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Internet has become an abode of marketing strategies, thanks for the technological advancement. More and more ideas in this domain are flowering every day, and we are going to discuss few of the existing marketing options which proved successful for business establishments. Google AdWords Google AdWords lead the pack as far as marketing is concerned. It has a wider reach and high ROI (return of Investment) when compared with other marketing methods. You have the option to set your own budget in adwords and also have the option to control your ads to be shown only to your desired region or state. Moreover, you can also specify the start time and end time for running your ads. Their optimization tips will also help businesses to succeed in the race. Affiliate marketing Members are allowed to join as affiliates on websites and are allowed to market on behalf of the company. For each successful transaction or payment through the affiliate a commission would be accounted in his name. ClickBank is a pioneer in affiliate marketing. Merchants all over the World, join ClickBank to let affiliates select their products and start marketing. The other new site that works in similar line is Paydotcom.com. There are software's available to track exactly if the transaction is genuine and actually been referred by the affiliate. Post affiliate pro (PAP), iDevAffiliate, Direct track, Affiliate trail, shareasale are few leading affiliate software's in the market. Mobile marketing This is a new trend and fast developing. Unlike other marketing methods, this is proving effective because mobiles have become part of life for many people and marketing through it eventually reach the required audience. Admob, 160by2 are few leading mobile marketing companies which are doing fabulous service in this industry. Viral marketing It is another unique marketing strategy, in which articles or e-books are prepared and made to circulate one person to other. It is also called as butterfly marketing. The e-books contain all affiliate links using which the merchants get prospective clients as customers. You have to toil only once in writing the e-book but then the task is done by others as e-book can be distributed among the content seekers.


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