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This typeface is sans serifs style so it appears easier to read, yet also blunt and harsh. The small kerning means it appears crowded, which intensifies the thickness of the lines. I think this font is too ‘office like’ and formal, andinwould I think this typeface is appropriate the artist image I present the incorrect image for artist want to create and reflects themy style of and the music and the music. genre well. The sans serif nature of the font ensures it is easy to read and clear, and neat. This compliments Thisthe style of monotype is more interesting to look colour schemesfont I intend to use as they are all at, withfresh, the projection off the end of each letter simplistic finishing and natural colours. Therefore theand giving more shape to the text. However I think this font is overall aesthetic of my productions will have a link, too old theI love modern of music and the andfashioned the same for style. howgenre this font is simplistic song, specifically. create anvisual incorrect brand identity and conformsIttowould the minimalist style. It isn’t for Bella, as she is young andthe it would create complex therefore aids genuine and a misleading identity and image for her, especially with regards to the It unembellished brand/artist Identity I want to create. visual elements of the music video and narrative, and compliments and conforms to the natural/nature I want my productions to have visual correlation. genre convention ofaindie folk.

I like this scripture because of how expressive it is, without being overly complex. Although I think the proportional spacing of the typeface may hinder the minimal effect I desire to create. The fixed pitch that the above typeface has creates a cleaner image. However this typeface coincides with the content of the song’s as they are all personal and ‘freeing’, and this script is extremely free and non confined.

Fonts and logos  
Fonts and logos