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Mathew McGinlay Level 3 Graphic Design

Lincoln School of Art and Design


Graphic Design 3

Manifesto The Lethargic Manifesto was not designed for people within the design industry but for people within any catagory but specifically at lazy people and people who prefer to take the easy options in life. Considering my target audience for this a zine format was thought best and the content of the zine was presented alongside graphic novel art. The manifesto consists of a series of points/commands that are meant to enlighten the reader as to what exactly is happening amongst the masses in regards to laziness and this is to simply get the reader to think about the issue both on the whole and what it means for them personally.


Graphic Design 3

The Metamorphosis To portray such an in-depth story I decided that the outcome should be related to Gregor and therefore the publication became Gregor and as it is his story, the story is inside of him. The book is designed that you have to pull apart Gregor’s legs and pull open his shell in order to read the inside contents. The text is printed blue on yellow translucent stock as these are the two initial colours that lower life forms such as beetles view the world in and with the translucent feature every layer of the story is overlayed to create a full body of text.


Graphic Design 3

The Metamorphosis Through the use of stop frame animation I presented this story unconventionally solely through the first person perspective of the protagonist. As the story is told through Gregor’s eyes, the world is viewed in the abstract shapes and bold colours that a lower life form such as a beetle would see. The materials used for production were felt as I felt that this material gave a nice aesthetically quality especially within the video outcome. Alongside the footage I chose a classical track that I felt represented the events and the story as a whole, this plays through and fades out alongside Gregor’s life.


Graphic Design 3

ISTD For the Mutton Quad brief within ISTD I chose to portray a typographically themed restaurant based completely on the theme of punctuation and symbols. Alongside the core brand identity and application of the logo, the restaurant chain comes with the theme that there are interesting facts about punctuation and symbols printed on the dishes.

Dicolo Close Charlotte Street London UK EC2 UXB

This is so that when the customer finishes their food they are enlightened as to a random and interesting fact about a specific piece of punctuation or symbol that they would probably not know.

Email : info@ellipsis.com Web : www.ellipsis.com Phone : 020 5555 1000

The range of punctuation and symbols would lead to numerous variations per glyph and would persuade the customer to want to learn more and more by ordering differnt dishes.

22 December 2010 Dear Sir/Madam Faccus et dolore labore nulpa dolut adia dolorumquo dolorem quae. Et ped explitibus. Ga. Nequia nost, serae ipid eaquia quo ommolorum essequae peliquam doluptassi torecepe re modignatium faccum entur, occaboressi ducieni moluptat ut aut ad ut hitatur? Quatibus quis doluptassi deliquiatet disciasit od moloris simpos aut ullabo. Itate doloriae. Odis exerumq uodion pos as dolorib earchil laborrum alique culpa doluptam rem vitaqui tem nis eniat entium ernatum quunt. Vellam fugit que porem des repuda por sa dollum ea dolloriamet volorehendi blaboreptae prem estiorro et harum qui asinctae. Mo blabo. Ut aut autem et liquati consed moditinctam dolorest et dolectati ommolor erfero cor aut ipsa alique di ipidi corumquos rae. Agnatibus utem hilictem sit odis iuntius volorem quam, susaepr atianiatis et arumet omnia solor mollitem niendaest, odi dolo inis dis ent. Hil ipit et, susaepe volest, non nulparia derit, sime quo quatur magnimpore molorehendi verferc iaecepudaero quis re sus ant quiam volo oditiis erum, im a debitat urisciatur si blatiam voluptae. Nem qui dolorunti ut quaepud itibus untium fugia cum quiam, cuptaquam aute sit recatur aspe sit aut modi undit apiduntur? Quideliqui re repro mo in re, omnis mo mo officium quae enda arcit autene laborro ressed magnam entioruntem ventemquae. Nemporae coriosandus as quia que natem essinum ex evento temporene nis re molut assint accus ex exerion sequoditinia voluptat auditem eaqui dent, omnis si andandaesti sed ut reped que re volore volorun tectati noneceate voluptatus, as pero dolorec tiumetur rempelignis ressi que providu cienis exped molupta tenture perchic tem qui sit fugia con raturis eiuscim oluptat dolest quiati secust lam laccae vendelessunt lacidundio. Licienducias eostrum voloriae pre dicid expere venis volorume ilia dus eaquodi cuptatecab ium eum explignim fugiam, sus adit, officte nimagnam, tem dent reiunt expla sitiuntorrum ium eosandis derit dolut quis

Yours sincerely,

Email : info@ellipsis.com

Web : www.ellipsis.com

Phone : 020 5555 1000


Graphic Design 3

Alongside the typographically themed dishes would be a mini-photo book style menu in which all the dishes are presented a page at a time and illustrated using traditional japanese inks. This menu would also be printed on a stock that would be edible if the customer so desired to nibble.


Graphic Design 3

MPA Roses From the various Roses briefs I chose ‘Supermarket Sweep’ and decided to rebrand the popular food and drink company ‘Princes’. I felt that Princes visual appearance was very mainstream and standard looking as it did not stand out from any other products and with various applications of font and colour had become confusing. After researching into the company I decided to take the company back to its original roots where it began in the victorian era. I designed the packaging taking on board the visual style of victorian packaging and focusing on a minimalistic approach in both text and colour.


Visual Expression 3

Magazine Our magazine ‘dot’ was developed under the progressed idea of looking at and researching a variety of sub-cultures and presenting an un-biased article. My personal sub-culture was that of ‘Steampunk’ a neo-victorian movement which led my own personal research from societies to shops in London. FFor my article style I decided to follow a reporter style recording and porfiles of unique characters within this sub-culture, for maximum quality I got permission from a professional photographer to use his skills in the taking of my photography. My photo story was based on the idea of a steampunk character in a modern world environment and thus would be confused.


Visual Expression 3

D&AD DIESEL Although my two chosen tracks that I decided to illustrate are video game track covers by the Black Mages the method in which I have illustrated could be reproduced to any song by any artist. I decided to illustrate my tracks by mapping the instruments of each song and developing a graphic outcome for the entire song. This mapping illustration is only the core outcome for this brief as the mapping content can then be taken on by Diesel in later explored methods as graphics initially designed to be on T-Shirts or any of the products within the Diesel range. For this Diesel would have a sub-range called AUDIOVISION in which users could choose their favourite song and then customise their own clothing by choosing a suitable section of the track and applying it to the clothing.


Visual Expression 3

The application of the graphics onto the clothing would be done by the customer at their own pace either within one of the numerous Diesel stores at dedicated stations where people can both listen to the chosen music and design the clothing at the same time. People would also be able to design their clothing on the Diesel website or on various appplications available on electronic devices such as the iPhone or the iPad.


Visual Expression 3


Visual Expression 3

D&AD IE9 To present a positive brand message for a prdouct/ experience that I personally knew was failing was a tricky task but after extensive research and use of Internet Explorer browsers both old and new and also listening to the publics thoughts and views on the browser it became apparent that the best solution to take with this would be to be honest. Within the brief it states that they are trying to be honest and thus I decided to adopt an apology and promise campaign in which Microsoft would openly say that their browser has not always been the best in the past but now as a way of saying sorry they have released Explorer9 as a means of apology. The campaign of banner posters would be displayed in all suitable locations such as computer electronic stores, magazines as well as typically online as adverts.


Visual Expression 3

The rationale behind each banner is that each banner is representative of a single problem that had been a major issue with previous versions of the browser and which had been fixed in the newest release. These problems included slow loading, the improved data handline, download optimising and other such technical details that the average browser user would be looking for.


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