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Portfolio Mattia Zanella Innovation Management IT Business Analysis

Project name: TAKEMEAWAY Company name: Starbucks China

NOVEMBER 2014 | Mattia Zanella

Project name: I LIGHT VENICE Case study: Murano glass industry

JULY 2015 | Mattia Zanella

Project name: WORKBOOK PROCESS Case study: Patagonia

NOVEMBER 2015 | Mattia Zanella

Project name: BOMBONNIERE REVAMP Company name: Unicef

MARCH 2016 | Mattia Zanella

Project name: SARA STUDENT Company name: Sara Assicurazioni

MARCH 2016 | Mattia Zanella

Project name: H-AM ON AIR Hackathon: Food & Beverage, GDO


APRIL 2016 | Mattia Zanella

Project name: BELTЀ BIO Company name: San Pellegrino

MAY 2016 | Mattia Zanella

Project name: ABORIGENAS Company name: Lean Start-up

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AGOSTO 2016 | Mattia Zanella

What is for you innovation? A discussion between me and Jade, a first year undergraduate student, during the office hours of her Enterprise Management course.

J: What do you think innovation means? “Innovation is finding new means and ways to solve existing problems that people feel relevant in their lives” J: Ok, but this is a very general explanation. “You are right! Innovation represents something new: a concept, a feature, a design or a complete new architecture that increase the efficiency and the effectiveness of a product or service” J: I am still confused because academic research teaches a lot of definitions. Can you introduce me to a simple way to understand innovation and to categorize it? “First of all, innovations can be related to product, process, position or paradigm. This is call the 4Ps framework. You can innovate the final product, the way you produce it, its position in the market or in customers’ mind by innovating your marketing and communication, or the whole architecture within which the product is sold”. J: I got it. Can you tell me which are the sources of innovation? “Innovating comes from combining different elements and inputs in unexpected and unpredictable ways: you can change the timing, the order or the inputs themselves”

J: One of the main differentiations in this field is between incremental and radical innovation. Would you please define them? “This definition comes from the paradox of evolution and revolution. Innovation may consist in upgrading: incrementing an existing solution to find a better match between offer and customers’ expectations. When innovation is radical it means that it changes the whole perspective: a completely new solution is proposed by employing a revolution in the user experience. Personally, I do not consider an incremental upgrade a real innovation: this approach often pushes end users to set higher expectations and to fulfill them with little change. The radical approach instead brakes routines and attitudes with creativity and increase the quality of what is offered”. J: Therefore, how you Mattia recognize innovations when you see them around you? “There are three questions to make that I think can help in this: 1. Do the new features break the rules in the industry? 2. Do the same increase the quality of people life serving better their purposes? 3. Does the change bring value to the inventor/producer? A critical element of all this process is the value. A great innovation always is recognized by customers who are willing to pay a higher price and therefore increase company revenues. When industry parameters (in terms of design and usability) are broken, and a higher value is achieved by users and producers, innovation has been enhanced”.


• • • •

Sources of innovation Map of Innovation Space Chesbrough’s open innovation Searching Strategies

• • • •

Dominant Design Business Models Christensen’s model S-Curve

• Creative Process • Design Thinking • Innovation Funnel

INNOVATION | Mattia Zanella


• Microsoft Office: advanced Word, Excel and Access


• MySQL: relational database

1. BRD: business requirement document

• Minitab: Six Sigma projects and statistical operations

2. Feature Listing

• Axure: prototyping and specification documents • Microsoft Project: project management tool

3. Mock-up and wireframe

4. Use case 5. SRS: software requirement specification 6. Case study

BABOK: Business Analysis Planning and Monitoring Elicitation Requirements Management and Communication Enterprise Analysis Requirements Analysis Solution Assessment and Validation


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Portfolio: Mattia Zanella  

# innovation # business analysis # business technical consultant

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