Discussing how this campaign will benefit the club directly. Making sure that everything fits the clients needs are mandatory. Externally, G.A.I.N’s primary goal is to inform the public of all the amenities the Boys and Girls Club provides the community. G.A.I.N’s goal is to increase cliental through brand awareness. Through this campaign we will take over social media accounts, tshirt fundraise, bumper stickers, fliers, and word of mouth Tactics Interpersonal communication tactics This is the most realistic way to spread awareness. Guerrilla marketing and direct contact with other people is the best way to raise awareness. Sticking to our message at all times is mandatory. Proper tone and approach help us to achieve this goal. Social Media Tactics Social Media is not as high on the list of effective ways to reach cliental because not as many people in the area deal with social media. However, the team does intend to operate social media accounts through promotion of fliers and eye catching tweets. The low price of boys and girls club is something we plan to focus on in this area.
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Strategies & Tactics Cont..