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Basement Flat 16A Montpelier Road Brighton East Sussex BN1 2LQ

: 07921 845823 : mattdwatson@btconnect.com : www.linkedin.com/in/mattdwatson mattdwatson0571

Personal statement I am a bright, personable professional seeking a new challenge in a creative, forward-thinking environment. I have over 20 years’ experience working in a variety of commercially-driven communications and marketing positions, including premium consumer brands, fashion, brewing, retail and publishing. My main career focus has been in marketing communications, with varied experience in brand marketing (both B2B and B2C), product development, event logistics, experiential marketing, design, e-commerce, journalism and copywriting. Key achievements  Working within the press operations team, managing 6000 international journalists at the London 2012 Olympic Games  Managing the development and marketing of a charity Filofax organiser, generating over £2 million in profit in five years, and over £500,000 for the charity  Transforming an entire island in the Maldives into a brand experience for Coca-Cola  Winning The Weakest Link 

Employment August 2013 to present Marketing Communications Consultant - freelance I am currently working as a freelance Marketing Communications consultant, most recently at Radiator PR managing a project with the global office of HEAD Sports and Andy Murray OBE. Click here for video February 2013 to July 2013 ModelZone Limited – Online Pre-order Project Manager A commercially-focused role, based in the e-commerce department of the UK's largest model and collectable retailer. Project managing the development of a new pre-ordering process, reporting to the Head of E-Commerce and Chief Executive, with ambitious KPIs and financial targets. Liaison with key management stakeholders throughout the company including e-marketing, web development, buying, merchandising, operations and logistics; in addition to direct negotiation with key brand owners to develop a robust and profitable process for the pre-release ordering of products.  in-depth use of Magento e-commerce software  sales data management and statistical analysis  development of website architecture and e-marketing strategy  buying and merchandising analysis April 2012 to September 2012 London 2012 - London Organising Committee Olympic & Paralympic Games - Press Operations Team Leader The Main Press Centre at the London 2012 Olympic & Paralympic Games was home to 6,000 international print and broadcast journalists, operating 24 hours a day during Games time. Working within the Press Operations MPC management team, my main function was the coordination of athletes, VIPs and Olympic officials appearing in international media conferences at the MPC. Managing a team of 32 volunteers, my role was to liaise closely with the Media Conference team, Venue Media teams and National Olympic Committee press attachés, to ensure that athletes and officials were delivered to the world’s press at the media conference suite. This demanding and varied role also included the coordination of daily live entertainment within the media complex, plus general duties and troubleshooting within the Press Operations team.


March 2011 to March 2012 Freelance PR, marketing and copywriting consultant January 2004 to February 2011 Filofax Limited – Communications Manager I originally joined iconic personal organiser brand Filofax to overhaul the company’s PR strategy, a role which was expanded after a year to encompass the management of the brand’s nationwide consumer advertising campaign. My role developed to the position of deputy to the Head of Marketing, with involvement in most areas of marketing activity.     

Management of the brand’s consumer advertising campaign, including management of external creative agency and media buying agency Strategy, management, and evaluation of consumer PR including management of external PR agency; delivery of in-house trade/B2B PR campaign Design and copywriting of B2B and B2C materials, including website and e-newsletter content Creation and implementation of brand building initiatives including third party collaborations with Breast Cancer Campaign, Office Angels, Swarovski, the London 2012 Olympic Games, and London Fashion Week Internal communication of product and marketing information to global stakeholders throughout the company, including production of new product and sales presentations

September 98 – November 2000 Key Events Ltd – Project Director Creating and implementing experiential marketing campaigns for several high-profile retained clients, including Coca-Cola, Walkers, Siemens and Nike. May 97 – September 98 Red Rooster PR – Group Account Manager Devising and managing PR campaigns for a group of over twelve brands, including Ben Sherman, Fred Perry, Red or Dead, Reebok, Urban Outfitters and BBC Haymarket Events. Responsible for the management of a team of eight account executives and account managers. Oct 96 – May 97 Freelance PR consultancy and Contributing Beauty Editor – Attitude Magazine Oct 94 – Oct 96 Exposure Ltd – Account Manager Working with a variety of FMCG and corporate brands at this innovative marketing communications consultancy, including PR, marketing, advertising, B2B communications, guerrilla media and event production.  PR communications for fashion clients such as Replay Jeans, Urban Stone, Trigger Happy, Converse  nationwide event activity, guerrilla media, and PR for launch of ‘Red’ for Bass Brewers  launch of a new fashion trade show (40 Degrees) for Emap plc Feb 93 – Oct 94 Fashion Monitor, Profile Group Ltd – Editor Responsible for the research, compilation and production of Fashion Monitor (a monthly information service for the fashion communications industry). Education 1982 – 1989 1989 – 1992

Matt Watson

Lancaster Royal Grammar School 4 A-levels 11 O-Levels University of Bristol Plant Biology & Environmental Microbiology BSc (Hons) IIII

mattdwatson@btconnect.com 07921 845823

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