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Advantages of new media technology for record labels: • •

Labels can discover new bands online through MySpace. Easier to promote bands through YouTube, MySpace, Pure Volume, Last FM,  Facebook and Twitter. • Audience feedback through comments on YouTube / Twitter tracks. • Advertising + promotion; viral campaign (on­line campaign). • Distribution costs are reduced online: iTunes =No Physical CD                                                                                    =Online Digital Copy                          =Instant Download • “The Long Tail” = Chris Anderson                                                                   Last FM

Franz Ferdinand (56,081,191 plays)

Kaiser Chiefs (27,588,360 plays)

The Automatic (3,601,071 plays) Animal Kingdom (84,861 plays)


Record labels and new media technology  

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