Issuu on Google+

2017 ST YLEGUIDE

ORDINARY PEOPLE DOING EXTRAORDINARY THINGS.


TA B L E O F CO N T E N T S

3.

INTRODUC TION

4.

LOGO

6.

COLOR PALE T TE

8.

T YPOGR APHY

10.

IMAGERY

12.

VOICE

14.

APPLICATIONS


INTRODUC TION Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

3


LOGO Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

4

ORDINARY PEOPLE DOING EXTRAORDINARY THINGS.


VERTIC AL

HORIZONTAL

ALTERNATE

5


COLOR PALE T TE The Cincinnati Foster Care triadic color palette symbolizes joy, sincerity, wisdom and growth. These colors should be used in accordance to the standards set forth in the style guide.

6

ORDINARY PEOPLE DOING EXTRAORDINARY THINGS.


C:2 M:60 Y:70 K:0

C:38 M:1 Y:23 K:0

R:240 G:131 B:85

R:157 G: 211 B:203

#ec6e44

#8dcdc1

C:15 M:1 Y:43 K:0

C:45 M:39 Y:49 K:6

R:219 G:229 B:167

R:143 G:138 B:125

#d3e498

#7d796b

COLOR GR ADIENT C:24 M:1 Y:35 K:0

C:38 M:1 Y:23 K:0

R:196 G:223 B:182

R:157 G: 211 B:203

#c4dfb6

#8dcdc1

7


T YPOGR APHY Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

8

ORDINARY PEOPLE DOING EXTRAORDINARY THINGS.


T YPOGR APHY APPLIC ATION MYRIAD PRO SEMIBOLD A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 0123456789

MYRIAD PRO REGULAR A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 0123456789

HEADLINES - Myriad Pro Semibold - Size 22pt font - Kerning/spacing +75 BODY COPY - Myriad Pro Regular - Size 12pt font - Kerning/spacing +50

9


IMAGERY Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

10

ORDINARY PEOPLE DOING EXTRAORDINARY THINGS.


ORDINARY PEOPLE

EXTRAORDINARY COMPASSION

11


VOICE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

12

ORDINARY PEOPLE DOING EXTRAORDINARY THINGS.


WHAT WE ARE

WHAT WE’RE NOT

Inclusive

Passive

Empowering

Condescending

Personalized

Pessimistic

Trustworthy

Complicated

Caring

Controversial

Bold

Competitive

Diverse

Unprofessional

13


APPLIC ATIONS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

14

ORDINARY PEOPLE DOING EXTRAORDINARY THINGS.


EMAIL

LET TERHEAD

15


513-632-6366

ADOPTION@JFS.HAMILTON-CO.ORG

AHCKIDS.ORG/FOSTER-PARENTING


Cincinnati Foster Care Styleguide