- ADVERTISEMENT AGENCY
As the headquarters of an advertisement agency, it was important to create a unique identity through a landmark building. Located on a major boulevard in the city, the mixed use tower had to be a landmark tower to reflect the advertisement agency it houses. Consequently, the tower rises from the earth in a slanted motion to hover high above the city in a symbolic representation of the power of journalism. In addition, the oblique slant mirrors the triangular nature of the site and also allows for a taller structure as per the land use laws of the area. It also acts a gradient between the public plaza in front of the building and the tower. The 5 main walls (present in the facade) which intersect the building, reflect the main structural grids which all functions are placed in between. The tower includes open space offices, in addition to meeting spaces, private offices, an auditorium, a gym, a cafeteria, and other services Type: academic-individual Plot area: 900m2.
Maurice JR Homsy