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3Degrees Inc. Standards Manual


This manual’s content contains the instructions of usage of the logo for 3Degrees Inc., the company that assists organizations in buying, selling and marketing environmental commodities such as Renewable Energy Certificates and verified carbon offsets to help protect our environment.


TABLE OF CONTENTS

mission 02 analysis 04

company brief 05 competitor brief 06 comparative chart 07 signature 08

clear space 10 construction 11 fonts/minimum size 12

corporate color/chart 13

color system/signature misuse 14 stationery system 16

letterheads 18 business cards/mailing labels 20 envelopes 21 external applications 22


MISSION


3Degrees’ mission is to mitigate the effects of climate change by accelerating the development of a low-carbon renewable energy economy.

3Degrees Inc. is not alone in this mission—there are thousands of technology and service firms around the world who are trying realize this mission as well. However, unlike most of these firms, 3Degrees helps make a poorly understood but extremely powerful tool for accelerating the low carbon energy development. The environmental markets will be intelligent, efficient and reliable. Environmental markets, and the commodities in these markets, such as Renewable Energy Certificates and verified carbon offsets, provide a flexible, market based mechanism to encourage renewable energy development and reduce a big percentage of greenhouse gas emissions.

There are more than fifty environmental markets exist in the U.S. and around the world today. These markets have proven that they can and do work, and can be very effective in the effort to cope with the climate change. The U.S. SOx and NOx market has dramatically reduced acid rain in the U.S. at a cost much lower than predicted, leading The Economist to name it “probably the greatest green success story” of the 1990s.In the book Pricing Carbon, MIT and International Energy Agency scientists found that the Kyoto Protocol’s EU ETS reduced greenhouse gas emissions by between 2 to 5 percent compared to business as usual scenarios, resulting in up to 300 million metric tons of savings of carbon renewed.

The United States Renewable Energy Certificate market, along with federal and state tax incentives, has helped increase U.S. wind and solar capacity by 600 percent since 2002. However, for environmental markets to work, their participants need to be able to utilize these markets to build value. And that is what 3Degrees enables its partners to do.

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ANALYSIS


Company Brief

3Degrees Inc. design brief

3Degrees:

Corporate Profile:

Task:

The name 3Degrees, the firm’s founders do remind themselves, their employees and their partners that climate change is not an abstract concept, but a real present danger requiring action now. The United Nations Intergovernmental Panel on Climate Change Fourth Assessment Report concluded that by 2100 the Earth’s temperature might rise between 2 to 4 degrees Celsius with a best estimate of about 3 degrees Celsius if the we do not lower carbon dioxide and greenhouse gas emissions.

3Degrees helps organizations buy, sell and market environmental renewable energy sources including the renewable energy certificates and verified carbon offsets. 3Degrees teams with organizations that aim to build environmental safe energy for customers, investors and even employees. Being able to team up with different organizations, 3Degrees tries to develop an environment of renewable energy economy through projects such as wind farms, which has created more than 15 full-time local jobs in Elk City, wind farms near Tarkio, Missouri, solar panel systems that has provided the Milpitas Unified School District.

To help 3Degrees stand out from other renewable energy source competitors, their identity has to come out clean, speak new, top energy source, portray an understanding of partnership to help improve the environment. Re-new 3Degrees website and corporate booklet providing consumers and partnership opportunities to become involved. The target market is to consumers along with 3Degrees employers, non profits and the government. Main Competitor: The Massachusetts Clean Energy www.masscec.com

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Competitor Brief

Massachusetts Clean Energy Center design brief

Corporate Mission:

Corporate Profile:

“Massachusetts is leading in the “The Renewable Energy division innovative and comprehensive of MassCEC is responsible for energy reform that will make supporting energy projects in clean energy a centerpiece of the Commonwealth. The state’s the Commonwealth’s economic Executive Office of Energy and future. Created by Green Jobs Environmental Affairs, MassCEC Act of 2008, the Massachusetts is maximizing the environmental Clean Energy Center (MassCEC) and economic benefits energy is dedicated to accelerating the for the citizens, businesses, and success of clean energy techn- the commonwealth. MassCEC ologies, companies and projects has supported more than 2,000 in the Commonwealth—while projects in more than 275 comcreating high-quality jobs and munities with funding from the long-term economic growth for MassCEC’s Renewable Energy Massachusetts. MassCEC is a Trust fund, which was created partner, clearinghouse and con- through the Electric Utility Renector for people in the energy structuring Act of 1997, is funded sector, making investments in by an electric utility surcharge. energy companies, building the MassCEC has awarded funds energy workforce, and support- to hundreds of forward-thinking ing responsibly sited renewable businesses, towns, and organizations for feasibility and design energy projects.” and construction of solar panels, wind turbines, biomass systems, hydroelectric systems, and other clean energy systems. Our innovative grant programs save the millions of dollars in electricity

costs by making the installation of these clean and new energy sources economically viable for our partners.” Main Competitors: 3Degrees Inc. 3degreesinc.com


Comparative Chart

CORPORATE COMPANY

MAIN COMPETITOR

REDESIGNED LOGO

TYPE CONSISTENCY

Informal (Playful Type and Graphic)

Graphical, Informal (All Uppercase)

Graphical

No (Logo Changed Once)

Consistent (Has not changed logo)

Consistent Icon

TYPEFACE FOCUS CONSISTENCY

Futura

Avenir LT Std

Calvert MT Std

Quality, Modern, New

Iconic, Appealing, Decorative

Iconic, Simplistic

Consistent

Consistent

Consistent

PRESENTATION MESSAGE CONSISTENCY

New, Fresh, Quality

Strong, Bold, Confident

New, Fresh, Quality

Acceleration, Partnership

Growth, Success, Support

Acceleration, Growth

Yes, Pertains Qualities

Consistent

Consistent Info

MESSAGE ASSOCIATIONS CONSISTENCY

Structured, Appealing, Green

Sophsticated, Modern, Quality

Structured, Proportional

Renewable Energy, Partnership

Renewable Energy, Partnership

Green Energy Resource

Consistent (Quality Energy Sources)

Consistent

Playful, Quality, Bold

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SIGNATURE


3 Degrees Inc.’s signature is used to represent our organization in all its activities. This signature is the foundation of our new identity program, and it appears on a wide variety of media and implementation materials such as stationery, forms, printed literature and signs. The signature consists of only two elements: the symbol and the logotype.These elements are linked together in a unified arrangement. Because the signature is a registered trademark, the relationship between the elements are never altered. This ensures legal protectability, builds recognition and reinforces our position as a green corporation that assists organizations to build environmental safe energy.

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Clear Space

In order to set it off from other elements, the signature should always be surrounded by an adequate amount of clear space. The dashed outline surrounding the signature above indicates the minimum amount of clear space that must surround the signature in all applications. No other element may be present within this space. This includes type, illustrations, photos or the edge of the surface on which the signature is displayed. Any exceptions require approval prior to use.

x

Minimum clear space is specified in units of “X.� X equals the width of the line.

x


Construction

1/8 X 1/4 X

1/2 X

1/3 X

The signature is always reproduced from approved reproduction artwork. The signatures should never be constructed or redrawn. However, in certain approved circumstances, it may be necessary to recreate the signature (e.g., signs). In the event that construction is necessary and pre-approved, the following example shows the relative sizes and placement of signature components. Placement is specified in units of “X.” X equals the height of the box in the 3Degrees. (See demonstration drawing under Clear Space).

MEASUREMENT “X”

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Fonts

To help establish a consistent look and feel across a broad range of implementation materials, 2 type families have been selected for use on all media. These are Calvert MT Std and Univers LT Std. Together they provide for a great deal of versatility. Specimens of the most commonly used typefaces within these families are shown. Numerous versions of Calvert MT Std are produced by different manufacturers. All fonts used should match the samples shown on these pages. Do not substitute other typefaces in place of those specified. Never scale, condense, expand or otherwise modify any existing letterforms. If special circumstances require the use of other typefaces, contact the Design Department for approval.

Calvert MT STD Univers LT STD

Minimum Size

As the signature becomes smaller, it also becomes more difficult to read and recognize. The minimum allowable size is shown below. Less detailed types of reproduction (e.g., newspapers or screenprinting) may require larger sizes.

0.5in

0.5in

0.5 inches width and height is the smallest size possible to keep the logo’s elements working.


Two-Color Signature

Use this version whenever possible. The signature is reproduced in two colors.

One-Color Signature

Use this version whenever twocolor reproduction is not possible. The entire signature prints in one color. If these colors are not available, other colors are allowed as long as the signature is clearly visible. Background is white or a light, neutral color.

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Color System 75   15     0

3Degrees Inc. has developed a comprehensive color system to help establish a consistent look and feel across a broad range of implementation materials. This color system consists of two separate color palettes. Each of these palettes has been designed to reinforce specific emotive values associated with our products and services. The two palettes are extremely flexible, and can be applied in a variety of ways to unify families of materials, such as brochures. Try to use these suggested colors whenever possible.

15 PANTONE DS 227­–4C 0   147   197

10   0    0 40 PANTONE DS 327­–7U 149    163   171

If limited to using one color, please use this guide.

0  

0   0

0 

0 

0

0

   0

   0

100

50

147   149   152


Signature Misuse

The following examples illustrate incorrect use of the signature. These examples highlight common errors, but do not include all the possible mistakes. Always use the signature as outlined throughout this manual.

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STATIONERY SYSTEM


Letterhead

Word Process

Approved letterhead formats are shown opposite and on the following pages. All letterhead use the same basic layout, colors and type specifications. The preprinted nomenclature present on a letterhead varies, depending on the specific origin of the document. For example, corporate letterheads, program and department letterheads, each possess different nomenclature. A range of examples are shown in the next few pages.

Word processing specifications for the letter itself are given in the examples. They illustrate the correct organization of contents, approved typeface, line length and spacing.

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Letterheads

corporate letterhead

3Degrees Inc. 38 Keyes Avenue, Suite 300 San Francisco, CA 94129 1.800.476.9378

All corporate letterheads are reproduced using the specifications given below, and in approved preapproved templates.

3degreesinc.com

Size: 8.5 x 11 inches Type: 8.5/10.5 Univers LT STD, upper and lowercase, left-aligned, normal spacing. One line space after each paragraph before starting new.

Stock: Neenah Classic Crest, Solar White Brightness 97, Smoothe, 24#. Printing: Two color offset lithography in 3Degrees Pantone DS 227-4C and Pantone DS 327-7U.

3Degrees Inc. 38 Keyes Avenue, Suite 300 San Francisco, CA 94129 1.800.476.9378

3degreesinc.com

Dec. 25, 2011

Dear Howard D. Schultz,

2401 Utah Avenue South Seattle, WA 98134-1436

On behalf of the 3Degrees Inc, the Board of Directors, members and staff, I take this opportunity to express our sincerest appreciation for your contribution of being a shareholder. 3Degrees is deeply grateful for your support and generosity. It is through the support of (individuals, corporate representatives) like you that we are able to continue to strengthen our programs, and to develop new and innovative projects to serve our members and the information community. As we approach the turn of the century, we will continue to lead the charge in providing specialized services to create a better environment with the use of renewable energy sources.

Dan Kalafatas

CEO Steve McDougal

Vice President Marketing and Business Jay McCall

Vice President Environmental Markets Adam Capage

Vice President Utility Partnerships Christopher Gaudent

Director Finance Operations

I would also ask you to convey my sincere thanks and congratulations to all of those other people in your company who contributed with the campaign. Tell them that the sum of their contributions resulted in a major success that they should all be proud of taking part in. We want to thank you especially for that.

I believe that the 27 companies that has participated in this effort have set a new standard for social responsibility in this community, and have set an example that will inspire other companies to do the same. Again, thank you for making this mission a reality. It is through the support of (individuals, corporate representatives) like you that we are able to continue to strengthen our programs, and develop new projects to serve our members and provide the community. We understand that you plan to restate the issued financial statements for errors in your accounting for the grants and stocks given

to employees, members of the board of directors, and other service providers and that you have determined that your filings for multiple periods contain materially inaccurate financial statements. In this letter, we are providing you with guidance as you consider how you will address these deficiencies in your periodic filings. You should not interpret this guidance to mean that we will not review your filings if you follow it. Furthermore, with all staff guidance, the Commission has not approved this letter or the guidance we provide in it. The Securities Exchange Act of 1934 does requires you and your company to file reports with the Commission and to de-


corporate second page

board of directors

Standard multiple pages are reproduced using the specifications given below, and in approved templates. Always align the letter with [insert measurement or design element here such as logo name, etc] as shown in the example. Line width should not go beyond 2.3 6.5 inches deep.

Board of Directors letterhead is reproduced using the specifications given below, and in approved templates. This is a corporate letterhead, with a list of Board of Directors added below the address type to align with the bottom of the column.

The page number is aligned to where the paragraph starts.

3Degrees Inc.

3Degrees Inc. 38 Keyes Avenue, Suite 300 San Francisco, CA 94129 1.800.476.9378

3degreesinc.com

3degreesinc.com

Dec. 25, 2011

P 2/2

If your next Form 10-K is due to be filed within two weeks of the Form 10-K amendment that you would file in response to this guidance, we will not comment on your company’s need to amend or file prior Exchange Act filings to restate financial statements and related MD&A if your company includes the comprehensive disclosure outlined below in that next Form 10-K, rather than including the comprehensive disclosure in an amendment to your most recent Form 10-K.

2401 Utah Avenue South Seattle, WA 98134-1436

Dan Kalafatas CEO

As we approach the turn of the century, 3Degrees will continue to lead the charge in providing specialized services to create a better environment for all through the development of renewable energy sources. In light of the restatement and new facts discovered by management, including identification of any material weaknesses, disclose the certifying officers’ conclusion regarding the effectiveness of the company’s disclosure controls and procedures as of the end of the period covered by the amended filing. If the certifying officers’ conclusion remains the same, that disclosure controls and procedures are effective, you should consider discussing the basis for that conclusion. I would also ask you to convey my sincere thanks and congratulations to all of those other people in your company who contributed in any way to the Helping the Homeless Campaign. Please tell them that the sum of their contributions resulted in a major success that they should all be proud of taking part in. We want to thank you especially for that.

Dan Kalafatas

CEO Steve McDougal

Vice President Marketing and Business Jay McCall

Vice President Environmental Markets Adam Capage

Vice President Utility Partnerships Christopher Gaudent

Director Finance Operations

Sincerely,

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Mailing Labels

Business Cards

Standard mailing labels are reproduced using the specifications given below. Always align the recipient name’s baseline with the logo of 3Degrees as shown in the example below.

Business cards are reproduced using the specifications given below, and in templates. Size: 3.5 x 2 inches Type: 7/9 Univers LT STD, upper and

Size: 3 x 5.5 inches

lowercase, left-aligned

Type: 6.5/8.5 Univers LT STD, upper

Stock: Neenah Classic Crest, Solar White Brightness 97, Smoothe, 90#.

and lowercase, left-aligned for recipient and right-aligned for 3Degrees.

Printing: Two color offset lithography in 3Degrees Pantone DS 227-4C and Pantone DS 327-7U.

Stock: Neenah Classic Crest, Solar Printing: Two color offset lithography in 3Degrees Pantone DS 227-4C and Pantone DS 327-7U.

FRONT

White Brightness 97, Smoothe, 24#.

Dan Kalafatas E: T:

DanKalafatas@3Degreesinc.com 1.415.476.9390

3degreesinc.com 3Degrees Inc.

BACK

38 Keyes Avenue, Suite 300 San Francisco, CA 94129

Howard D. Schultz 2401 Utah Avenue South Seattle, WA 98134-1436

3degreesinc.com

3Degrees Inc. 38 Keyes Avenue, Suite 300 San Francisco, CA 94129


Envelopes

Standard mailing envelopes are reproduced using the specifications given below. Always align the recipient name’s baseline with the logo o f 3Degrees as shown in the example below. Size: 9.5 x 4.125 inches Type: 8.5/10.5 Univers LT STD, upper and lowercase, left-aligned, normal spacing.

Stock: Neenah Classic Crest, Solar White Brightness 97, Smoothe, 70#.

POSTAGE

3Degrees Inc. 38 Keyes Avenue, Suite 300 San Francisco, CA 94129

Howard D. Schultz 2401 Utah Avenue South Seattle, WA 98134-1436

Printing: Two color offset lithography in 3Degrees Pantone DS 227-4C and Pantone DS 327-7U.

www.3degreesinc.com

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EXTERNAL APPLICATIONS


Stickers

These are examples of stickers to be used on windmills, solar panels and windows to indicate partners of 3Degrees.

Actual size. (3.5 x 3.5 inches)

Actual size. (2 x 2 inches)

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Pins for Work


T-Shirts

3Degreesinc.com

FRONT

BACK

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3Degrees Inc. Corporate Manual