Issuu on Google+

TENNIS


REACTIVEARCH

The foot arches that sustain our weight are elastic structures which can be deformed and perfectly return to the initial shape, giving back the energy in a controlled way.


REACTIVEARCH The foot plant is composed by 5 metatarsal bones which are distributed along a concave line, called “metatarsal arch�. It tends to become flatter and wider under weight, and then it returns to the initial position.

Section of the metatarsal arch with no weight

Section of the metatarsal arch under weight


REACTIVEARCH Front section of a sport shoe

The new concave outsole, which imitates the shape of our foot, can better follow and sustain the movements of the metatarsal arch, in particular when it’s highly stressed, and it maintains the elasticity of the foot arch.

Standard shape (flat or slightly convex)

New concave shape


REACTIVEARCH While practicing sport activities our feet have to sustain an increasing pressure that can reach over 5 times the weight of the body. The exclusive patented ReActiveArch technology provides: Reactivity during thrust: allows the fastest and most effective possible elastic return of the foot, enhancing sport performance to the maximum Stability when planting the foot: operates on a wider surface area during the phase of maximum load, increasing the foot’s stability Maximum cushioning of the impact forces: reduces trauma due to the impact with the ground that the foot undergoes at every step, returning the energy stored by the ReActiveArch to the direction of the movement


TENNIS


REACTIVEARCH – PRODUCT TESTING

Test Equipment: Slowmotion Camera to study the movement of the tennis player Opto Jump bars to record entry and exit speed Novel® sockliner to record foot pressure


REACTIVEARCH – PRODUCT TESTING Comparison of the new Raptor Ultra with 6 competitor products: Adidas Barricade Adidas Feather Asics Gel Resolution Babolat Team Nike AZ Vapor Nike Air Dragon The tested shoes are the top of the tennis category, all having a retail price between 120 € and 130 € The parameters are the following: PARAMETER

BENEFIT

PEAK PRESSIONE (Kpa)

CUSHIONING

STRENGHT (N)

REACTIVITY


REACTIVEARCH – TEST RESULTS PEAK PRESSURE → CUSHIONING

POWER → REACTIVITY

From the comparison emerges that: - Raptor ultra is the only product with both great cushioning and great reactivity - Asics shoe proved to have the best cushioning but the worst reactivity, whereas Adidas shoe has very good reactivity but a very poor cushioning


RAPTOR ULTRA RAPTOR X-TREME SS09

RAPTOR ULTRA SS10

RAPTOR ULTRA vs RAPTOR X-TREME New technologies: ReActiveArch & Asymmetric Syn-pulse Weight: Raptor Ultra: 400gr – Raptor X-Treme 430gr Fitting: Raptor Ultra is more wrapping in the forefoot


RAPTOR ULTRA Hell Counter Support

Syn-Pulse Shell Special wing for the lateral support

ReActiveArch Support

Foot Arch Support


RAPTOR ULTRA Reactive Insole

Asymmetric lacing system to support lateral stability Microfiber with breathable holes Toe Cup Reinforcement

Syn-Pulse Breathable grid

Elastic insert for the lateral support of the forefoot

Multi traction outsole


RAPTOR ULTRA

Metallic grid that enhances the reactivity of the insole

The ridges positioned on the upper part of the insole provide arch massage which aids circulation

The flexion channels allow the insole to adapt better to the shape of the foot, increasing reactivity and reducing foot traumas

Transpiration holes for a better heat and humidity dispersion


TENNIS SS10 – COLLECTION

TOP – MID LINE Target consumer (M&W) Tennis player looking for shoe with visible technology for the maximum performance

ENTRY LINE Target consumer (M&W) Amateur player looking for a “value for money” shoes Classic consumer looking for a “walking” shoe

Price positioning From 60€ to 130€ (Man) From 65€ to 80€ (Woman)

Price positioning From 45€ to 50€ (Man) From 45€ to 50€ (Woman)

Distribution Channel

Distribution Channel

Tennis Specialty

Sports Chain - General Sporting Goods


TENNIS SS10 – COLLECTION

Renewed collection, composed completely by new products

ReActiveArch Exclusive Technology New Syn-Pulse Version


TENNIS SS10 MAN New Outsole

Top Raptor Ultra

Set Master Due

New Outsole

Vector Due

Mid Advantage

Top Spin

Entry T-Effect

Court Classic Due

Court Logo


TENNIS SS10 MAN – SET MASTER DUE Top

Mid

Entry

Full grain leather upper with a classic design – weight 410gr Syn-Pulse & ReActiveArch exclusive technologies


TENNIS SS10 MAN – VECTOR DUE Top

Mid

Entry

Raptor Ultra’s take down style – weight 420gr Syn-Pulse & ReActiveArch exclusive technologies


TENNIS SS10 MAN - ADVANTAGE Top

Mid

Entry

New natural and synthetic leather upper - new outsole - weight 390gr Syn-Pulse & ReActiveArch exclusive technologies


TENNIS SS10 MAN – TOP SPIN Top

Mid

Entry

Synthetic leather upper – new design Hell Control technology and lateral support 3S technology


TENNIS SS10 MAN – T EFFECT Top

Mid

Entry

Entry price of the Tennis line Value for money


TENNIS SS10 MAN – COURT LOGO Top

Mid

Entry

Natural leather upper – classic design Suitable also for leisure usage


TENNIS SS10 MAN – COURT CLASSIC DUE Top

Mid

Entry

Synthetic leather upper – classic design Suitable also for leisure usage


TENNIS SS10 WOMAN Top

Primacy

New Outsole

Mid

Entry

Volee

Swing

Court Classic Due W

Court Logo W


TENNIS SS10 WOMAN – PRIMACY Top

Mid

New tennis top Woman shoe Entry

Syn-Pulse & ReActiveArch exclusive technologies Microfiber upper – weight 330gr


TENNIS SS10 WOMAN – VOLEE Top

Mid

Entry

Synthetic leather upper – weight 290gr Syn-Pulse & ReActiveArch exclusive technologies


TENNIS SS10 WOMAN - SWING Top

Mid

Entry

Entry price of the Tennis line Value for money


TENNIS SS10 WOMAN – COURT LOGO Top

Mid

Entry

Natural leather upper – classic design Suitable also for leisure usage


TENNIS SS10 WOMAN – COURT CLASSIC DUE Top

Mid

Entry

Synthetic leather upper – classic design Suitable also for leisure usage


TENNIS SS10 KID Top

Raptor Ultra Jr

Mid Tiger Due Jr

Entry

Set Game Jr


TENNIS SS10 KID – RAPTOR ULTRA JR Top

Mid

Entry

Raptor Jr version – same look of the top Man Tennis shoe Syn-Pulse & ReActiveArch exclusive technologies


TENNIS SS10 KID – TIGER DUE JR Top

Mid

Entry

Synthetic leather upper Soft Pulse technology


TENNIS SS10 KID – SET GAME JR Top

Mid

Entry

Synthetic leather upper – value for money Suitable also for leisure usage/back to school


LOTTO - 2010 - SS: Shoes - Tennis