Ikea Plus_ Home Delivery + Assembly
MATT ROGERS Ar t D i rec t o r
BRIEF: Develop and brand a service for IKEA. Consider the possible flaws with the current brand and address them.
TARGET: Anyone making a large item purchase at IKEA.
SOLUTION: IKEA + is a delivery/assembly service exclusively offered through IKEA. This service gives the customer peace of mind in knowing that their purchase is being handled by the manufacturer.
Take Away_Carpenters Pencil
YouTube.com_Guerilla Video • YouTube has become a forum for IKEA customers who are having trouble with their furniture assembly-People post “how to” videos to share their solutions to common issues with the products. This would be the perfect target for a guerilla video.