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Max Seabrooke MARKS & SPENCER Bacon Packaging Design


Initial testing of the mechanism on an already opened pack.

The seal was too strong to open the existing packaging; this was down to too much adhesion over a large area.

Experimenting with different forms to make the initial opening easier.


O

O

VA L U E

250g e

8

RASHERS

USE BY:

USE BY:

REVEAL

STANDIN UT

REMOVE

Best of British

RESEALABLE PACK EXTENDED FRESHNESS

O

RESEALABLE PACK EXTENDED FRESHNESS

STANDIN UT

G

Best of British

SLIDE SLEEVE LEFT TO RESEAL

SLIDE SLEEVE LEFT TO RESEAL

G

G

8

SLIDE SLEEVE RIGHT TO OPEN

SLIDE SLEEVE RIGHT TO OPEN

SLIDE SLEEVE LEFT TO RESEAL

RASHERS

Back Bacon

Back Bacon

SLIDE SLEEVE RIGHT TO OPEN

VA L U E

Unsmoked

Unsmoked

Back Bacon

250g e

British

British

British

Unsmoked

STANDIN UT

MARKS & SPENCER

MARKS & SPENCER

MARKS & SPENCER

VA L U E

250g e

8

RASHERS

Best of British

RESEALABLE PACK EXTENDED FRESHNESS

USE BY:

RESEAL


Slide function is effortless, especially helpful for people with limited dexterity. Resealing prolongs the bacon’s freshness and increases lifetime. Also acts as protection from contamination by other foods in the fridge. Removes the need of household kitchen film. Reduces the likelihood of food waste.


The new form makes the customer curious, therefore drawing them in to investigate. Clear communication about material separation and recycling is located on the underside of the sleeve.


Specifically, for the size of the ‘Unsmoked Back Bacon’, approximately 21 packs could be transported in one BOC crate. Easily manipulated to suit the various types/sizes of bacon cuts. The design could be modified to package other meats or even other types of food, for example, cheeses, cured meats, flatbreads, pate.


Card Sleeve One side of Flexographic print on recycled card

PP/PET layered film Anti-mist coated, MAP heat sealed

PET Tray Simply thermoformed, high recycled content


M&S Packaging Design