Matthew Jongbloet, 23 year old creative. Currently freelancing through www.offdesign.co.uk. With a 2:1 BA Honors Degree in Graphic Design from Greenwich University. The Graphic Design/Visual Communication work I create, on one hand has the potential to make people purchase products and develop brand relationships, but also has the potential to make people stop, think differently and consider the world about them, their role in society and the future. As a creative I strive to create change and make a difference; Please enjoy my portfolio.
3 COUNTIES HYDROPONICS OVERVIEW 3 Counties Hydroponics is the largest retailer in the UK for hydroponics products. They attract a male dominated audience aged around 18-40 who are interested in indoor horticulture production. CHALLENGE Create a symbolic brand identity that stands out from the rest of the hydroponics industry. Representing what theyâ€™re about, their ethos and brand values. SOLUTION Creation of a logo that any customer would instantly recognise as related to indoor-horticulture, a userfriendly e-commerce website and a number of different marketing campaigns.
COUNTRIES INFOGRAPHIC OVERVIEW Create an infographic. CHALLENGE Use data based on all the countries in the worlds flags, population and population density. SOLUTION Creation of 3 infographics. One that used the percentage of colour in each countries flags and represented it in a circle. One that mapped population size by continent and line length. One that used the circular flags and mapped population density.
LEVO NUTRIENTS OVERVIEW Levo Nutrients is a nutrient company, providing the horticultural industry with scientifically-formulated liquid nutrients to help grow plants. CHALLENGE Create a symbolic brand identity that stands out from the rest of the liquid nutrient industry. Representing precision, science and plants. SOLUTION Creation of a logo that any customer would instantly recognise as related to plant-science and packaging to go along with the logo.
STUDENT REPUBLIC OVERVIEW Student Republic is Kent’s biggest events company, providing the biggest student nights in Canterbury for the University of Kent (UKC), Canterbury Christ Church University and University of the Creative Arts (UCA). CHALLENGE Create print and digital graphics for a New Years Eve event. Create a series of print and digital graphics for a weekly music event. SOLUTION Creation of the NYEPROJECT for New Years Eve. Creation of a series of “Trend” posters so that any student would instantly recognise the brand.
INDICA FORESTRY OVERVIEW Indica Forestry is a tree-surgery and landscape gardening company based in South-East Kent. They provide many services from short-rotation forestry to wood fuel. CHALLENGE Create a symbolic brand identity that stands out from the rest of the landscaping industry. Representing what theyâ€™re about in a clean, modern style. SOLUTION Creation of a modern logo that any customer would instantly recognise as related to gardening services, a user-friendly website, business cards and uniforms.
WHY PROJECT OVERVIEW Why Project is a non-profit organisation dedicated to provoking thought about the world we live in and using creativity as a tool for positive social change. CHALLENGE Create a brand identity that represents consciousness, questions, and ideas. Along with campaigns to invoke positive social change. SOLUTION Creation of an identity and mass-marketing campaigns and artwork within the same theme.
ILLUSTRATION OVERVIEW The subject of the illustration work I produce in my spare time is an exploration of the inner workings of my mind and the human psyche. CHALLENGE Create. Create. Create. SOLUTION Take a look.
GET THIS OVERVIEW Get This is a music driven events company based in South-East Kent. CHALLENGE Create a “trendy” logo and create posters and promotional material that “pops”. SOLUTION
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