Expert Advice That Can Make Mobile Marketing Easy Don't drive your customers crazy with too many offers. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Your audience should feel like they are missing on a great deal if they don't go to your store right away. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase. Don't neglect your website in your mobile marketing campaign. Let visitors to your website know about your mobile apps. Regular customers who visit your site will then know how to access your business anywhere they go. check it out A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities. Combine your mobile marketing campaign with all other campaigns you have active on the internet. Create content that meshes well with the mobile homepage, and link to everything that might help draw visitors and get them more involved. If people know there is something they can do, other than simply reading, they'll be more likely to purchase from you. Use your website to its full potential. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When your customers visit your website, they will see how to connect with your business when they are on the go. Remember that the people you are reaching out to with mobile marketing are people out and about, living their lives. Realize that is an issue and act accordingly. It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. It will be easier for you if you can simplify the messages that you are sending instead of trying to make custom messages for each device. You should always aim to keep things simple. Make sure you give the right type of audience something of value. When you send messages to anyone outside your immediate social circle, your content must have some value to the reader if you want to nab their attention. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business execs. If your target market includes middle-class families, you should send messages that are family friendly. Use savings and special offers to advertise your mobile marketing campaign. Promote your
mobile services on your social networking sites and your website. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Present your mobile campaign as a great way to have fun and stay informed of special offers. Mobile marketing has so much potential it can be hard to know where to start.