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CALCETTO


CALCETTO SS10 – COLLECTION ACTIVE Target consumer Football player looking for a football training shoe Futsal amateur player

TOP TECH Target consumer Professional futsal player, looking for shoes with high technical content for the maximum performance

Young consumer looking for a leisure “street” shoe Price positioning From 45€ to 65€ (Retail Price)

Price positioning From 55€ to 65€ (Retail Price)

Distribution Channel

Distribution Channel

Top price: Soccer specialty

Futsal Specialty

Entry price: Sports Chain General Sporting Goods


CALCETTO SS10 – COLLECTION ACTIVE

TOP TECH


CALCETTO SS10 MAN Active line

Top Tech line

Top

New Color

Vento Diablo Lth

Futsal Pro Tre New Color

Mid Stadio Classic

New Style

Entry

Stadio Azzurri Cup Due

Futsal Liga

New Style

Torcida Due

New Style New Outsole

Pabellon Tre Nu

New Style New Outsole

Talento


CALCETTO SS10 MAN – VENTO DIABLO LTH Top

Mid

Entry

Full grain leather upper TF version of the Vento Diablo Due soccer shoe


CALCETTO SS10 MAN – STADIO CLASSIC Top

Mid

Entry

Full grain leather upper – toe cup reinforcement TF & ID version of the Stadio Classic soccer shoe


CALCETTO SS10 MAN – STADIO AZZURRI CUP DUE Top

Mid

Entry

New synthetic leather upper in SS10 TF & ID version of the Stadio Azzurri Cup Due soccer shoe


CALCETTO SS10 MAN – TORCIDA DUE Top

Mid

Entry

New design on SS10 – Synthetic leather upper Suitable both for calcetto and leisure usage


CALCETTO SS10 MAN – PABELLON TRE NU Top

Mid

Entry

New design on SS10 – Synthetic Nubuck upper New TF & ID outsole


CALCETTO SS10 MAN – TALENTO Top

Mid

Entry

New design and new TF outsole on SS10 – Synthetic leather upper Leisure usage


CALCETTO SS10 MAN – FUTSAL PRO TRE Top

Mid

Entry

Full grain leather upper – Toe cup reinforcement Top range shoe in the Futsal line – new color on SS10


CALCETTO SS10 MAN – FUTSAL LIGA Top

Mid

Entry

Natural suede upper – toe cup reinforcement New color on SS10


CALCETTO SS10 JR Top

Zhero Evolution LT Jr Mid New Style

Entry

Stadio Azzurri Cup Due Jr

New Style

Torcida Due Jr

New Style New Outsole

Pabellon Tre Nu Jr

New Style New Outsole

Sprint Due Jr Sprint Due Inf S.


LOTTO - 2010 - SS: Shoes - Calcetto