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The Client Name: URL: Sector: Services:

Centek www.centekgroup.com Oil & Gas Search Engine Optimisation Web design

Background

Results

Centek are a specialist engineering firm for the Oil and Gas industry. We were asked to create business leads and ROI by having free reign to create for them a global digital marketing strategy.

• Traffic up 300 % • Up to 4 lead enquiries a day, with potential sales values of 6 figures • Inbound enquires from global major oil companies.

Strategy We rebuilt their website, and have reversioned it into 14 different languages. We reduced their global training spend by 77% by providing them with a video conferencing solution through which they can train key agents and clients real time via the web, rather than face to face using expensive international travel. We also created a digital marketing and SEO push to accompany the website by creating digital advertising, blog coverage, news coverage and direct traffic by clustering activity around key Oil and Gas events in USA, Brazil, Kuala Lumpur and Russia.

London Creative 14-18 Great Titchfield Street London W1W 8BD

Up to 4 lead enquiries a day, with potential sales values of 6 figures. Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client

Background

Execution

Name: URL: Sector: Services:

Bridon are the second oldest company in the UK and make cable and rope technology for mining, construction, energy, marine and the engineering industries. Owned by Melrose Group Plc, Bridon are creating extraordinary new rope and cable technologies. The Wembley Arch in London, is made of Bridon cable.

We recreated every technical diagram and created calculators so that engineers can make complex technical computations using the app. Working with Bridon the four phase development meant that the app was first created for the iphone and ipad platforms, with android in phase two.

The Brief

The app was then rigorously tested and prepared for phase three which is the deployment of the app globally in multi-languages via the app stores.

Bridon www.bridon.com Oil & Gas Search Engine Optimisation Web design

Bridon have always used “The Blue Book” – the thick, dense pocket guide to every Bridon product. Bridon has a history of Blue Book use going back to pre-First World War times. We pro-actively suggested that this book could be made into an app, that could be used on smartphones and ipads in any situation, from New Business Developers to calculating complex cable weights and tensile strengths in the field, be it offshore, in the Arctic, mining or in Bridon offices.

London Creative 14-18 Great Titchfield Street London W1W 8BD

Return The cutting edge strategy has attracted the attention of owners Melrose Group, who are looking to create similar apps within all of their engineering investments. It is also to be white labelled as a platform and resold to external subcontractors.

Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client

Background

Strategy

Name: URL: Sector: Services:

H&T plc are the oldest pawnbroking firm in the UK with a market capitalisation of over £100m. The pay day loans and pay day advance space is now huge in the UK and following a five way pitch we were awarded the rebuild of all 5 of their websites into one H&T portal offering the entire H&T product suite.

In one month, we went from initial designs to completed build, dovetailing the site with the groups databases. We also created a new store finder from scratch, and ensured that training was given to H&T staff to be able to use the CMS to be able to adapt the site. We also provided a 50-point real time analytics and tracking system to be able to monitor the effectiveness of all advertising activity including the TV campaign. The site was beta tested and load tested to enable capability 5 times the former site.

H&T Pawnbrokers www.handtpawnbrokers.co.uk Pawnbrokers Web design and build

The Brief Create a future proof online presence for H&T which will harvest more loans and online transactions than ever before, while promoting the groups USP of also being a national retail business. Provide a loans engine, e-commerce, complete design and build and hosting to cope with the traffic spikes created by a national TV campaign. Ensure all online creative work synergises with analogue work.

London Creative 14-18 Great Titchfield Street London W1W 8BD

Return • Web traffic up 48% • New Visits up 57% • Search enginge traffic up 63%

Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client Name: URL: Sector: Services:

European Central Bank www.ecb.int Banking and Finance E-learning

Background Having gained a place on the framework of suppliers to the European Central bank, we were asked to provide a bank-wide e-learning system.

the project. We met with bank IT execs and stakeholders, and devised a system that would fit with their existing intranet. The e-learning was built in 3 months, and we also deployed a film crew to create a promotional video to be used internally.

The Client

Teams of ECB content managers and archivists were trained to use the system by London Creative Digital staff over a series of training days at the bank headquarters in Frankfurt.

The ECB has rigorous procurement systems and has a complex classification system for market sensitive information. The ECB in Frankfurt has no access to the internet to ensure absolute security of all systems, which meant any e-learning system would need to be integrated with their internal intranet system. Their former e-learning system was archaic, and underused. We took the opportunity to renew their entire learning systems and provide training to enable the bank to future proof their e-learning.

Strategy

Return The system saved the bank a book value of 65,000 Euros as they migrated to our more efficient compliant e-learning system away from their old system. The bank now has a fully trained team who monitor a “dashboard� which tracks each bank employee as they take their e-learning modules as part of their continuous professional development.

Following an eight way pitch, we spent two weeks with the bank writing their new e-learning system and scoping London Creative 14-18 Great Titchfield Street London W1W 8BD

Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client Name: URL: Sector: Services:

888.com www.888.com Betting Search Engine Optimisation Web design

National newspapers the Daily Express and Daily Star run a wide number of promotions, including these multi-platform promotions for 888.com.

Background We love these micro sites for The Daily Express, Daily Star and 888.com. developed and deployed in 3 days each end to end, some of the projects over the 3 years involved key personalities like Ian Wright.

The Brief Create a future proof online presence for H&T which will harvest more loans and online transactions than ever before, while promoting the groups USP of also being a national retail business. Provide a loans engine, e-commerce, complete deisgn and build and hosting to cope with the traffic spikes created by a national TV campaign. Ensure all online creative work synergises with analogue work.

Strategy Working with the Heads of Sponsorship and journalists at the papers, we were commissioned to create microsites

London Creative 14-18 Great Titchfield Street London W1W 8BD

for the papers which enabled data capture and new applications for people to sign up to 888.com.

Return Initial promotion caused an uplift of 27% in new enquiries with a conversion rate of 6% to the site. A few of these proved over time to be high rollers – the most coveted and profitable type of online client for the online gaming sector.

Initial promotion caused an uplift of 27% Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client Name: URL: Sector: Services:

Tabbah Copacabana www.tabbahcopacabana.com Jewellery International e-commerce Web design

Background

to begin to create not only an online site, but a full representation of Tabbah Copacabana online.

Tabbah jewellery is known worldwide and is very popular in the Middle East. This iconic jewellery brand was originally founded in 1862 by Joseph Tabbah.

In particular we created a unique “infinite possibilities” section where a user can create their own unique design and commission the work direct.

This ambitious site enables the user to design their own combination using a special online “infinite possibilities” section

Results

The Brief To launch the Tabbah Copacabana collection, we were commissioned to create a website that evokes the brand, but also enables lovers of the jewellery to design their own online, and place an order for these stunning bracelets, that retail for over $16,000US.

Deployed in the Middle East and then worldwide, we managed to promote the site on Bing and search engines relevant in the Middle East. The project was completed in three months by our in house teams.

Strategy We spent a large amount of time understanding the brand, using music, and a commissioned photo shoot

London Creative 14-18 Great Titchfield Street London W1W 8BD

Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client Name: URL: Sector: Services:

GlaxoSmithkline www.piriallergy.com Pharmaceuticals Web design

Background To celebrate 50 years of Piriton, we were commissioned by pharmaceutical company GlaxoSmithkline to create this consumer facing website.

The Client GSK are a global pharmaceutical provider. Having gained a place on their roster for digital provision, we have handled a number of digital projects for GSK which relate to their product base. In particular we have worked closely with their allergy and oral teams.

Strategy Create a timeless website that captures the rich heritage of Piriton, while looking to the next decade as a place where Piriton is still a timeless and vital part of the family medicine cabinet.

the 50th anniversary, as well as dealing with the rigorous international regulatory processes which GSK uses to ensure that their products are marketed correctly.

Results A four month build working with PR agencies and promotional agencies to make the Piriton website the axis upon which the 50th anniversary would launch.

We created a timeless website that captures the rich heritage of Piriton

We worked closely with the allergy teams to create designs that would capture the new brand adaptation for

London Creative 14-18 Great Titchfield Street London W1W 8BD

Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client Name: URL: Sector: Services:

The Gore & Pelham Hotels www.gorehotel.com www.pelhamhotel.co.uk High class hotels & tourism Web design Email marketing Site build Search engine optimisation

Background The Gore Hotel is steeped in history, and since the 60’s has been the venue of choice for the rock music industry. Close to London’s Albert Hall, both the Gore and Pelham Hotels provide locations for film shoots, fashion and the Gore famously providing the cover shot for the Rolling Stone’s iconic album “Beggars Banquet”.

The Brief We were asked to create new websites for both hotels, and increase web traffic and, leads, enquiries and conversions to the sites. We were asked to provide a strategy that would achieve this in a three month time scale for build and deployment.

Strategy

We then built the sites to deadline and provided e-commerce, and a digital SEO, SEM and digital PR push to create an uplift in sales, as well as seamlessly integrating the sites with the hotel’s booking systems. We hosted the sites on our own servers to provide sufficient bandwith to cope with significant traffic spikes.

Return A 12% uplift in traffic within one month, and ownership of key internet channels via SEO, and above the fold dominance for all key search terms The Gore Website also gained us a coveted award at the Travel Marketing Awards 2012 this year. We are now retained by the group to provide on going digital services for them.

Following a photo shoot of the hotels, we created a number of designs for the sites and put them through research, eye tracking studies and analysis to ensure a balance of optimum performance with the preservation of the rich history and culture of the hotels. London Creative 14-18 Great Titchfield Street London W1W 8BD

Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client

Background

Name: URL: Sector: Services:

ctms are a global corporate travel management company, with offices in Miami, Toronto, Moscow and London. They organise the travel for some of the largest sports organisations in the U.S. as well as other companies all around the world. However, ctms had been having problems with their previous digital agency, also based in London and needed a change.

ctms www.ctmstravell.com Corporate Travel Web design Email marketing Site build Search engine optimisation Online game

The Brief The initial brief was a smooth migration of all ctms’ web services and websites. The larger picture was to continue to develop their entire digital strategy, increasing their web presence and improving their current offerings with better designed, more effective and optimised websites, digital ads and SEO.

Strategy The initial migration process was a smooth and coordinated effort managed by the digital team alongside the IT department of ctms. Focus was then switched London Creative 14-18 Great Titchfield Street London W1W 8BD

to current online profile of the organisation with new designs and ideas for all of their existing websites. Starting with their Events website, the designs were brought to life through bespoke dynamic web building. Part of this work also included ctms’ Christmas activity, which involved a re-skin of their main website, ctmstravel.com and an interactive Flash game.

Return To date, two of the three main websites for ctms have been redesigned and built, with plans for the third continuing and the roll out of a new, unique service also not far way. So far the feedback has been extremely positive from both existing and new customers of the organisation and with that results for ctms have continued to improve but at an even more impressive rate. So much so, that we have been asked to continue into our second year of working with the company. The Christmas activities were a huge success, with huge numbers participating in the online Flash game. It will be hard to match the achievement this year, but we relish the challenge. Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com


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The Client

Background

Name: URL: Sector: Services:

CityJet is a subsidiary of one of the largest airlines in the world, the Air France KLM Group. It has a combined fleet of 38 aircrafts operating on more than 480 weekly flights all over Europe through its entire network. A primary concern for CityJet had been ensuring all their travel agent representatives are aware of their services and flight routes.

CityJet www.cityjet.co.uk Corporate Travel Online game Email Marketing

The Brief Create a fun and interactive tool that would educate a select audience of travel agents in the UK and Europe of two key services provided by CityJet. Maximum participation was essential for delivering results, therefore promotion of the tool and reporting were expected throughout the process.

Strategy The solution was an interactive Flash game. A selection of images, descriptive text and voiceover preceded a set of quiz questions to both educate and test the user’s knowledge.

London Creative 14-18 Great Titchfield Street London W1W 8BD

Our in house design team working closely with the Head of Marketing at CityJet created an attractive learning environment for this content to sit within. Two games, one for each service, both formed of four stages, were built and maintained by the digital team. There were four promotional emails created and sent to participants throughout the campaign, one for the launch of the game, and one for each new stage that became available.

Results Following the initial promotional email, a staggering 65% of readers elected to register and use the CityJet game, a total of 375 travel agents. Over 100 people completed all four stages of the game, which, when considering the average click through rate of an email marketing campaign is between 5-10%, is truly remarkable. The campaign delivered far beyond what was hoped for and expected by the client.

Phone: +(44) 207 255 1616 Email: office@londoncreative.com Web: www.londoncreative.com

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