Matthew Digital Portfolio
ReBranding Produce a new version of a lettermark logo for an organisation with an acronym such as BBC, NASA, UN, RAF, NHS, MTV, NATO, ESPN, 4OD. 1. Undertake a historical study of suggested and individually selected logos in order to understand the reasons behind their conception and evolution in relation to society. 2. Research a company or organisation to find out what makes up its unique selling point and present your initial research to the group via a Keynote or Powerpoint slideshow. 3. Employ a range of methods for generating images for your logo. 4. Present versions of your logo based on the ideas generated each week. 5. Completely re-design an existing logo by selecting the best idea to construct as a finished lettermark using Adobe Illustrator on the Macs.
World Film Poster Develop skills in the use of graphic visual language, employing words and images in a variety of ways for different languages. This will involve you incorporating different combinations of typography with illustrative and photographic images in the development of your poster designs. You will investigate a range of contemporary and historical art & design styles and examples of genres to inform the development of your own experiments using graphic combinations of image and text.
Typographic Quotes You are to design and create two pages of quotes for inclusion in a typographic design book. One quote can be about any issue, but one must have some design relevance. This unit aims to develop learners understanding, knowledge and skills of how typeface and letter forms communicate messages to different audiences. Learners will have the opportunity to research, analyse and create design work that explores typefaces and letter forms. Type and letter forms have been integral to communication between people for centuries. Artists, crafts people and designers have used the printed word and letter forms as a central part of their creative work. Artists have used type and letter forms in paintings as a pictorial element, graphic designers use them in advertising and people use them daily in everyday situations, for pleasure and to communicate.
The Chesterfield Project The Chesterfield Project was a great and fun project to do. During the time in this Unit we were aloud to go up into Chestefield and take photographs of the crooked spire and shops and buildings within Chetserfield, we also could go inside the crooked spire and take photos of the architectural features within the church such as arches. I also used the technique of rubbing, which uses a piece of charcoaland rub over engraved writing in stone and comes up with the actual image on the paper. After I had taken pictures of the buidings I chose a few which I wanted to work on so I chose the Burton building and the library in which I tried an emulsion transfer. I then created a montage of the burton builiding where I drew part of the image on and the other was an image. My tutor then said that I should try to draw crowds of people using a berol pen, this technique suited me very well as I could draw the figures very quick, I could get an image of a crowd and then draw them with a free style. My final piece consisted of merging a range of the techniques that I have learnt. I used the Burton building as an image and ripped it out, used tracing paper and tissue paper PVAâ€™d onto the page and then
Print Making With all my prints that I created for my final pieces I used a piece of lino. During my experiments in printing, I have created prints using lino, collotype and foam boards. After experimenting with these different mthods I decided that I wanted to create my pieces in lino prints. When creating my prints I was focussing on architecture and in my research I found an artist named Leonard Beaumont who did very freely designed lino prints and was in the Art Deco era, so I focussed on his style and developed my drawings into lino cuts snd started my prints. I created a variety of prints during the time in the print room and the project was called â€˜Homeâ€™ so after I gave it some thought I decided to create a lino cut that includes three buildings from my village such as my house, the village hall and the local pub. I included these images and then started to design the lino in an art deco style and using the research and inspiration of Leonard Beaumont. I noticed thatBeaumont only sued two to three colours in his works and I picked the three main colours that he used and applied them to my final piece. The colours were Blue, red and black, very plain colours but worked effectively within lino prints. My final piece came out very well and the colours all correspond to eachother verywell.
Life Drawing During this prjoect the brief said that we were to design a range of life drawings. We first started off by drawing hands and feet and genuinely adding detail to the drawings, we then did finger paintings in which we had to paint Johnâ€™s face and a week later my class went up to the North block to begin the first full life drawings of models John and Alison. We used big A1 sheets of newsprint, cartridge paper and brown paper. These were all used to create the drawings on and we used charcoal, graphie and pencil to create the drawings of the models. During one particular lesson we had to firstly drawJohn or Alison and then collage it with brown paper and newspaper to give it a feeling within the drawing.
This unit aims to extend your ability to select and visually record from a range of sources in order to communicate information to different audiences, using appropriate presentation methods and for a range of specific purposes. Doodle: A doodle is a mindless sketch , an aimless drawing while a personâ€™s attention is otherwise occupied. Random thoughts are placed upon the paper during the time. During this project you will be using the work of Keith Haring ,Jochen Gerner,John Copeland and Jean Michel Basquaait, Frieda Khalo , Tilleke Schwarze. Althougth their work could not be described as mindless doodles as these artists have thought very deeply about their work and its meaning, they all share a particular look of random images and words that give the impression of being elaborate doodles.
which would you rather be?
Ethical Fashion Poster Body image Virtually all models representing fashion houses on catwalks and in advertising are abnormally thin. This focus on extreme thinness in women has been blamed for eating disorders and poor body image among some women whose bodies donâ€™t conform to this idealized image. Ethical Fashion is an umbrella term to describe ethical fashion design, production, retail, and purchasing. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare. Globalisation means that materials and labour can be purchased in different parts of the world where costs are very low. Industrialised methods of growing cotton mean that fabrics can be produced quickly and cheaply, and in very large quantities. These savings are passed on to the customer, meaning that high street fashion is available at increasingly low prices, and much of it is regarded as disposable.
Digital 127 Cityscape Architectural magazine documents on college How to draw buildings using InDesign Colleges throughout the country Interview with head of ChesterďŹ eld College!
Vector Drawing With this project, I was told to create a magazine cover for the Architectural review magazine and this was my final outcome. I firtly took photographs around college and then scanned the images in and drew around the buildings to create vector drawings of college. I decided to draw the south block from my college and used a variety of colours to make feel welcoming and vibrant. The layout of the page, I got from looking thorugh architectural review magazines in the library. The font I used was Century Gothic and was layed out in the correct order and spacing.