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To celebrate trance music Mixmag are hosting a series of 12 nights, 1 a month throughout 2013 finishing on new years eve celebrating 20 years of trance.

Target Audience - 18-35 years old / Male and Female / Trance Enthusiasts

Deliverables Logo Promotional material – flyers, posters, magazine adds, plus tickets for the nights. A limited edition set of vinyls containing the 100 top trance tracks – 12 vinyls in total. A mixmag supplement about the history of trance. A second mixmag supplement containing the 100 best trance tracks and 1 mixmag C.D.

at M han K

Brief 1_Board 1/5


Venues_

Concept

Ministry of sound – London Passion (at the Emporium)– Coalville - North West Leicestershire Gatecrasher – Birmingham Cream – Liverpool   Reasons – They are or were the most reputable venues for the trance community, which would help attract old and new clubbers.  Also they are situated in a variety of locations throughout the UK.   All the nights will be held on the last Saturday of each month apart from New Years Eve, which falls on a Tuesday.   6 DJ’s Will Play at each night apart from new years eve which will be 12.  

In order to create a stronger link with all the aspects of the campaign and brand, a set of futuristic shapes will be used. A different one will be used for each night / vinyl all with an aesthetic relationship to each other. Also a set colour pallet will be used in different combinations to allow for visual difference but keep brand continuity.

The shapes and colours have been inspired by prior trance night promotional material and the futuristic and electronic nature that surrounds artwork aimed to draw in a trance target audience.

Colour Pallet

Nights

4-2000-Present (only tracks will be played from this era) Venue – Misistry Of Sound Date – 27th April 2013 Line Up BT Marco V John Digweed Hernan Cattaneo Mauro Picotto Above & Beyond

10- Cream Classics (only hard trance will be played) Venue – Cream Date – 26th October 2013   Line Up Christopher Lawrence Signum Hernan Cattaneo Matt Darey BT - Brian Wayne Transeau Frank Trax   11-Ministry Of Sound Classics (only tracks will be played from this label/club) Venue – Ministry Of Sound Date – 30th November 2013   Line Up  Marcelo Noya Robert Miles ATB DJ Tiesto Gareth Emery Markus Schulz  12 – New Years Eve – celebrating the last 20 years The Best Of Trance Venue – Gtecrasher Date – 31st December 2013   Line Up Mauro Picotto DJ Tiesto Eddie Halliwell Paul Van Dyk Matt Darey Ferry Corsten Pete Tong Above & Beyond Sander Van Doorn Matt Hardwick Marco V Scott Bond

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5-Positiva – Trance Record Label (only tracks will be played from this label) Venue – Cream Date – 25th May 2013   Line Up  Filo & Peri Ronski Speed Kyau vs Albert Sander Kleinenberg The Thrillseekers Darude   6-Gatecrasher Classics (only tracks will be played from Gatecrasher) Venue – Gatecrasher Date – 29th June 2013   Line Up Fatboy Slim M.I.K.E. Push George Acosta D-Nox Robert Miles Nick Warren    7-Passion Classics (only tracks will be played form this night) Venue – Passion Date – 27th July 2013   Line UP Menno De Jong Mario Piu DJ Tarkan Matt Darey Chris Liebing Matt Hardwick   8-Manifesto – Record Label (only tracks will be played from this label Venue – Ministry Of Sound Date – 24th August 2013   Line Up Frank Trax Pete Tong Gabriel and Dresdon Paul Van Dyke Ferry Corsten Sasha   9-Xtravaganza – Record Label (only tracks will be played from this label) Venue – Passion Date – 28th September 2013   Line Up John Digweed Talla 2XLC Public Domain Eddie Halliwell DJ Tristan BT

Shapes

1-1990-1995 (only tracks will be played from this era) Venue – Cream Date – 26th January 2013 Line Up Paul Van Dyk M.I.K.E Push Che Armstrong Marcelo Noya Deep Love Filip Mark   2-1995-2000 (only tracks will be played from this era) Venue – Gatecrasher Date – 24th Febuary 2013   Line Up Armin Van Buuren Above & Beyond ATB DJ Tiesto Gareth Emery Markus Schulz   3-1990-2000 (only tracks will be played from this era) Venue – Passion Date – 30th March 2013   Line Up Ferry Corsten Sander Van Doorn Lange DJ Sasha Paul Oakenfold Armin Van Buuren

Brief 1_Board 2/5


Presents

Last Admission 2am Over 18’s Only Identification Required

Saturday 26th January 2013 10pm-6am

Saturday 26th January 2013 10pm-6am

Night 1/12

1990-2000 Cream/Wolstenholme Square/1-3 Parr Street/Liverpool/L1 4JJ

Last Admission 2am Over 18’s Only Identification Required

Paul Van Dyk/M.I.K.E. Push/Che Armstrong/ Macelo Noya/Deep Love/Filip Marak

20 Years Of Trance

20 Years Of Trance

Night 1/12

1990-2000

Presents

Admission Ticket

Cream/Wolstenholme Square/1-3 Parr Street/Liverpool/L1 4JJ

Last Admission 2am Over 18’s Only Identification Required

Saturday 26th January 2013 10pm-6am

Presents Presents

Cream/Wolstenholme Square/1-3 Parr Street/Liverpool/L1 4JJ

Admission Ticket

Paul Van Dyk/M.I.K.E. Push/Che Armstrong/ Macelo Noya/Deep Love/Filip Marak

Saturday 26th January 2013 10pm-6am

Admission Ticket

Night 1/12

1990-2000 Cream/Wolstenholme Square/1-3 Parr Street/Liverpool/L1 4JJ

Last Admission 2am Over 18’s Only Identification Required

Paul Van Dyk/M.I.K.E. Push/Che Armstrong/ Macelo Noya/Deep Love/Filip Marak

Paul Van Dyk/M.I.K.E. Push/Che Armstrong/ Macelo Noya/Deep Love/Filip Marak

Che Armstrong Marcelo Noya Deep Love Filip Marak

The promotional material for each night will keep the same format, scale and layout. The different shapes proposed would replace the shape in use and the colour would be changed along with information for the night.

20 Years Of Trance

Saturday 26th January 2013 10pm-6am Early Bird Tickets £20 + Booking Fee Standard Tickets £25 + Booking Fee Cream - Liverpool Ticket Hotline 08449 20 20 20 www.20yearsoftrance.com/tickets

Celebrating The Last 20 Years Of Trance www.20yearsoftrance.co.uk

Night 1/12

1990-2000

Presents

20 Years Of Trance

1990-2000

20 Years Of Trance

From £20

Presents

Night 1/12

From £20

Paul Van Dyk M.I.K.E. Push

Admission Ticket

From £20

www.20yearsoftrance.co.uk

20 Years Of Trance

From £20

Promotional Material

Celebrating The Last 20 Years Of Trance

Cream Wolstenholme Square 1-3 Parr Street Liverpool L1 4JJ

Paul Van Dyk M.I.K.E. Push Che Armstrong Marcelo Noya Deep Love Filip Marak

Saturday 26th January 2013 10pm-6am Early Bird Ticket £20 + Booking Fee Standard Ticket £25 + Booking Fee Ticket Hotline 08449 20 20 20 www.20yearsoftrance.co.uk/tickets Cream Wolstenholme Square 1-3 Parr Street Liverpool L1 4JJ

Night 1/12

1990-2000 Night 1/12

Night 1/12

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Left_A1 Event Poster Top Right_Tickets Bottom Right_A5 Flyer

www.cream.co.uk www.mixmag.net www.facebook/20years www.twitter.com/20years www.20yearsoftrance.co.uk


Vinyl and Packaging

The vinyl is packaged with a double sleeve. The outer sleeve contains the track listing and 20 years of trance branding. The inner sleeve strengthens the limited edition feel, as this is rare for dance music vinyl. The logo and numbers (90-100) are taken from the front of the sleeve and used on the inner sleeve, printed with a slight tone difference form the rest of the inner sleeve. This leaves a faint impression creating high-end aesthetic again strengthening the vinyl’s limited edition feel. Proposed artwork for the next four vinyl releases.

Brief 1_Board 4/5

60 70

Presents

Presents

70 80

60 -70 of the greatest trance tracks

50 60

at M han K

80 90

Presents

Presents

60 -70 of the greatest trance tracks

60 -70 of the greatest trance tracks

80 -90 of the greatest trance tracks


Mixmag Cover and Supplements

at M han K

Mixmag is the biggest dance music magazine in England and is a great way to reach the target audience. As this is a celebration of trance aiming to attract the attention of new and old trance enthusiasts the Mixmag special edition will contain 3 supplements in order to create nostalgia, energy and a good feeling about the set of nights ahead.

Brief 1_Board 5/5

mat khan final boards trance  

Target Audience - 18-35 years old / Male and Female / Trance Enthusiasts Deliverables Logo Promotional material – flyers, posters, magazine...

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