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Opportunities and challenges of email list management By Benjamin Christian www.massmail4u.com

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


1.Do Segmentation as you build your list. • It is obvious that your list should be better in quality as compared to quantity. • Instead of a “big” list, many small segmented quality lists will work much better. • So, start segmentation at the time of building the list itself.

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


2. Working before hand eases your burden • It helps a lot if you understand what resources are at your disposal, as early as possible. • It may seem easy to manage a single list at the beginning of an email campaign. • But later, it proves to be fruitful to know your resources before hand and do segmentation accordingly.

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


3. Playing with metrics.

• One idea of segmentation of your list can be based upon the “open rates”. • Treat the recipients who “occasionally open” and who “regularly open” your emails with different email content by dividing them into different segments of lists.

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


LET US LOOK AT THE IDEA OF SEGMENTATION OF LIST ON THE

BASIS OF EMAIL METRICS

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


1. New subscribers.

• Offer special discounts to your new subscribers to track their reactions and interests. • At some later point of time, you can add them to some other list when they have been with you for a long time and you have determined what their exact interests are.

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


2. Responsive customers.

• The recipients who open your emails, and navigate to your site and make purchases should be treated in the best way possible. • Therefore they are to be kept in a separate special list and their interest and need should be catered to very convincingly.

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


3. The spectators.

• These are your potential customers who have signed up with you but only open emails and do not perform any action. • As long as any recipient is opening an email, he is a potential customer and will turn into a responsive customer when you present something that he can’t ignore.

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


4. Unresponsive recipients.

• This is the category which consists of those recipients who never open or click on an email, the reasons for this might be many. • A lot of experimenting is required with these recipients to see what clicks with their interests to move them to any of the other lists.

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


Presented By Benjamin Christian www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com Working Hours – 9:00AM To 6:00PM (EST US)

www.massmail4u.com Phone – 773 455 6676 Email – sales@massmail4u.com


Opportunities and challenges of email list management