Page 1

SOCIAL MEDIA & Policy Matuvu.nu

Tuesday 5 October 2010


I’m InE 33, classic,

culture,

pop, chocoladebread,

photographer, last

Gent, no fixed line, mobile number in Belgium + Tel Aviv, 3G, wordwide minute,

wifi, online via Skype, Facebook,

Twitter, GoWalla, ine@matuvu.nu, kask, friends in Gent, Brussel, Tel Aviv, Brazil. works on the road, clients in Belgium,

webdesigner, matuvu.nu, monuments.nu, nomadz.nu

Tuesday 5 October 2010


SOCIAL CITIZEN ★

Tuesday 5 October 2010

is connected. doesn’t have a problem with borders. has a link with the biggest library in the world (the internet) and knows how to ‘seek’ rather than to ‘know’ has a lot of info on different stuff, and wants communication / dialogue has a network of people, friends, ‘mates’ and explores via his network uses the internet and social media to obtain/maintain this dialogue


SOCIAL MEDIA?

★

Tuesday 5 October 2010

Did you know that it took television 13 years to reach 50 million people? It took Facebook 2 years


BEFORE

★

Tuesday 5 October 2010

Simple broadcasting


ONE WAY

Tuesday 5 October 2010


2 way

Tuesday 5 October 2010


NOW

Tuesday 5 October 2010

Ripple Effect In the digital ‘social’ medium the ripple has a huge potential.


EXPONEN TIONAL

Tuesday 5 October 2010

1 creator

10 reactors

100 lurkers

1000 strangers


SOCIAL MEDIA STARFISH ★

Facebook

Flickr

YouTube

Del.icio.us

Tuesday 5 October 2010


MOBILE

3G

Wifi

GoWalla /

Tuesday 5 October 2010


CONVERSATIONS ARE HAPPENING, WHETHER YOU PARTICIPATE OR NOT Tuesday 5 October 2010


SO SHARE YOUR STORY, AND COMMUNICATE WITH THE WORLD Tuesday 5 October 2010


SOCIAL MEDIA USE IT AS A STRATEGY

Tuesday 5 October 2010


WEBSITE

Tuesday 5 October 2010

Blogs, videos, podcasts, photos, comments, forums, rss, status, news, stories

Add your social media profiles like Facebook, Twitter, YouTube, your blogs, on your site


WEBSITE

Tuesday 5 October 2010

Blogs, videos, podcasts, photos, comments, forums, rss, status, news, stories

Add your social media profiles like Facebook, Twitter, YouTube, your blogs, on your site


Blogs

Tuesday 5 October 2010

Local

Open

Own network

Influential


SOCIAL NETWORKS

Tuesday 5 October 2010

Facebook, Hives, Netlog,...

Biggest network

Usually closed

Opportunities: Community building

How: Fan Page on Facebook


Micro blogging

Tuesday 5 October 2010

Twitter

Open

Assymetrical

Opportunities: Use as a way to communicate with the world

Use: Fast information to share. Think crisis info, or short communication


GAME

★

Tuesday 5 October 2010

Sweden made this great recruiting game, reflecting what they stand for.


GAME

★

Tuesday 5 October 2010

Sweden made this great recruiting game, reflecting what they stand for.


Forums

Tuesday 5 October 2010

Not dead

Closed

Very specific


Sharing Networks

Tuesday 5 October 2010

YouTube, Flickr, Vimeo, Slideshare

Open

Sharing + commenting

Has a community!


Tuesday 5 October 2010


Tuesday 5 October 2010


Tuesday 5 October 2010


Tuesday 5 October 2010


SOCIAL MEDIA A STRATEGY How to start

Tuesday 5 October 2010


STEPS ★

Think of a good strategy

Find the right people

Engage your soldiers

Tuesday 5 October 2010

Monitor + Build relations + Communicate Build communities


STRATEGY ★

Tuesday 5 October 2010

Don’t start just like that But be flexible and accept to change course during the project


PEOPLE ★

Tuesday 5 October 2010

Find the right people Don’t have your IT people handle the community


ENGAGE ★

Engage your people to participate in the right way.

Build a policy

Teach them

Tuesday 5 October 2010


MONITOR ★

Tuesday 5 October 2010

Monitor your brand. Check what people say on you online Use guidelines on how to react


+COMMUNICATE ★

Create a Speaker’s Corner

Offer something meaningful

Don’t be an island

Self criticism and evaluation is a must

Stimulate users input

Communicate as a person

Tuesday 5 October 2010


COMMUNITIES ★

Tuesday 5 October 2010

Use the right spot for the right community Facebook is different from an internal forum Engage! Accept that you can’t control. But you can engage in negative content


BUT ACT WITH CARE

Tuesday 5 October 2010


INSIDE

Tuesday 5 October 2010


“A digital camera is a common possession among soldiers. Where once photographing war was the province of photojournalists, now the soldiers themselves are all photographers -- recording their war, their fun, their observations of what they find picturesque, their atrocities -- and swapping images among themselves and e-mailing them around the globe.”

Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1

Tuesday 5 October 2010


“[T]hey just brought a CART full of boxes w/transplant parts in them. Not good not good. #fthood Ok we just saw a soldier on a stretcher w/ 2 armed guards walking by He didnt look like he was in great condition. Maj Malik A Hassan. He shouldn’t have died. He should be in the worst suffering of his life. It’s too fair for him to just die. Bastard! A FUCKING MAJOR? Are you kidding me? A MAJ! For those of ut hat don’t know, Army MAJ have pretty serious rank. Dick Someone just started shooting in Commanche 4 which is on post housing. What are these people thinking?!? The poor guy that got shot in the balls http://twitpic.com/oejh5” Regarding the torture of others, Susan Sontag http://www.nytimes.com/2004/05/23/magazine/23PRISONS.html?pagewanted=1

Tuesday 5 October 2010


TRAIN YOUR SOLDIERS ★

Tuesday 5 October 2010

What you say online doesn’t stay online Would your mother blush? Don’t trust your friend (even your partner) Don’t give out locations Use the privacy settings of social software


TRAIN YOUR SOLDIERS ★

Tuesday 5 October 2010

Don’t give out personal information too easily. Always think twice before you handover info. Don’t reply to spam! Secured websites only for payments Be aware of public wireless sites


TRAIN YOUR SOLDIERS

★

Tuesday 5 October 2010

Use the privacy settings of social software


PROVIDE GUIDELINES ★

Tuesday 5 October 2010

http://www.slideshare.net/USArmySocialMedia/ socialmediaconsiderationsforcommanders-100518073844phpapp02 http://www.slideshare.net/USArmySocialMedia/ opsecforfamilies-100328142653phpapp02


OUTSIDE

Tuesday 5 October 2010


Tuesday 5 October 2010

“I don’t mind the firing, I am willing to let parliament decide if the trip to NY was justified or not, but it is the lying about having made the phone call that has me angry.”


FOLLOW UP ★

Tuesday 5 October 2010

“The Internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy that we have ever had.” “Companies don’t control the conversation any more” Rupert Murdoch Accept that people will not always write nice stuff Make sure guidelines how to react on stuff


FOLLOW UP

★

Tuesday 5 October 2010

Make sure guidelines how to react on stuff


FOLLOW UP

★

Tuesday 5 October 2010

Make sure guidelines how to react on stuff


QUESTIOnS?!

Tuesday 5 October 2010

Shoot!


SUCCESS!

Tuesday 5 October 2010


SOME RESOURCES ★

http://www.defense.gov/NEWS/DTM%2009-026.pdf http://www.slideshare.net/USArmySocialMedia/ socialmediaconsiderationsforcommanders-100518073844phpapp02

http://www.slideshare.net/USArmySocialMedia/opsecforfamilies-100328142653phpapp02

http://www.slideshare.net/lindykyzer/harnessing-the-power-of-a-1-million-organization

http://www.slideshare.net/USArmySocialMedia/social-media-presentation-4791064

http://www.slideshare.net/lindykyzer/army-social-media-best-practices-1310

http://www.slideshare.net/DepartmentofDefense/army-social-media-presentation

http://www.slideshare.net/amymengel/navigating-the-social-media-minefield

http://www.webinknow.com/2009/01/us-air-force-web-posting-response-assessment.html

http://www.slideshare.net/USArmySocialMedia/mayfield-research-paper-final

http://www.slideshare.net/USNavySocialMedia/us-navy-safe-and-effective-use-of-social-media

http://www.slideshare.net/Talking_Heads/talking-heads-social-media-forum-2010

Tuesday 5 October 2010


Feel free to contact me ★

Ine Dehandschutter

ine@matuvu.nu

www.matuvu.nu

www.linkedin.com/in/matuvu Read you soon! Images: American Army / Ine Dehandschutter

Tuesday 5 October 2010

Social Media Strategy for the Army  

A presentation for the Belgian Army on Social Media and possible strategies

Read more
Read more
Similar to
Popular now
Just for you