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2011 FALL INSIDER

dCBSPremiere Dates Wednesday, September 14 8/7c SURVIVOR: SOUTH PACIFIC Monday, September 19 All will be revealed... 8/7c HOW I MET YOUR MOTHER 9/8c TWO AND A HALF MEN 9:30/8:30c 2 BROKE GIRLS Series Premiere 10/9c HAWAII FIVE-0 Tuesday, September 20 8/7c NCIS 9/8c NCIS: LOS ANGELES 10/9c UNFORGETTABLE Series Premiere Wednesday, September 21 9/8c CRIMINAL MINDS 10/9c CSI: CRIME SCENE INVESTIGATION New Day & Time! Thursday, September 22 8/7c THE BIG BANG THEORY 9/8c PERSON OF INTEREST Series Premiere 10/9c THE MENTALIST Friday, September 23 8/7c A GIFTED MAN Series Premiere 9/8c CSI: NY 10/9c BLUE BLOODS Saturday, September 24 10/9c 48 HOURS MYSTERY Sunday, September 25 7/6c 60 MINUTES 8/7c THE AMAZING RACE 9/8c THE GOOD WIFE New Day & Time! 10/9c CSI: MIAMI Monday, September 26 8:30/7:30c 2 BROKE GIRLS Time Period Premiere 9:30/8:30c MIKE & MOLLY Thursday, September 29 8:30/7:30c HOW TO BE A GENTLEMAN Series Premiere Saturday, October 8 8/7c RULES OF ENGAGEMENT

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2011 FALLINSIDER

Countdown To Fall Launch! Promotion for the new TV season is in high gear, and while the competition has a lot to prove, CBS has the big guns in place and a proven strategy to WIN! It’s all about great content, breaking through the clutter and communicating our message clearly. Our campaign extends out to every corner of the media universe… print, outdoor, radio, online, mobile and more. But our dynamic George Schweitzer Network platform, along with a powerful promo push from you, our President, partners, continue to be the most important tools in our arsenal for CBS Marketing Group getting the word out to our viewers. Your support is vital. We have five new shows to launch, plus a lineup of returning hits. There are two big changes to the all-important list of late new lead-in shows – the provocative new drama UNFORGETTABLE on Tuesdays and the move of powerhouse CSI: to Wednesdays. Additionally, critically acclaimed THE GOOD WIFE moves to Sundays. It’s essential that we redirect viewers to these new time periods. Now’s the time to be aggressive and build our lead. Maximize every opportunity to promote Fall Launch! Run extra spots in your local airtime. Make sure your on-air talent mentions the exciting new lineup. Take full advantage of the many tie-in opportunities we’re offering. Together, we can continue our winning streak. Thanks in advance and best wishes for another fantastic season!

CSI: New Day and Time! Season Premiere Wednesday, September 21 10/9c Emmy and Golden Globe Winner Ted Danson joins the cast as supervisor D.B. Russell. He’s a “Left Coast” Sherlock Holmes who devours crime novels and looks at every crime scene as if it were a story waiting to be told. One of television’s most popular shows moves to late prime on Wednesdays! Promote this new night and time with everything you’ve got – run extra spots, take advantage of the sponsorable banners for your website and use our News Toppers in your late news topicals! Introduce the show’s newest character to your news viewers by running the special EPK offered by CBS broadcast publicity.


2011 FALL INSIDER NEWCOMEDY

2 Broke Girls Series Debut Monday, September 19 9:30/8:30c Time Period Premiere Monday, September 26 8:30/7:30c A comedy about two young women waitressing at a diner who strike up an unlikely friendship in the hopes of launching a successful business — if only they can raise the cash. Sassy, streetwise Max Black (Kat Dennings) works multiple jobs just to get by. Sophisticated Caroline Channing (Beth Behrs) is an uptown trust fund princess who’s having a run of bad luck. When Caroline discovers Max’s knack for baking amazing cupcakes, she sees a lucrative future for them, but first they need to raise the start-up money. Working together, these two broke girls living in one expensive city might just find the perfect recipe for their big break. Make sure your audience is buckled in for Monday’s big premieres! Run extra spots. Have your morning news team mention the night’s great lineup and keep excitement building throughout the day by running electronic press kit packages in your noon and evening newscasts. Run our special Launch Week Edition of sponsorable line-up spots and don’t forget to use our News Toppers – they’re designed to keep viewers in their seats throughout primetime and into your late news! Look for all the details in PromoNet.  

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2011 FALL INSIDER NEWDRAMA

Unforgettable Series Premiere Tuesday, September 20 10/9c UNFORGETTABLE stars Poppy Montgomery as Carrie Wells, a former police detective with a rare condition that makes her memory so flawless that every place, every conversation, every moment of her life is forever embedded in her mind. Everything, except for the details from the day her sister was murdered. Carrie has tried to put her past behind her, but she’s unexpectedly reunited with her ex-boyfriend and partner, NYPD Detective Al Burns (Dylan Walsh), when she consults on a homicide case. Despite her conflicted feelings for Al, she decides to permanently join his unit as a detective solving homicides — most notably, the unsolved murder of her sister. All she needs to do is remember. Boost viewer awareness for the premiere of this provocative new drama by running our sponsorable preview spots. You’ll be promoting Tuesday’s late news lead-in and generating local sales revenue. And be sure to post our customizable web ads on your station’s site. Check out the samples in PromoNet!

TIE-IN IDEA! Challenge your viewers’ power to remember. Stage and shoot an action-filled scene at a recognizable location within your market. Then pose a short series of questions based on the details of that scene. Can your viewers remember all the colors, noises, numbers and events? Bring in an expert from your local university or law enforcement agency to help determine what is considered normal and exceptional memory.

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2011 FALL INSIDER

Help launch Thursday night’s new shows with a big local push! Run the latest promos. Use our sponsorable line-up spots, web banners and Fall Preview spots. Post our sponsorable ‘behind-the-scenes’ new show vignettes on your station’s website. Check out the selection of electronic press kit packages available for these shows and run them inside your newscasts. Don’t miss any opportunity to promote!

NEWCOMEDY

How To Be A Gentleman Series Premiere Thursday, September 29 8:30/7:30c HOW TO BE A GENTLEMAN is a comedy about the unlikely friendship between a traditional, refined writer and an unrefined personal trainer. Andrew Carlson (David Hornsby) is an etiquette columnist devoted to ideals from a more civilized time. Bert Lansing (Kevin Dillon) is a reformed “bad boy” from Andrew’s past who inherited a fitness center, but can still be rude, loud and sloppy. When Andrew’s editor tells him to put a modern, sexy twist on his column or be fired, he hires Bert as a life coach in the hopes of learning to be less “gentle man” and more “real man.” Though Andrew and Bert’s views may be centuries apart, they may find they're each other's missing link. 

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2011 FALL INSIDER NEWDRAMA

Person Of Interest Premieres Thursday, September 22 9/8c A crime thriller about a presumed dead former-CIA agent named Reese (played by Jim Caviezel), who teams up with Finch (played by Emmy Award winner Michael Emerson), a mysterious billionaire, to prevent violent crimes by using their own brand of vigilante justice. Using state-of-the-art surveillance technology, the two work outside of the law, using Reese’s adept skills and Finch’s unlimited wealth to unravel the mystery of the “person of interest” and stop the crime before it happens. Reese’s actions catch the attention of the NYPD, including homicide detective Carter (played by Academy Award® nominated and Emmy Award nominee, Taraji P. Henson), and Fusco (Kevin Chapman), a cop who Reese uses to his advantage. With infinite crimes to investigate, Reese and Finch find that the right person, with the right information, at the right time, can change everything. There’s big buzz about this new crime thriller so be sure to keep the momentum going! Sponsorable preview spots (:30 and :15s) are a great way to promote this drama. Our web ads are easily customizable and can be downloaded right now from PromoNet. Use the EPK packages offered and consider supplementing them with a local angle.

TIE-IN IDEA! Just how state-of-the-art is surveillance and crime prevention technology in your market? Bring in experts from your police investigative unit and a home or business security company to find out. Track your feature reporters as they cover the town – from cell phone tracking devices to video monitors, fascinate your viewers with the inescapable fact that everyone is being watched.

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2011 FALL INSIDER NEWDRAMA

A Gifted Man Premieres Friday, September 23 8/7c A GIFTED MAN is a drama about a brilliant, charismatic surgeon whose life changes forever when his deceased ex-wife begins teaching him the meaning of life from the “hereafter.” Michael Holt (Patrick Wilson) lives a materialistic life of luxury. But his orderly world is rocked when his ex-wife, Anna, mysteriously appears to him. Touched by those in need and accepting of Anna’s compassionate “presence,” Michael’s attitude toward serving the rich and poor is turned upside down, and he begins to see that there’s room in his life for everyone. TIE-IN IDEA! Doctors rely on science and facts when it comes to healing their patients. But they’ll also be the first to acknowledge that the human spirit plays a vital role. Have your feature reporter interview medical professionals and their patients for local stories that reach beyond medicine and touch the heart. Friday’s lineup of new and returning dramas offer plenty of tie-in opportunities. Customizable web banners and sponsorable behind-the-scenes pieces for website streaming are posted on PromoNet. Electronic press kits are also available. Don’t forget to use our News Toppers – they’ll help keep viewers tuned in for that top story in your late news!

The Good Wife New Day & Time! Season Premiere Sunday, September 25 9/8c New Day. New Time. New Beginning. Use every opportunity to remind your viewers— the critically acclaimed and award-winning drama moves to Sundays! The latest promos are available now so be sure to run them. Sponsorable web banners are posted on PromoNet and an EPK is available featuring an interview with stars Julianna Margulies and Josh Charles.

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CBS_Insider_2011 online