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S T Y L E G U I D E

U

S

M

J O

2016

Brand Statement


Chic Versatile Sustainable

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Brand Statement

She’s the mindful fashion guru with a style chic, yet comfortable. Her secret: she keeps it simple with monochromatic essentials and a few add-ons. She takes 13 minutes tops to get ready and is never too cool for the Cha Cha Slide. It’s no wonder she’s the first you call when you need a last minute wing-woman. She wasn’t always the glam-greenie she is today, but now she teaches her friends how to compost. And oh, that basil you added to your garlic fettuccine pasta last night? You can thank the DIY home garden herb kit she made (that’s right, made) for you last Christmas. Those once small inconveniences like carrying a reusable water bottle and grocery bag are now seamed into her everyday habits. And of course, she’s beautified them with her own doodles. She’s realized it’s the little things that make the biggest difference. Cheers!


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Brand Statement


Brand Statement Logo Specification


Ursa Major Copper R:190 G:105 B:77 Pantone: 7618 C HEX: # bd694c

C: 21 M:67 Y:74 K:6

Avenir Medium Letter-spacing: 3.5 Size: 30px

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Brand Statement Font/Color

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=!@#$%^&*


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R U U A S

Custom Logo Letters

M

M M

The logo is an intersection of the letters U and M representing the togetherness of Ursa Major.

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S M

Brand Statement Clearspace

M J O

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Brand Statement


U

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U

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J O Brand Black Statement & White

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Brand Statement


Brand Statement Color Specification


Honey Brown

R:234 G:175 B:128 Pantone: 720 C

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BrandPalette Statement Color

Polar Blue

R:112 G:137 B:185 Pantone: 7682 C

The Great Blue

R:25 G:63 B:110 Pantone: 2955 C


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Brand Statement


Brand Statement Font Specification


Fashion Fetish Light ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+=!@#$%^&* 16

Brand Statement Primary


Adobe Caslon Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy z 1234567890!@#$%^&*()_+=!@#$%^&* BrandSecondary Statement

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Brand Statement


Brand Statement Deliverables


Honey Brown R:234 G:175 B:128 Pantone: 720 C

The Great Blue R:25 G:63 B:110 Pantone: 2955 C

Fashion Fetish Light

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Adobe Caslon Pro

ABCDEFGHIJKLMNOPQRSTUV WXYZ

ABCDEFGH IJKLMNOPQRST UVWXY

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxy z

1234567890!@#$%^&*()_+=!@#$%^&*

1234567890!@#$%^&*()_+=!@#$%^&*

In-StoreStatement Packaging Brand


Blue Prints

Card Box 2.5 x 2.5 x 7 in Created with http://www.templatemaker.nl


Brand Statement

END


Brand Statement

Style Guide  

Indesign Project. 2016 Ursa Major style guide.

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