NADA Market Beat
28
Produced by NADA’s Industry Analysis Group • Angela Lisulo, Economist
Review of New Light Vehicle Sales Overall
There were 1.2 million light-vehicle sales in the U.S. in November 2013. This marked an increase of 3.1 percent from October 2013 and an increase of 8.6 percent over last November. November 2013 YTD figures bring total light-vehicle sales to 14.2 million up 8.3 percent from a year ago. The November 2013 Seasonally Adjusted Annual Rate (SAAR) for light-vehicle sales is 16.3 million. This is the highest recorded SAAR value for 2013 YTD; the last time that a SAAR value reached 16.3 million was in May 2007.
In November 2013 YTD figures, car sales held a market share of 49.2 percent with sales up 5.5 percent from a year ago while corresponding figures for light trucks put the light-truck share at 50.8 percent with sales up 11.2 percent from a year ago. See Figure 1.
Companies/Brands
Companies with a geographic base in the Asia/ Pacific region held the largest market share of lightvehicle sales for November 2013: 45.7 percent of the market. This was followed by companies based in North America (Detroit 3 and Tesla Motors) at 43.6 percent and then companies based in Europe at 10.7 percent. All company categories by geographic bases – North America, Asia/Pacific and Europe – experienced growth in light-vehicle sales in November 2013 YTD figures from last November. In November 2013 YTD terms, companies with bases in the Asia/Pacific region also held the largest share of light-vehicle sales in the U.S. at 45.4 percent. The corresponding share held by the North America-based companies was 45.3 percent and that for the Europebased companies was 9.2 percent. Focus: The Detroit 3 companies - General Motors, Ford and Chrysler. For 2004-2012, the annual share of U.S. light-vehicle sales held by the Detroit 3 has generally trended downwards; in 2004, the share was 60.1 percent, and in 2012 the share was 44.6 percent. Each company experienced a loss of market share during the period with General Motors leading with the greatest loss over the period. For November 2013 YTD, the Detroit 3 companies have held 45.2 percent of all light-vehicle sales in the U.S. Each company currently DECEMBER 2013
has a portfolio of models which consists of more light trucks than cars. General Motors: Chevrolet has held the lead in sales, of the 4 brands under General Motors, with 70.2 percent of the company’s
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