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PIDGON BRANDBOOK


CONTENTS Contents

2

The Creative Idea The logo The colors Typography the grid Illustrations Photography

3 4 6 7 8 9 10

The Foundations Concept Values Vision Mission

13 14 15 16 17


“A brand is a person’s gut feeling about a product, service or organization. It is a gut feeling because people are emotional and intuitive beings. It is a person’s gut feeling, because brands are defined by individuals, not companies, markets or the public.” - The Brand Gap THE

CREATIVE IDEA


THE LOGO


THE COLORS Pidgon Dark Orange R G B

240 126 38

Pidgon Light Orange C M Y K

0 60 90 0

#F07E26

250 193 138

C M Y K

0 30 50 0

C M Y K

0 0 0 10

#FAC18A

Pidgon Dark Grey R G B

R G B

Pidgon Light Grey 51 51 52

#333334

C M Y K

70 60 55 65

R G B

237 237 237

#EDEDED


TYPOGRAPHY OPEN SANS BOLD 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”’&/*. OPEN SANS REGULAR 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”’&/*. OPEN SANS LIGHT 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”’&/*.

Aa

Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


THE GRID


ILLUSTRATIONS


PHOTOGRAPHY


THE

FOUNDATIONS


CONCEPT


VALUES


VISION


MISSION


BEDANKT


Brandbook Pidgon