March/April 2021

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Thus was born MyStudio, an innovative martial arts software company. Inspired by their own 28 years in the industry — and the five InCourage studios that are currently in operation — the MyStudio leaders used all their accumulated knowledge and experience to create a management system that evolves and adapts to the needs of martial arts schools, along with an app that’s easy for members and customers to use. Fully automating the registration process and moving sales to a mobile app, which allows sign-ups and registrations from any place at any time, has enabled studio owners to step away from the front desk and focus on what they do best: teaching martial arts, building relationships and improving the lives of their students.

With the staff able to focus once again on what truly matters, the quality of InCourage’s martial arts instruction naturally improved, and the product began to sell itself. Since the advent of MyStudio, InCourage has increased to five locations and $4 million in revenue. Other programs and software certainly can make tracking attendance, enrolling students, and performing other business and administrative tasks easier, but MyStudio is the first widely accepted mode that does all of that and permits studio owners to sell their products and memberships from anywhere. On the phone, the computer or the iPad, at home on the couch, outside on a walk, or in person at your school — it doesn’t matter. All of InCourage’s new registrations and memberships were

"IT JUST MADE SENSE FOR US TO NOT HAVE A LINE AT THE FRONT

COUNTER FOR SOMETHING THAT’S ON THEIR PHONE — SO WE CAN HAVE 100 PEOPLE AT ONCE [OR] 500 PEOPLE AT ONCE MAKE THE SAME PURCHASE AND NOT INTERRUPT ANYBODY’S WORKFLOW." — Greg Horton, Mastery Martial Arts (seven locations)

VISIT

MYSTUDIO.IO

Thanks to the MyStudio platform, new InCourage studios are devoid of offices and enrollment rooms—allowing the staff to focus on teaching.

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