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SD3006 Capstone Project

Communication Design

Portfolio

12104426D Mak Chi Ho (Matthew)


Here, I will present

10 of

my works to you.


1

Poster Design Info.

Description

/ “Stay hungry, Stay foolish”

The message I want to present in this design is

/ Poster Design

the learning attitude. I believe“Stay hungry, Stay

/ Photoshop CS6

foolish” is a good attitude during learning. I want to

/ Illustrator CS6

make some tricky points to make the poster more

/ 2013 year work

attractive. So I didn’t use the original sentence to show my message. I just chose two words to represent it. One is “Stupid” and the other one is “Hungry”. Also, I added two short sentences on/ under these two words to explain the meaning.


2

Poster Design

Info. / Smile sharing seminar / Poster Design / Illustrator CS4 / 2012 year work

Description This two posters were made for the church seminar. I used two relevant background pictures for the posters. Also, I made the whole poster look like a warm tone to present the positive message that the seminar want to share.


3

Advertising Campaign

This layouts was created by me.

Info.

它們還擁有

形象

/ If the world without advertising, what will us lost? / Photoshop CS6 / 2013 year work - 2013 4As Student Awards

Insight Advertising affects our life alots, such as the brand building, the culture flow leading, and also commercial competition power. If we without advertising, we may lost something that affected our daily life. This campaign want to bring out the meaning of advertising and let the public think about it.

Description This ad. campaign were the works that joined the “2013 4As Student Award.”.. Our group used the image that people warp the head with white cloth to present the society without advertising.

These two layouts are created by my groupmates

他還知道

方向


4

Typography

Info. / Photoshop CS6 / Illustrastor CS6 / 2012-2013 year works

Description During these two years, I started to learn the typography . I tried to rearrange the typo and also played with the typo. Moreover, I tried to draw my own style typeface on the photos.


5

Typography

Typographic Anatomy

Baskerville

Without dream, body width

cap line

Info.

Description

/ Typographic anatomy

In this anatomy poster, I used baskerville typeface

/ Illustrastor CS6

and pointed out the letter details. I seperated two

x-height

mean line

base line

character width

descent line

cap height

leading

ascender height

point size

descender height

/2013 year work

parts. The upper part is to describe theoutside areaof the letters. The lower part to describe the diferent characters of the letters. Also , I tried to play around the color.

salted fish goes to school by bus. ascender

stem

ligature

terminal

blateral serif

eye

crossbar

spur

descender

spine

bowl

bracket

head serif

tail

open counter axis

stress

closed counter

beak


6

Video Info. / Video Name: Worker Dairy / Cannon 650D/ Final Cut Pro / 2013 year work / Youtube link: http://www.youtube.com/watch?v=8UysfwgEUbw

Description This is the last assignment I did when I studied in year 1 and it is also a individual work. This video is talking about a youth worker met a girl on the street. He picked up a accessory of the girl. He wanted to give it back to her and get acquainted with the girl. However, he discovered something at the end... The story is want to present that some little things may break our boring life.


7

Web Design Info. / Web interface design / Muse / 2013 year work

Description This is a mobile version website about local artists. My duty at this group project was the mobile version layout design. I used Muse to create this work. The whole web tone is simple and fresh.


8

Drawing

/ F.6 Artwork

/ F.6 Artwork/

/ F.6 Artwork

/ Acrylic

Acrylic

/ Acrylic

/ 2011 year work

/ 2012 year work

/ 2011 year work

This work wants to show that people in Honk Kong

This work wants to show that many peple live in

This work wants to show that students in Honk

is difficult to find a cosy nest. It is showing the

city are not happy even though they look like

Kong are facing lots of pressure.

living problem in Hong Kong.

a clown.


9

Photography

/ The Night Market Project/

/ The Night Market Project/

Canon 650D

Canon 650D

/ 03/2013

/ 03/2013


9

Photography

/ Hong Kong Global Geopark of China

/ Hong Kong Global Geopark of China

/ Canon 400D

/ Canon 400D

/ 01/2012

/ 01/2012


10


10 The capstone project will be the work that better than those I showed before and now I need tutor your help to let my work improving to a higher level. Nomatter which tutor will select me, I want to say thank you first.

End


Mak chi ho matthew 12104426d  
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