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BRANDMARKS 2010


Airvolution Energy required a unique and dedicated approach to the production of their corporate identity, facilitated by their primary challenge of having to communicate to a variety of different audiences. Being a new business Airvolution needed to establish it’s presence within the market and ensure that it conveyed credibility and substance. This was even more important as the company had not yet worked on any projects, making the task of traditional case study based representation more difficult. Airvolution also had ties to established businesses and reputations, both of which needed to be conveyed correctly with a professional, credible and striking brand identity. Given their task of creating up to 60 new wind projects in the UK, Airvolution was to be positioned as a competitive, innovative and ambitious business with an experienced team behind them.

Brand Identity Brandmark / Monogram Colour System Brand Element System Typographic System Digital Brand Application Brand Strategy & Positioning


Timoleon is an ambitious, newly formed company that specialise in the design, manufacture, service and supply of underfloor heating & surface cooling systems and renewables. They are a team of experienced industry professionals and engineers with proven backgrounds in underfloor heating & surface cooling. Timoleon was formed as a response to legislation requiring the UK to reach ambitious energy reduction targets by 2050 and to fill the market gap for a company that provide a bespoke, considered and well engineered solution. One that is tailored for the building using components and knowledge specifically geared towards delivering the correct heat output whilst also maximising the efficiency of the whole system. Timoleon products and services are aimed at architects, specifiers, installers, ambitious self builders and those interested in saving energy. Timoleon also has two sub brands, Tonos – an energy auditing and consultation service and Streamline – a servicing, commissioning and training service for installers.

Brand Identity Brandmark / Monogram Colour System Brand Element System Typographic System Brand Application Brand Strategy & Positioning


Exled asked us to consider rebranding their business in light of a move from a more domestic approach to a more holistic, commercial one. They have recently developed a new commercial product range that gave them a unique and powerful product to push into the marketplace. Exled wanted an identity that reflected their experience and knowledge of LED systems, coupled with their in house connections to specialist procurement centres in the both the USA and Asia. After we looked at launching the new product range with their old identity, it was decided that a complete rebrand was a more appropriate considering their new market positioning and product offer.

Brand Creation Logotype Verbal Identity Brand Guidelines Photographic Identity


MATTHEW FAIRWEATHER - DESIGN CONSULTANTS | 1.14 PAINTWORKS, BATH ROAD, BRISTOL, BS4 3EH BRISTOL 01179 118878 | EXETER 01392 248995 | www.matthewfairweather.co.uk | hello@matthewfairweather.co.uk MATTHEW FAIRWEATHER LIMITED. A company registered in England & Wales number 06920485. Registered Office: 14 Hanover Street, Hanover Square, London, United Kingdom, W1S 1YH


Matthew Fairweather Brandmarks - 2010