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National Customer Retention Expert to Address Ambassadors




f you ask former small business owner and guest speaker for the Ambassador’s Luncheon how to retain customers, he’ll tell you steady eye contact and an attentive ear are worth a thousand handshakes. Lance Allison will share his insights on October 11 during the 11:30 a.m. to 1 p.m. luncheon at Niko’s to help audience members connect with customers and retain them in the long run.

Lance Allison, President of the Murray-Calloway County Chamber of Commerce in Kentucky

As a former small business owner and current president of the MurrayCalloway County Chamber of Commerce in Kentucky, Allison is well-versed in the relationship between body language and the bottom line. These tried and true tactics will be the subject of his presentation titled, “Building Relationships to Build Retention.” The chamber president urges sales people not to consider conversations as a

Ambassadors of the Month Stacey Helton

transaction. “Make it a transformational interaction,” says Allison. “Get to know them better. Am I selling myself, the product and the organization? Is the result there?” The former small business owner says sales drive everyone, but oftentimes the intricacies of interpersonal contact complicate the process. Allison says his colleagues believed his communication philosophy was a good business program, and he has since volunteered to present elsewhere. He also holds a seat on the Kentucky Chamber of Commerce’s Board of Directors and is one year away from receiving the Institute for Organizational Management’s professional certification. Mandy Senn, the Chattanooga Area Chamber of Commerce’s community outreach coordinator, is urging Ambassadors to attend Allison’s presentation. “This will be excellent training on the importance of relationships to increasing your customer base,” Senn says. “Since most of our Ambassadors are in sales or marketing, this is a very relevant topic.” The Double Tree Hotel and City Disposal Services are sponsoring the meeting. Chamber Ambassadors meet the second Tuesday of every month at Niko’s located on 1200 Cowart St. from 11:30 a.m. to 1 p.m. Buy a ticket to the Oct. 11 Ambassador’s Luncheon at Niko’s for $15 to learn from Lance Allison’s “Building Relationships to Build Retention” presentation. For more information, call Mandy Senn at 423.763.4368 or e-mail

Company: BlueCross BlueShield of Tennessee Job Title: Project Coordinator Favorite Ambassadorship Advantage: Meeting new people and networking.


Allie Peck Company: Homewood Suites by Hilton Job Title: Director of Sales Favorite Ambassadorship Advantage: Networking and creating relationships for future business opportunities.


David Hamilton Company: Chattanooga City Disposal Services Job Title: Commercial Sales Consultant Favorite Ambassadorship Advantage: Excellent networking with other ambassadors and customers in the field.


Walt Kean “Being a Chamber Ambassador allows me to connect with others who share my passion for Chattanooga,” says Kean, who also serves as vice president of communications for the MidTown Council.

National Customer Retention Expert to Address Ambassadors  

I conducted the interview and wrote the article.

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