REBOURNE The White Edition
REBOURNE REBOURNE June 2013
CONTENTS 11 Editorâ€™s Letter 15 Fashion News 22 Beauty News 24 Music News 26 Hot Spots 29 Exhibitions 30 Industry evolution 34 White Shirt 42 Monochrome 54 Schon! Interview 62 Autumn Blues 74 Matalica Beauty 84 Clean Bandit 88 Student Style 91 Illustrator of the issue
EDITOR’S LETTER The team and I warmly welcome you to celebrate, enjoy and be absorbed in the first edition of Rebourne; a culture and fashion magazine that recognizes and appreciates aspirational fashion and London culture. Every issue has a theme; this issue looks at the white shirt in depth and also concentrates on the evolution of the magazine industry. We look at relevant fashion in a range of ways and identify upcoming trends we think will be popular with fashion followers. Aside from fashion we look at beauty, music, hotspots and exhibitions; fascinating little things to fill your diary up with! The magazine has been influenced by a variety of inspirational figures, including illustrators such as Sandra Suy, Rob Ryan and Terakado Yukari, photographers such as Daniel Kennedy and designers including Chanel, Prada and Sass and Bide to name a few. I shall leave you to indulge in our first issue; I hope it provides you with inspiration, insightful knowledge and evokes ideas and thoughts that ultimately draw you in to our next issue.
Nadia Shaikh Editor-In-Chief
The Team Nadia Shalkh
Writer Stylist Creative Director
Photography Graphics Creative Director
Writer Feature Writer
FASHION NEWS Talent take over PAPER London is the budding British fashion label which was founded Phililpa Thackeray (ex-lawyer) and Kelly Townsend (former Temperley designer), the label is defined by its graphic bold designs, which is created for confident women who want to look cool and modern. Their latest SS13 collection was inspired by the film set of the futuristic film ‘Logan’s Run’. The collection which has a futuristic graphic feel of tasteful London. Talented young designer Jaida Hay has created a distinctive contemporary sports luxe label, which is balanced with timeless elegance, masterful tailoring and the use of marvelous fabrics. Each piece is effortlessly wearable and perfect for wearing around London this season. The Jaida Hay SS13 collection is available in at her boutique in Kings Road London.
Ruchika Sachdeva has come a long way since graduating from the London College of Fashion. She created her label ‘Bodice’ in 2010 putting her on the map. Her first spring/summer collection was showcased at Lakme Fashion week’s Gen-Next initiative. Her line, which is structured for women, brings different elements of peace and power. Based in New Delhi India, Ruche will be back. 15
Itâ€™s all about that classic chic Monochrome Magic Black and white stormed the runway this spring from black and white checks at Louis Vuitton, black and white stripes at Marc Jacobs and simple separates at Balenciaga. You simply canâ€™t go wrong wearing the trend of the season.
Left to Right; Marc Jacobs, Balmain, Balenciaga, Calvin Klein
Go Sheen or Go Home Metallics hit the catwalk hard, and that is exactly how you should handle this trend. Go all out lke Jonathan Saunders and the high shine metallic matching separates and shoes or play it cool like Diane Von Furstenburg with a metallic top or accessory to lift your outfit!
Left to Right; Burberry Prorsum, Christian Dior, Diane Von Furstenburg, Jonathan Saunders
FASHION NEWS White on White What a refreshing way to start your summer wardrobe by cleaning out the clashing prints from Autumn. White was all over the catwalk wether bomber jackets at Stella McCartney, the classic white shirt seen at Victoria Beckham and Preen or chic embroidery seen at Balmain and Simone Rocha. Go all out with white this season!
Left to Right; Balmain, Richard Nicholl, Sass and Bide, Simone Rocha
The New Floral Out with the old and in the with new. This seasonâ€™s 3D florals exploded all over the catwalks with plastic roses at Holly Fulton and embellishment at Dolce and Gabbana.
Left to Right; Holly Fulton, Erdem, Simone Rocha, Moschino and Dolce and Gabbana.
Powder Pink Coats AW 13/14
Powder pink coats were seen all over autumn/winter runways from designers such as Miu Miu, Carven and Chanel. Their coats stormed the runway in softer, delicate hues and the angelic colours whipped us into a world of romance. Ted Baker Peplum Wool Blend Jacket Nude Pink £209, River Island Pink Boucle Stud Cropped Military Jacket £60.00.
Tartan AW 13/14
Grunge punk at Saint Laurent teaming tartan shirts over feminine lace slips and masculine at Céline and Stella McCartney. Whatever your style, there is a tartan to suit you this autumn. Topshop Silk Devore Check Dress By Boutique £150.00, Asos TrippTartan Skinny Jeans £66.00. 18
KEY TRENDS With summer fast approaching, updating your wardrobe is a must. Get ahead of the curve and buy into these top trends that are available now. Tailored Jackets AW 13/14
The Great Gatsby in full swing, Maison Martin Margiela was ahead of the curve with suits similar to those worn in the film, whilst oversized and pinstriped were seen at Stella McCartney. Left to Right; Stella McCartney, Maison Martin Margiela and Yohji Yamamoto Left to Right; Topshop Boyfriend Blazer by Boutique £150.00, ASOS Check Ovoid Coat £85.00, River Island Black Boyfriend Blazer £30.00
Style Tip Pair the Topshop boyfriend blazer with a grey midi pencil skirt for a casual tailored look in the style of Stella McCartney! 19
Illustration byMayang Putri 22
BEAUTY Grunge or punk, your makeup for autumn has attitude! Spring’s focus on lower lashes is set to roll straight into winter with smudgy liner and smokey eyes all over the catwalk, it’s edgy and that’s all that matters! Dark lips were seen all over the autumn catwalks from Louis Vuitton and Miu Miu. Smashbox Be Legendary. Lipstick in Black Plum £17.00, Topshop Lipstick in Inhibition £8.00, Maybelline New York Color Sensational Lipstick in Midnight Plum £6.38.
Eyeliner is here to stay! And was again a hit on the A/W runway from subtle hints at Missoni, Dolce and Gabbana and Versace to a full on smokey eye at Donna Karan, there is a look out there for everyone. Christian Dior Diorliner in Black £35.00, Bobbie Brown Long Wear Gel Eyeliner in Black Ink £17.00, Max Factor Glide & Define Liquid Eyeliner in Black £7.00.
Whatâ€™s currently going on in music The itunes Festival 1st to 31st July For the whole of July itunes Festival will be taking over the Roundhouse in Camden. In the past itunes had produced memorable music moments with performances from Coldplay, Adele and the Foo Fighters.
South West Four Weekender 24th to 25th August If youâ€™re a fan of electronic music then Clapham Common for Bank Holiday is the place to be, for live music performances, dance shows and arts and crafts. The only inner city festival where you can bring your tent!
Lovebox 19th to 20th July One of the most anticipated music festivals of the year will be hosted at Victoria Park in London. The weekend event will have a string of live performances from various music artists and DJs. One of the key attractions being hip-hops bad girl Azealia Banks.
MUSIC NEWS The Black Rabbits Rising British band The Black Rabbits have had a phenomenal year so far, having a timeless sound the band are heavily influenced by The Strokes, The Beatles and The Ramones, this is a new band that will catch your ear when you least expect it!
Ones to watch
Mikill Pane From the gritty streets of East London, Mikill Pane who is a MC, rapper, poet with a penchant for dropping sometimes morose but hard hitting lines and verses. He has collaborated with Ed Sheeran and has been nominated for a Mercury music award in 2011. His debut LP ‘Blame Miss Barclay’ has been a huge success and Mikill is ready to hit the festival season this summer!
Tokolosh The band from Manchester has a rather unique sound. A mix between prog, folk, soul, psych, rock and electronica, the band are described as a progressive R&B mixed with acoustic techno and ambient folk. Whatever it is, the music created by the musicians is fresh, new and different from what’s out there at the moment!
Our top picks for wining and dining this month Hummingbird Bakery Discover the magic behind home quality American baking in London. With a full range of American style baking including cupcakes, layer cakes, brownies and pies! Stores are located in Notting Hill, Soho, Islington, South Kensington and Spitalfields.
The Albion If you’re after Danish pastries and butter croissants then The Albion is for you. With an in-house bakery and cake counter
The Table Café Hidden In the gems of the South Bank, this is a modern, fresh take on Italian cuisine. Their weekend brunch is both award wining, and a local favourite. 83 Southwark Street, London SE1 0HX
Breakfast Club If your after traditional English breakfasts, including pancakes, full English breakfasts and eggs benedict’s then the breakfast club is the perfect place to go. With breakfasts being served all day why not try their delicious meals! Soho, Angel, Spitalfields, Hoxton and Eggquarters.
Love & Liquor A late night cocktail bar with a secret, love and liquor is a bar that is fashioned on the cocktail lounges of Brooklyn. Once you go through the doors, guest will discover a prohibition-themed private room that’s ideal for those wanting to party the night away. 34 Kilburn High Road London NW6 5UA
Freud An industrial underground cocktail bar with an impressive drinks list. Accessed via a New York style black metal staircase, this underground cocktail is far from the obvious. With a discrete location this is the ideal spot for a cheeky drink after work! 198 Shaftesbury Avenue, Covent Garden London WC2H 8FL
Happiness Forgets A new wave of drinking in London, this underground bar provides drinkers with decent cocktails and a place to seat down and enjoy. 8-9 Hoxton Square, Hoxton, London, N1 6NU
HOT SPOTS Caffe Concerto Caffe Concerto presents a luxurious decorated contemporary dining room. The cafĂŠ focuses on Italian favourites, and are also famous for their classic cakes and desserts. Regent Street, Knightsbridge, Kensington, Westfields.
Back in 5 Minutes An intimate restaurant concealed within a clothes shop in Brick Lane. This restaurant offers elegant European food, and every Wednesday there is dinner club where 30 seats are spread around 3 tables with 1 menu for all the diners. try it out! 224 Brick Lane, London E1 6SA
Barts Located in a Chelsea apartment building, just ring the bell and the barman will open the door for you. Completely secretive, serving traditional comfort food alongside alcoholic shots served in vintage tea cups. Slone Avenue SW3
The Museum of London
10 July 2013- 16 February 2014. A major exhibition showcasing exciting, bold looks of the 80’s. From Club to Catwalk is showcasing more than 85 outfits from young designers of that decade including John Galliano and Betty Jackson.
18 October 2013 – 27 April 2014. See treasure uncovered at the Cheapside Hoard Exhibition. This exhibition uncovers the secrets behind the jewels of the 16th – 17th century.
21 September 2013 – 19 January 2014. Explore the beauty of pearls, and experience the history behind pearls through wealth, glamour and royalty.
London Fashion Week 2013 13 September 2013 – 17 September 2013. London Fashion Week the biggest and most creative event on the global fashion calendar will be back again. With shows from top British designers to rising stars.
23 March 2013 – 11 August 2013. The music legend that is David Bowie will be featuring more than 300 objects including handwritten lyrics, original costumes, photography, music videos, fashion and many more! 29
BLOGS VS MAGAZINES With the increasing use of technology what does the future hold for print? By Stephanie Aboagye & Nadia Shaikh Illustration byMayang Putri
Fashion magazines have been in the public eye since before time, blogs on the other hand have recently become extremely popular; especially amongst the young and fashionable. So why has blogging suddenly become such a craze? Here we look at the advantages and disadvantages of blogs and fashion magazines, an their similarities. Fashion magazines have been celebrated, collected and cherished by devoted readers and fashion lovers for years. They are seen to be special to many; the majority of the public find a hard copy of the magazine appealing and find it makes it more enjoyable to read. In today’s society, there has been an increasing trend in blogging. As fashion blogs are digital they have a very different effect. First and foremost, it’s important to note that blogs are accessible to virtually anyone; they can be created by anyone in the 30
matter of minutes. Fashion blogs are essentially your personal thoughts on what you do or don’t like within any particular topic. Fashion blogs have a number of influences, but key contributors are well established fashion magazines such as Bazar and Vogue. Magazines such as these have also invested much time, effort and finance into their own websites to create fun, informative fashion blogs. Although deadlines are given to high-end fashion magazines, it takes a long process for the content to be brought together; before it is published to the world. Alexandra Shulman, stated that photo-shoots were a ‘nightmare’ and that they had to begin preparing, organizing and completing the magazines content in May, for the issue that’s due out in August. She has further said that it is a never-ending process and that the industry
never sleeps. Bloggers on the other hand are able to update their blogs quickly and efficiently, anywhere and at anytime. For example, when a blogger attends fashion week, they can take as many photos as they want and then put them onto their blogs immediately. On the other hand, when an editor of a magazine or a team member attends, they would take around 1000 photos and then an then images could be selected for their magazine. It would be a much longer process in comparison to bloggers. The majority of people begin their blogs as hobbies, and so the pieces are often more opinionated; they lack the detail that magazines provide. Blogs have to be nurtured until they flourish and become more established. In order for blogs to gain recognition however, they must be promoted and name checked, similar to
magazines. The educated professionals working for the industry have much knowledge and information about their line of work, thus providing thorough, detailed articles. Although there is a strong competition between the two, its difficult to say whether or not fashion blogs can really compete with well established fashion magazines. The magazines are ultimately a business, not only providing a team of professionals with jobs but also generating a financial income. Although some blogs generate an income, not all do. The cost of putting a magazine together further adds to the costs, which differs depending on the style and fashion the magazine chooses to create. Photo-shoots, are known to be very expensive however, exceptional imagery is produced as a result. Whereas blogs are inexpensive, as they only require 31
one person to add to it, as oppose to a team. In fashion magazines it is often noted that models have to be particular for different photo-shoots, whereas in fashion blogs the model doesnâ€™t have any particular requirements. Another notable element within magazines, are the extravagant clothing and settings that are used in the photo-shoots. Fashion bloggers on the other hand predominantly take pictures of people that are uniquely dressed; projecting their own sense of individuality and self-identity. With the ever expanding growth of technology, electronic platforms such as the Ipads, Ipods and smartphones all allow you to buy magazines as a subscription and access it online. Blogs are similar in this respect; they are available to all via the internet; which is easy and accessible to virtually everyone in todays society. Another advantage of a blog is that the content doesnâ€™t have to be planned as such. Most fashion blogs are filled with displays of street style photography, which are backed up with an opinionated report of some kind. The insightful content within the magazines on the other hand are planned extensively. Not only are they detailed but they are informative; giving the reader a peek in to the industry,
depending on the topic of discussion. Magazines often invite you into the lives of inspiring people we find fascinating. We learn about their work in the industry, about what they do and how they do it, what drives them and what they find inspiring etc. This can give the reader much inspiration and drive, amongst other things, to pursue what they enjoy doing for example. Fashion blogs are a good source of information, in terms of finding street style. Street photography is key for most successful fashion blogs. For example, Vogue have a section on their online website dedicated to street photography, which gives viewers the opportunity to view a range of different styles. Fashion designers, amongst other things, are occasionally influenced by street style photography, which becomes evident through particular collections. Many bloggers are approached for their street photography by fashion magazines, as a result of their unique street style. With the on going evolution of technology, it is thought by many, that fashion magazines will eventually die out, within the next 20 years. It is thought by others that these magazines will rather evolve and become more futuristic.
Facts & Figures -On Feburary 2011, 156 million public blogs in existence. -On 13th October 2012, there were around 77 million Tumblr -56.6 million on Wordpress -Total sales of magazines in 2012 1,248,121 - Total sales of GQ in 2012 963, 507
Information sourced from Blogger ,Vogue.com & GQ.com
THE WHITE SHIRT The white shirt has remained a promoinate item of clothing for centuries we take a look back at how it’s progressed. By Gemma Elliot Illustration byMayang Putri The white shirt, a timeless classic, an item that is necessary in both men and female’s wardrobes. Although it was previously worn by women primarily for work, it has now become a fashion staple and can be dressed up or down for work, casual or evening wear; the possibilities are endless. The white shirt first made an appearance in 1793 causing a scandal when worn in Paris by a queen in a portrait, which couldn’t be further than the royal etiquette. By the 19th century the white shirt became somewhat a sign of wealth and power, and was mostly worn by those didn’t work. Forties icon Katharine Hepburn donned a white shirt on Holiday, shortly after everybody was wearing it. The white shirt continued well into the 50s when beauty Audrey Hepburn changed the look slightly as she lifted her collar and rolled her sleeves for the effortless look in Roman Holidays. For years femininity was running high and the white shirt was tied to emphasize a woman’s shape and enhance the figure, but during the 60s it all changed. Androgynous, powerful women were taking over which was when Twiggy was photographed wearing a white shirt and tie. Boyfriend style was around well in to the 70s with icons
such as Marlene Dietrich and Katherine Hepburn still rocking the crisp white shirt androgynous style. In the 80s the shirt was paired with Ray Bans and a leather jacket, giving it the rock and roll edge, whilst the 90s was the relaunch of the tied up shirt featured in Dirty Dancing. The white shirt is truly a classic piece that is a staple in any woman’s wardrobe and will forever remain stylish. One of the first white shirt moments in fashion history was when Coco Chanel introduced a new masculine world upon the women of fashion and ruled out all those corsets everyone was so used too, all thanks to her women started wearing trousers and shirt’s which were previously only deemed acceptable for men. Whether its feminine, as shown by Nina Ricci and Saint Laurent, or delicately dressed as seen by Alberta Ferretti or even the simplistic chicness of Carolina Herrera the white shirt is enhanced by the persons individuality. The white shirt will remain in the fashion industry as a timeless classic for years to come. Its simplicity is refreshingly unique. It can be dressed up or down and is an essential item of clothing. 35
Jay - Shirt from Next
Kelly - Shirt from Zara 36
Grace - Shirt from Topshop
Mayang - Shirt from Bentals
SHIRTS & THE CITY As summer continues the white shirt has proven to a predominant trend this year. White shirts are storming the streets of London as the summer season flourishes . Here are the best we’ve seen whilst out and about! Photography by Aurida Auridėlė
Xia - Shirt from Alexander McQueen
Zack - Shirt from Paul Smith 37
A summer time affair
Jumpsuit Topshop 43
Zara Blazer Jeans Topshop Vest Top New Look
Jumpsuit: Zara Heeless Platforms: Topshop
Dress from Topshop
The relation between you and your clothes is better than any summer time affair
Blazer from Zara
Credits Photography/Creative Dircector/Stylist Matthew Anderson Makeup Artist Alexandra Abraham Model Tina Wang Clothing All sourced from Zara
THE INDUSTRY; SO YOU THINK YOU KNOW IT?
After having been in the spotlight for centuries and despite the increasing use in technology, magazines are still highly anticipated and desirable by the majority of the public. Here we look at the industry and how it has got to where it is today. By Stephanie Aboagye & Nadia Shaikh The fashion industry has evolved enormously over the past few centuries and is now at itâ€™s peak; stronger then ever before, all thanks to the media, the work of skilled designers, dressmakers and their teams, fashion is a form of art. The designers and dressmakers are praise worthy; their eye for detail is immaculate and their ability to create and put together a range of looks and styles is extraordinary. The work they create is not only a piece of art, but a source of inspiration to not only people in the industry, but the general public. Aside from the immense talent shown through the form of clothing, the media have played a massive part in helping the fashion industry gain the success and recognition it holds today. As time has passed, the media has grown extensively and has now become a part of everyoneâ€™s daily lifestyle; interlocking everyone together from all around the world like never before, through the use of social
networking sites such as facebook and twitter, to name a few. With a range of social networking sites and the unlimited access to the internet it has become almost impossible to be unaware of whatâ€™s going on in the world of news, whether it be fashion or political; news spreads like a virus in the matter of seconds across the web enabling everyone to access anything from fashion to politics around the world. The fashion industry has therefore been nurtured by the media and has flourished as a result of much attention; whether it be good or bad. One of the main sources of where the media paint their approval or disapproval of fashion among other things, are in magazines. Apart from magazines, the internet and television is another media based source that links the world. Magazines hold a large amount of formal and informal information on a various number of things. This is a source, which is also key for fashions advertisers; their brand por-
trayal i.e of clothing, accessories and cosmetics is crucial. It is also important that the brand is shown is in the right magazine. Brands further advertise their products in photo-shoots; the products are shown in a way that makes them highly desirable. The process in which it takes in order to create the ultimate picture is not only expensive but take much time. The images ultimately promote the clothing and the brand. Apart from the photo-shoots, magazines are filled with adverts of various products including clothing, cosmetics and accessories promote brand awareness. Photo-shoots contain a narrative and a distinct message behind each picture, which is carefully thought threw by an army of people before the ultimate image appears behind the polished covers and in front of the reader. There are a countless number of fashion magazines available to the public, some of which are global and others that are
available and exclusive to a particular country. The magazines such as Vogue, Bazar and Schön, are flamboyant, vibrant and the photography within the magazines have a clean and polished finish. The fashion magazine industry is one that has been running for a lengthy period of time and has become one of the worlds most predominant industries. As mentioned briefly before, there are a countless number of magazines targeted towards fashion, some of which have gained a worldwide recognition simply due to the magazines sheer excellence. Editors of the magazines play a great role off course; it is they who essentially choose the content of the magazine and put it together. One magazine that has an interesting content of photography, illustrations and art is Schön magazine. Raoul Keil launched the fashion and lifestyle magazine, in June 2009, the editor in chief, which is based London. Although the title is in German, and means ‘beautiful’, the magazine itself is written in the English language its website states that “it is the ultimate in creative collaborations, showcasing a dynamic and diverse array of ideas and talent”. There is no doubt about that, it does indeed reveal some phenomenal images, in fact the magazine is filled with eye opening imageries, although some of the content is provocative to say the least, it is inspirational. As we get nearer and nearer to our digital future, Schön was initially an online magazine, however, as the online community grew, so did the scope of the magazine, which is now available in print. Considering the magazine is still relatively new, it has done exceptionally well over the past 4 years and has featured some big names such as models Andrej Pejic, Tony Ward and Victoria Secrets model Alexandra Ambrosio. The magazine has gained
much recognition from both, people in the industry and the public; it is now read worldwide and is available in over 197 countries, and as well as being available online and in print, it is also accessible to iphone and ipad users. Ravensbourne College of Design and Communication held an event to celebrate the 20th issue of Schön Magazine. The launch of the Magazine was organised by Raoul Kiel, editor and chief of Schön Magazine, went hand in hand with the collage, which was an ideal location for the event; with dim coloured light’s, minimalistic settings and a bar, a relaxed and warm atmosphere was set and complimented the theme of the issue ‘Future is Now’. Among other things, the issue showcased some of most talented young designers, extraordinary photography and a refreshing introduction to our upcoming season; Spring.
“I think one of the best things from the last 5 years was the Jean Paul Gaultier show, because all the models on the catwalk where laughing”
The event was a huge success and whilst some mingled, other guests took advantage of the 3D films, 3D printing that was on show/available. Amongst this, guests indulged in delicious canapés and drinks served by waiters all dressed in black. The room was filled with various people; some of whom worked for Schön Magazine, other people within the creative industry and Ravensbourne stuff and students. This was a wonderful oppor
This was a wonderful oppor tunity for the students in particular, as they were able to converse with people from the industry; which gave them an insight to the industry and the opportunity to network and gain potential contacts for the future. At the end of the successful evening, when guests went to pick up their coats and bags from the cloakroom, delightful goodie bags where handed out containing the latest issue of Schön Magazine, cosmetics and skin care appliances as well as beauty samplers and products. The event marked a spectacular end to London Fashion Week and further introduced us to the new futuristic issue of Schön Magazine. As well as being the editor and chief of Schön Magazine, Keil is also the creative director of Nineteen74.com; a professional fashion networking website, which links people from the fashion industry around the world. It is the first ever online fashion network that allows people to meet online, form partnerships, start projects and advertise job vacancies for free. Keil invented, created and set up Nineteen.com in 2008 and since then it has done remarkably well. An exceptionally hardworking man, Kiel has single handily worked wonders on both Schon and Ninteen74.com, giving them much recognition and ultimately making them highly successful. Aside from being highly inspirational, Kiel’s humbling nature is invigorating. His upbeat personality makes it an absolute pleasure to be around and regardless of his success he is very down to earth. His ability to remain so modest is refreshing. During my phone interview with Keil, I found him to be, calm, friendly and precise. We spoke about his academic background, what he studied and how he ultimately got to his position today.
Schon! event held at Ravensbourne What is your fashion background? I studied fashion marketing a long time ago, back in Germany, and it was more economy focused in terms of wholesale and retail rather than magazine editing. I worked several years for H&M as a visual merchandiser, then I changed companies and went into furniture and created furniture for a shop chain in Germany, France and the rest of Europe, and then I moved to London. When I moved there, I worked in wholesale, then I started as a creative director for a fashion label. I then worked as a scout and bought in emerging markets such as South American, South African and Australian brands into the UK. I then saw that there was a gap in the market for young creators, so I created a fashion network site called Nineteen74. This then lead to creating Schรถn as an online magazine.
Schรถn magazine was originally an online mag, so why did you decide to go in to print? I think the market of online magazines instead of print is over saturated everyone has an online magazine now. The quality of print and the quality of models is different and you can only get that for print. People still very much appreciate print magazines. We started the print and offered the magazine on the print and demand website, and we had many orders, then we realized that people actually like print.
a creative director will oversea the layouts, the fashion editors will oversea the shoots, and then have any other people that are necessary for magazine, and you put them together and then manage them. As the editor in chief you have the option of what goes in and what goes out of the final issue; but I believe that it is a team job. What do you think the hardest part of organizing all this is?
Pleasing the advertisers! The market of the magazines is very saturated so you have to find your niche A lot of people get confused as to and therefor you have to convince what an actual editor does, so could people to finance a magazine, you explain about more about your which are mostly advertisers. role? As an editor in chief you surround yourself with great people who have an idea of every part that a magazine might have. For example
What do you think the biggest shift What I advice everyone first of all in fashion has been since working is specialize, depending on which course you choose, whether you for the magazine? want to become a writer, a graphic The only thing I see in the different designer just specialize on one thing markets such as Italy or Spain, have that your really good at because the their own trend and people dress competition is really high. But also of their trend. Nowadays there ar- with the many courses that are on en’t any trends anymore, so you can offer you sometimes don’t learn as wear what you wore 10 years ago. much of one thing, so you have an You can buy more product rather overview of it. So I advice people than looking at the branding, and to take as many work placements mix high fashion with high street. as possible to really figure out what People are allowed to wear what they want to do. they like rather than be dictated by trends of their society, which is a Is there anything in particular you look for when recruiting for interns? nice shift. What do you look for in a good portDo you think there is a big fashion folio? moment that stands out for you in In terms of their portfolio, spelling the last 5 years or so? mistakes and grammar is the key I think one of the best things from thing I look for at the beginning. the last 5 years was the Jean Paul Also that there inertial email is Gaultier show, because all the mod- personalized, and they look at the els on the catwalk where laughing background of the person they’re and smiling as they where walking applying for. Also have knowledge down the runway and that was very of the person or product you aprefreshing. The designer walked plying for. For example if you are through with his whole team and a graphic designer applying for a graphic design role, make sure applauded so it was a team effort. that the portfolio is tailor made for What advice would you give to any- the job you go for, so if somebody one wanting to get into the fashion is going for magazine role, they industry, preferably the magazine shouldn’t go with hand drawings, they should always go with a portf world?
olio which is essentially relevant for that role. What’s your biggest highlight so far? Every issue has a completely new highlight because I have the chance to work with different people who are photographers, models and fashion designers who I’ve never worked with before and it gives me the opportunity to meet the most fascinating personalities out there! I believe that that is my highlight and there’s one in five years a different issue. As time has passed the technology within the industry has evolved massively, giving the industry access to the best possible facilities enabling them to create phenomenal photography, images and graphics. The industry is one which is consistently is on going and therefore ever changing. With regards to fashion magazines, the industry has accomplished so much so far, it is intriguing to see what the industry will have changed 20 years from now. The latest edition of Schön Magazine is now available online and in selected stores.
Tops from Forever 21 63
Boots Russle & Bromley Trousers Topshop Belt Topshop Shirt Zara Cardigan Zara Jacket New Look 64
Coat Topshop Top Zara Scarf Topshop
Top Forever 21 Jeans New Look Cardigan Zara
Bag Zara Scarf Topshop Jacket Topshop
Credits Creative Director Nadia Shaikh Photography Aurida Auridėlė Makeup Artist Enrika Katiya Model Ester Kubisz
FUR SHOOT new
Strong, Bold and Beautiful
Lips Illamasqua, Gold Eyes Illamasqua, Paranormal Palette Eye Brows Mac:,Brow, Dark Brown Pencil
Empower yourself, empower your thoughts
Eyes Bobby Brown, Jel liner Eyes Mac, Bronze Shdaow Lips Mac, Bronze Shimmer
Eyes Illamasqua, Night Shadow Palette
Credits Photography/Creative Dircector Matthew Anderson Makeup Artist Alexandra Abraham Model Aurida AuridÄ—lÄ—
CLEAN BANDIT A British group formed back in 2009, they released the single ‘Mozarts House’ , in March 2013 which reached #17 on the UK singles chart, making it their first top 20 single in the UK. Here we catch up with the drummer of the band, Luke Patterson. By Nadia Shaikh & Gemma Elliot What/where is your hometown? Do the people back at home support you? Before moving to London I lived in a small seaside town called West Kirby near Liverpool. We haven’t had the chance to play up there yet but hopefully when the time comes people will show their support! How long have you guys been in a band together? The bands been together for about 5 years now but I’ve only been a part of it for 4. My brother started it when he was at university and began by adding electronic beats to samples of classical music. When I got an electronic kit for my 17th birthday I was introduced as the drummer and started playing the beats live! What’s the hardest thing about being in a band? Hmm good question. I guess the transition from acoustic kit to electronic was pretty hard. Also having to play to a click had its difficulties. I wasn’t used to having to play in such a regimented way with no freedom to change tempo. Who are your idols and why? Geoff Rowley. He’s just a cool, down to earth scouser with radical moves.
Who/ What are your guilty pleasures? I’m a bit of a sucker for The Vengaboys. We supported them once at a may ball in Cambridge and It blew my mind. Syrup waffles are pretty good too. If you guys were to describe yourself in one word, what would you say? Innovative. Do you guys have any other hobbies besides, obviously, making music? Well I’ve been riding a skateboard ever since I learnt to push. And as a band we make all our own music videos so I guess that counts as a hobby. Aside from that I’m into art and sailing whenever I get the chance. What’s your most embarrassing experience? Dropping a stick on stage is always bad but I haven’t done that in a while. I guess the worst was having the power cut out on my kit during a gig as then I was completely helpless. Yeah, that was pretty bad. Are you touring at the moment or in the near future? We’ve recently come off supporting Disclosure on their UK tour but right now we’re just doing the festival circuit. Once our album’s out I’m sure we’ll be back on the road again!
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Published on Jun 3, 2013