DESIGN DECOR
DESIGN +DECOR
SUMMER 2024
Editor-in-Chief
Matthew J. Kolk mattkolk@me.com 203-820-1092
Contributing Writers
Deborah Brannon, Lisa Gant, Susan Heller, Pam Gersh, Sean Jarvis, Shehla Lucanera, Hunter Powell, Ross Robinson, Meryl Siegman, Anna von Stelzer-Worth, Kait Shea, Anastasia Storer
Contributing Photographers
Jane Beiles, Michael Biondo, Phillip Ennis, Tria Giovan, John Gruen, John Hannon, Paul Johnson, Neil Landino, Mark La Rosa, Tim Lee, Daniel Milstein, Janice Parker, Durston Saylor, Debra Somerville, Eric Striffler, Amy Vischio, Jonathan Wallen, Woodruff/Brown Photography
Copy Editor Elena Serocki
Graphic & Web Design East Coast Home Publishing
Publisher Shelley E. McCormick sm@dd-mag.com 203-545-7091
Account Manager Janine Vairo | jv@dd-mag.com
Design + Decor
349 Forest Hills Blvd Naples, Florida 34113
Design + Decor is published six issues per year. To subscribe: www.dd-mag.com; Subscriptions: one year, $21; two years, $38. Back issues can be purchased at www.dd-mag.com. For editorial inquiries: Editor, Design + Decor, 349 Forest Hills Blvd Naples, Florida 34113 or e-mail: mk@dd-mag.com. For advertising inquiries: Please call Shelley McCormick at 203-545-7091 or e-mail at sm@dd-mag.com. Reproduction whole or in part without permission is prohibited. All projects described in this publication are for private, noncommercial use only. No rights for commercial use or exploitation are given or implied. The opinions expressed by writers for articles published by Design + Decor are not necessarily those of the magazine.
EAST COAST HOME PUBLISHING
349 Forest Hills Blvd
Naples, Florida 34113 DD-MAG.COM
Transformations: Embracing the Extraordinary
Welcome to the latest issue of Design + Decor, where we delve into the realm of remarkable transformations. In every corner of the world, there exists a story of metamorphosis—a tale where spaces, ideas, and even lives undergo a breathtaking evolution.
In this edition, we celebrate the essence of transformation through the lens of luxury design. From opulent residences in bustling metropolises to serene retreats nestled amidst nature’s embrace, each feature unravels the narrative of change and the artistry behind it.
At the heart of our exploration are the visionaries— the architects, interior designers, and artisans— who bring dreams to life. Their dedication to craft, coupled with an unwavering pursuit of excellence, manifests in spaces that transcend mere functionality. They create environments that evoke emotion, stir the soul, and redefine the very notion of luxury.
Throughout these pages, you will encounter homes that have been reborn, blending heritage with contemporary flair. You will witness the seamless fusion of innovation and tradition, where modern technologies harmonize with timeless craftsmanship. Each project is a testament to the power of imagination and the transformative impact of design.
Beyond the physical realm, we also delve into the transformative power of design on a personal level. How spaces influence our well-being, inspire creativity, and nurture connections is a theme woven into our narratives. Through insightful interviews and thought-provoking features, we explore the profound ways in which design shapes our lives.
As you embark on this journey with us, we invite you to be inspired by these extraordinary transformations. Whether you are a connoisseur of design, a seeker of beauty, or simply someone who appreciates the finer things in life, there is something here for you.
Thank you for joining us on this exploration of beauty, innovation, and the limitless possibilities of transformation. Together, let us revel in the magic of design and celebrate the extraordinary.
Warm regards,
Shelley E. McCormick
Shelley McCormick - Publisher
DESIGNERS CHOICE MELANGE
When four distinguished interior designers converge on a single destination to source their inspirations, one place stands out: International Design Source. Renowned for its curated selection of exquisite furnishings and decor, International Design Source caters to the discerning tastes of design professionals with a blend of classic elegance and contemporary flair. From bespoke furniture pieces that embody artisanal craftsmanship to exclusive collections that redefine luxury living, each visit to International Design Source promises a journey of discovery and creativity. Experience firsthand why top designers trust International Design Source as their preferred to the trade haven for bringing exceptional visions to life.
GUILD
Tucci Ocean Master Umbrella
In South Florida where exterior spaces mold into interiors, the customization and quality of Tucci umbrellas is unparalleled. You want your umbrella to match your accent color? With Tucci, you can do almost any color combination!
The Ibis Collection
Using both historically french forms and decidedly modern sensibilities the IBIS Collection by Susan Hable mixes into exterior projects across genres adding a timeless elegance.
Southport Dining Chair and Dining Table
Outdoor living areas havee become more spacious in Southwest Florida which results in large sitting areas, eating areas, TV viewing areas and More. This unbelievably comfortable seating group keeps the grouping competely customizable.
This console is a great addition to a coastal or lake house home. The frame is finished entirely in Water Hyacinth fashioned in a chunky, basketweave pattern. I love adding organic pieces to my contemporary projects, they keep them from feeling too cold and stark.
I absolutely love the classic tulip shape of Four Hands Simone Oval coffee table updated here in textured cast aluminum. The textured aluminum finish is shown here in the raw nickel finish, it’s great indoors or out, and the oval shape gives it a very modern aesthetic. The table is also available in Antique Rust or Raw Black.
Old Biscayne Custom Stellan Desk
Our Old Biscayne is one of the industries master’s at finishes and custom options. I absolutely love the clean lines of their Stellan Desk and the beautiful hex satin nickel hardware. There are so many ways a designer can customize this piece, from hardware to all over or combination finishes.
A clear, modern beveled mirror with deep, flowing curves is finished in exotic gold and transitional silver. This mirror is designed for portrait or landscape orientation.
Totally unique one-of-a-kind hand crafted furniture from Ohio is a piece of art in any interior.
a
Renley Pendant
The jewelry-inspired Renly casts a soft glow as light emits from its spiraling silhouette. This dynamic LED pendant always makes a stylish impression.
Refraction Cocktail Table
A multifaceted collective of matal, glass and marble. Gemstone-like shapes add interest and play up light for moments of reflection.
These delicate and beautifully fashions vases are made of fine bone china accented with hand molded petal details in a white finish.
Crafted from oak solids and narrow heart oak veneer the cadence bed features aa rounded, antique brass canopy that returns into tapered, square wood posts.
Blueprint to Your Dream Home: Navigating Custom Home Quotes with Expert Insights
Building a custom home is an exciting but daunting project, especially if you’re new at the process. It’s hard to even know where to begin. But we’ve got you covered! We asked two of southwest Florida’s leading builders and a renowned architect to give us their advice.
Jeff Cramer is an owner/partner of Alair Homes in Naples. Among the largest premium custom home building and large-scale renovation companies in North America, Alair has individually owned offices across the United States and Canada. Jeff has been a home builder for over 20 years, specializing in custom residential high-end renovation and new construction.
David Gordon is the president of Kurtz Homes in Naples. The firm has contributed to the southwest Florida aesthetic for over 40 years, developing a legacy of building quality custom homes for generations.
Joyce Owens is the owner of Architecture Joyce Owens LLC (Studio AJO) in Fort Myers. Established in 2007, the firm specializes in designing immaculately conceived and executed spaces around the world. Its residential practice focuses on modern architecture and the minimalist interiors of coastal island homes.
For starters, we sat down with the two home builders to get the lowdown on the bidding process.
Design + Decor: Is there a difference in the estimating/budgeting process among production, semi-custom, and custom builders?
Jeff: A production builder usually has a handful of house plans to choose from, all “pre-priced.” Semi-custom builders typically have existing plans with existing budgets, but they allow clients to make some changes to meet their specific needs. A custom home company starts from scratch to build, design, plan, and create a budget for a completely custom home.
Production building quotes are the easiest. The pricing is predetermined because the builder already knows the cost, having built their stock plans many times prior. With semi-custom, you already have an existing plan, so the base price can be easily modified to account for the customized aspects of the project.
David: Production builders estimate on a very large scale and are able to create an accurate estimate based on past data. This is the least expensive way to go. Even if the client chooses semi-custom, which gives them a few more options to make the home more “theirs,” the customizable features are likely to also have a predetermined cost.
For a custom home, we present a budget/estimate based on a unique one-off set of plans for a single build. But client interaction is the most important part. When you get into the custom-building world, there are many different
tiers, so it’s up to us to figure out the type of project clients are looking for. When we build the estimate, we are giving them realistic and accurate numbers based on their expectations.
Jeff: When it comes to custom homes, Alair’s process is different than most other builders. We have two steps. Most builders prefer the client to sign a construction contract as quickly as possible, sometimes estimating the contract price and adjusting budget changes later. Instead, Alair offers a planning agreement to plan and price the project prior to requiring a commitment to a construction agreement. During our project planning phase, we design the custom home plans, acquire all engineering details, gather all project quotes, and finalize interior design details prior to asking our clients for a construction agreement.
Design + Decor: What are the key elements of a custom quote?
Jeff: Architectural plans, structural engineering, and interior design details. This last one includes all the clients’ selections, including cabinets, light fixtures, flooring, countertops, and so on. Our entire pricing process is completely transparent. Using our proprietary client online portal, the client is able to see and approve every quote, invoice, and receipt. This hands-on “client control” occurs throughout the planning process and throughout the construction process.
David: They’re based on the client’s expectations. For the architectural and design plan set and selections, a budget can be framed around the square footage, location of home, and the client’s confirmed level of finishes. The more details in the initial architectural and design plans, the more realistic the quote will be.
The other aspect is honesty, transparency, and trust: The client should trust that the budget/estimate contains realistic achievable values and that the builder has their best interest at heart. At Kurtz Homes, this is a priority. Also, the client should understand what’s included in the builder fee.
Design + Decor: How many quotes should a customer get?
David: Ideally, a client should interview two to three builders. Every estimate should be transparent, with no hidden costs. The relationship between the client and the key members of the company is key because of the high level of interaction during the design and building process. The luster of an initial low price will quickly wear off if there isn’t a good relationship as the basis.
Jeff: It’s a red flag if a builder can quote a custom home without detailed plans or selections. The builder should never rush you into a contract. Also, be wary of a quote that is based on price per square foot—that’s something that is almost impossible to quote because each project is unique and square footage may not be relevant in figuring accurate costs.
warm glow, especially if the light provides the whole spectrum of color, rather than some LED options that do not. Thoughtful home and office lighting can help define spaces, create instant comfort and make a room feel inviting. When lighting our homes and offices, how can we think more like a lighting designer? Where do most homeowners go wrong with lighting? “Lack of vertical surface lighting,” says Justin. Many of us forget to light the walls and window coverings. Our rooms radiate a fantastic glow when light gently comes through the curtains, yet in the late evening, when the window dressings go dark, the space loses some measure of comfort and aesthetics.
David: Clients should ask, “Is it too good to be true?” If a builder’s price is drastically lower than everyone else’s, then something’s not right. At Kurtz Homes, we are clear about what the estimate includes and show clients how it can vary. It’s also a red flag if a builder gives a fixed price without being open about the numbers. And if a complete set of plans and specifications is not yet available, I’d be cautious about a builder who is confident with a price and/or time frame.
Illumination is essential for work, leisure and well-being. Expertly designed lighting can revolutionize a room with more comfort and elegance, showcasing your space in a whole new way. Justin’s lighting criteria can help guide us in properly lighting our homes and offices, while reminding us to bring attention to areas we may have missed.
Design + Decor: What should clients know about current zoning and permitting laws?
Resource:
Jeff: Custom home quotes are so complex that it can be difficult to get multiple quotes. It’s not like shopping for a car and going to different dealers for a price. I agree that the relationship with the builder is very important: We’re getting married for a year or more, so clients should choose someone they can trust and get along with.
JKM Lighting Design
Jeff: Most clients are not familiar with zoning laws and the permitting process, but they don’t have to be. It’s our job to educate them—that’s what we’re here for. We help them from the beginning, so they won’t run into any issues down the line.
Justin Keenan Miller, Founder & Principal Designer P.O. Box 12303 Naples, FL 34101
239.380.7001
347-262-7001
Design + Decor: What are some red flags in a quote that a client should look out for?
JKMLightingDesign.com
David: A client should know that permitting can be a lengthy process that may take many months, depending on the complexity of the design, and that the way local government officials interpret and apply zoning and permitting laws varies widely due to staff turnover. We always stay on top of the city/ county personnel and apply lessons we learned to future projects.
Design + Decor: Please share some advice to our readers going through the process of building a custom home.
Jeff: It’s important to understand how your builder’s process works and get to know your builder personally. The client needs to be comfortable with their builder, and likewise the builder should also be comfortable with the client. Building a home is a big commitment. Being comfortable with your builder from the beginning will allow for peace of mind knowing that your builder has your best interests at heart and will advocate for you throughout the process. You and your builder are going to become like family in the months to come!
David: Our top advice is to focus on the comfort level and reputation of the builder. Cost should not be your first reason for selecting a builder. Ask tough questions. The more honesty or credibility in the answers, the more you can trust the builder is doing the best possible thing for the client. Talk to as many past clients of the builder as possible, including the most recent projects.
Design + Decor: How do you account for material pricing fluctuations during the bidding process?
Jeff: Pricing some products can be tricky, because product pricing may be based on many economic factors. We manage by locking in prices, when we can, when the clients make their selections. There are some items such as lumber (a commodity) that are difficult to lock in. The purpose of our planning process is to secure all pricing and eliminate unknowns prior to
committing to a construction agreement.
David: Kurtz Homes takes pride in its long-standing working relationships with its suppliers. They’re the first ones to know if price fluctuations are coming and alert us to these changes so we can pre-purchase the selection to get the best price possible. Occasionally there are unexpected price changes, so we work diligently with the client, architect, interior designer, and suppliers to find a solution that meets the original price. A contingency line is also built into our budget to help counter these unpredictable price fluctuations.
Next, we spoke to Joyce about the custom home bidding process to learn more about the subject from the perspective of an architect. Here is what she told us:
Design and Decor: Please share some advice on how to best start the process when building a custom home.
Joyce: That’s easy—start with an architect. That’s because they often have relationships with many different builders. Depending on the size and scope of the project, and whether it’s a new build or renovation, once you meet with an architect and they get a sense of what your expectations are, they’ll know which builder would be a good fit for you.
Design + Decor: Is there a way to streamline the quoting process for the client?
Joyce: My advice is, don’t be in a rush, especially if you need accurate pricing.
But if you don’t and budget is not an issue, you can get a rough estimate more quickly by sending certain things out to bid even if you don’t have all the information. But prices will probably go up, so be prepared to pay more for the build.
Design + Decor: Are there benefits to having the entire team come on board from the beginning of the project?
Joyce: I advise bringing the builder on at the beginning, but that may mean not putting the project out to bid. Having done this for over 40 years, I know how important it is to have a good relationship with that builder. The best results come from collaborating with a team, which includes the interior designer and landscaper, early on. Studio AJO has its own interior design company, which I prefer because we are working in the office together and can communicate easily.
Design + Decor: What red flags should a client look for if they want to use their own builder?
Joyce: If a client has worked with that builder before and it’s someone they trust, I don’t see it as a problem. We are always open to working with a builder with a proven track record.
Design + Decor: Are there any new regulations or zoning laws that clients should be aware of and if so, would they affect the quoting process?
Joyce: The regulations and codes are always changing, so choosing an architect familiar with that kind of work is essential. A licensed interior designer is also a good idea as well, because unlicensed designers are not required to learn the codes and cannot sign or seal documents.
Design + Decor: What is the best advice you can offer our readers who are building their custom home or doing a renovation?
Joyce: Call the architect first, and get everyone on board quickly. The architect should be the lead consultant who brings everyone together. It’s OK to start with the builder on a small project, but if the project is complicated, clients should work with a licensed professional. They will have a better experience, and the journey will be easier and a lot more fun.
Resources:
Alair Homes
Jeff Cramer
4319 Bismark Way Naples, FL 34119
239.406.2762 alairhomes.com/north-naples
Kurtz Homes
David Gordon
111 10th Street S, Suite 304 Naples, FL 34102
239.594.1501 kurtzhomes.com
Architecture Joyce Owens LLC (Studio AJO)
Joyce Owens
1520 Royal Palm Square Boulevard, Suite 300
Fort Myers, FL 33919
239.362.1688
architecturejoyceowens.com
Lighting and Technology Trends with Everlasting Allure
When thinking of an exciting remodel, new vacation home, or an updated room in your house, fantastic lighting deserves to take center stage in your plans. While color swatches and fabric patterns are fun to explore, stunning jewelry-like lighting options can also be a thrilling part of the consideration process, with a nearly endless variety of styles and finishes that can serve as true works of art. Where to begin? We asked three local experts to share trends in lighting and technology along with priceless tips when thoughtfully lighting homes to maximize beauty, mood, and comfort.
Adapting to Changing Interests
Along the sunny west coast, the Naples Lamp Shop is a native original on the main road going into Naples. Over the years, owner Craig Buchanan and his team have seen styles and designs come and go, and have sharply perfected their professional knowledge of lighting. “When people are looking for a great focal point, they come to us,” Craig says.
What those in South Florida are looking for have fluctuated with the times. “Over the past 15 years, Naples has become a lot more Transitional and a little bit Contemporary—but a Coastal Contemporary, with cleaner lines,” he adds. “Some Traditional styles are just cleaned up a lot. The nickel finish has always worked well in a Coastal environment; though the design specs that we’ve seen have really been moving towards gold finishes.”
To keep in step with the latest looks and what top designers are asking for, “we’re very design-focused, our base are designers and design firms. Our showroom is constantly changing to ensure we’re on-trend and keeping up with what our designers need.”
What have designers and clients been requesting lately from the Naples Lamp Shop? “We do a lot with natural stone and hemp,
shells, but we also do a great deal of work with brands like Modern Forms, Schonbeck, and Schonbeck Forever. Those brands are more like jewelry. The brands Fine Art and Hammerton are also coming out with Contemporary lines.”
Print magazines and digital editions are brimming with dream homes featuring statement lighting pieces. We asked Craig what comes to mind when a client walks in requesting a piece that evokes “quiet luxury.” “The Schonbeck Beyond brand is beautiful. They use a faux natural quartz in their pieces. The quality is also really good. They use integrated LEDs, so the forms can be more understated.”
Keeping in mind that great lighting should be functional and an enhancing feature of residences, we asked Craig how to ensure both are achieved. “The home should be well lit, especially for guests. There should be lighting guiding you into a room, plus bedside lighting, and sconces or table lamps.” A gentle wash of golden light in a room, along with a warmly glowing lamp by a cozy reading chair may just be your guest’s favorite retreat, if thoughtfully lit for enjoyment.
A single light source is rarely enough for any one room. Rather, different lighting should work together in harmony, similar to the multiple instruments in an orchestral symphony. Craig shares, “When you try to create layers of light, so you can control the mood or atmosphere, you can’t rely on one fixture to maximize the mood. Shelf lighting, recessed lighting, and floor lamps all work together. Most light fixtures work their best at a dim level, but all are working together.”
What’s one of the best features of lighting technology for creating a mood? The ability to brighten or dim any space with ease. Children gathered for board games at the kitchen island need more light, whereas wine tasting party guests may appreciate a relaxing ambiance of gentle illumination.
We also asked Craig to share where the trend tide is moving in terms of styles in key areas of the home. “For the dining area, linear lights over the dining spaces are outnumbering 9-to-1, over rounder lighting. Also, you don’t just have to use one fixture, multiple pendants can be used.”
For the entryway, which establishes that initial first welcoming impression, Craig suggests lighting that matches its prominence. “Entryways can be pretty grand, allowing the lights to be seen from outside, so it has to be a statement piece. Some people don’t have a grand entry, so that dictates what would work for that space.” Both large and small entrances benefit from intelligently curated lighting.
Then, in the favorite family gathering spot, look beyond recessed lighting to establish a well-designed living room. “In the TV area, I have a preference for Hammerton,” Craig says. “They use a lot of sleek glass elements. Usually people have the TV mounted, and you want light that isn’t reflected on the screen.” Indeed, when the family is enjoying a movie, soft washes of dimmable light that don’t reflect off the screen are ideal.
A Blend of Freshness + History
Principal Designer and CEO Lisa Gilmore has a fresh perspective and a distinct style of “livable glamour,” that’s won her deserved notice. Over her firm’s 12 years in existence, her team and reputation keep growing as more clients are spreading the word on her fun, road-less-traveled approach. “I serve clients who enjoy having a unique home. I enjoy reusing furniture, rather than sending things to a landfill,” Lisa explains of valuing pieces with a little history.
We asked Lisa to share her secrets to designing a well-lit home. “Lighting is more of a statement; people are paying more attention to it. You can easily create three-dimensional art in your home through your beautiful lighting fixtures, which is really exciting. People are taking more risks with the style of lighting, not just a
simple little drop pendant. Maybe they are doing something that is artfully created with a metalsmith. I’ve seen a lot of blown glass lately. Plus, I love to mix antiques in my designs. That includes lighting as well.”
Antique lighting pieces can bring unexpected charm to the home aesthetic. Where is Lisa sourcing these amazing conversation pieces for clients? “I will import lighting from Paris, or other areas of the world and have them rewired for the US. It’s such a fun way to not just have a catalogue piece. My clients notice that in our work, and they want their own unique individualized antique piece.”
Beyond fixtures, how the light is projected has an impact on the experiences homeowners hope to create. “When it comes to technology, people are having so much fun creating mood in their lighting and not just relying on recessed canned lighting,” Lisa says. “The variety could be lamps, floor lamps, chandeliers, sconces and some really great under cabinet lighting. People are really paying attention to the different levels of lighting that you have.”
How does Lisa keep up on lighting trends to serve her clients best? “I do lean on lighting professionals or companies that have the software assistance for the technology portion, and I have the best team to pull it all together. My focus is on the spatial experience, scale, and the aesthetic of it.”
In other words, for the kitchen, Lisa may encourage incorporating pops of color in the lighting fixtures used or employing decorative lighting for cabinetry display. Similarly, sculptural pieces in the entryway could be strategically lit, to ensure it gets attention not just during the day but 24-7.
What has Lisa seen trending with lighting dining areas? “What’s become really popular is having the wine walls beautifully illuminated artfully, with sconces incorporated, more than just spotlights shining
on the wine so you can showcase the labels. We made a really cool black dining room with a gold ceiling—we called them ‘discovery boxes’—and they are lit up. For this client, we put crystals in them. And of course, the chandeliers are always showstopping.”
For the unlimited purposes of the living room, Lisa shares an important tip to consider: “I appreciate it when people have us involved early in the process, so we can coordinate where the electrical outlets can be in the floor. It’s not really popular to have your furniture shoved against the walls where the wall sockets are. If there are no flooring outlets, there is no place to plug in the floor lamps. A well-designed living room has so many layers of lighting, such as a cool built-in, sconces, a floor lamp, table lamps plus recess lighting in the ceiling, plus some kind of special piece in the middle of the room to top it all off.”
For many, the master bathroom is a leisure zone of superb importance, and proper illumination encourages indulgence. “It’s such a functional space,” Lisa says. Unlike the kitchen, where not everyone cooks, everyone uses the bathroom. I love using beautiful decorative sconces, and the lighted makeup mirrors and the overhead lights. I’m seeing that more people are putting in steam showers, which have really cool lighting elements with light for mood and various health benefits.”
Taking a Worldly View
Family-owned Wilson Lighting includes four locations, including Naples and Bonita Springs. The large showrooms include lights, home furnishings, and accessories with a large enough inventory that clients can often leave the same day with their selected items. The Wilson Lighting team travels around the world for inspiration to source and create unique pieces that will enhance every part of the home. Vice President Brian Wilson tells Design + Decor, “We get to serve some spectacular homes with interesting and unique, stylish home pieces.”
Lighting’s versatility keeps designers and homeowners interested in the process. “Lighting has always been one of the few design elements that gives people a wide range of styles and mediums and finishes. Lighting gives people an enormous range of options. It’s like the jewelry of the home, it can be a differentiation point,” Brian says. “Lighting has become more eclectic. Years ago people used to want to match things. Today, you can have different styles and different finishes, all blended together in the home. You can have very diverse styles mixed together. Also today, people are doing very individualistic things. In the past, trends used to overwhelm the marketplace.”
For current trends, lighting fixtures featuring natural materials are having a moment, Brian says based on what he’s seen at the latest trade shows. “Some people like the Boho Natural Organic with natural fibers, which is a big growing trend nation-wide.”
Brian also explains that the tried-and-true styles still beautify many homes, such as Modern Contemporary, but with an elevated appeal. “Also popular are timeless elegant pieces with more Traditional forms, but with slightly updated details, so they are not as ornate as in the past—those pieces are always in style. Regionally, styles are all over the place. Finishes are as diverse as ever. Silvers have always been popular in Florida, but the lighting industry is primarily manufacturing aged brass/gold, black, and the natural organic materials. Silvers are stronger here in Southwest Florida than they are nationally. At a trade show, most of the new introductions were gold and black finishes.”
The right lighting for a room can depend on individual tastes and the particular room. Brian often recommends dimmers to create appropriate moods, depending on the occasion. And he recommends a visit to the Wilson Lighting showroom, to test different lights in what the company calls the “Architectural Lighting Lab.” Think a bedroom would benefit from a very warm white? The lab lets customers experiment with shades and temperature to find a good fit.
What does Brian recommend for our beloved kitchens in terms of great lighting? “It’s the heart of the home, the gathering space. The layering of light is most important in the kitchen. It makes the room more vibrant. You’ll have multiple layers of light all complementing each other.” Blending ambient, accent and task lighting in the kitchen brings warmth, comfort and interest.
For a dazzling entryway, Brian discusses how to establish a fantastic first impression through lighting: “Curb appeal is a real thing; people want their home to look terrific when people are driving by admiring it from the street. Having nice exterior light, everything from Traditional to Transitional—Transitional is probably gaining momentum, but Traditional is always a safe bet that dominates the market. Black and dark bronze dominates the exterior light.”
Considering Size and Other Details
Proportions matter when choosing exterior lighting. Up close in a showroom, it may be tough to get an idea of what size lighting is appropriate for an exterior space. This is where leaning into a professional like Brian, Craig, and Lisa might make all the difference. Brian explains, “A common mistake people make is that they are not selecting large enough fixtures. The scale and size are important to capture the curb appeal. Many homes have a window about their front door, having a great chandelier is also a popular trend, it makes the home much more spectacular in the evening.”
Designers and lighting professionals may or may not be ecstatic about fans, but updated fan designs have adapted to every design style and are worth a serious look. Brian shares, “I always appreciate ceiling fans for the value of air movement.” Besides an elegant fan, how else can we ensure our living rooms are both comfortable and memorable? “More signature chandeliers in the entertainment space helps to add personality to the room,” Brian says.
Lately, more is what is in demand for bathrooms. “Everyone always wants more light in the bathroom, layering in that room is very important,” Brian says. Installing sconces on either side of the sink at face level is still a very dominant trend. Another popular feature is toe kick lighting. “When the door opens, there is a light that automatically comes on, adding a little glow on the floor, ” he explains. “In the master, the toe kick lighting is also triggered by motion. Anyone who’s lived with toe kick lighting will not live without it.”
Lastly, we inquired with Brian about his expertise of the dining area. “Chandeliers historically were typically more round. Now, the industry is bringing out linear features to go over rectangular tables. Manufacturers have seen the popularity of putting a linear fixture over a rectangular table. Matching the shape of the light above the dining area to the shape of the table seems to be more commonplace today.” In this way, a prominent lighting feature serves as a functional yet decorative piece of art.
Resources:
Wilson Lighting
Brian Wilson
2465 Trade Center Way Naples, FL 34109
239.592.6006
3333 Renaissance Boulevard Bonita Springs, FL 34134
239.948.9000
wilsonlighting.com
Naples Lamp Shop
Craig Buchanan
4010 Tamiami Trail North Naples, FL 34103
239.262.1524
napleslampshop.com
Lisa Gilmore Design
Lisa Gilmore
669 1st Avenue North
Saint Petersburg, FL 33701
727.201.8902
lisagilmoredesign.com
Designer Real Talk
South Florida’s Leading Female Interior Designers Share their Challenges and Reveal their Secrets of Success
When it comes to success, the sky’s the limit for the talented A-list interior designers serving the luxury clientele in Naples, FL. Thanks to its bustling economy, businessfriendly environment and superb quality of life, this scenic city attracts some of the wealthiest people in the world. Indeed, interior designers in Naples are often called upon to beautify a client’s third or fourth home, ensuring that it is eye-catching and luxurious yet aesthetically distinct from the client’s Paris apartment or San Diego bungalow. So how does a successful female interior designer in this competitive city balance home and family life while managing million-dollar budgets and producing stunning, world-class interiors?
To find out, Design + Decor hosted an exclusive roundtable discussion with four leading ladies of South Florida’s interior design industry: Lyndsey Davis Nicklas of L Design Studio; Alex Thies of Adelyn Charles Interiors; Alexis Limb of Alexis Marie Interiors; and Kelli Esposito of Harper Haus Interiors. Their answers to the questions posed by Design + Decor Publisher Shelley McCormick are thought-provoking, illuminating and even surprising.
Years ago, a fierce rivalry existed among interior designers in South Florida. But thanks to changing attitudes, social media, design conferences and chance encounters, many interior designers now network and learn from each other—all to the benefit of their clientele. Lyndsey and Alexis met at the YMCA and have been close friends ever since. Kelli and Alex collaborated on a project and instantly connected, also forging a valuable friendship. Today, these four women make time to get together and help one another by referring clients, sharing advice and discussing the challenges they face daily. Their talent, vision and hard work have propelled their businesses into the
spotlight, with their exquisite creations celebrated in glossy magazines. Before they launched their own firms, each of these women was a talented designer in her own right with a track record of successful projects. Shelley began the conversation by asking what it was like to establish a new firm in the Naples market.
Shelley: What was the biggest hurdle you faced in starting your own interior design business?
Lyndsey: The hardest thing was time management. I was so concerned about not having enough business that I said yes to everything, which didn’t give me enough time. I was working long hours for probably two-plus years, trying to keep up. I was driven by the fear of saying no and not having the client come back. I had to build up my confidence and know it’s okay to space out projects and be more mindful of the projects I take on. The second most challenging aspect was hiring and staffing—building a team. I take very seriously caring for my employees and providing for them. Now I need to ensure I have the work to support everyone on the team. It’s tricky! Thankfully, lots of people encouraged me along the way and showed me how to plan for the cash flow and business aspect. I had to learn the hard-knocks way.
Alexis: I agree 100% about the hiring and scaling of the company. When I first started my business, I came from a company that had infrastructure and support staff: a purchasing agent, a team of four designers, and field staff members on all the jobs. Then it was just me starting out and doing all those things. I said yes to pretty much everything, and it was a huge challenge to find the balance. Ultimately, I needed to know when to hire somebody to start helping with things. Balancing my kids and my life, alongside trying to grow the business—that was my biggest challenge. Now, continuing to find
good team members to add to the great team I have is my daily challenge.
Kelli: I have a similar story, and I think of it in three phases: First is starting a business, learning all the business things you don’t think you’re going to have to do, and figuring them out. Every single day, you figure them out. I know the design part of the work, but the business part can be overwhelming. The second phase for me was moving from out of state. All my jobs were here, so we had to move across the country from Oklahoma. I didn’t know what was going to happen, so I took on every job. I packed up three kids to do an installation, then packed up everyone again to get them back to school. The third thing is growth. I thought, I’m going to hire a person and secure three jobs to support that person. I take my employees’ livelihoods very seriously; I don’t want to lose anybody. But then I wondered if I was taking on too much. It’s a
mind game. We’re drinking from a fire hose, and we can be picky and choosy in figuring out what jobs we want and what jobs are not worth it.
Alex: It was similar for me: learning how to be a business owner and not just a designer. I feel I’ve mastered being a designer, but owning a design business is 10% being a designer and 90% doing the stuff you are less excited to do. I’ve found my strength in that hurdle, especially tying into growth. I’m such a control freak but being able to hire someone has gotten a little bit better with every new person. And being able to let go, allow others to take the lead, and not control every part of the process was hard for me in the beginning, but it’s gotten easier. Now, at meetings, I can sit back, listen and observe my team do their thing, and I’m so impressed. I think, wow—they bring so much value and so many great ideas to the table, and it’s because I let go. So, I guess my biggest hurdle kind of turned into a strength. I struggled with the employee part of it, too, managing people and figuring out the culture of my company and what kind of people I want to hire. We are a family here, but it takes a lot of work to cultivate that. It’s like when you have kids, it’s not just about you anymore—it’s about all the other people involved. Being a mom is a strength in that aspect. I tell my employees, “You guys are like my kids—I have to take care of you.”
Shelley: You met Kelli when you collaborated on an interior design project. Why did you bring Kelli onto the project—was it the client’s idea?
Alex: Kelli and I met because I was hiring, looking for another designer, and a builder we both know suggested Kelli. I was already following her on Instagram, but I knew she had her own business and wouldn’t want to come work for me. Still, I thought I would reach out, and we had a good conversation. She didn’t want to come work for me, but we realized we were like-minded. Even in that first conversation, we were like open books with each other. We agreed that if the opportunity arose to collaborate on something, it would be fun.
And then the opportunity came about, and I reached back to her. I had an amazing client. She comes from the fashion industry and was building a beautiful home, and my designer on the project was moving out of state. I took over for that designer and wrapped up most of her projects. For this one, though, we had done all the background but none of the furnishings yet, so it was a blank slate. The client was cool and hip and into fashion and empowering women. I thought of Kelli to see if she would be interested in helping. Once Kelli was onboard, I contacted the client and proposed it to her. The client was all in—she was super excited. It fell into place naturally.
Kelli: It was clean cut. We did the installation together, and that was super fun. I think a big part of it was having a client who was open to the idea.
Alex: I didn’t want the client to feel I didn’t have time for her, so I was putting someone else on the job—it wasn’t that at all. I explained to the client that this was the opportunity to do something new, fun and exciting, and it could be a great opportunity for everybody.
Kelli: It truly was a collaboration throughout the entire thing—it wasn’t like a pass-the-baton thing. There were things I did, and there was things Alex did, but we both had eyes on the whole project until completion.
Shelley: Was your vision for the project similar?
Kelli: When I saw the drawing, I personally loved it. It was an easy thing to fall into.
Alex: The business side of it was where it got a little complicated. Even still, my team and Kelli’s team just blended seamlessly. We both learned a lot; it was a mutual learning process.
Shelley: Kelli and Alexis—how did you initially connect?
Kelli: We both spoke to the same client, and that helped us connect. We’ve gone to dinner a few times and talked about what we have on our to-do lists, and I’ve asked her, “Who do you go to for this?”
Alexis: I’ve leaned on you guys a lot with business questions—like how and when to scale employees. Alex has six employees. At the beginning, I had one or two assistants, and just a couple of support staff. Kelli and Alex helped me learn when it was a good time to add to the team and scale properly. Also, pricing structure: it’s been beneficial to discuss how everybody here is structuring their contracts, speaking to their clients, selling products and negotiating design time. I don’t think everybody has to be the same, but it’s nice to know that other businesses are in line with where you are.
Shelley: Alexis, what are your thoughts on collaborating with other designers?
Alexis: I believe that collaborating with others—not even necessarily on a specific project but having the discussions we’ve had—is empowering. It’s nice to hear the advice these amazing women and business owners have about different topics, including running the business, hiring and working with clients and employees. It elevates us further as individuals and business owners. Our relationships benefit our companies, us personally and our families. It’s important to lean on the people you see as successful individuals. These ladies are all smart, amazing women and moms. On the client side of things, if the clients and I are not a perfect fit, I know I can give them the names of any of these ladies here, and they will have a wonderful experience. Also, if I know a client is interviewing somebody here—or everybody here— I would be so happy for anyone in this room who gets the job.
Alex: Kelli and I found out we were interviewing for the same job. The client decided to go with Kelli and not me, and I was so pumped for her. I told the client, “You will be in great hands; I feel great about this for you.”
Kelli: It’s validating, too, because when we talk to clients on the phone, we’re interviewing them, just like they are interviewing us. There is a designer for everybody. My style may not be the client’s style, but I may know someone who is a great fit. As Alexis said, I have strong names I can pass along and say, “You are going to have a great experience with them.”
Shelley: Let’s talk about pricing, because design firms can charge in multiple ways. Some are by square footage or an upfront fee and hourly, plus furniture and other elements. It can be confusing for the general consumer. Are many firms all over the place regarding pricing? Have you ladies found it beneficial to discuss the pricing process?
Kelli: Yes, pricing can be all over the place for many firms.
Alex: One hundred percent. We each have our niche, and we are each other’s best resources, because there is no guidebook. You can’t Google, “How to run a design business.” That help is not out there. We’re trying to do the same thing locally, so why not share that information with each other?
Shelley: You’re all growing your businesses alongside each other while
working through your individual hurdles. To be able to share and support each other is so admirable—it just doesn’t happen a lot in business.
Lyndsey: I’ve known Alexis since before we had our businesses or our children— we go way back. In the beginning, we leaned on each other quite a bit. I shared with her how to get started, told her how I did it, and encouraged her. I said, “You can totally do it.” We talked about the basic steps for how to make that leap. Life is busy and we don’t see each other as much as I’d like, but I know I can pick up the phone any time and ask a question like, “How would you go about pricing this?” or “What does your contract say about that?” Honestly, I’d do the same for any of these women. Competition has never been on my radar—I see everyone at this table as my tribe. It’s lonely running a business. The people you are closest with can empathize with you but may not really understand, but these ladies do. I think that’s the standard we are setting with our generation. We offer each other support, empathy and kindness. We’re dealing with people’s homes and creating an atmosphere where people feel enriched and welcome, so that’s the vibe you want to have. You want that culture in your office and with your clients and your colleagues
Shelley: For many years, South Florida has replicated the same design aesthetic, featuring a heavy Tuscan influence. How do you see your designs as contributing to change and moving the South Florida design aesthetic in a new direction?
Lyndsey: I don’t know about moving anyone in a new direction, but the design aesthetic for L-Design is that we don’t have a firm brand aesthetic— which I like. We have an eclectic blend of projects, including coastal modern, edgy and ultra-sleek, modern organic—and I love every minute of it. I think the aesthetic in Naples and South Florida on the west coast is getting younger, fresher and a little edgier. It’s very different from what we were doing 20 years ago. It’s fun to be able to jump in and out of different styles, and it’s fun to live in a place that has that need. There’s never just one note, one look. Though there seems to be a version of the Spanish style trickling in, echoing the Tuscan look, we’ve been doing this long enough to see that things circle back.
Alex: Our bread and butter are beachfront new-construction homes—that’s what we do all day long. For a long time, there was the perception that if you’re building a house on the beach, it has to be kitschy coastal with everything blue, white and gray. I think we’ve helped shift that idea. Beach homes can be neutral, beach homes can be modern. It’s not just the color of the sky and sea you have to bring in—you also have the sea oats, sand and shells. You can create an organic modern coastal that, to me, feels a little bit more elevated. At least here in Bonita, we’ve helped redefine what it means to have a beach house in Southwest Florida. I don’t think we’re the only ones doing it but, as Lyndsey said, we have a broad range of clients, leaning from ultramodern to more traditional. Yes, we are doing crown moldings again, and
arches are back. Our common thread as a design firm is that organic warmth that goes through any of those styles. We love the use of natural materials, wood and stone, bringing in cocoa beads and shells, rattan and all those elements. We bring those in from super-modern to transitional to everywhere in between. I lived in San Diego for five years and really loved the aesthetic out there. It heavily influenced me as a designer, and I like to think I brought a little bit of that to the work we’re doing here. The clientele seems to be getting younger and are more open to things, whereas five years ago, people were a little more set in their ways.
Shelley: Years ago, there was a Midwestern style here. People just wanted a home and didn’t look much at other styles. Many people just wanted to be out and on the golf course. You mention you’re seeing a lot more younger people living here year-round. Even with the seasonal people who are here for just a few months, how have you noticed people are using their homes differently these days?
Kelli: It’s more of a lifestyle now, and that is how I think about designing. Beautiful is important, but functional is also so important. We need to know exactly how people will be using each of their rooms. My average demographic is late 40s, early 50s and some empty nesters, and they are letting us kind of go wild—it’s so cool to see. We have these underlying natural organic tones in our geographic location, but they are not literal. We
do not put seahorses anywhere. We have special tables made from shells that we show our clients, as these super-unique pieces that no one else has—and that’s what they want. The other thing I’m noticing is that people want the home ready for them, so they don’t have to lift a finger. We say, “Just bring your board shorts and bikini,” and they want to just drop their bags and have everything put away. They want you to make sure their new silverware coordinates with their new home, and that their bottle opener is unique. Years ago, designers didn’t go to such an extent. That type of design is different, too, because it’s thought of as more of a whole lifestyle.
Shelley: Years ago, people didn’t expect you to fill their cabinets with towels and their cupboards with dishware?
Alexis: I think people are much more open to it now.
Alex: I feel like the days of the show home are a bit over. For a long time, we were designing model homes. The way the market has changed, nothing sits as a model home anymore. All the spec homes I worked on became custom homes. And we assume all the spec homes we do now are going to sell almost immediately—we want somebody to move right in. We’re not doing these homes just for show; our beds have sheets on them, and there are extras in the closet.
Shelley: Are today’s builders and developers providing a better budget to be able to fully design these homes?
Alex: It’s an evolutionary process. [The ladies all laugh in agreement.]
Kelli: They are still sticker shocked.
Alex: I have to educate them a bit. I say, “Just as all your building materials have gone up in price, so has everything I’m putting into the home.” I need a heftier budget, as the client expectations have gone up. They are expecting more. They see pictures of beautiful homes everywhere—on Pinterest and Instagram. The homes are all fully done, complete and perfect. You can’t create a home with a shelving unit and have just one piece of decoration on the shelf. It doesn’t look like a home.
Alexis: All the pictures they’re seeing on Instagram—that’s a big thing.
Kelli: We’re in such a visual space now. You flip through your phone, and the client says, “That’s what I want.” We’re in an instant gratification culture.
Lyndsey: That’s another reason why the aesthetic is shifting—because of the exposure we have with Instagram and social media. It’s in front of everybody all the time, and clients come in with an expectation of what a finished space looks like. It’s educating our builders and meeting new expectations. But it also opens the opportunity to push the envelope, because clients are exposed to these cool and interesting things, so it’s not as hard a sell to experiment with color and texture.
Alex: For a couple of clients we’ve served, it’s their full-time home, but for most of my clients, it’s their vacation home, and they’re willing to take risks. It’s different from their house in the Midwest.
Shelley: On the other side of the coin, do you ever have to reel in clients because they’ve been overexposed to everything?
Alexis: It takes a lot of guidance. Some people see it and go crazy with it all.
We guide them to show the continuity in the different things they like, and how it will all flow together nicely. It’s more of a coaching and guiding process. There were a couple of instances where people have brought us other work, and we get them to opt for something more unique.
Kelli: I don’t even like to replicate a previous design I did for another client.
Lyndsey: In the beginning, I give the clients homework and tell them to immerse themselves in social media and Pinterest. Then, when we begin the process, I tell them, “No more.” Social media is both a blessing and a curse.
Shelley: How have technology and design tools helped your client to better understand the overall look of a space?
Alex: It comes with the same concept of overexposure. The expectations of clients have changed. You can’t show a client a black-and-white 2D elevation anymore—it doesn’t sell the concept. We’ve had to get creative and learn ways to up our game by utilizing our presentation software, design board and 3D renderings.
Alexis: It’s also helped us. On the back end, people will understand better with those presentation tools. We go through a thorough presentation— with finish samples, fabric samples and technical drawings. Once the client agrees and we are moving forward with placing orders, the client isn’t saying, “I didn’t think the sofa was going to look like that.” It’s gotten better for clients to see the final idea, because it’s hard for clients to visualize. When they walk into their completed house, there aren’t any surprises.
Kelli: The visuals are a huge thing. I have a summer intern who does 3D rendering, and—oh my goodness—the difference is that we can present ideas through an email versus having to fly down to the client. We can move forward because the client gets the idea for the room. The more they understand and touch and feel the samples, the faster their home design can move on.
Lyndsey: I’m on the opposite end. We’ve worked on Chief Architect from day one, partially because my background is in kitchen and bath remodeling. Twenty years ago, we had to present a kitchen in a rendered view, and I took those concepts with me to our turnkey designs. Almost every project is rendered in 3D, from preliminary to final. I find that rendering things in ultra-high-definition detail takes a lot of money and time. But with the Chief Architect program, we can use a working format where the client can see and understand the spatial format, fixtures and textures. From a profit standpoint, it’s a nice line item to offer. I will have a Zoom call with a client and drop them into the room rendering, and we can edit live from there. I can show them tile options and make live changes. Post-COVID, we have learned to manage long distances with our clients. We don’t have to describe something through an email with the visual renderings. The clients get a kick out of it, and it’s a fun part of the process for us, especially since many of our clients are seasonal.
Shelley: How do you balance your busy work schedule with your family life?
Lyndsey: It’s a day-by-day adjustment. Some days, L-Design wins. Some days, I go in at 7am and when I get home, the babies are already in bed. But working those long, 12- or 15-hour days allows me to leave early on Fridays to make it to skating lessons. There is no such thing as a 50-50 balance, but I’m willing to work the hard days to give me the quality time that I have. It’s not always easy, but I decide how to adjust my hours when it’s most impor-
tant. It’s about communication and knowing your limits. My family comes first, then my business, and then me. Unfortunately, I get neglected the most, but I think that’s a mom and woman entrepreneur thing. I’m fortunate to get the chance to figure it all out—it’s ever-evolving.
Alex: I agree with all that. Family is part of my mission statement. I grew up with my dad as a builder and my mom as an artist, and they often worked together. At the dinner table, all they would talk about was business. I thought to myself, When I grow up, I’m not going to do that. I’m going to have a clean separation. The reality is that family and business overlap; I can’t help but have my two worlds blend. There is a picture of my kids in the conference room, and my kids are here many days. In the summer, my kids come with me in the morning, and the nanny picks them up from here. Everybody is understanding of the overlap—my kids as well. They’ve grown up in it. When I started the business, they were little. Now they’re older and they all play sports. I’m at every single event they have. But sometimes I have to go out of town to market; they’ve been through that, too. You make it all work. When something is important to my kids, I will be there, and they know that. That’s part of the flexibility of being a business owner. This extends to my work fam-
ily, too; I don’t want to be the only one who has that flexibility. I don’t want the girls to be here at 6pm at night, while I’m off to a basketball game. We are experimenting with “summer hours”—working longer days on Monday through Thursday so my employees can have Fridays off in the summer and enjoy long weekends.
Lyndsey: Us, too. We’re having “Flex-Fridays” so my employees can work from anywhere on Fridays, remotely.
Kelli: Ditto. Sometimes I have to tell the kids, “Mommy has to work late tonight, so I can go away with you this weekend, and you’ll have my undivided attention.” Same as Alex, I will never miss anything that is important to my kids. I set those expectations with my clients; I tell them that Monday through Thursday I’m available for you, but Friday I will be off with my family. I do draw a line in the sand. I don’t answer messages at 10 o’clock at night; I will answer the next business day. Sometimes I bring my kids into the office on the weekend if I need something in order. My kids see that I love what I do, and that’s something I want to instill in them. I want them to find something they truly love, because they’ll be doing it the rest of their lives.
Alexis: The balance looked different when we first started the company. My husband and I both owned our own businesses; we envisioned both of us making our own schedules. When one of us had to work, the other could be with the kids. In the last three years, the balance has shifted a bit—the mindset of keeping the business going, getting up every day, and checking everything off the list of what has to be done that day. We accept that some
days, not everything gets checked off because a kid has something to do, or someone is sick. Priorities change with the kids—or even with the client. If something goes haywire on a jobsite, that needs your attention, as opposed to what you were supposed to be doing. For me, the balance is found by leaning on the amazing team I have, not only in my company, but with my family and friends. I appreciate the support of everyone in our lives, and knowing there is always someone there to help—whether it’s one of our designers or my mom, sisters or family. If it’s a kid-related situation, the team effort and my village is how I find the balance. The mom’s guilt is big and difficult to swallow sometimes. I also tell the kids, “I have to do this so we can enjoy the trip this summer.” I have to focus not only on providing for my family, but for my employees and team as well.
Shelley: How do you ladies stay up to date on new trends?
Kelli: I am constantly looking at design; I don’t stop. I’m so obsessed with design—it’s truly in me. I get so excited seeing new things. I search for where I can take my team to see newness—Pinterest, Instagram, other designer’s websites—and wonder how I can do things differently. I truly want Harper Haus to be a recognizable brand. I think we all have a range of styles but, to me, it’s important to have a brand. I like to push the needle and take the road less traveled.
Alex: My husband jokes that I need to get a hobby that’s not my job. If I’m scrolling on Instagram, I’m looking at design stuff. To me, it’s fun. I feel so lucky I’m able to make a career out of a hobby. Design is something I love and am passionate about. It’s inspiring and exciting. That’s another reason
why we collaborate and reach out to each other—because I’m inspired by other designers. I don’t see it as competition or judging what they’re doing. When I look at their designs, I say, “Wow, that’s amazing.” I also like searching houses for sale and seeing what others have done.
Lyndsey: We’re kids in a candy shop around this town. It’s hard not to run into great design. In other areas of the country, you have to search for it, but in Naples, it just smacks you right in the face. We’re surrounded by so many talented designers, projects and builders. We check out real estate listings and spec homes, popping in when there are open houses. At least once a year we’ll do a market trip; we went to KBIS, the builder show, last year. Our showrooms are small but mighty. We pack a lot of punch in our storefronts and the resources we have around town. I give the shops here a lot of credit for staying up to date, giving us inspiration when we can’t travel so much. Our hobbies are aligned. As Kelli said, we’re constantly attracted to looking at things and sponging them up.
Alexis: Yes, I agree. Going to market and Instagram scrolling, I find myself gravitating to California-based designers on social media. I believe that influence pushes us to elevate and evolve with some of the different trends. The Internet has been amazing in that aspect, and it’s at our fingertips everywhere we are.
Shelley: What showrooms would you like to see opening here in Naples? There are some opening soon.
Kelli: Visual Comfort.
Alex: We’re going to get Serena & Lily.
Lyndsey: I would love to see Regina Andrews open a shop by us; it’s a Detroit-based company and I love to support people from my hometown.
Shelley: What are some of your favorite local shops?
Alexis: For locals, I love going to Home and Salvage; it keeps getting better and better. Other than that, West Home. It’s big and it has a lot of options.
Alex: Home and Salvage is super designer-friendly, too.
Shelley: Would you like to see more antique stores?
Alex: Having a unique piece has merit, for sure. We don’t have great local resources for antiques. The antiques usually come from the clients. They have special pieces to incorporate; sometimes it’s great.
Shelley: If you could go back in time, what advice would you give to your younger self?
Alexis: I would say, “Believe in yourself—you can do it.” Fear takes over a lot, but you must have faith and jump. You’ll figure it out and know what to do.
Kelli: Just know that the right thing will come along. It was so scary not knowing when the next job would come along. I think all of us talked about this. Maybe you didn’t get the job you wanted to get. I’d lost a job I was so excited about and was so bummed, and literally the next day I got the best client I’d ever had. Things will happen the way they are supposed to happen, so just keep going.
Alex: I agree with all that. Also, don’t be afraid to be yourself. You don’t need to be anybody else or do things the way anybody else is doing them. There is merit to being unique, leaning into your individual strengths, and knowing that’s what’s going to help you succeed. Just write your book.
Lyndsey: That’s perfectly well said: write your own book. I was so terrified that I didn’t feel like I knew enough. I kept telling myself that if I just took this one course or read one more book, then I’ll feel more prepared to go out and do this all on my own. Really, you never feel prepared, just like you never really feel prepared to be a mom. You just do it and go. I’d tell myself something similar to what Alexis said, “Just have faith in your ability to figure it all out. You will make mistakes, but they will not be career enders, they will make you better. You’ll be better for them, your projects will benefit from them, your clients will be better off because of what you learned.” No one expects perfection. The client is expecting you to care deeply about the project, and if you don’t know the answer, you know where to find the answer. You don’t have to know it all to get started with your design business.
Kelli: Trust your gut.
These talented women champion and support one another in a competitive market and genuinely enjoy one another’s company. They have a unique signature flair all their own and are enthusiastic about referring a client to a colleague if they see the match as a better professional fit. Their confidence in appreciating and bolstering their fellow designers has fostered sincere friendships that encourage and inspire. For Lyndsey, Alex, Kelli and Alexis, the secret to managing it all is having your competitors’ backs—and knowing they have yours.
Resources:
Adelyn Charles Interiors
Alex Thies
Owner & Lead Designer 3920 Via Del Rey, Suite 3 Bonita Springs, FL 34134
239.734..0449 adelyncharles.com
Alexis Marie Interiors
Alexis Limb
Principal Interior Designer & Owner
239.231.3955 alexismarieinteriors.com
Harper Haus Interiors
Kelli Esposito Owner 239. 410. 5246 harperhausinteriors.com
L Design Studio
Lyndsey Davis Nicklas
President/Principal Designer 6561 Taylor Road #1 Naples FL 34109
239.260.5165 l-designstudios.com
DESIGN DECOR +
Clive Daniel Home
Robin Garceau
2024
AMAZING TRANSFORMATIONS
Design + Decor: Exploring Extraordinary Transformations with Their Creators
Design + Decor: What can you tell us about the clients, their lifestyle, and how that influenced the project?
Robin: The clients were in the midst of building their dream home when they were referred to me. Situated on a cul-de-sac, overlooking Marco Island bridge, they knew this waterfront property was going to be their long-awaited gathering place for their growing family. Valuing leisure and comfort, and creating lasting memories, as well as prioritizing inviting interiors that seamlessly blend with the natural surroundings influenced the project. The chemistry between homeowners and their interior designer is a crucial element to truly create a beautiful result, fostering togetherness and a serene escape from their daily lives.
What was the goal of this project?
The goal was to create an inviting interior that blended seamlessly with the natural surroundings, while ensuring functionality and a relaxed ambiance. Upon entry, the main living area wows with its high ceiling, expansive windows, and floating staircase. We chose a serene, neutral palette punctuated by blue, teal, and green tones to reflect the expansive views surrounding the home, including the beautiful bay, large inground pool, and tall palm trees. The overall design combines modern elegance with coastal charm.
While we love when everything goes smoothly, did you face any challenges that you successfully overcame?
Despite the spacious nature of the home, we encountered challenges that required creative solutions. Initially the floorplan in the main area felt a bit small due to the floating stairs, but we resolved this by designing a custom sectional and incorporating swivel chairs, for enjoying the beautiful outdoor views. In the kitchen, the abundance of cabinet doors posed a design dilemma. To maintain an elevated aesthetic, we used touch latch hardware for the upper cabinets and cabinet pulls for the lowers, achieving a harmonious blend of beauty and functionality.
What is your favorite part of the finished design?
Too many to list—the home is stunning! My favorite part of the finished design is the seamless flow from indoors to outdoors. We delighted in crafting every detail. What captivates me most is the view from the dining room through the living area to the outdoor oasis. The seamless flow creates an additional living area, blurring the boundaries between inside and out. It’s where the beauty of the water merges harmoniously with our interior vision, creating a captivating sanctuary for relaxation and connection.
Clive Daniel Home
Robin Garceau, Interior Designer
PBS Contractors
Mario Valle
Design + Decor: What can you share with us about the client and his vision for the project?
Mario: The client and his wife lived in Michigan, where he owns and operates a metal fabrication shop, and they purchased this unit back in the ’90s. About four years ago, his wife passed away. After some time, he decided on a renovation as a fresh start that would reinvigorate the home. It’s a two-story penthouse, and our focus was the 2,000 square feet on the first floor as well as the upstairs loft.
That’s heartbreaking but also so encouraging. What was the scope of the renovation?
Originally, the space had a very warm palette, and he wanted to see it brightened up. Working with the architect from the original renovation when they purchased the unit, as well as an interior designer, really helped achieve this throughout the space. Given that the views here are of the Gulf of Mexico, leaning into a coastal blue palette was perfect for the space and really made that connection visually. We eliminated a wood-burning fireplace and integrated a new fireplace into the TV area, which became a focal point in the main living space. We also renovated the two-story atrium. The stairway in particular is interesting; it received a custom glass railing with extruded metal handrails, which serve as an homage to his fabrication shop.
Did he have any particular goals in mind with the space, aesthetically or functionally?
The client loves the ocean and being down here; he wanted to bring that to life and feel that connection. Of course, the ocean-inspired color palette works well, but we also lightened up the flooring from the heavy travertine that was there previously and made other material shifts to achieve this. His second focus was to shift the design style into something more transitional, leaning toward modern, which was achieved through the use of sleeker clean lines coupled with some of the traditional details, as well as some more modern lighting approaches.
Do you have any favorite design details in the space?
One particular moment that stands out in the main living area is where the aesthetic really came together. At the ceiling, it looks almost like clouds up in the soffit, which is a fantastic detail, particularly as this is the penthouse unit.
PBS Contractors
Mario Valle, Relationship Manager 4395 Corporate Square Naples, FL 34104 239.643.6527 pbscontractors.com
Harper Haus Interiors
Kelli Esposito
Design + Decor: What an impressive transformation! What can you tell us about the clients and their motivation?
Kelli: This project came as a referral from another client in the same condo building on Marco Island. This family of five lives in New Jersey and live here seasonally, so creating a comfortable destination space that felt like home was important. The building and views are incredible, but the condo was quite dated. We brought everything down to the drywall, cleaned up the trim work, and even opened a few walls to improve the flow. Elevating the aesthetics and modernizing it was the top priority.
Working in a multi-unit condo building can be quite challenging. How did that impact the design?
There are certainly some limitations—specifically the limited hours during which you can work, which require careful planning and scheduling. Aside from that, you’re working with inherently lower ceilings, and the systems above the ceiling can limit your ability to create height—but we always see this as a fun challenge. It’s all about getting ceiling height where we are able, and then using lighting and other materiality to add volume to the space.
Can you speak a bit about the materiality and aesthetics that were integrated here?
The aesthetic is clean and fresh with an injection of darker concepts that add dimension throughout the space. We tend to embrace the unexpected moments in design and bring them to life. For example, the walls are a clean white tone, and at the wet bar, we brought in a beautiful green marble counter that also runs up the wall as a backsplash with a dark cabinet below. It’s a dramatic moment but not overpowering. Similarly, the girl’s bedroom has this beautiful sprink le of bright pink—it’s youthful but sophisticated enough that it will grow with her and still feel fresh.
These unexpected moments are so thoughtfully executed throughout, particularly in the primary bathroom. Can you talk about that space?
This is one of my favorite areas because the transformation was so drastic. The materiality keeps the same clean white walls and ceiling design, and the stones we integrated are white with a gray veining for texture and depth. We brought in the mid-tone wood cabinet and a dark counter that creates a shelf for the mirror—it creates this beautiful depth in the space. We also love this shower. It is designed as a steam shower and is the perfect touch of luxury in this space.
Harper Haus Interiors
Kelli Esposito, Owner and Interior Designer 15900 Old US Highway 41, Unit 110, Naples, FL 34110
239.410.5246
harperhausinteriors.com
Photos by Blaine Jonathan
J. Lynn Design Group
Jenna Lynn Getchell
Design + Decor: Please tell us about the clients, their lifestyle and their aspirations for the project.
Jenna: These clients are from the Midwest, and this penthouse is their second home in Naples. The community is perfect for them. The neighbors are all friends, which is aligned with their love of entertaining, so their house is always full. They also have a growing family and many grandchildren, so creating a space that was family friendly and functional, yet elegant and aesthetically pleasing was important to them.
Did they have aesthetic goals?
They were quite drawn to a transitional design but with modern and elegant details. The location is also stunning, so bringing a coastal color palette really brought the outdoors in. We used European white oak wood flooring to truly anchor the space and support the rest of the palette, which is curated with layers of whites, warm woods, and shades of blue. Before
How much of the space did they want to renovate?
We did a full gut renovation. While the floor plan was quite like the original layout, we were able to add height through new ceiling designs and cabinetry. The kitchen, perhaps, had the biggest impact. The original ceiling was only 8 feet, but we brought it up to 10 feet, really elevating and opening the space, especially when they have larger gatherings.
What other details stand out?
The dining room is truly the center of the entertainment experience. The dining table itself is quite versatile and easily transitions from a ladies’ night of wine, charcuterie, and conversation to a guys’ night poker game with little effort. We integrated a stained rift white oak wine bar here, which complements the beam detail in the center of the kitchen. It is the same wood type and tone. Similarly, the living room is a natural gathering place in the home. By adding a large sectional we were able to maximize seating in a comfortable way.
LMG Design Consulting Inc.
Lisa
Guild
Casey O’Brien
Who wouldn’t want to own a home in
Stonecreek, one of the most sought-after gated communities in Naples, FL? With a great location, top-notch amenities, and a real sense of community, it’s exactly what a couple from Chicago who had been renting in the area was looking for.
They fell in love with a recently constructed home featuring three bedrooms, three full baths, and a four-car garage, but it didn’t have the right aesthetic. For renovation help, they hired LMG Design Consulting Inc., whose principal Lisa Guild has been designing high-end homes for over three decades. We caught up with Lisa and design consultant Casey O’Brien to walk us through the before and after of this fabulous project.
Design + Decor: Tell us about the clients and how you know them.
Lisa: They were friends of friends, a referral from another client. From Chicago, they have adult kids and several grandchildren.
What was the motivation for the renovation?
Lisa: The house they chose was very contemporary, with lots of silver and chrome and white walls. It was the quintessential bachelor pad, complete with a bright yellow Lamborghini in a glassed-in room right in the middle of the house! They wanted to transform it into a family home to enjoy when their children and grandchildren visit. Because it is a second home, one that had been recently constructed, they limited their budget to the essential s.
What were the clients’ main objectives?
Lisa: Because they had to live with the existing background—floors, walls, trim, and cabinetry, to stay within budget—one of their goals was to alter it to meet their aesthetic. That meant transforming the hard, clean surfaces to create a warm, semi-coastal environment. We accomplished this by weaving in color and texture.
Casey: They wanted to turn the modern bachelor pad into a beach home suitable for a family. We brought in lots of color, particularly their favorites, blue and periwinkle. Because the owners often hosted their grandchildren, we needed to source appropriate fabrics that were resistant to wear and tear.
Lisa: The clients wanted to convert the car room into a space that was practical, so we created a bonus room. We kept the concrete floor, and added cozy throw rugs to cover it. We also put in a sleeper sectional for the grandchildren when they visit, as well as a couple of chairs. We chose orange and navy for the color scheme.
What’s your favorite part of finished design?
Lisa: The use of color, particularly yellow and periwinkle. We added sprinkles throughout the house to drive home the feeling of comfort and warmth. They also made the spaces more inviting and interesting.
Casey: The former dining room. The clients didn’t plan to use it for meals, so we made it into a cocktail lounge, where they can hang out with family and friends. The wallpaper on the ceiling married all the colors in the room.
Tina Marie Interiors LLC
Tina M. Margrander
Before
Design + Decor: Let’s start with what the clients wanted to change with their new home.
Tina: Originally from Indiana, they had been coming to Naples for years. They had a home here, but had outgrown it and wanted a space where their kids and family members could come visit. They found this home and we worked together to update it. They truly wanted a place where everyone could come together comfortably, even if they weren’t living here half the year.
How extensive was the renovation—was it about big shifts or more subtle modifications?
The home had a strong Mediterranean style, and they wanted to make it feel like a beach house without being overly invasive. That meant a lot of the background structure remained, and we focused on cosmetic upgrades. It was all about balancing the impact of the changes: We kept the existing wood floors but opted to remove a lot of the heavy stacked stone on the fireplace. Even changing the general wall color from a beige/brown tone to a cream white made a big impact here— it was all about minimizing the heaviness.
Were there any challenges, and how did you manage them?
The fireplace was a challenge—from reducing the heaviness in the material on it to ensuring we maintained the mantle, it was a balance in materiality. We opted to add white shiplap above, which brings a brightness. The whole design really transformed that fireplace into an elegant feature.
That’s a stunning solution. Can you tell us more about the design details that brought this renovation to life?
The color palette was based in blues and whites, which was a much needed shift from the browns and beiges. One of the most transformative spaces is the home office. It was originally red with dark furniture and heavy drapery—not incredibly inviting. We used a soothing color palette and brightened the trim color and integrated hints of blue into the decor. We were able to get plenty of storage and even add an armchair—it’s really a stunning transformation. The client shared that he quite enjoys going into that space now, which is a delight!
MHK Architecture
John Orgen Genna Valle
DDesign + Decor: Let’s start by learning about the clients. What about them influenced the design of the home?
They’re a sweet couple from Kentucky who had been looking for a house down here in Naples to be a landing spot for their growing family, including grandchildren. They have a good eye for design and were drawn to the idea of buying a historic Naples cottage and bringing it back to life. It was a wonderful opportunity for us to help preserve the structure, which had survived many events and storms, for hopefully another 100 years.
That’s so intriguing. Did you do all the work before they moved in?
How extensive were the renovations?
It was a truly fluid process. They moved in as soon as they bought the home, which was built in 1927, to live in the house a bit and get a sense of how they wanted the space to feel. The primary bathroom was one of the first things on the list. One of the big challenges was ensuring that the addition that was done years ago became synonymous with the original house. There was a clear divide, so we renovated those together, interior and exterior, to bring it all together.
TThat’s a lovely approach. After living there, what did they determine were their main goals for the renovation?
Opening up the living spaces was a priority. From creating a connection between the kitchen and dining room, which originally felt a bit disconnected, to reworking the stairway, which opened up the view right when you walk in—it’s quite welcoming. We also added lots of glass so daylight fills the space as well. They also needed storage, so we integrated a pantry/laundry with the kitchen, which is incredibly useful for them.
That’s quite the feat! What can you tell us about the design details and how they came together?
The homeowners worked with Ficarra Design Associates for the interior design, and they did a wonderful job. The colors here—the bright green in the kitchen for example—are just extremely well done. The awnings in the front almost started that effect; they’re a fun beachy vibe and the color was perfect. One of our favorite details here is the sliding glass doors that open to transform a corner of the kitchen into an amazing poolside porch.
MHK Architecture
John Orgen and Genna Valle
mhkarchitecture.com
Tile Talk: Enhancing Your Home With Texture
The many design options of tile offers numerous possibilities for elevating a room and personalizing a home—to make it look more like yours. We met with Diane Torrisi, principal designer at Diane Torrisi Designs to hear some of her preferred ways to introduce interest, texture, and color through the use of tile. You could be inspired to explore the unexpected!
Design + Decor: What should homeowners consider when exploring tile for a home update?
Diane: Tile is such a unique opportunity to enhance a design. We like to think of it as the jewelry of the materials we use. It adds a bit of sparkle and can be as simple and sophisticated or over the top and expressive as you like. A classic solution—such as subway tiles—are timeless and always look appropriate. They now come in a plethora of sizes and finishes, and your designer can recommend a wall design for your space. For those who wish to venture into the realm of trends, we particularly like the new reeded or fluted tiles. From there on, the options are endless!
Do any styles in particular come to mind?
Zellige tiles are artisanal Moroccan tiles—hand glazed and versatile! Each tile
is uniquely multi-tonal, and they shimmer with character that almost comes alive with color. There are hundreds of options once you factor in color, shape (usually square), and size (usually 4-by-4 inches). There is always an inherent beauty in handmade tile, which will almost always remain timeless. Another favorite is custom marble waterjet tiles, cut and assembled into a magnitude of designs and collections. These are deemed more elegant and sophisticated than Zellige.
What factors should homeowners consider when taking a risk with tile?
Designers recognize and respect that taking a risk in tile, which is more permanent than paint colors or wall coverings, is an important choice and has a definite impact on your design budget. With my clients, I feel it’s my job to introduce materials and propose design solutions they would not have necessarily thought of! Tile selections are an important part of a
design concept, and your designer will know the provenance of your tile, recommend a trusted professional installer, choose the correct color grout, etc.
What should they think about as they consider materials around the tile?
Each design element in your space should complement one another. That being said, there is only one star and the rest are all chorus girls! So, take your time picking your feature design element, trust the recommendations of your designer, and listen to your heart. Then, the rest of your design choices will fall into place. In order to achieve a successful home design, it is imperative that the design be cohesive, and your selections are not competing with one another for the spotlight.
Resource:
Diane Torrisi Designs
Diane Torrisi Principal Designer
27313 Old 41 Road, Suite 3
Bonita Springs, FL 34135
239.595.3384
dianetorrisidesigns.com