How is their consumer behavior different than current consumers? ďƒź
This highly connected generation will live online most of their time, specially in social networks with several hundred or more contacts, generate and consume vast amounts of formerly private information and carry with a sophisticated personal cloud.
This means they have a extend source of information, so anytime they want to get something they will look it online.
They will choose the best option comparing consumers comments about that specific product or service, they will expect more, better and faster than current consumers.