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Intemporelle! MATTHEW PODOR MERCHANDISE MANAGEMENT


Mission Statement! Intemporelle exists in our people. Our passion is to fabricate exceptional leather and beaded goods that last for a lifetime. Our passion and actions, transforms our store into place of energy and customer fulfillment. Our responsibility is to present every customer impeccable service and to ensure that their desires are always met. By treating our customers like guests in our own home, we seek to unite long-term relationships based on trust and fulfillment.

1 


Selling
Appeal


Philosophy!

At Intemporelle, we work with our customers on a one on one basis. We offer our customers fresh beverages and our full attention for their personal shopping needs. Our sales associates will provide product knowledge to guarantee our customers, that they are purchasing top of the line leather and beaded goods. Our store packaging will provide long lasting protection and is fabricated out of eco-friendly materials. We will keep a voluntary data base for our customers that want to be informed by phone or email, regarding our new merchandise arrivals and promotions. We will always be determined to build everlasting relationships and provide brand loyalty. Differen)a)on
from
compe)tors

 Intemporelle’s leather and beaded goods, are produced by a private contractor in Italy. Our leather and beaded goods can only be found in our stores. We schedule appointments for a private shopping experience with our knowledgeable staff members. When our new seasonal merchandise arrives or we have a store promotion, we will inform the customers in our data base, and provide a private shopping event with beverages and appetizers. Loca)on:
Nordstrom,
3rd
floor
between
women’s
Designer
Clothing
and
Via
C
 Clothing.
 Selling
Period:
January‐July




Mood Board!


Meet Rose Whiteland!


1.
Year
 



1
.


2013
 2.
Season
 



A.


Spring
 3.
Class
 






1.
Leather
Goods
 






2.
Beaded
Goods


Numbering System!

4.
Sub
Class
 



1.
Leather
Goods
 








































1.
Elephant
Slouch
Bag
 








































2.
Western
Snake
Clutch
 








































3.
Rose
Wristlet
 








































4.
Secret
Garden
Satchel
 








































5.

Miss

Violet
Tote
Bag
 








































6.
Hollywood
Glam
Wallet

 








































7.
Key
Lime
Travel
Bag
 2.
Beaded
Goods


 







































1.
Meryl’s
Suitcase

 







































2.
Victorian
Snap
Clutch
 







































3.

Diamonds
in
the
Sky
Shoulder
Strap

 5.
Colors
 





1.
Black
 





2.
Brown
 





3.
Teal
 





4.
Violet
 





5.
Key
Lime
 





6.
Sky
Blue
 





7.Red


 6.
FabricaRon

 




1.
Leather
 




2.
Leather/Silk
 




3.
Beads
 




4.
Beads/Silk

 7.
Size
 



1.
One
Size



Example:





1A13311
 1.  2.  3.  4.  5.  6.  7. 

2013
 Spring
 Leather
Goods
 Wristlet
 Teal
 Leather
 One
size


6



LEATHER GOODS

Elephant Slouch Bag !

An elegant silhouette transformed with a soft leather, understated beautification, rich color, and luxurious shine. This spacious silhouette is designed to rest elegantly on the shoulders and is stylish for any occasion.  
























1A11811
 1,
2013
 2.
Spring
 3.Leather
Goods
 4.Slouch
Bag
 5.Red
 6.Leather
 7.
One
size




LEATHER GOODS

Western Snake Clutch !

A sumptuous artisanal look in hand-worked, embossed leather with just a  touch of snake metallic, with maximum clutch capacity, and conceals a zippered  compartment for change. 

1A12211
 1.  2013
 2.  Spring
 3.  Leather
Goods
 4.  Clutch
 5.  Mocha
Brown
 6.  Leather
 7.  One
size




LEATHER GOODS

Rose Wristlet !


Precisely painted rose petals and artesian Italian leather trimmings, this wristlet is large enough to carry as a clutch, and will blossom forever.  
















1A13311
 1.  2013
 2.  Spring
 3.  Leather
Goods
 4.  Wristlet
 5.  Teal
 6.  Leather
 7.  One
size



LEATHER GOODS

Secret Garden Satchel!

Elegantly hand-painted on luxurious Italian leather, and finished with gold- trimmings, this is truly an opulent collectible piece with an exceptionally well organized interior. 

















1A14121
 1.  2013
 2.  Spring
 3.  Leather
Goods
 4.  Satchel
 5.  Black
 6.  Leather
 7.  One
size



LEATHER GOODS

Miss Violet Tote Bag !

A simple, spacious design that showcases the texture and sheen of an  exceptional Italian leather silhouette, and suspended by elegant handles woven through with soft leather.  













1A15411
 1.  2013
 2.  Spring
 3.  Leather
Goods
 4.  Tote
Bag
 5.  Violet
 6.  Leather
 7.  One
size



LEATHER GOODS

Hollywood Glam Wallet !

Beautiful form meets perfect function, in a secure zip –around, maximum capacity interior, hand crafted with Italian leather, and finished with chic beautification.  
















1A16111
 1.  2013
 2.  Spring
 3.  Leather
Goods
 4.  Wallet
 5.  Black
 6.  Leather
 7.  One
size




LEATHER GOODS

Key Lime Travel Bag!

Arriving is meticulously appointed with the finest aesthetic and efficient features imaginable. It combines contemporary understatement with the ultimate functionality. This Italian leather travel bag has easy maneuverability of a four-wheel design  and flexibility with deep compartments. 
















1A17511
 1.  2013
 2.  Spring
 3.  Leather
Goods
 4.  Suitcase
 5.  Key
Lime
 6.  Leather
 7.  One
size




BEADED GOODS

Meryl’s Suitcase!

You can say ‘bon voyage’ with this beautifully hand-beaded suit-case. Fabricated to last for a lifetime, finished with one of the finest Italian silk linings, and deep interior space for packing your essentials.  













1A21241
 1.  2013
 2.  Spring
 3.  Beaded
Goods
 4.  Suitcase
 5.  Brown
 6.  Beaded/Silk
 7.  One
size



BEADED GOODS

Victorian Rose Snap Clutch!

Hand Beaded on the finest Italian silk and finished with an elegant golden Victorian designed  clasp. This beautiful silhouette is forever timeless, and will always make you feel like royalty. 

















1A22141
 1.  2013
 2.  Spring
 3.  Beaded
Goods
 4.  Clutch
 5.  Black
 6.  Beaded/Silk
 7.  One
size



BEADED GOODS

Diamonds In The Sky Shoulder Strap!

Eloquently hand-beaded design to last for a lifetime, an intricate shoulder strap and a well-organized  silk interior finish for practical luxury. 
















1A23631
 1.  2013
 2.  Spring
 3.  Beaded
Goods
 4.  Shoulder
Strap
 5.  Sky
Blue
 6.  Beaded/Silk
 7.  One
size




STYLE #:
1A11811

DATE: 02-12-12 _________

_________

DESCRIPTION:: Slouch Bag

SEASON: Spring

WHOLESALE PRICE: $177.84 : SIZE RANGE: One Size 1.

MATERIAL : Leather

COLORS: Red YARDS

RETAIL PRICE: $360.00 PRICE

60%= 30.00

AMOUNT

$55.00

SKETCH

$85.00

INTERFACING ( LINING )

TOTAL MATERIAL COST

2. TRIMMINGS

$85.00

QUANT.

PRICE

AMOUNT

BUTTONS BELTS LABELS FUSING

TOTAL TRIMMINGS COST

3. LABOR

$0.00

AMOUNT

CUTTING

$1.00

LABOR

$1.92

MARKING

.38

PAYROLL TAXES & HEALTH FUND

.87

TRUCKING

.37

GRADING

.38

TOTAL LABOR COST

3. TOTAL COST

$4.54


$88.92

17



STYLE #: 
1A21241

DATE:2-12-12 _________

_________

DESCRIPTION: suitcase

SEASON: Spring

WHOLESALE PRICE: $225.08 : COLORS: Brown

SIZE RANGE: one size

1.

MATERIAL

YARDS Beads

RETAIL PRICE: $450.00

PRICE

60%=48

AMOUNT 80

SKETCH

$108

INTERFACING ( LINING )

TOTAL MATERIAL COST

2. TRIMMINGS

$108.00

QUANT.

PRICE

AMOUNT

BUTTONS BELTS LABELS FUSING

TOTAL TRIMMINGS COST

3. LABOR

$0.00

AMOUNT

CUTTING

$1.00

LABOR

$1.92

MARKING

.38

PAYROLL TAXES & HEALTH FUND

.87

TRUCKING

.37

GRADING

.38

TOTAL LABOR COST

$4.54


24
 3. TOTAL COST

$112.54


Unit Distribution ! VENDOR NAME

BEGIN SHIP

COMPLETE

LABEL

SEASON

Nordstrom

10/1/12

January 1, 2013

Intemp

Spring 2013

X

NEW ORDER

SHIPPED:

X

ORDINARY

SIZE STYLE #

Description

COLOR

1A11811

Elephant Slouch

07-Red

1A14211

Secret Garden Satchel

1A17511

TOTAL UNITS WHOLESALE RETAIL TOTAL WHOLESALE TOTAL RETAIL 6

$177.84

$360.00

$1,067.04

$2,160.00

01-Black

6

$377.08

$750.00

$2,262.48

$4,500.00

Key Lime Travel Bag

05-Key Lime

6

$265.50

$530.00

$1,593.00

$3,180.00

1A21241

Meryl's Suitcase

02-Brown

6

$225.08

$450.00

$1,350.48

$2,700.00

1A15411

Miss Violet Tote

04-Violet

8

$179.08

$360.00

$1,432.64

$2,880.00

1A23631

Diamond in the Sky

06-Sky Blue

8

$169.08

$340.00

$1,352.64

$2,720.00

1A13311

Rose Wristlet

03-Teal

8

$161.08

$330.00

$1,288.64

$2,640.00

1A22141

Victorian Snap Clutch

01-Black

12

$169.08

$340.00

$2,028.96

$4,080.00

1A12211

Western Snake Clutch

02-Brown

12

$121.08

$250.00

$1,452.96

$3,000.00

1A16111

Hollywood Glam Wallet

01-Black

12

$185.50

$370.00

$2,226.00

$4,440.00

$16,054.84

$32,300.00

GRAND TOTAL

One Size

84


Introductory Floor Plan! A/D


Aluminum
Side
Tables
 /
Counter
Purse
Display
 Racks


K
 Square
Display
Shelf


Cash
Wrap


B/E
 C/F


Brazilian
Wood
Tables
 /

Hook
Stands


Beginning
on
hand:
84
 Sales:
34
 Ending
on
hand:
50


G/I


H/J



Key Code! FIXTURE


STYLE
#



DESCRIPTION


#
OF
UNITS


A/D


1A12211


Western
Snake
Clutch


12


B/E


1A22141


Victorian
Snap
Clutch


12


C/F


1A16111


Hollywood
Glam
Wallet


12


G/I


1A13311


Rose
Wristlet


8


H/J


1A23631


Diamond
in
the
Sky
Shoulder
Strap


8


G


1A15411


Miss
Violet
Tote
Bag


4


H


1A15411


Miss
Violet
Tote
Bag


4


K


1A11811


Elephant
Slouch
Bag


6


K


1A1421


Secret
Garden
Satchel


6


K


1A17511


Key
Lime
Travel
Bag


6


K


1A21241


Meryl's
Suitcase


6


GRAND
TOTAL


84



Store Fixtures! 
 table 
 

 Aluminum side 

A,B,C






Countertop Purse Display Rack 





D,E,F



Store Fixtures!

Round Brazilian Wood Table 
 









G,
H



Adjustable 




Hook Stands

















I,J




Store Fixtures!

Back-lightened square display shelf 
 
 




K
 
 
 








Maintenance Floor Plan! Aluminum
Side
Tables
 /
Counter
Purse
Display
Racks


K
 Square
Display
Shelf


B/E


Cash
Wrap


A/D


C/F
 Brazilian
Wood
Tables
 /

Hook
Stands


Beginning
on
hand:
50
 Sales:
20
 Ending
on
hand:
30



G/I


H/J



Clearance Floor Plan!

NA
in
July

 Beginning
on
hand:
30
 Sales:
12
 Ending
on
hand:
18



Marketing Plan! TOTAL
RETAIL
SALES:


$32,300


%
MARKETING
BUDGET:


12.0%


$
MARKETING
BUDGET:


$3,876



Marketing Plan! Introduce
8
New
Products
on
July
19th,
 1
 OBJECTIVE:
 2013
 STRATEGY:


Fall
Trunk
Show


TACTICS:


Contact Newspaper and Chicago Lifestyle Magazine: Secure Date Size Pick Product Create Rough Layout Photograph Product Turn In Layout, AD To Newspaper and Chicago Lifestyle Magazine Contact Customers in Data base Pick Product for Trunk Show Create Floor plan Complete Floor plan

EVALUATION
 METHOD:
 Analyze
Sales


JULY
20TH,
 2013
 Accoun)ng
Manager



Marketing Plan! 2
 OBJECTIVE:
 Throw
Charity
Event

on
October
5th,
2013
 STRATEGY:


Susan
G.
Komen
Lunch
In


TACTICS:


Create Rough Layout Advertisement for Nordstrom Complete Advertisement for Nordstrom Distribute AD on each floor in Nordstrom Contact Customers in Data Base Final Attendance Count Contact Nordstrom Café Meeting With Café Manager and Select Food and Beverages Contact Florist Meeting With Florist and Book Floral Arrangements Create Lunch In Floor Plan Set Up Lunch In

EVALUATION
 Analyze
Ticket
Sales
and
Evaluate
 METHOD:
 Ahendance


OCTOBER
 Accoun)ng
Manager/Marke)ng
 9TH,2013
 Manager/Department
Manager



Marketing Plan! 3
 OBJECTIVE:
 STRATEGY:
 TACTICS:


Expand
Demographic
December
7th,
2013
 Intemporelle
Holiday
Launch
Party
 Contact Newspaper and Chicago Lifestyle Magazine: Secure Date Size Pick Product Create Rough Layout Photograph Product Turn In Layout, AD To Newspaper and Chicago Lifestyle Magazine Create Rough Layout Advertisement for Nordstrom Complete Advertisement for Nordstrom Distribute AD on each floor in Nordstrom Contact Customers in Data Base Meet With Store Manager To Occupy More Space On The 3rd Floor For The Launch Party (Two Days Only For Space) Meet With Café Manager For Food and Beverage Arrangements Meet With Pianist For Booking Entertainment and Go Over Song Selections Meet With Florist and Book Floral Arrangements Create Floor Plan For Launch Party Set Up Floor Plan For Launch Party Intemporelle Holiday Launch Party Create Facebook Page

EVALUATION
 Analyze
Sales
and
Evaluate
Customer
Data
Base
JANUARY
 Accoun)ng
Manager/Marke)ng
 METHOD:
 (to
see
if
demographic
has
expanded)
 8TH,
2014
 Manager/Department
Manager



Marketing Plan! 4
 OBJECTIVE:
 Increase
Sales
By
30%
March
1st,
2014
 STRATEGY:


Create
Catalogue


TACTICS:


Hire Agency Including: Graphic Designer, Photographer, and Price Includes: Printing Pick Product Photograph Products Turn In Final Layout and Go Into Production Mail To Customers In Data Base Distribute Copies On Each Floor In Nordstrom Contact Customer's in Data Base

Analyze
Sales
,
Evaluate
Customer
 Accoun)ng
Manager/
 EVALUATION
 Date
Base,
and
Check
Facebook
Page
 JULY
1ST,
 Marke)ng
Manager/ METHOD:
 2014
 For
Members
 Department
Manager



Marketing Plan Calendar! 2 2

SUSAN G. KOMEN LUNCH Create Rough Layout Advertisement IN for Nordstrom Marketing Manager

SUSAN G. KOMEN LUNCH IN

Create Rough Layout Advertisement for Complete AdvertisementMarketing for Manager Nordstrom

Nordstrom

$300

$300

AUGUST 1ST, 2013

$0

AUGUST 6TH

Marketing Manager

$0

Complete Advertisement for Nordstrom

Marketing Manager

Distribute AD on each floor in Nordstrom

Marketing Manager

$0

AUGUST 7TH

Contact Customers in Data Base

Sales Associate

$0

AUGUST 7TH

$0

AUGUST 29TH $0

$0

AUGUST 1ST

Distribute AD on each floor in Nordstrom

Final Attendance CountCustomers Contact Contact Nordstrom Café

Marketing Manager

Department in Data Base Manager Sales Associate Event Planner

Meeting With Café Manager and Select Department Manager/Event Final Attendance Count Department Food and Beverages Planner

Contact Nordstrom Café Contact Florist

Manager $0

$0

$0

Meeting With Florist and Book Floral Eventand Planner Meeting With Café Manager Arrangements

Contact Florist Set Up Lunch In

AUGUST 7TH AUGUST 7TH AUGUST 29TH

$0

AUGUST 1ST

SEPTEMBER 3RD SEPTEMBER

$150 Department Manager/Event 10TH Select Food and Beverages Planner $0 Department Manage/Café SEPTEMBER

Create Lunch In Floor Plan

AUGUST 6TH

$0

AUGUST 6TH

Event Planner

Event Planner

AUGUST 1ST, 2013

$0

Manager/Visual

Event Planner Department Manager/Café Manager/Visual/Event Planner

$0 $0

AUGUST 6TH

18TH

SEPTEMBER 3RD

OCTOBER 5TH

Meeting With Florist and Book Floral Arrangements Event Planner

$150

SEPTEMBER 10TH

Create Lunch In Floor Plan

Department Manage/Café Manager/Visual

$0

SEPTEMBER 18TH

Set Up Lunch In

Department Manager/Café Manager/Visual/Event Planner

$0

OCTOBER 5TH


Thank you!

Merchandise Management  

Merchandise Management Final Project