Characteristics of Millenials ❖ They were raised with the use of digital technology such as smartphones, computers or video games… ❖ This categorization characterizes occidental countries. ❖ According the U.S. census bureau, around 40% of the millennial generation is African American, Latino, Asian or of a racially-mixed background. ❖ 20%have at least one immigrant parent. ❖ From 2015, Millenials will represents 15% of the European population and 40% of the workers in France. ❖ As a result of growing up with the Internet and associated devices, millennials are often said to be the most technologically savvy generation to date.