FINAL EXAM BLUE Exercice 1 1. Explanation of the following terms -
OTAs : An online travel agency is a private retailer or public service that provides tourism related services to the public on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, and package tours only via internet; there is no proper physical store. With general public access to the Internet, many airlines and other travel companies began to sell directly to passengers. As a consequence, airlines no longer needed to pay the commissions to travel agents on each ticket sold. Since 1997, travel agencies have gradually been dis-intermediated, by the reduction in costs caused by removing layers from the package holiday distribution network. In response, travel agencies have developed an internet presence of their own by creating travel websites, with detailed information and online booking capabilities. Major online travel agencies include: Expedia, Voyagessncf.com, Travelocity, Orbitz, CheapTickets, Priceline, CheapOair, Webjet, and Hotwire.com. Travel agencies also use the services of the major computer reservations systems companies, also known as Global Distribution Systems (GDS), including: SABRE, Amadeus CRS, Galileo CRS and Worldspan, which is a subsidiary of Travelport, allowing them to book and sell airline tickets, hotels, car rentals and other travel related services. Lastminute.com, an OTA example.
Last moments booking apps: Need a room? A trove of new hotel-booking apps makes reservations a breeze. These smartphone-specific programs allow you to book in real time and often include incentives for reserving on the fly. A recent, informal, TripAdvisor survey found that 60% of Americans now have travel apps on their smart phones and about 38% use them to book travel. Since most of these tech-savvy travelers are looking for single night stays, the apps offer discounts and incentives for filling rooms that would have otherwise
gone unused. In fact, hoteliers like the InterContinental Hotel Group have seen big returns on the simple investment in mobile technologyâ€”in under a year, IHG's mobile booking profits rocketed to $10 million a month from $1 million a month. With an array of apps available for everyone from Motel 6 to the Four Seasons, we narrowed down our top five picks. An added bonus: They're all free. Very Last Room, a last moment booking app example.
SEO (search engine optimization): Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. For instance when we search in Google â€œhotel Versaillesâ€? here are the results:
SEM (search engine marketing): Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with pay per click (PPC), focusing on only paid components. For instance when we search in Google â€œhotel Versaillesâ€? here are the results:
Location based services: Location-based services are a general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. As such (LBS) is an information and has a number of uses in Social Networking today as an entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device. This has become more and more important with the expansion of the smartphone and tablet markets as well. LBS are used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. LBS include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalized weather services and even location-based games. They are an example of telecommunication convergence. Mc Donaldâ€™s application to find the nearest restaurant according to your GPS location is an example on a location based service.
2. Skyscanner Skyscanner is an online travel agency which allows direct booking.