Young Professionals Group Style Guide
YPG`s Mission and Style Guide Usage
At the heart of our identify os our essence, errcapsulated in the phase `Creating Space to Grow. This is not only about the Kew organistation, but also about the people who have contact with it and its work. Escape, Enrich, Enfighten, Enjoy. These are at the core of what we`re about: We represent the opportunity to escape from everyday worries, enrich the mind in a beauiful piece, become enlightened about the natural world and, not least, enjoy ourselves in a unique environment. There are the benefits that everyone who engages with Kew can hope to experience. A brand is a definition of distinction. It separtes you from your competions are creates a visual and perceptual difference for your organization and business communications. This design standard has been created to show the rules that must be followed when produced the material relating to web, print & collateral. To align with Access values through: Caring. To draw strength from our diversity, to build upon each other through relationship based on respect, compassion, trust, integrity, and mutual accountability. Committed. To set ambitions goals and excellence in an environment of learning and professional growth.
Table of Contents
YPG`s Mission and Style Guide Usage 2
YPG Logos 4 Good and Bad Logos
Collateral 6 Colors 7 Fonts 8 Spacing 9 Back Cover 10
YPG The logo represents personal growth. The ladder symbol signfies leadership qualties and opporturuties, Blue represents trust. Green represents growth.
Good & Bad Logos
YPG A red background is bad it don`t go with this logo.
YPG A green background on this logo is bad. And the orange letter are bad.
YPG5 The ladder is to light for this logo.
Impact abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWYZ 1234567890
Address: 600W. Fulton St. Chicago, IL 60607 Phone Number: 708-541-6214 Young Professionals Group Email: firstname.lastname@example.org