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practitioners Analysis

J.W. Debbie Passmore


T.P. Matteo Cugia

yanina utemova



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W alsh

As a young and extremely talented designer Jessica began her design skills already from the young age of eleven. She then went on to study Fine arts at the Rhode Island School of design and graduated in 2008. Her career took off when she landed an internship at Pentagram. Afterwards she went onto being an associate Art director for @Print Magazine and afterwards joined Sagmeister where she currently is as a partner of the firm. I believe that many in the design industry admire Jessica Walsh, even if people are unaware of who she is but no doubt they may recognize her designs, style and words of wisdom. Her ability to create out of the box surreal ideas with visual effects is far from standard and highly imaginative. What is truly remarkable is the manner in which she represents her customer, their brands and presenting the overall message as it encourages experimentation. Using

the same idea twice would not be seen often in Jessica’s design, as she likes to have fresh ideas to ensure her ideas are original and have not been done before., therefore original. Some of her ideas have truly been inspiring and helpful to people around the world; for example the projects ’12 kinds of kindness’ and ‘40 days of dating’. These were editorial and web-based projects which were very amicable and respected by many. Jessica is also known for her typography skills and incorporating alternative methods to express words and meaning. She is very active on social media in which she is very expressive in everyday life. I am yet to find my style, which really defines me from thousands of others. However, I find JW’s work so appealing and effective I would like to challenge myself in taking a leap of faith and do a daring task to find my true style. I believe she speaks a lot of sense and I admire her for her determination and ability of achieving her success by being true to herself and expressing her


“Do the work that feeds your soul and not your ego” Walsh (2015)

ideas through different forms and mediums. Jessica’s branding skills are an inspiration to us all and as I am also a huge fan of commercials, adverts, selling in general, I find her designs are so expressive and appealing to make one curious but mostly inspiring. I am excited about design and also want to be part of this process in using imagination to create smart ideas in order to be suitable and amazing for the client. It certainly is not boring and the imagination and thought that goes into her projects speaks volumes.

She has inspired and influenced me to look outside the box further and ensure my research is done well to obtain the most effective results. Jessica’s personal signature using vibrant bright colours, bold patterns and scripted quotes like, “Do the work that feeds your soul, not your ego” (Walsh 2015). I really appreciate her quotes and the presentation of fun in typographic forms that she uses. There is certainly fun in her work and this is also what I want to incorporate in my style as I grow.

Copyright Act 1911 is a form of protection of “original works of authorship” provided by laws of the Country that the author is situated. Copyright protects literacy, dramatic, musical, artistic, typographical order of published editions, Sound recording, film and other creative works from being copied and re-used without permission. Material that is not protected by copyright is therefore available to use by anyone without permission of the author, whereas a copyright holder can prevent his or her work from being copied, performed or just used without permission to do so. It does not protect facts, ideas, systems, or methods of operation, but may protect the way they are expressed. Copyright is also meant to ensure that the author of the work receives money from the legal sale of such works, for e.g. production, reproduction, performance, or publication of any translation, could be publication of a book, artistic work, communicating via telecommunications by any means, dramatic works, or musical. This work (musical, dramatic, literacy or artistic work that has been submitted and certified by copyright is legally covered by law for seventy years. This is counted to the end of the calendar year in which

the last remaining author of the work passes away. Typographical arrangement of published additions are not covered for the same duration; only 25 years until the end of the calendar year from the year of which the work was initially published. The current copyright legislation in the UK is the copyright, Designs and Patents Act 1988. It is legal to protect the use of your work once the idea has been made physically. With the use of Copyright you can do much more with your work for example copy, change it in any way or to sell it, share it online or even rent it out. With Copyright applied this will prevent other people from doing certain things with it and possibly earning money from something you created. For this to be authorized and acceptable as copyright protected it needs to be original and tangible. The original piece must be a product of your own skill and labelled (brand) or creation. This should not replicate or duplicate someone else’s work, as this


would be a form of copying from an existing drawing or a painting. For your work to be tangible it cannot be an idea you have just thought of. You need to have expressed the idea in a physical form. In view of the law it would be an offence to perform the below acts without consent of the creator. For example – to copy, alter or to even sell, sharing online or rent it to someone, to change and adapt the work in any shape or form woukd also be illlegal. The Creator has the below rights to prosecute when: - You would be identified as the rightful owner/ creator - The right to object to disrespectful treatment

What actions are allowed according to the Copyright law UK (2017) without prosecution are: - Study purposes for private use and research. - Making copies for performance, or lending for educational purposes. - Commendation and news reporting - Unimportant inclusion - Use by librarians to make copies and to lend out. - Creating back ups - Exaggeration, distortion, irritation -Acts for the purposes of judicial proceedings, royal, commissions, statutory enquiries and parliamentary purposes. -Time shifting, recording broadcasts for the purpose of listening and viewing at once.. -For personal use would only be legal for the legal author to create a back up on a computer program.

“The heart of most creative work is purposeful play.” (Sagmeister & Walsh 2013)


T P rice

Nike, StarWars and many more (, 2018). His artworks look fresh and appealing, although they are clearly intended for a generally younger audience. Some of his most remarkable works Travis Price is a vector illustrator include numerous posters realised as and graphic designer native of promotional material for rock bands Victoria, Australia. He started his such as Blink 182 and Queens of the career around his 20s when he Stone Age. In these instances got in contact with the uprising we can see how he kept his signature skateboarding and graffiti culture aesthetic while working with which was slowly developing among completely different subjects. the younger generations. He studied Here the illustrations are meant to visual arts locally and decided to be visually pleasing at the expenses remain in the scholastic scene as a of meaning: the psychotic rabbit has consulting and lecturing figure at no real connection with Blink 182, the University of Ballarat. Initially and the same applies for the other focusing on t-shirt design and posters. As for Mister Mista, in 2012 character development, Price forged Price founded the Jimmy Royale his own style as a professional in clothing brand which revealed a the Design industry, distinguishing darker and more adult approach in himself from other creators, terms of visuals, including concepts while maintaining a familiar and such as PMA (positive mental straightforward aesthetic, typical attitude), loyalty, death, brotherhood of vector illustrations. In addition and street-life. I personally identify around 2009 Price started his own with Price style although I do not clothing brand for kids called Mister see him as a pioneer of illustration, Mista (, 2007). His but more like an extremely effective remarkable skills and talent have and skilled practitioner which was attracted the interest of numerous able to make great use of the modern clients from very different fields, tools combined with the traditional like Marvel Comics, DC Comics,

The tools of my trade are ideas journals and Illustrator (Price, 2011)

ones in order to establish his identity in the business. In 2011 in fact he stated “I guess like many I studied Graphic Design at university and worked for numerous agencies through my 20’s. In my spare time I would sketch and also did T-shirt art for a few labels. The tools of my trade are ideas, journals and Illustrator “(, 2011), where in this case the journal is his physical sketchbook. In conclusion Travis Price is a solid addition to the world of graphic design and he represents

what I can identify as a hypothetical guide in my journey to become a better professional. Although he have demonstrated great creativity in numerous occasions, his style leaves very small room for variety and cannot be considered a form of inspiration for every single graphic designer. Vector illustration in itself is a very small and peculiar fraction of this practice and most importantly it often requires a technical rather than an artistic mindset which could be an unnatural approach for someone.

In this brief essay the reader will presented with a concise analysis of the copyright law in relation to UK legislation: DACS (Design and Artists Copyright Society) websites reports that the term copyright refers to a form of intellectual property which dates back to 1710 and enables different creators and artists to collect the fruits of their originals works. It acts as a legal testimony of the artist ownership and regulates royalties and the ways in which his work is reproduced in every form or media. The copyright law affects any production from its completion, and although it requires no legal process to establish the ownership of a creation, artists are often suggested to hold records of different works, such as elements that can testify the authenticity of their claim and act as proofs. One very common method to

avoid infringement claim is to mail the production back to yourself from a postal office: this way the stamps will count as legal evidence and attests the artist contact with the discussed production at a certain time. It must be noted that copyrights works in totally different ways around the world based on the legislation and every content creator should take into the account this fact in order to preserve their property. On the same topic artists should be aware that copyright infringement is serious crime and can compromise one’s credibility as a practitioner. As a general rule, when in doubt always avoid including others creator’s works. While this subject seems very intricate, there are plenty of occasions in which an artist can use others’ productions without occurring in copyright infringement. For instance non-

commercial matters, review and criticism, research or educational examinations are conditions which fall into the “fair dealing exceptions”: as the category recalls, this are instances in which the use of such media is viable and politically correct. Intellectual property is something which lasts even following the owner’s death, in fact in UK the general rule include the creator lifetime plus an average of 50 to 70 years depending on the cases. In the event of impending death the owner can indicate a legal successor which will benefit from royalties following their demise. While copyright is generally owned by the creator of the product, is it possible to transfer the property from one individual to another (like in the previous case) or to establish a joint situation in which more than one person share the credit and therefore different

or equal amount of royalties depending on previous agreements. Together with legal rights, which effect the royalties associated to the artist works, the creator owns moral rights too: these are responsible for different matters such as correct attribution, credit in different media and the paternity of the original work. While these cannot be sold nor passed to another individual, they can be given up. This process is highly inadvisable and relinquishing from moral rights will compromise the artist identity as the true author.

“The Copyright Bargain: A balance between protection for the artist and rights for the consumer.” (Robin Gross, 2012)

ST horgerson

S. Thorgerson was born on 28 February 1944 in the Potters Bar, UK. He had Norwegian roots what he was proud to mention in his interviews. Thorgenson is an inspiring example of pure creativity, where the ambiguity of the artworks is questioning the mind of the audience. As he mentioned in the interview his interest in art appeared in childhood when his mother introduced him to the art of Rene Magritte to whom were important not techniques but ideas behind the artwork (TateShots, 2011). Thorgerson received his BA in Philosophy and English from Leicester University in 1966 (, 2018), later MA in Television and Film Production in 1969. Between the years in 1967 Thorgerson and Aubrey Powell established the art group Hypnosis. First works of Hipgnosis that became noticed was a cover for the album A Saucerful of Secrets of the band Pink Floyd in 1968. In order to

achieve a suitably eerie look for Pink Floyd’s second album, Hipgnosis superimposed 13 separate images on top of one another (Deriso, 2017). From this cover, the long-term partnership between Hypnosis and Pink Floyd had started. As well it brought new clients from the musical world, such as Led Zeppelin, AC/ DC, Black Sabbath, Peter Gabriel, Scorpions, Genesis and other bands of that time (Grow, 2017). The world knows most of the artworks but two of them are the most known among others. The first is the cover of the Pink Floyd album ‘The Dark Side of the Moon’ (1973). The design is simple, presenting the prism and rainbow passing through it. This design became a legend no name of the band, the image is intriguing and provoking to think. As Johnny Morgan and Ben Wardle wrote in The Art of the LP, “The album was so successful that it is this image which, for most people, immediately represents Pink Floyd…” (Deal, 2017). Another famous design is cover design for the Pink Floyd’s album “Wish You Were Here”. Whenever you look at this image with


When it comes to rock album cover art, it’s basically either BH or AH – before or after Hipgnosis (Deriso, 2017)

the man set on fire it looks so natural. There is no surprise, as there was no any Photoshop manipulation, the photo is real and men set on fire was a stuntman. I think it is a turning point when graphic design in minds of people became a subject that crosses other art areas as photograph and illustration. There are no limits to create when multi areas are working on the result. It happened so that Thorgerson is famous by album covers and the collection is including mostly them. Photographs, manipulation on them

and collage techniques were the main tools. I was asking myself, why he preferred photographs as the main source of the images for his design decisions. Was it lack of illustrating or software skills. I found the answer in his interview. Thorgenson was creating his artworks by using real people and putting them into the composition, he believed that computer manipulation or illustration stays as a fantasy and it remains like this, but artwork with real people creates a real thing (Tate, 2011).

Whenever a practitioner creates something new, his work can be under the Copyright law rules. There are different laws protecting author rights on the intellectual property all around the world. It worth to define what is copyright presents itself. Definitions might slightly differ depending on the country of established law but key features remain the same. The non-profit organization DACS (2018), aiming to protect intellectual property rights of creative practitioners gives the next description:“Copyright is a form of intellectual property that allows individuals such as artists, composers and writers to own the fruits of their creativity”. The fruits of creativity might be different such as photograph, illustration, design, architecture object, architecture plan, sculpture, installation, collage, video. The DACS states the rights that copyrights law gives to the owner: 1. Copying and reproduction 2. Selling or transferring on another basis 3. Performing and displaying work publicly. The most important part for me as a future graphic design practitioner is not only to understand how to protect my author’s rights but not to break the law by creating it. Copyrights arise as soon as original artwork was produced physically. To be original “the product of your own skill and labour or intellectual creation and should not just replicate the work of

someone else…” (,2018). Copyright has some period of application from the moment the artwork was expressed. For example, in the UK the copyright remains after the death of the author for 70 years, it means that only heirs have law right to use artwork for the commercial and other purposes. Having a broader specter of copyright lam implementation there are some exceptions where author rights will be applied, but using of this artwork will not be considered as misconduct (DACS, 2018):

1. Criticism and review 2. Quotation 3. Reporting current events 4. Parody, caricature and pastiche 5. Research and private study for noncommercial research 6. Preservation or replacement copies 7. Educational uses for instruction and examination 8. Text or data mining for non-commercial research 9. Incidental inclusion 10. Certain artistic works on public display 11. Advertising the sale of artistic works.

It is very important before publishing own work to evaluate the possibility of plagiarism and breaking copyright law. In the case when it is questionable and there is no any clarity, the best decision would be to change work or to leave unpublished. For obtaining clarity there is a list of sources to appeal, for example, mentioned DACS or The Intellectual Property Office. Copyright and design right comparing to patent and to trademarks do not need any registration actions as it arises automatically. However, sometimes design might concern the shape of package, coloures combination and to protect them registration action should be applied. Being a student or even a practitioner makes the one collecting images of someone’s artworks as a part of the research activities that is why it is so important to make a proper referencing. Being a student of IDI University put terms of using the Harvard style of referencing.

To be original “the product of your own skill and labour or intellectual creation and should not just replicate the work of someone else…”. (

BIBLIOGRAPHY: JESSICA WALSH - Sagemeister & Walsh (2018)-Work [Online] Available at: [Accessed 28-October-2018] - Design Boom (2015) - Interview with Jessica Walsh [Online] Available at: [Accessed 28-October-2018] - Creators (2013)- Sagmeister & Walsh discuss why fun and risk taking are important factors for design [Online] Available at: [Accessed 28-October-2018] - Work Inspiration (2016) – Work inspiration with Jessica Walsh [Online} Available at: files/styles/thumbnail/public/8334986941_8aede43fc7_b.jpg?itok=hwXeqKWz [Accessed 28-October-2018] - Wikipedia (2018) – Honors and awards [Online] Available at: and_Design [Accessed 28-October-2018] - Wordpress (2011) – Jessica Walsh a multi talented Designer [Online] Available at: https://belopotosky.wordpress. com/2011/08/24/jessica-walsh-is-a-multi-talented-designer/ [Accessed 28-October-2018] - Fora (2013) – Girl guide Jessica Walsh [Online] Available at: [Accessed 28-October-2018] - Grainedit (2011) – Jessica Walsh [Online] Available at: https:// [Accessed 28-October-2018] - Legalzoom – Definition of Copyright [Online] Available at: [Accessed 31-October-2018] - Copyright – What does copyright protect[Online] Available at: [Accessed 31-October-2018] - BBC – Copyright aware[Online] Available at: [Accessed 31-October-2018]

Visual sources: - [Branding] Creator (2013) Aizone [Online] Available at*&output-quality=55 [Accessed 28-October-2018] - Fresh and Hungry (2010) Idsgn [Online] Available at: [Accessed 30-October-2018] - Creators Images (2010) Aizone [Online] Available at:* [Accessed 30-October-2018] - Fresh and Hungry (2010) Idsgn [Online] Available at: [Accessed 30-October-2018]

TRAVIS PRICE - About – Illustrator: Travis Price: Melbourne Victoria Australia Vector. (2018) [Online] Available at: http://www.travisprice. [Accessed on 30 October 2018]. - ideasondesign. ideasondesign. (2007) [ONLINE] Available at: [Accessed on 30 October 2018]. - Design & Illustration Envato Tuts+. Interview With Travis Price. (2011) [ONLINE] Available at: articles/interview-with-travis-price--vector-4286. [Accessed 30 October 2018]. - DACS. (2018) Frequently Asked Questions. [Online] Available online at: [Accessed on 30 October 2018]. - Government UK. (2018) Intellectual property and your work. [Online] Available at: [Accessed on 30 October 2018].

Visual sources: - Price, T. (2015 c.a.) Jimmy Royale Infinite logo. [Online] Available at: [Accessed 30 October 2018] - Price, T. (2018) Queens of The Stone Age live in Newcastle. [Online] Available at: queens-of-the-stone-age-poster/ [Accessed 30 October 2018] - Price, T. (2018) Blink 182 live in Las Vegas. [Online] Available at: [Accessed 30 October 2018] - Price, T. (2015 c.a.) Jimmy Royale Protect Homebase t-shirt. [Online] Available at: protect-homebase/[Accessed 30 October 2018]

STORM THORGERSON - Artnet. (2018) Storm Thorgerson. [Online] Available at: [Accessed on 23 October 2018]. - Bailey, J. (2018) What is a Copyright? [Online] Available at: your-copyrights-online/1-what-is-a-copyright/. [Accessed on 30 October 2018]. - BBC. (2018) Copyright Aware. [Online] Available at: [Accessed on 23 October 2018]. - DACS. (2018) Exceptions to copyright. [Online] Available at: [Accessed on 30 October 2018]. - DACS. (2018) Frequently Asked Questions. [Online] Available online at: [Accessed on 30 October 2018]. - Deal, D. (2017) “The Dark Side of the Moon”: How an Album Cover Became an Icon. [Online] Available at: https://medium. com/@davidjdeal/pink-floyds-the-dark-side-of-the-moon-how-an-album-cover-became-an-icon-e95bae0bdc32. [Accessed on 26 October 2018]. - Deriso, N. (2017) 32 Weird Facts About Hipgnosis’ Most Famous Rock Album Covers. [Online] Available at: [Accessed on 26 October 2018]. - Government UK. (2018) Intellectual property and your work. [Online] Available at: [Accessed on 26 October 2018]. - Grow, K. (2017) Hipgnosis’ Life in 15 Album Covers: Pink Floyd, Led Zeppelin and More. [Online] Available at: https://www. [Accessed on 26 October 2018]. - Tate. (2011) Storm Thorgerson on Rene Magritte | TateShots. [Online video] Available from: watch?v=t4oSyhr37xc [Accessed on 23 October 2018].

Visual Sources: - Hypnosis. (1973) Album cover Pink Floyd - The Dark Side of the Moon. [Online image] Available at: https://www.rollingstone. com/music/music-lists/hipgnosis-life-in-15-album-covers-pink-floyd-led-zeppelin-and-more-110213/pink-floyd-the-dark-sideof-the-moon-1973-2-110351/ [Accessed on 26 October 2018]. - Hypnosis. (1973) Album cover Pink Floyd - Wish You Were Here. [Online image] Available at: music/music-lists/hipgnosis-life-in-15-album-covers-pink-floyd-led-zeppelin-and-more-110213/pink-floyd-the-dark-side-of-themoon-1973-2-110351/ [Accessed on 26 October 2018]. - Thorgerson, S. (1978) Album cover Peter Gabriel - Peter Gabriel. [Online image] Available at: https://www.rollingstone. com/music/music-lists/hipgnosis-life-in-15-album-covers-pink-floyd-led-zeppelin-and-more-110213/peter-gabriel-peter-gabriel-1978-112081/ [Accessed on 31 October 2018].

E-booklet Practitioner Analysis - Travis Price  

This E-booklet presents a brief analysis of three very different graphic designers: The whole project is a collaborative effort of multiple...

E-booklet Practitioner Analysis - Travis Price  

This E-booklet presents a brief analysis of three very different graphic designers: The whole project is a collaborative effort of multiple...