to save it in your library for later consumption.

LIBRARY

This is the library screen, which has a record of every different item that you have added and ate. The color of an item lets you know if it is a healthy to eat. This is my attempt to get people to choose healthier foods to eat, as it gives you suggestions of healthy foods that you already ate in the past.

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06 PLEDGE

SWEET REALITY CAMPAIGN ANIMATION CAMPAIGN PRESENTATION INTSAGRAM CAMPAIGN MOBILE APPLICATION 92

As a final part of the Sweet Reality campaign, I wanted to create sticker for those who pledge to eat less sugar. Most preferable only eat 30g of sugar or less. The sticker will resemble a way to spread the knowledge about sugar overconsumption as well as let someone join the campaign to stop the overabundance of sugar in our food market. More importantly, keeping this sticker around will remind someone of their goal to stay healthy and eat less sugar.


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08 THE END

SENIOR EXHIBIT WORKS CITED FEEDBACK

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This is the campaign that I started to raise awareness about sugar overconsumption and reveal the health hazards that sugar imposes on our bodies, as well as try to influence a more healthy eating lifestyle. I will be focusing on the local community of ASU students and faculty. I really want this campaign to be a reality check for everyone. And show everyone the truth about how much sugar they are consuming.

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08 SENIOR EXHIBIT WORKS CITED FEEDBACK

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08 SENIOR EXHIBIT WORKS CITED FEEDBACK

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08 WORK CITED SENIOR EXHIBIT FEEDBACK

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TITLE IN BOOK

ORIGINAL TITLE

LINK TO SOURCE

SUGAR VS COCAINE

What Happens to Your Brain on Sugar, Explained by Science

http://mic.com/articles/88015/what-happensto-your-brain-on-sugar-explained-by-science

SUGAR ADDICTION

Evidence for sugar addiction: behavioral and neurochemical effects of intermittent, excessive sugar intake

http://www.ncbi.nlm.nih.gov/pubmed/17617461

BODY ON SUGAR

The truth about sugar

http://www.bbcgoodfood.com/howto/guide/ truth-about-sugar

TRUTH ON SUGAR

What Happens to Your Body When You Eat Too Much Sugar?

http://articles.mercola.com/sugar-side-effects. aspx


TITLE IN BOOK

ORIGINAL TITLE

LINK TO SOURCE

40 SPOONS OF SUGAR

What Eating 40 Teaspoons of Sugar a Day Can Do to You

http://well.blogs.nytimes.com/2015/08/14/ what-eating-40-teaspoons-of-sugar-a-day-cando-to-you/

FED UP: FILM

Fed Up: Film

http://www.imdb.com/title/tt2381335/

THAT SUGAR FILM

That Sugar Film

http://thatsugarfilm.com

SUGAR: THE BITTER TRUTH

Sugar: The Bitter Truth

https://www.youtube.com/watch?v=dBnniua6-oM

I have done a lot of research over the last year, to grasp a good enough handle on the topic of sugar overconsumption. I did not include all of the sources in the book that I have used to gather knowledge on the topic. Though here are the sources to the online articles that I discussed in the research portion of the book. Each source has its original title and a url link to the full article.

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08 FEEDBACK

Please let me know of any feedback you have about the campaign and works within the book. I will greatly appreciate your input.

SENIOR EXHIBIT WORKS CITED


Profile for Maxim Golberg

Sweet Insight  

Sweet Insight is a deep dive into my final year of design school and my senior project that focused on the impacts of sugar overconsumption...

Sweet Insight  

Sweet Insight is a deep dive into my final year of design school and my senior project that focused on the impacts of sugar overconsumption...

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