LEAD GENERATION
NO MORE
COLD
CALLS! There are few things in life more annoying than cold calls. Cyclists and people that don’t indicate are two that come to mind! You sit down for dinner, hot and inviting, and the phone rings. You were just winding down, venting the stress and pressure of the day. The caller ID reads ‘Caller Unknown’. You roll your eyes. You know what comes next. The warm garble of a room full of telemarketers fills your ear. The caller opens by butchering your name; they ask if your electricity bill is too high, or if your internet is slow. You say your internet is fine, at least by Australian standards. Your electricity bills are tolerable. They ignore you and read on from their poorly written script. You give a heaving sigh into the receiver and hang up. Dinner is getting cold. Your mood is ruined. These abject invasions of time and privacy are why lead generation websites are the future for you and your business. What is a lead generation website you ask? It’s the solution to decades of frustrating cold calls and email spam campaigns, as well as the next evolution of word-of-mouth for smaller businesses. It saves you from being the annoying business that badgers people by targeting the ones who want your services. It won’t teach you to indicate or throw away your 57-speed bike and Lycra shorts, but it’s a start.
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So, what is a lead? And why should I use a website to generate them? A lead is a potential paying customer. Someone who has shown a level of interest in what you and your business provide, whether directly or indirectly. A lead generation website’s sole duty is to find these leads and draw them to your services as efficiently as possible. It’s all in the name. A website that generates leads. Lead generation is how we warm up our prospective clients and put them on the road to buying what we sell. We live in a competitive gig-based economy and
it’s no longer good enough to rely on people to find you. And people don’t have time to deal with marketing campaigns. That’s why you need to let them do the work. If they want a carpenter or a mechanic or anything in the world, they will find it. A lead generation website ensures they don’t just find what they want, they find you. By contacting a potential client who is already interested in your services you are much more likely to convert your potential sale. And not only will your sale conversions increase but you will have more leads in general as lead-gen sites are well-optimised for search engines.