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PORTFOLIO Mathias Van Daele 2018




Payment terminal


DESIGN FOR BEHAVIOR Healthy food storage cabinet

ERGONOMICS & STYLING Kitchenware 2nd Bachelor - 2nd Semester In collaboration with Pauline Rooze Quentin Smessaert Glenn Verhaege

CHALLENGE With squizing as a central theme, we got the opportunity to design a nutcracker, a garlic press, a tin-opener and poultry shears. The focus of the project was on the ergonomics and creating a product family.

TARGET AUDIENCE The next thing we did was selecting a target audience. As you can see we chose the hipster in a mega city. He loves cooking and working on his health, but he hasn’t a lot of time and space to do so.

MOODBOARD We aimed for the typical Scandinavian style. We were convinced that the pure lines of this style would form an interesting combination with the visual aspect of everyday objects of the target user.

ANALYSIS To have a better understanding of what is comfortable, we tested a wide range of different nutcrackers, tin-openers, garlic presses and poultry shears.

MOCK UPS Ideas may make a lot of sense on paper, but you only know if they’ll work if you actually test them. We also played with the measurements of the prototypes to feel what was comfortable in our hands.



REDESIGN Payment terminal 3rd Bachelor - 2nd Semester In collaboration with Mick Truyts

CHALLENGE The challenge was to design a payment terminal that is modular so owners would get a terminal that fits better to their needs than the big grey box that they would get now. The interaction and user friendliness were also opportunities to design a better terminal.

CONTEXT Although the challenge was to design a payment terminal that would fit in every context, we opted to design with a focus on public swimming pools. A checkout man or lady is not always needed and has often been replaced by a payment terminal already, but there is still a lot of work to do to improve the interaction with the everyday user.

CONTEXT To have a better understanding of the influence of the context on the general look of the terminal, we photoshoped a white box as a metaphore for the payment terminal in the hallway of a public swimming pool. Entrance Swimming Pool


Pay Desk

DESIGN DRIVERS In clockwise order: 1. Slim look 2. Screen on an angle 3. Separate entrance for money and chips 4. Inserting more coins at the same time. 5. Reseblance between GUI and the terminal. 6. Clear apparance in space 7. Customization

MOODBOARD Without over complicating things, we aimed for a clean look with large surfaces, clear edges and rounded courners.

GENERAL SHAPE We started sketching with one eye on the volumes of the components. We eventually chose a shape with a notch to give the terminal the characteristics of an ATM.

ELABORATION We further developed the chosen shape with the design drivers in mind.

ERGONOMIC TEST To assure that the terminal would suit a wide range of people, we made a cardboard model of our concept. We asked 12 year olds and much older people to act paying at our terminal. We tested different heights and distances between the components to determine the most optimal compromise.

MATERIALIZATION The terminal is build on a frame. The frame itself is mounted on a concrete base. The front and back plates are vacuum parts of plastic. The left side plate is incremental bend and varnished.

FINAL DESIGN The pages that follow give a quick overview of the most important design drivers.

MODULAR DESIGN The payment terminal can be composed out of three elements: the basic element with the screen, the electronics and the bancontact terminal, the second element with coin money and the third element with bill money.


Bancontact & Coins

Bancontact, Bills & Coins

EVERYONE INCLUDED The payment terminal hadn’t just to fit in a series of different environments: it also had to be comfortable in use to a wide range of people.

Lady 60+ years p5 1m49

Average person p50 1m74

Man 20-30 years p95 1m98

CUSTOMIZING Payment terminals can be more than just grey boxes in a space. Techniques like the wrap technique enables the manufacturer to adapt the terminal to the context and the desires and wishes of the owner.

PUT IN CONTEXT At the end we photoshoped a render of the payment terminal in the hallway of the local sports center close to the entrance of the swimming pool.

PRODUCT SERVICE SYSTEM Tool to network 1st Master - 1st Semester In collaboration with Glenn Verhaege Dorien Eeckhout

OPEN BRIEF The brief was to make the city of Antwerp more sustainable by implementing a product service system that will support sharing activities, enabled by Internet of Things.

LEARN ABOUT THE CONTEXT Before we jumped into a direction, or sought for an opportunity, we took a step back and learned about the whole system of sharing an asset between two individuals. The aim was to get an insight into the major forces that come into play during a sharing activity.

FIELD OF OPPORTUNITIES We started to focus ourselves on the experience of networking. Sharing knowledge and experience is for every professional a must, but networking is not a skill that everybody masters. The question aroses if it was possible to guide people with a PSS during a network event.

STAKEHOLDER INSIGHTS After doing some interviews with both organisers and fervent participants of network events, we got a hold on some interesting touchpoints to improve on: the moment of starting a converstion (icebreaking), the exit strategy to leave a conversation and go on to the next person you want to talk to, the lack of circulation on an event and maintaining contact after the event with the people you’ve met.

context requirements - Portable - Personal - Clear and visable

DESIGN CHALLENGE By collecting our insights, we formed the design challenge for the product service system. We narrowed the open brief down into our own clear formulated challenge.


interaction requirements - Bringing people togheter - Icebreaker, simulating people getting in touch (but keeping a balance between force)

... are lookin in t

service requirements

service requirements

- Allowing spontaneity - Personalisatie - Intelligent network - Attention about the privacy

- Bringing the user at ease - Product has to be credible - Enabling spontaneity

ng for people to connect with their professional life ...

... by making use of a product service system with the aim to connect with other professionals ...

... to achieve more in their professional life through the made connections.

Product requirements

rational requirements

- subtitle - confidential - rather guiding than distracting

- efficient & quick match making by using avalible information

The users arrives at the netwerk event and receives the device.

CUSTOMER JOURNEY With all the gathered knowledge, we lay out a new customer journey that would answer our own formed design challenge.

There he meets a person with whom he has a connection

The device glows up in a certain colour and the person walks to the tabel where the device has the same color as his badge.

On the device, a theme appears that both individuals have in common.

When during the conversation interesting topics are being discussesd, the users can by a press on the batch record the last 4 seconds.

The device and badges detect information out of the conversation to build a virtual profile of the user to help them by finding better connections

By pressing on top of the device, the incognito mode is actived. This means that the conversation is no longer

PROTOTYPE TEST After all the theories and speculations about how the participants would interact with the system and more importent; each other, we wanted to check if our PSS would actually serve them. We created a prototype and tested the concept of the icebreaker and the exit strategy while boosting the overall circulation.

Us, Making the connections

Cellphones as badges Tablet showing color and theme

THE ONLINE PLATFORM As part of the PSS, an online platform was developed in the filosophy that all the information is transparant and manipulable. On this platform, the participants can change their online profile to improve their chances of matches with interesting people.

THE DEVICES The tangible result of this design trajectory is a combination of two products with a whole system build around it. One of the products is a wearable, the other isn’t, but both aim to serve serve people in building their networks.

LED light

Microphone Record button

LCD screen

DESIGN FOR BEHAVIOR Healthy food storage cabinet 2nd Master

SCOPE One billion people go to bed hungry every night, while half a billion of the world’s citizens are obese. In the developed world, a sedentary and affluent lifestyle in a society with immediate access to affordable food is the main driver of obesity. Information about healthy food and nutition is everywhere, but we often don’t walk the talk. Can we create a product that helps people to live a more healthy lifestyle with more heatlhy eating habits.

PARTICIPATORY SPACES Spaces will no longer simply house and support your activities – they will participate. More and more, the built environment will be a system of evolution and learning, integrating with architectural aesthetics and the utilitarian function of protecting you from the elements. Enabled by the proliferation of low-cost sensors, which can be easily embedded into an environment, machine learning will be used to identify usage patterns and recommend the reconfiguration of a space to drive new behaviors. An example of this trend is ORI, a transformable piece of furniture that lives along with its users.

PERSONALIZED NUTIONION There is not a one size fits all when it comes to nutrition. Personalized nutrition makes healthy dietary suggestions more relevant to the daily life of the individual. Suggested changes to dietary patterns are therefore more effective and lasting. Several services and companies have already experimented with this trend. Habit is a leading example.

FOODWELL The product is made up of different shelves that are mounted on two vertical carousels. Each shelf is assigned to a certain food group. The device is also equipped with a camera that recognizes both the user and the food. The device also keeps time and anticipates the needs of the user. To illustrate: from 6:30 am to 10 am the shelves for breakfast are presented: bread, spreads, fruit, dairy products, etc. The appliance works according to the analogy of the kitchen of a restaurant that has opening and closing hours. The goal is to limit the urge of the user and to teach the user healthy eating habits.

HOW IT WORKS The two carousels are each driven by two electro brake motors. The power transmission of these motors is done via a belt drive because this transmission is noiseless. The condenser of the cooling is placed at the top. Two fans create an air flow that transports the hot air. This frees the heat released more quickly than when the capacitor is located at the back and prevents the insulation from burning through.

HOW IT’S USED The user stands in front of the appliance, is recognized by the camera at the top and the whole product rotates the most suitable shelves forward. The user manually opens the outer door of the cupboard so that the shelves in the interior become visible. The contents are visible on the shelves that are accessible to the user. This is not the case for the shelves that are not accessible. The user then opens one of the shelves to which he or she has access and takes the desired food item. Finally, the user closes the door of the shelf and the door of the appliance



NAME Mathias Van Daele

PRODUCT DEVELOPMENT University of Antwerp, Belgium September 2013 - June 2018

BORN 2nd of August 1995 Ghent, Belgium ADRESS Bruggesteenweg 99 8755 Ruiselede Belgium EMAIL LANGUAGES Dutch - first language English - advanced French - fluent German - basic

MATH SCIENCES Emmaüsinstituut Aalter, Belgium September 2007 - June 2013

EXPERIENCE WONDERLAND Business design intern August - September 2017 MADE / RBLS Design intern March - May 2017 STUDIO DOTT Product design intern August - September 2016

THANK YOU for having a look

Mathias Van Daele - Portfolio - Product Design - 2018  
Mathias Van Daele - Portfolio - Product Design - 2018