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think gratitude thank you to these friends & supporters of think downtown magazine! American Lung Association Buddy Budiansky City of Daytona Beach Dancing Avocado Kitchen Tim Davis Downtown Daytona Farmer’s Market Daytona Regional Chamber of Commerce Daytona Beach Redevelopment Agency Daytona Lagoon Edith Shelley Halifax Health Halifax Historical Museum Jon Hall Hyundai Sans Lassiter Lassiter Transportation Mastando Media Sheila McKay Vaughn Mike & Nikki Mastando

Mediterranean Experience Museum of Arts & Sciences Ocean Walk Shoppes Bill Partington’s AHC Lock & Key Renew Yoga Studio Ronin Sushi & Bar Randee & Larry Saffer Salon 230 & Spa Above SBDC at Daytona State College Spanos Imports Stacey Lipton Interiors Aswin Suri Naomi Weiss Jack & Kelly White Jack White Land Company Wm. Ritzi & Co. Jewlers Pam Woods Zgraph Web Development & Marketing

please support those who support downtown!

think staff publishers Daytona Beach Partnership Mastando Media editor Naomi Weiss art director Nikki Mastando sales director Mike Mastando Thank you to the following Think Magazine editorial contributors:

Christina Lane Nada Manley Jim Sass Yvonne Van Wie Jack White Kelly White Advertising Inquiries: Mike Mastando at 386-846-4292

editor’s note Anyone who knows me knows I love music. The truth is I am a music junkie. If I had my way, I would have a soundtrack to accompany my daily routine. Summer is a particularly great time for music. From the neighbors opening their windows while playing their Saturday morning jams, to the car in the next lane that can’t get enough of some album they just purchased, I love discovering new tunes all around me. For this issue, I would like to share some of my summer and fall favorites. Music that will Make You Smile “Yea Yeah” by Matt and Kim “Home” by Edward Sharpe and the Magnetic Zeros “5 Years Time” by Noah and the Whale To Get Your Feet Moving “The Ills” by Mayer Hawthorne “Tightrope” by Janelle Monae “I’m Not Gonna Teach Your Boyfriend How To Dance With You” by the Black Kids Good for a Summer Drive “Head Full of Doubt/Road Full of Promise” by The Avett Brothers “Bloodbuzz Ohio” by The National “The High Road” by Broken Bells On a Quiet Summer Evening “Flightless Bird” by Iron and Wine “Blood Bank” by Bon Iver “Our Way to Fall” by Yo La Tengo Look them up and listen online. If something strikes you, visit Atlantic Sounds to pick up the record or cd. If you are as in to music as I am, there is live music every weekend in most of our downtown restaurants. I will see you there. Happy Summer Listening,

Naomi Weiss Executive Director of the Daytona Beach Partnership








editor’s note & staff


in season now


10 refreshing restaurant salads


nest bliss



12 16 18 20


Apples to apples.

Blogger Christina Lane ventures to Ormond MainStreet for a delicious Sunday morning with a hungry toddler.


rain days


discover your downtown parks

think calendar


think health & beauty

10 nonfiction books for thinkers


people & places


think market

Credentialed barbeque expert and Downtown Daytona Beach resident, Jarrett Kwiatek provides tips for the grill.

shop downtown

Fashion writer Nada Manley shares her favorite summer finds from Ormond MainStreet.

Abraxas Books’ Jim Sass’ guide to a reading adventure not for the weak of mind.

back to school gift guide

Fun ideas of things to do when it’s raining outside.

Locations and amenities of Downtown Daytona Beach parks.

New businesses, history of the W.H. Gardiner Building, and Project R.O.M.P.

in season now

Apples TO Apples Whether you are in the “apple a day keeps the doctor away” or “apples are the forbidden fruit” camp, these recipes are sure to be the “apple of your eye” when your guests rave! Apple season is September - November...enjoy! apple cranberry pie 1 pastry for a 9-inch double crust pie 2 tablespoons lemon juice 4 Granny Smith apples (peeled & sliced) 1/2 cup butter 1 tablespoon all-purpose flour 2 tablespoons cornstarch 2 tablespoons water 1 tablespoon vanilla extract 1/2 cup white sugar 1/2 cup brown sugar 1 teaspoon ground cinnamon 1/2 teaspoon ground nutmeg 1 cup dried cranberries 1 tablespoon white sugar (optional) 1/2 teaspoon ground cinnamon (optional)

easy apple dip 1 (8 ounce) package cream cheese 1/2 cup brown sugar 1 tablespoon vanilla extract Directions Just mix together these ingredients until the sugar has dissolved, and then dip your favorite apple in for a quick and delicious sweet treat!


Directions Preheat an oven to 425 degrees F (220 degrees C). Press one of the pie pastries into a 9-inch pie plate; reserve the remaining pastry. Pour the lemon juice into a container that is large enough for the apples and fill halfway with cold water. Drop in apple slices and set aside. Melt the butter in a large saucepan over medium heat. Stir in the flour and cornstarch to form a paste. Stir in 2 tablespoons of water along with the vanilla extract, 1/2 cup white sugar, brown sugar, 1 teaspoon cinnamon, and nutmeg, and bring to a simmer. Drain the apples and add them and cranberries to sugar mixture. Cook and stir 5 minutes; remove from the heat and allow to cool slightly. Pour the fruit into the pie plate and press on the top crust. Stir together 1 tablespoon of white sugar and 1/2 teaspoon of cinnamon; sprinkle over the pie. Bake in the preheated oven for 15 minutes; reduce the oven temperature to 350 degrees F (175 degrees C) and continue baking until the top crust is golden brown, 35 to 40 minutes.

Every Saturday on City Island Downtown Daytona Beach Hours: 8 am to noon Free Parking

Every Thursday at Rockefeller Gardens Ormond MainStreet Hours: 8 am to 1pm Free Parking

DOWNTOWN DAYTONA BEACH’S HOLIDAY TEAM IS PLANNING FOR THE HOLIDAY SEASON AND WE NEED YOUR HELP... A very cool group of creative, enthusiastic residents, business owners and community stakeholders have organized a Holiday Team for Downtown Daytona Beach. Their goal is simple: to create a beautiful central gathering point for the entire community through the winter season for the holidays. Right now they are planning and scheduling all sorts of fun activities for the district. What they need most is YOU! They need your ideas and your involvement in order to make this a true community celebration. Here are some of the things they are currently looking for: •Multiple people who would make a great Santa •Groups who sell Christmas Trees •Groups who sell wreaths •Groups who organize canned good drives •Church choral groups or other choral groups •Groups who would like to raise money by gift-wrapping •College student drama or art groups •Artists and crafters •Groups who do baked good sales as fundraisers •Groups seeking a location for their holiday parties •Groups who organize holiday craft events or classes If you are involved in a group like this, or know someone who is, please contact us. Or, if this list gave you some new, creative idea then let us know.



cool, refreshing salads

Delicious salad creations from your favorite local eateries. Spinach Salad Fresh Baby Spinach Tossed with Hard Boiled Egg, Bacon, Diced Tomato, Red Onion and a Warm Bacon Dressing. From Angell & Phelps Cafe 156 S. Beach Street, Daytona Beach Fire Ice Cucumber Salad Sliced with herbs, onions, tomatoes & jalapenos in vinaigrette. Served over spring lettuces, lean and delicious. From Avocado Kitchen 110 S. Beach Street, Daytona Beach Mustang Crispy Chicken Salad Crispy chicken with bacon & cheese. Served on a fresh bed of lettuce with your choice of additions. From Daytona Diner 290 N. Beach Street, Daytona Beach Coconut Crunchy Shrimp Salad Coconut crusted shrimp over mixed greens topped with pineapple and black bean salsa, toasted coconut croutons and dressed with Jack’s mango poppyseed dressing. From Caribbean Jack’s 721 Ballough Road, Daytona Beach Summer Salad Field greens, mandarin oranges, fresh strawberries, toasted almonds, parmesan cheese and peach ginger dressing. For a little extra, add char-grilled chicken or grilled or blackened salmon. Peach Valley Cafe 185 E. Granada Blvd., Ormond Beach Hyde Park Wedge Iceberg lettuce, bleu cheese dressing, bacon & candied pecans...simply delicious. The Hyde Park Prime Steakhouse 100 N. Atlantic Avenue, Daytona Beach Grab-n-Go Salads In a rush? Don’t sacrifice taste! Enjoy fresh-made Greek and Caesar Salads, as well as an sprawling variety of other delicious salad creations from the deli case. Noah’s Market 189 E. Granada Blvd., Ormond Beach Chart House Chopped Salad Chopped mixed greens, cucumber, tomato, red onion, hearts of palm, pepperoncinis and carrots in a balsamic vinaigrette. Chart House 1100 Marina Point Drive, Daytona Beach Tomato and Stilton Tower Baby field greens, goat cheese, pecans, diced tomatoes & red wine vinaigrette. La Crepe En Haut 142 E Granada Blvd., Ormond Beach Southwest Salad with Grilled Chicken Breast Roasted corn, black beans, red onions, vine ripe tomatoes over mixed greens, crisp tortilla strips, orange vinaigrette. Frappes North 123 West Granada Blvd., Ormond Beach


nest bliss

Local Adventures from Blogger, Mother, Wife, and Museum of Arts & Sciences Marketing Director, Christina Lane

Sunday Family Brunch in Downtown Ormond I had been hearing quite a bit about Peach Valley Cafe’ in downtown Ormond Beach so when we arrived on Sunday morning for brunch I had pretty high expectations.

selection of coffee, wine, cheese and various other specialty groceries. Ava, our one year old, spent a long time staring

Luckily Peach Valley did not disappoint! Take my advice and arrive very hungry because even though you usually don’t start breakfast with an appetizer you will definitely want to at Peach Valley. We started with the ‘Sack of Orchard Fresh Apple Fritters’ which are basically really delicious cinnamon sugar apple donuts served with strawberry yogurt. We followed with oversized buttermilk pancakes, an awesome omelet, and perfect Eggs Benedict served with steak on a croissant. Peach Valley was busy but the atmosphere was still relaxed and we didn’t have any trouble getting a table quickly. After brunch we headed next door to Noah’s Market. The family owned grocery store specializes in fresh produce, meats and baked goods. They also carry a great

Granada Gourmet and I of course had to go in! Think Williams of Sonoma with a wider selection. They have such a friendly staff that are very familiar with the hundreds of gadgets, serving wear, and various cooking and hostess items. I fell in love with a retro nesting set of melamine bowls.

What a wonderful way to start a day before driving down to the beach and spending some time soaking up the addictive Ormond sun and sand. ■

at the amazing bakery case, which must be even more amazing if you are less than three feet tall. We were just about to head down to the beach when we passed





b b q fa n a t i c s h a r e s h i s s e c r e t s ]

t’s always BBQ season in Florida! In planning my rooftop barbeque party, I have consulted master barbecuer and fellow downtownie, Jarrett Kwiatek. After years of careful study and professional training, Jarrett is considered one of downtown’s leading barbecuers by anyone lucky enough to have tasted his creations. He was gracious enough to share a few of his secrets with us. What are your credentials? Why do you consider yourself a barbeque expert? I grew up 10 plus years in the barbeque capital of the world, central Texas, living and eating the greatest barbeque in the world in Austin. I am a trained judge for the Florida Barbeque Association (www.flbbq. org), along with 6 others from the Daytona Beach area.

an indirect heat source. So it’s not the same as grilling hamburgers and hot dogs. So what do you cook? Other than smoking brisket or pork butt, an easier recipe that doesn’t require a smoker is pulled pork on the grill or oven. Buy a Boston butt cutt of pork, or a.k.a known as pork butt. I know you have a huge smoker, but for the urban barbecuer that isn’t always a reality. How would you suggest cooking the pork? Set up a charcoal grill, or the oven is your best bet. If you are going to use the oven, you can buy smoky wood chips and put them in a shallow pan with a little bit of water.

Did you have a family member that inspired you? My grandfather was a butcher. The family genes have meat and barbeque in them, but this has become a passion of my own desire.

Do you have a special rub that you can share with us? Any tips for that pork butt? I am a fan of combining spicy and sweet. I only use dry rubs, as opposed injections or a wet marinade. I don’t think that they are necessary, because this type of meat has enough marbeling (fat) to provide ample juices for the meat to stay moist.

What is your favorite BBQ recipe? First, let’s define what BBQ really is. It is the art of slow-cooking food, particularly with

The rub I uses is a mix of Kosher salt, coarse black pepper, garlic powder, garlic salt, red pepper flakes, cayenne pepper,


sugar in the raw, brown sugar and cumin. My secret is also applying a coat of mustard on the meat before applying the rub. Pork Butt should be cooked to an internal temperature of 185-190 degrees. This usually takes 1hr - 1.5hrs per pound. For sliced pork, you can pull it from the oven/ smoker at 165 degrees. The closer to 190 degrees you get, the more tender it will be and therefore easier to “pull.” Any BBQ tips for our vegetarian friends? Marinated portabello mushrooms are great! You can just throw them on the grill. With all of the outstanding advice I gathered from Jarrett, this is sure to be the best summer barbeque ever. Now it is time to send out the Evite, buy some party lights, and of course, no rooftop party is complete without the blow up pools for the kids and kids-at-heart! ■ Jarrett lives Downtown Daytona Beach with his wife, Kelly. Jarrett became a certified BBQ judge because he loves BBQ and judges get to eat lots of BBQ for free, plus he felt that it was a good learning experience in case he ever wants to enter a competition as a contestant.



SHOP DOWNTOWN Stylish Late Summer Fashion

By Nada Manley with additional reporting by Yvonne Van Wie


enjoy shopping for summer so much more than I enjoy the actual season. After all, I can only tolerate a few hours of sun and sand before I am burned out, or just plain burned, but I can spend countless days shopping for warm-weather essentials. And summer shopping is the most carefree, daydream-inducing kind. I love stocking up on sultry swimsuits and gauzy tunics, stylish sandals and celeb-inspired sunglasses. And I love to fantasize about the glamorous, exotic locales where I will be flaunting my new finds. Even if my travels are limited to my backyard swimming pool, turning up poolside to entertain two toddlers feels so much chic-er in beautiful jewelry or designer swimwear. When I need to beat the heat, nothing makes me happier than exploring the elegant shops found in Ormond MainStreet. I can’t see why anyone would spend all of their summer Saturdays lounging at the beach when there is so much shopping to be done! What could be better than taking refuge in an air-conditioned little shop on a sweltering day, and emerging with a gorgeous gift or a beautiful accessory. Here, the top ten stylish summer items available in the shops of Ormond’s elegant downtown.


These chic rubber thongs will become your sunny day standby this summer. The rubber makes them beach-worthy, but they’re chic enough to run errands in afterwards. Oka thong sandals with flower detail in “Hadley Raspberry,” $34.99, Rachel’s Shoes & Bags. crystallized ring in white

Bring the beach indoors, sans sandy floors, with the Voluspa Laguna candle, $28, and fragranced room mist, $21, at The Inkwell Home. The gorgeous packaging makes this a welcome gift, and a bonus: the room mist can also be used as a light perfume.

The from Rodrigo Otazu, $138, at Molto Bella, adds style to your summertime staples.

Oversized black shades

are cool enough to channel your inner celebrity, but affordable enough that you won’t be crushed if an errant wave washes them away. Black sunglasses, $25, Chez Aline.

wide-brimmed hat

is both chic and A sun-smart, and this one-ups the protection factor with built in UV protection. Magic Hat straw wide-brim hat in toast/white with UV50 protection, $24.99, Rachel’s Shoes & Bags. Covering some skin is a surprisingly effective way to keep cool, and a in vibrant shades of pink and teal is a stylish way to do it, $91.95 at Flamingo Rose.

maxi dress

brand new bikini

A is an instant confidence-booster. Twist bandeau top, $72, and Wavey bottom, $68.95, both by and available in your choice of summery hues: coral, teal, hot pink and plum purple. At Bikini Co.

Consigned clothing

is chic and eco-friendly, and Miss Priss has dozens of stylish summertime options, including beach/tote bags (from $8 for a simple stripe to $49.99 for a Chanel-inspired style with wooden handles) and of the moment blazers like a black Marc Jacobs style for $54.99. Pair it with basics like skinny jeans or leggings and your favorite wedges. I challenge you to choose a single summertime outfit that wouldn’t be improved with the addition of Rodrigo Otazu’s stunning

white leather and crystal lariat necklace from his “Blame it on Rio”

collection, $285, at Molto Bella Boutique. 14

Skip the powdered stuff, and try the infinitely chic-er, crisper taste of San Benedetto Lemon Soda, $2.99 for about 50 oz., at Noah’s Market.

“When I need to beat the heat, nothing makes me happier than exploring the elegant shops found in Ormond MainStreet. “ Theme cinch waist dress in orange, $89.99, and gold necklace (sold as set with earrings), $19.99, at Adornments. Shoes, model’s own.

think calendar recurring events

august 2010

Daily Student Special. 20% off any salon or spa service with student i.d. 386.253.8737.

13 through September 26 - About Face. At Ormond Memorial Art Museum & Gardens. $2 donation requested. No charge for members, seniors, and children. More info at

Every Thursday through Saturday at Angell & Phelps Café: Live music and great dinner specials. For more information – or call 386.257.2677 Every Thursday through Saturday at Ivy Lane Bistro: Live music and special bistro dinner menu. For more information – www. or call 386.258.7112 Weekday Spruce-Up Special. 20% off cuts, colors, or facials on weekdays only when you mention Think Magazine. 386.253.8737. Every Saturday – Downtown Farmer’s Market on City Island. From 8 am to 12 noon. For more information – email: Naomi@ or call 386.523.3674 Every Thursday – Ormond Beach Farmer’s Market. From 8 am to 1 pm. More information at 386.451.2138 or visit Every Wednesday - Sushi Meets Samba. 7pm to 9pm at Ronin Sushi Bar. Live Brazilian Jazz by Monica da Silva and Chad Alger. Info at 386.252.6320 or Now through December 31 - “Got Feathers?” Exhibit. At Museum of Arts & Sciences. Now through December 31 - The Armory! Exhibit. At Musuem of Arts & Sciences. www. Now through November 14 - Spruce Creek and the St. Johns River Silverprint Photography of Lee Dunkel. At Museum of Arts & Sciences. Tuesdays through Saturday Now through December 10 - Sightseeing Luncheon Cruises. 11:30am to 2pm aboard the StarLite Princess at Loggerhead Club & Marina. Info at


25 - CEO Council Lunch & Speaker Program. From 11:45am - 1pm at Sunset Harbor Yacht Club & Conference Center. Hosted by Daytona Regional Chamber. $20 for SHYC members/Daytona Regional Chamber Members. Reserve at 386.947.9900. 28 - Daytona Lagoon Poker Run to Benefit Port Orange Fire/Rescue Toys for Tots. Bikes out at 11am from Tijuana Flats, Port Orange. Reserve at 386.254.5020 or visit 28 - ZUMBA at Caribbean Jack’s Lunch. At Caribbean Jack’s Restaurant & Bar. More info at 31 - Fun Run to benefit Ormond MainStreet. 6pm to 8pm starting at LuLu’s Oceanside Grille. $10 registration includes appetizers, water, and two beers. Call LuLu’s at 386.673.2641 for more info. Sponsored by LuLu’s and S.R. Perrott, Inc.

september 2010 1 - Scenic Historical Bus Tour. 9:45am, leaving from The Casements parking lot. $20 for adults, $7 for children. Purchase tickets at 386.677.7005. More info at 1- ZUMBA Party. At Caribbean Jack’s Restaurant & Bar. More info at 1-5 - American Music Festival. Usher, the Jonas Brothers, and Demi Lovato, Tony Bennett, Blake Shelton, Huey Lewis and the News, Buddy Guy plus up to 20 free concerts. Presented by the Community Cultural Foundation. Visit or for more information. 3 - First Friday on East Granada. 5 to 8pm Visit or call 673.6060 for more information.

3, 7, 14, 21, 28 - Fun Run to benefit Ormond MainStreet. 6pm to 8pm starting at LuLu’s Oceanside Grille. $10 registration includes appetizers, water, and two beers. Call LuLu’s at 386.673.2641 for more info. Sponsored by LuLu’s and S.R. Perrott, Inc. 3 through November 28 - The Weird and Wonderful Unique Decorative Arts from the Lightner Museum, St. Augustine. At Museum of Arts & Sciences. 3 through January 9 - Woof! Art of the Dog. At Museum of Arts & Sciences. www. 6 - Labor Day Party. At Caribbean Jack’s Restaurant & Bar. More info at 18 - French Market. 9am to 4pm in Downtown Daytona Beach. Vendors, music, food, and dance. Call 386.290.1365 or 386.255.3701 for more info. 18 - Ormond Beach NTRP Bring on Fall Classic - At Ormond Beach Tennis Association. Free for spectators. Info at 386-492-2928 or visit 19 - Ultimate Baby Shower & Toddler Expo. At the Ocean Center. More info at www. 22 - “THINK” Tank Lunches. Monthly lunch with a featured business presentation. More info at 25 - Florida’s Recovery Month Celebration. 2pm at City Island Park behind the public library. Talent Competition, XTreme Motorcycle Stunt Show, Testimonies, Recovery Booths, Jumpy Houses, and Line Dancing.  Bring your own lawn chair!  For more information, contact Vicki Kress at 386.254.1241. 29 - Join Us For a “Night Cap!” - 6 to 8pm at Salon 230 & Spa Above. Bring a friend and enjoy some of our signature spa services & refreshments. For more info, and reservations, call 386.253.8737.

think calendar october 2010 All month - National Jewelry Security Month. At. Wm. Ritzi & Co. Jewelers. Free Cleaning and Inspections Security Materials 25% Savings on Repairs and Servicing. More info at

12 & 13 - 1-2-3 Imagine with Elmo & Friends. 10am at the Ocean Center. But tickets at 12, 16, 30 - French Market. 9am to 4pm in Downtown Daytona Beach. Vendors, music, food, and dance. Call 386.290.1365 or 386.255.3701 for more info.

1 - First Friday on East Granada. 5 to 8pm Visit or call 673.6060 for more information.

14-17 - Biketoberfest® 2010. Full event info at

8 - Wine & Apps: An iLove My iPhone Party. 5:30pm to 7:30pm at The Museum of Arts & Sciences. RSVP at 386.255.0285 or at

20 - If You Give a Mouse a Cookie. 10am at The Peabody Auditorium. More info at

8 -10 - Daytona Blues Festival. At Jackie Robinson Ballpark. Details at

22 - Daytona Dream Cruise’s “City Island Getaway.” 3pm - 9pm. Car displays & entertainment at City Island Park on the Halifax River. The United States Army’s premier touring show band will perform a high energy concert at 5:30pm.  Car racing movies begin at 7:30pm.

9-10 -Embry Riddle Wings & Waves Air Show. At Daytona Beach Pier, 11am daily. Free to the public. Info at 407.846.8808 or

23 - Making Strides Against Breast Cancer 5k. At 8 to 11am at Riverfront Park. More info at 386.274.3274 ext. 5855 or www.

12, 19, 26 - Fun Run to benefit Ormond MainStreet. 6pm to 8pm starting at LuLu’s Oceanside Grille. $10 registration includes appetizers, water, and two beers. Call LuLu’s at 386.673.2641 for more info. Sponsored by LuLu’s and S.R. Perrott, Inc.

29 -31 - 2010 Fall Home Show. At the Ocean Center. For more info, visit

• • • • • •

noteworthy november save the dates: 6 & 7 - Halifax Art Festival Downtown Daytona Beach Riverfront Park and Beach Street. Features the work of more than 280 artists from around the country. Live entertainment, food vendors, and more. More info at 20 & 21 - RiverFest. At Rockefeller Gardens, Ormond Beach. Over 25 Live Bands, Halifax Rowing Association demonstrations and Regatta.  Over 50 vendors including art and crafts and local restaurants. More info at

Do you have a holiday event to promote? Submit your event info for our upcoming holiday issue by e-mailing or, call 386.846.4292.

Ranked a Daytona Beach favorite by Directly on the ocean FREE Breakfast and Cocktails Daily FREE WiFi & Fresh-Baked Cookies Oversized rooms with private balconies Gift on arrival and departure

The Best of the Beach and More! 2001 S. Atlantic Ave. • Daytona Beach, FL 800.571.2001 • 386.248.2001

THINK of us for a staycation or for out-of-town guests! THINK MAGAZINE SUMMER/FALL 2010 17


This is a reading list for adults interested in understanding and appreciating the world around us. This is not a list for those of you who want a TV show in book form, or who want something to “read” your way to sleep at night. If you are capable of reading and understanding a thirty-page article on current events from The Atlantic Monthly, then nothing on this list is “over your head.” These are simply excellent and accessible books I would recommend to intelligent friends because they are extremely rewarding reading.



How to read a Book by Mortimer Adler and Charles Van Doren. Starting from the position that all authentic education is ultimately self-education; this book is about systematically extracting the most from your reading experience, especially related to non-fiction reading. Mortimer Adler is famous for orchestrating and promoting the Britannica Great Books of the Western World and was also a professor for years at St. John’s College, famous for its Great Books based curriculum. This book provides the tools for analytical reading of any single book as well as reading any number of books on a given topic, and how to bring them systematically in relation to each other. For example, Adler points out that there are essentially only four ways to be wrong about something: by being (1) misinformed – working from inaccurate information; (2) uninformed – working from incomplete information; (3) incomplete in your analysis – not following through with your reasoning to adequate conclusions;  and through (4) non-sequiturs – flawed reasoning, or committing logical fallacies. That is just one sample of the tools in this toolbox. Time with this book is time well-spent for anyone serious about self-education, not the least for the excellent reading list of the most important literature, history, philosophical, and scientific texts of Western Civilization from Homer to Gabriel Garcia Marquez.  How to Read a Book is still too frequently dismissed by people who assume that because they read at all that they know how to read well.   Being Logical: A Guide to Good Thinking by D.Q. McInerny. The author’s stated intention in writing this book is to provide for logic what Strunk & White’s Elements of Style did for composition.   In my opinion he succeeded in providing a brief (160 pages), cogent guide to disciplined reasoning, including common fallacies, and keeping it fun and interesting in the process. As with How to Read a Book, most people assume they read well because they read at all, most people assume they think well because they have thoughts. Likewise I have been thanked for recommending this book by people who never received instruction in basic logic and critical thinking in the course of their formal education. Even if you have had such instruction this book is an excellent, concise refresher course. After reading this you’ll be amused how frequently you catch yourself (and others) committing gardenvariety logical fallacies that have been identified

and debunked since the time of Aristotle, not to mention the atrocities against logic systematically disseminated by mainstream media. From Dawn to Decadence: 500 Years of Western Cultural Life by Jacques Barzun. An interviewer once noted a wall of file cabinets in Barzun’s office which, Barzun explained, contained nothing but outlines boiling down the material and ideas contained in From Dawn to Decadence. Barzun is one of the best minds of the 20th century, professor at Columbia and Cambridge, the author of over 40 books on philosophy and cultural history, this work is generally considered to be his Swan Song, written when he was 84 years old, presenting his matured perspective in a 500 year overview of Western Civilization. Of course with one of the best minds at work on such a broad scope, the results are not going to be “politically correct.” Barzun pulls no punches in pointing out the inherent contradictions in contemporary Western “liberal democratic” societies that cry out for excellence while at the same time pouncing on any demonstration of excellence as elitism.  The same culture that deplores violence and sexual irresponsibility in the young supports major entertainment industries based on little more than prurient exploitative sex and violence aimed at young people.   Barzun also maps the degeneration of the very notion of rights in Western society into the farcical assumption that every voice be heard in the name of absolute democracy, majority rule, creating a tyranny of the common man over his more gifted counterparts – thus the rise of “demotic” element in fashion, music, and the arts – a decline exacerbated by monolithic media and advertizing industries pandering to the lowest common denominator. The substance and disciplined presentation of this book is a good antidote for anyone under the impression that something like Jared Diamond’s Guns, Germs, and Steel qualifies as “historical scholarship.”   A Short History of Nearly Everything by Bill Bryson. This is probably the single best overview of science for laymen that I have ever read. Bryson is an exceptionally gifted writer, known primarily for his travel books but he has also written two excellent books on the history of the English language and a very entertaining book about Shakespeare. This book is an outstanding example of what expository nonfiction writing can and should be, not only for style but for the scope and substance of the material covered. Basically if you gave someone the mission to familiarize themselves with the history of science and interview top scientists in the most important areas of specialization, and distil the information, explaining it all in a single volume without “dumbing down,” this book would be the result. If you only read one book from this list I’m inclined to suggest it be this one.   Confessions of a Philosopher: A Personal Journey through Western Philosophy from Plato to Popper by Bryan Magee. This is really an excellent little book by a

gifted popularizer of philosophy with legitimate credentials and background. I would say Magee is the Carl Sagan of philosophy, but he is better than Carl Sagan. Magee is known to many for his excellent BBC series of interviews with prominent living philosophers. This book is a must-read: 1. If you are new to philosophy and want an interesting personalized introduction that is not dumbed-down; 2. If you read a lot of philosophy but want something light to read that still has rewarding content; or 3. If you were into philosophy in the past and looking for a re-entry to get back into the mindset. Magee’s accounts of the “linguistic turn” in professional Anglo-American philosophy and his chapter on Schopenhauer alone are worth the price of the book. Magee succeeds admirably in making philosophy personally relevant and intensely interesting, as it should be.   The Blank Slate: The Modern Denial of Human Nature by Steven Pinker. Steven Pinker, a Harvard professor of cognitive science, is akin to Richard Dawkins in being gifted with the ability to make scientific ideas clear to laymen in writing, in this case the adaptive evolutionary psychology of mankind. This book draws on the cutting edges of neuroscientific and genome research to demonstrate how science has essentially put to rest three prominent misguided (and related) ideas of human nature; “The Blank Slate” – the idea that the human mind is born without genetic predisposition, capable of being “nurtured” or educated in any direction without innate limitations or tendencies; “The Noble Savage” – the idea that humans are born good and negative traits are instilled from the environment or that there ever existed a primitive, egalitarian, pacifistic utopian human society before “social constructs” elicited hierarchies, pecking-orders, wars, etc.; and “The Ghost in the Machine” – the idea that there exists a mind or “soul” independent of human biology or the central nervous system. Pinker also adeptly addresses fears of the seemingly consequential ideas of innate inequality, imperfectability, determinism, and nihilism. This is a masterpiece of popular science writing presenting challenges that should be confronted by any thoughtful person.     The Western Canon: The Books and School of the Ages by Harold Bloom. Legendary reader, critic, and Yale literature professor, Bloom’s professors relate anecdotes of him as a student reading classics nearly as fast as he could turn the pages then passing rigorous oral examinations on the contents, he is one of the few people who has actually earned the right to be something of a snob in matters of taste. He has read most of what is worth reading in literature, and read it well, thus his opinions are educated and carry weight. This book is essentially his field manual to the classics of Western Literature, including extensive reading lists. The only limitation of this book is that it is devoted exclusively to creative literary writing; novels, poetry, and drama. This is not a negative criticism of the book, merely the parameters of his subject matter. Bloom’s lists are well supplemented by the list in Adler and Van Doren’s How to Read a Book, which includes classics

of philosophy, history, and the sciences. Another work of this type I was tempted to include in this list is A Lifetime Reading Plan by Clifton Fadiman, similar in scope, and will also be appreciated by anyone who enjoys Bloom. Historians Fallacies: Toward a Logic of Historical Thought by David Hackett Fischer. Using eminent living historians for examples, Fischer illustrates his list of common nonsequiturs committed by even the best historians. At least one famous historian was so outraged at being used as an example in this book that he threatened never to write again. This may all sound boring and irrelevant until you realize how much this applies to all of us every time we interpret events in relation to one another, in personal lives or, say, reading the news. I once gave a copy of this book to a retired military intelligence officer who used to compose National Intelligence Estimates for the White House. After reading it he thanked me, saying, “I wish I’d had this book when I worked at the Pentagon.”   Fischer is a gifted, clear, and entertaining writer who manages to make formal historical analysis interesting, relevant, and accessible to the intelligent reader. His books on American history are also highly recommended.

Reading Pictures: What We Think About When We Look at Art by Alberto Manguel. A very interesting guide to art appreciation for thoughtful and literate people by the author of the equally excellent A History of Reading; Manguel uses a key selection of great works of art and elicits the “story” each has to tell. Manguel refers to Caravaggio, Picasso, van Gogh, Pollock, Eisenman, and most interestingly, Lavinia Fontana, the Spanish Renaissance artist who painted court monsters and freaks. A unique and intelligent book that will change, or at least enhance, the way you look at art. Definitely not your standard “art appreciation” course. A Gentle Madness: Bibliophiles, Bibliomanes, and the Eternal Passion for Books by Nicholas Basbanes. If you have made it this far, having read the books in this list, you may already qualify for inclusion in Basbanes’ A Gentle Madness. Anyone who enjoys reading, anyone who personally owns more than a hundred books that they would die before they would part with, will love this book. This work provides an entertaining overview of the history of books, libraries, and collections, told for the most part through the stories of individuals in love with, or obsessed with, books – including the interesting tale of Stephen Blumberg, America’s most prolific and conscientious book thief, who stole over 23,600 rare books, valued at over five million dollars, from 268 or more universities and museums in 45 states, 2 Canadian provinces. But this is not a study in abnormal psychology, Basbanes also speaks with numerous collectors of great reputation as well as “amateurs” who amassed collections with unusual themes, preserving unique aspects of modern culture. A must-read book for anyone who loves books. ■



back to school Downtown Gift-Giving Guide Give him wheels. Every pre-driving teen needs some cool transportation. Find a wide selection of boards at Dirt City Skates (Downtown Daytona Beach) or today’s best bikes at The Bike Shop (Ormond Beach).

Keep your new college student safe (and stylish) with Diva Defense Spray. These beautiful pepper spray holders are filled with pepper spray ready to clip to key rings or purses. Keep her ready, with Diva Defense, which you can find at Stacey Lipton Interiors (Downtown Daytona Beach).

Send a “sweet” care package to his or her dorm. Let’s face it. College students are generally hungry. Gift packs like this one are always available at Angell & Phelps Chocolate Factory (Downtown Daytona Beach), or create your own Italian Basket with pastas, sauces, and other offerings from Noah’s Market (Ormond Beach).

Sign your little ones up for music and dance lessons. Music & Dance Academy of Florida (Ormond Beach) offers group and individual lessons for a wide variety of instruments and instruction in all kinds of dance. Closer to Daytona Beach? Try South Beach Dance Academy (Downtown Daytona Beach).

Gift your tween with a fun confidencebuilding makeover! Help build his or her self-image with some primping at one of the many salons located Downtown Daytona Beach & Ormond MainStreet, including Salon 230, Bei Capelli, or Pure Skin & Body Care.


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rain days

live better

6 ideas to make rain days more fun this autumn

take the kids to a museum

The Halifax Historical Museum and the Museum of Arts and Sciences both have marvelous exhibits just for kids. In the Halifax Historical Museum, kids are invited to climb the historic stairway of the old Merchants Bank to Grandma’s Attic where amazing toys from the Historic Dunn Toy store still reside. Down the street, at the Museum of Arts and Sciences, there are hours of hands on fun to be had in the special Charles and Linda Williams Children’s Museum. For more information on hours and prices, check out www.halifaxhistorical. org and

go to the library

The City Island Library has something for everyone. A super cool kids section makes for a surprising make-believe area. Adults can satisfy their browsing delights after playtime. Discover a new magazine, pick up a great read, or even check out a movie. Organized activities are also planned all throughout the summer. Just ask them at the front desk for an updated calendar. For more information, call (386) 257-6036.

art projects

Keep a cabinet stocked with all sorts of craft items like paint, paper, brushes, feathers, glitter, stickers, glue, crayons, and markers. Label the cabinet “Rain Day Fun” to give it a designation that increases the special factor. On a day that an afternoon storm rolls in, open the cabinet for hours of creative, cheap amusement. Keep flashlights on hand just in case the storm is a power-knockerouter. For ideas on what to stock, call A Page In Time Scrapbooks at (386) 323-1997 or Southern Paint at (386) 253-8107.

put a little magic in your life

Prepare to amaze and astound with a few tricks up your sleeve. Did you know that Downtown Daytona Beach boasts a real live magic shop? Daytona Magic sells magic tricks, magic kits, magic supplies, illusions, clown supplies, juggling items and more. Learn a new trick or grab some fun diversions for your kids or grandkids. Buy online at or visit them Downtown.

shop beach street

Since you certainly cannot do much at the beach, in the parks or even in your garden when the rain hits, take an afternoon to explore Beach Street. Park at one end of the street, and with umbrella in hand, drop in to a cool, dry place every 25 feet or so to say hi to your local merchants and checkout what kind of summer/fall specials they have going.

coffee & a good novel

What’s more cozy than staring out of a rainstreaked window with a steamy Mocha and a good book? If you are kid-free (or have a break from your munchkins), head over to your favorite cafe or coffee shop for some alone time with great characters and bone-warming java. Our favorite book-reading suggestions: Ivy Lane Bistro, Starbucks, Caffeine

There is much fun to be had in our sweet, tropical climate; however, this is Florida and afternoon thunderstorms are more than just a possibility, they are a promise that is sure to be kept. Like the plants and aquifer around us who are thirsty for a healthy drink, why not embrace those afternoon showers? See above for some cool ideas that will take the rain from ruining your parade to opening up new possibilities of fun things to discover while the outdoors is simply not an option. 22

play better MANATEE ISLAND Park

Location: Downtown Daytona Beach 355 N. Beach Street Features: new rubber-floored creative playground, dock, walking path around the island, pavilions with picnic tables, grills, outdoor amphitheater, workout course, and a bird sanctuary.

Riverfront Park

Location: Downtown Daytona Beach Along Beach Street from Fairview Avenue to Orange Avenue Features: bicycling and walking path, open field for sports, fronts Halifax River, streams and ponds, rose garden, historic statues and headstones, and a gazebo.

City Island Park

Location: Downtown Daytona Beach Enter Island from Beach Street and Magnolia Avenue Features: playground, sand volleyball courts, public asphalt tennis courts, rowing, Jackie Robinson Ballpark, City Island Library, open field for sports, pavilions with picnic tables, grills, docks, and the every Saturday Farmer’s Market.

Bethune Point Park

Location: Just South of Downtown Daytona Beach 108 E. Bellevue Avenue Features: baseball fields, fishing pier, skateboard park, pavilions with picnic tables, and grills.

discover your downtown parks THINK MAGAZINE SUMMER/FALL 2010 23


sun-proof your skin While we all love the great things that there are to be done outdoors in Florida, we also all want to avoid the negative side effects that arrive with too much exposure to sun or heat. Here are some helpful hints for how to avoid damage that is likely to come from exposure to summer heat and sun.

Increase intake of liquids

Drink water and plenty of it. Hydrating from the inside is the absolute best way to protect your skin on the outside. Carry a water jug around with you and make an effort to fill it up several times a day, depending on the size. A fair rule of thumb is to drink half your body weight in ounces. Drinking enough water also helps with weight loss and in the reduction of headaches.

Use skin toner

That super fresh feeling that comes with using a skin toner is because most skin toners have a natural skin coolant in them. Check the label to confirm the use of an ingredient called rose water. Often used in tropical climates, rose water serves as a natural, lasting combatant to the sun’s heat.

Apply moisturizer

It is easy to feel like your skin craves moisturizer during the harsh, dry months of winter, but with the sweat of summer skin can seem oily and moisturizer feels unnecessary. This couldn’t be further from the truth. Wearing a moisturizer actually encourages a reduction in the natural oils produced by your body, making for still moist, but less oily skin. 24

Use sunscreen

Use a sunscreen with a protection factor of at least 15 to make sure that you are truly protecting your skin. Do not assume that your clothes block the sun for you. Most clothing does not provide as much protection as a 15 sunscreen. Make it a part of your daily habit by applying to your face and body when you are fresh from the shower in the morning.

Avoid long-term exposure to the sun.

Hang in the shade or get inside. Measure your time in the sun. With all the great sunny days that there are to be had, there is no need to get all your sun hours in at once. While outside, find ways to spend some of that time in the shade. Be aware that the suns rays do reflect well from the sand, water and concrete. Given this fact, even time in the shade should be measured.



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Top: American Lung Associations’ Cards for the Cure Event, News-Journal Center Bottom: Halifax Oyster Festival, Manatee Island

                 

            

          

 Buddy Budiansky, CCIM 386-334-2865  

Ron Frederick, P.A. 386-334-8997

Website: Email:

Prudential Real Estate brokerage services are offered through the independently owned and operated network of broker member franchisees of The Prudential Real Estate Affiliates, Inc. It is not our intention to solicit the offerings of other brokers. If your property is currently listed please disregard this offer.



welcome to these new downtown daytona beach businesses Buttonz Serge P. D’adesky Dirt City Skates Don Vito’s Italian Restaurant Edward Jones Green Performance Systems Jedi Accounting Salon in the City She Sells Yarn Stingrays Tia Cori’s

fun runs benefit ormond mainstreet Grab your sneakers, ride your bike, run or walk and even bring the little ones to the weekly 5K held at 6PM every Tuesday at LuLu’s Oceanside Grille. S. R. Perrott and LuLu’s organize this weekly 5K with great fun and fitness enjoyed by all ages. $10 registration fee gets you free water, two free beers, and a food buffet at the end of the race. Free gifts totaling over $800 are given away to the lucky winners. Proceeds benefit Ormond Beach MainStreet whose mission is to promote downtown Ormond Beach, improve the economic development, redevelop the downtown and assist with the design and beauty of our historic community. Fun Runs are scheduled for August 24, August 31, September 7, September 14, September 21, September 28, October 5, October 12, October 19, October 26 Call Lulu’s at 386-673-2641 for more information.


Downtown’s artistic roots

A Resurrection of Creativity in Downtown Daytona Beach


By: Jack White

hotographs were in many ways one of the high tech industries in the early 20th century. If you think of an Apple store in 2010, that’s what Eastman K o d a k ’ s equivalent was in 1910. Stores would be flooded with people amazed at their color image on a piece of paper. William H. Gardiner was a renowned photographer in those days; a rare breed of artists who could take panoramic pictures. He was fascinated with the high tech industry happening in Daytona Beach in those days: race cars and planes. By the early nineteen-teens Mr. Gardiner was making a name for himself as a pioneering photographer of speed and flight. He opened up the W.H. Gardiner, Art Shop and Portrait Studio at 208 South Beach St. Mr. Gardiner shared his time between Daytona Beach, Florida and Mackinac Island, Michigan taking photographs of the interesting people, unique places and exciting events that made up those specials locations. W.H. Gardiner brought a creative flare to Daytona Beach in the early 19th century. One story is told that an early biplane buzzed only inches

from his camera as he was capturing one of the takeoffs from the Beach, Daytona’s first airport. Eventually Mr. Gardiner expanded to include the addresses from 208 to 214 Beach and redesigned the building to reflect a spectacular Mediterranean Revival architectural style.

“What once were empty loft spaces above the stores along Beach St. overlooking the Halifax River are now being converted back into creative office locations.” Today Downtown Daytona Beach is attracting a whole new creative industry. Software companies, art studios, advertising agencies and other creative industries that make up an emerging economic industry are finding their way downtown. What once were empty loft spaces above the stores along Beach St. overlooking the Halifax River are now being converted back into creative office locations. When you reenter these spaces one feels the energy of over 100 years of history with 2 inch thick heart pine floors, brass door knobs and immaculate detail work. Resurrecting the past makes one feel a part of an evolving story. Just as William H. Gardiner found a unique story here in Downtown Daytona Beach, I encourage you to find your own exciting experience and creative space. ■



reat news! Ormond Beach’s beloved playground, party place, and playdate meet-up spot is getting a makover! Project ROMP is a citizen-run project with the objective of making improvements to the Nova Magic Forest Playground, also known as the Rainbow Forest to many local children due to the rainbow at the playground’s entrance. The playground is located at 440 N. Nova Road in Ormond Beach within the Nova Community Park. The original park was built approximately 16 years ago and even though it is in remarkably good shape for its age, some renewal or refurbishment to some of the existing equipment is needed. To the relief of many citizens, the Magic Forest playground is not being torn down, just receiving a well-deserved facelift. Some of the equipment will be removed and replaced and, depending upon the donations received, new features will be added and the playground will be enlarged. The Committee will work with the original playground firm, The Leathers Company, to ensure the new equipment will complement the existing equipment. “The ultimate payoff will be providing a fun, safe playground for the next generation of area children to exercise, use their imagination, and play,” says Mike Mastando, volunteer Public Relations Director for Project ROMP. The Project ROMP Steering Committee is made up of a group of local volunteers that will do the planning, fundraising and implementation of the project. Volunteers are still needed to become members of the Steering Committee and its sub-committees. To get involved in Project ROMP or for more information, visit


think market


0510-1090 Hospitals Need Hospital FullPg Think:Layout 1


4:44 PM

Page 1

Why do hospitals need a hospital? Last year, more than 1,200 adults, infants and children were transferred from other hospitals to Halifax Health – because we offer a level of expertise that many hospitals lack. Halifax Health has the area’s only trauma center, its only comprehensive stroke center, only 24-hour Neonatal Intensive Care Unit and only 24-hour neurosurgery. It’s also the most accredited heart program in the state of Florida. In an emergency, every second counts. When your life or the life of a loved one is on the line, come directly to Halifax Health, the only choice for world class care – right where you live.

For more information, visit



Presorted Standard US Postage Paid Daytona Beach, FL Permit No. 447

Think Downtown Magazine - Late Summer/Early Fall 2010  

The Signature Magazine of Daytona Beach Area Downtowns and Main Streets

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