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Press Release MATER jewellery tales at INHORGENTA MUNICH 2017

“Stories you´ll keep in your memory...”

This was the reason why the designer Sara Coutinho found the brand MATER jewellery tales, a contemporary jewellery brand defined by exclusive and unique design that promotes individualization and elegance based on a historical, cultural and human legacy. The jewels, on which the values and the inspiration of the brand are well reflected, are made of precious metals, gold and silver, combined with natural stones and precious or semi-precious stones. MATER jewellery tales is defined by the search for an ideal, the search for something real in the imaginary. MATER means origin, the mother of all things, the matter origin, the origin of the dream.

MATER jewellery tales want to sell a unique product providing a different experience, emotional and unique! Differentiation by design and creative process; Differentiation through innovation and experience provided to the customer; Differentiation through personalization. The Jewels 19,2kt gold jewelery with precious and natural stones and sterling silver 925 jewellery with semiprecious, natural or synthetic stones. Customers can collaborate in the creative process, whether through bespoke service in the collection Fine Jewellery (Gold) or through the possibility of online interactive modification of some features in the collection Fashion Jewellery (925).

The icon, a fairy or the protecting angel, is represented by three hearts together, symbolizing the con nection of the woman with the world, which results in the many stories the brand wants to tell.

MATER jewellery tales Sara Coutinho - Founder&Creative Director Bernardo Pavia - Marketing&Sales Director Rua Paulo da Gama, nº 629 4169-006 Porto, Portugal (351) 220 108 000 | (351) 914 257 798 | (351) 912 799 266

AORP Portuguese Jewellery NEWBORN

C2.400, Aisle D

Press Release MATER jewellery tales at INHORGENTA MUNICH 2017

What are the main new collections that MATER jewellery tales will present at INHORGENTA 2017? In this edition of Inhorgenta, MATER jewelery tales will present its latest collection inspired in the portuguese pavement called "Calçada", 925 sterling silver with cubic zirconia and marcasite. The portuguese pavement is a great historical heritage and covers many of the streets and squares of Portugal and Portuguese-Speaking Countries. The portuguese pavement is the result of the irregularly shaped stones, usually in black and white limestone, which can be used to form decorative patterns or mosaics by contrasting the stones of different colors. It is today a distinctive element of the portuguese identity. MATER jewellery tales will also present the Leixões Collection, in 925 Sterling Silver inspired in a new architectural element of Porto Cruise Terminal, in Oporto, by the Architect Luis Pedro Silva, the coating hexagonal tiles with varying provisions, that as the incidence of daylight change color. The perception of the “unruled” tiles that covers a large part of Leixões Terminal Building causes an empathic zig zag that is better felt with your hands.

MATER jewellery tales will present at the fair, the Collection Tube and BeMine also in sterling silver 925. The Collection Pyxis in 19,2kt gold with diamonds, inspired by a constellation named Pyxis that some centuries ago guided the sailors through the unknown, trhough the discoveries, is going to be in the show as well.

Portuguese Jewellery Design and Manufacture

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C2.400, Aisle D



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