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PRODUCT DESIGN PORTFOLIO

MASON WONG,


- HI, I’M MASON WONG


STEMTEC DONNA karan cashmere blush JAGA Flexo Skateboard Shaping and ART Electronics & mechanics Interests and About


- STEMTEC ‘Identify an opportunity for an IoT product for which the design is dedicated to a clearly defined context as well as having an emphasis on the form of the design.’ This opportunity may be based around current needs or projected up to five years into the future. Individual project 10 Weeks


“Potholes are a genuine problem for cyclists, especially during the autumn and winter months when poor light, standing water and leaf fall make potholes harder to see.”

- UNDERSTANDING THE PROBLEM 99

A TOTAL OF CYCLISTS WERE KILLED OR SERIOUSLY INJURED IN ROAD ACCIDENTS RELATED TO POOR OR DEFECTIVE ROAD SURFACES IN ENGLAND IN 2015

55%

AROUND OF ROAD MAINTENANCE IN ENGLAND AND WALES IS UNDERFUNDED

20,000

REPORTS OVER HAVE BEEN RECORDED REGARDING POTHOLES IN 2013 ALONE

33%

A DROP FROM 46% TO NATIONALLY REGARDING THE SATISFACTION RATE WITH ROAD SURFACE CONDITIONS BETWEEN 2009-2013

10

POTHOLES CAN BE UP TO INCHES DEEP AND ARE BOWL-SHAPED OPENINGS IN THE ROAD


- PERSONA “Potholes often catch me by surprise. They are difficult to spot whilst riding and focusing on other road users at the same time.” Meet Julian Clark Age 20 Cambridge, UK University Student

Situation

Environment and Strategy

Julian cycles to university everyday for his studies. He cycles on the road during both busy and non-busy hours. He often pays more attention to his surroundings and proximity to other road users, leading to less observations on the approaching road conditions.

Roads in England can be very poorly maintained, especially when the roads are often crowded and frequently used.

Julian also travels on poorly maintained roads, which contributes to his stressful commute.

The product will have to be able to alert the user regarding any uneven ground or potholes approaching, which could either be blind to the user, or visually difficult to notice. The device will be visible in the user’s peripheral vision whilst they are concentrating on their surroundings.


- Concept development

Along with my other projects, I believe the initial step of quick ideation is a powerful tool. This alongside with form analysis of existing products help to deďŹ ne a clear stylistic direction. The nature of this project was very form orientated; both biomorphic and geometric styling were adopted. I aimed to deeply explore a broad spectrum of possibilities, pushing me out of my comfort zone.

I took into account the element of directional senses and importance of symmetry in my creation of Stemtec’s form. It allowed me to explore the suitable design for such a product in the world of cycling. Being a bike component, the design required technical considerations. Therefore, possible systems for both securing the handle bars and attaching the bike stem onto the steerer tube were thoroughly analysed.


- THE Process

Although this project was focused on the form of the design, user research for a bike component that incorporates user interaction was very important. Feedback allowed me to focus on what is best for the user and ultimately design what is best for the client.

Presenting potential users with early foam models allow me to receive feedback on possible improvements and developments, I believe understanding their needs and desires is the key to enhancing user experience, and ultimately making the design enjoyable to use.

Rapid sketch models are created soon after initial sketches are put on paper. It provides validation of proportions and sizing to my designs, aiding the creative evolution of my concepts. In particular, the size and angle of a bike component could affect the user experience dramatically and therefore they were thoroughly analysed in the initial modelling stage.

The final appearance model was made with Pro-Lab. I am a fanatic for details through all stages of the design process and with this mindset, I am able to utilise my skills to produce a striking model. The final model included the use of titanium bolts to mimic the clamping bolts and laser cut acrylic for the screen, as well as camera lenses fitted into accurately cut cavities.


- Innovation Explained

What is Stemtec?

Why use Stemtec?

Stemtec is an intelligent pothole scanning bike stem which aims to provide additional safety to the cyclist by alerting the user of approaching potholes or uneven ground. The main body will be machined from aluminium and the screen will be injection moulded from ABS.

Cyclists are some of the most vulnerable road users, especially with road surface repairs often neglected. Stemtec warns the cyclist before potholes approach, allowing the cyclist to react and change course accordingly.

Who is Stemtec for?

How does Stemtec work?

Stemtec is aimed at cyclists who often commute on roads that are badly maintained.

Stemtec scans for potholes via 3D scanning technology. GPS features are implemented into Stemtec for pothole location registration. Data is displayed through an LED screen, alongside an LED ashing system.


can

- Scenario BOARD


- DONNA KARAN Cashmere blush ‘Demonstrate an understanding of 3D modelling of complex forms, which will require proficiency in surface modelling.’ The aim was to learn surface modelling techniques in Solidworks, and achieve a minimum of G2 curvature. This model was required to be created as close to the initial sketch I have proposed as possible. Individual project 7 Weeks


- BRAND RESEARCH “Donna Karan’s signature style reflects on the characteristics of New York; its energy, sophistication, and artistic qualities.”

The Cashmere series was inspired by the feeling of skin wrapped in Cashmere, the luxury sensation; an invisible layer of comfort. It was to bring out a classic scent, sensual and seductive to the people closest to the wearer. There are multiple cashmere perfumes, such as Liquid Cashmere Black, Cashmere Veil, Cashmere Aura etc.

Donna Karan founded the popular fashion brand DKNY, which specialises in fashion products for both men and women and launched her signature fragrances in 1992. Her designs often relate to the city of New York; the energy, sophistication and artistic qualities, as well as to her belief in comfort and confidence.


- Form Analysis

I believe the story behind a product plays a big part in the emotion of the user experience; Donna Karan’s signature style provides the opportunity to anaylse aspects such as the city of New York, the charateristics of DKNY clothing, female features etc. Coupled with Donna’s belief of comfort and confidence along side New York’s artistic qualities, the concepts generated can be further tailored to Donna’s iconic brand.


- IDEATion


- Surface Modelling

The project began with a submission of a perfume bottle design proposal. This ensured I followed a plan in order to produce an accurate representation of the proposal. This allowed me to grasp the experience of what would be like to work for a real world client.

The constant evaluation of tangency and curvature was required in order to achieve the smooth blending edges. This was validated by the use of zebra stripes on Solidworks. In the mean time, the use of gradient tool also allowed the identiďŹ cation of possible singularities.


- Product overall

Form of the design has been considered against Donna Karan’s unique style. The bottle’s shape and the long simple curve feature on the body represents the sophistication of the female silhouette. Soft blending edges reflect on the sensation of the comfort when wrapped in Cashmere clothing. The rose gold colour was selected to display femininity within the design.

The renders were created using Keyshot, allowing a full detailed visualisation of the product’s appearance. The proposed materials of the product are glass, with possibly a plastic diffuser, which will be coated in the desired rose gold colour, reinforcing elegance and femininity. This project is so far still in progress, as in the coming weeks, the manufacturing and assembly of the perfume bottle design will be developed.


- packaging

I also considered the packaging aspect of the product outside of the brief to give a more complete feel and to reinforce the target audience. I opted for a simple, yet sophiscated sliding action packaging design. The smooth sliding movement for the inner box to be extracted mimics the gentle, elegant display of femininity. A black ribbon is attached for easy extraction of the inner box, matching the inner perfume cavity.

The packaging design holds an element of elegance, especially with the matching rose gold colour between the perfume bottle and the packaging. The silhouette of the perfume bottle’s shape is displayed over two faces of the packaging, splitting down the middle over a vertical edge. This creates a special illusional feature which communicates the overall shape of the perfume bottle when the packaging is seen in an isometric view.


Not in collaboration with Donna Karan


- JAGA ‘Design an app that utilises smart city data to encourage social activity.’ This personal project was completed within a tight space of time, whilst fundamentals of UX and app design processes were self taught within the time frame. Research methods were conducted beforehand.

Two Person Personal Project

48 Hours


- Research “I’m just not motivated to run, I get bored of it so easily.”

Meet Felix Jackson Age 22 Chelsea, London Real Estate agent

Situation

What does Felix want?

What makes people want to run?

Felix Jackson is a university graduate who has just started his first full time job. His motivation to run has dramatically decreased due to his longer working hours. Felix is finding it hard to persuade himself to run outside of work. He wants to get back into the habit of running and maintain his exercise levels.

- An app that will motivate him - An incentive to run - The ability to strive towards achievable rewards in return for his hard work - The ability to compete and compare with friends or others - To maintain his exercise levels - A hobby to thrive in outside of his work life

People run when given an incentive. The better the rewards, the higher the chance someone will be motivated. Examples of this would be running for a charity, competing in a game, or running towards a goal. Running’s impact on health also provides an incentive for people to run. The attraction of running with or against friends is also a major factor.


- Development

To another screen

“Design a fitness app that encourages competition, exploration and social activity.”

On screen interaction Swiping interaction

Pain points, experience goals and task goals were first identified and site-maps were created before ideas were developed into wire frames. The wire-frames shown above display a section of the app for when the user is planning on a run, viewing their performances and browsing the leaderboards. One key specification of the app is that we do not want to portray a serious running culture to the end users, instead, we want to provide users who are interested in getting back into running for a fun, exhilarating and competitive experience.


- Feedback and analysis By testing the interface’s layout in the early stages, we were able to pick out problems suggested by potential users and make improvements to our final screens.

“The main run function button is too hard to see.”

“I like how I can see how my friends are doing through notifications.”

“Can I see in-depth stats on my profile screen?”

In response, a bigger button and a wave graphic were added to stand out more.

This was added to incorporate a slightly competitive edge to the user experience.

A lack of stats was mentioned as only your points and rank were displayed originally. In response we added distance and pace information to allow improved progress tracking.


The log-in page. Sign in if the user is an existing user, or sign up if new.

Information page displays all locations that are up for grabs, and their respective points.

The same layout has been adopted on the notification page. This method allows the app to be more intuitive and efficient to use.

- final solution

The leaderboard page shows the points for both global users and local users in your specific area.

This is the page the user will see when they select destination. The suggested route is displayed and when the user presses GO in the centre, the run will begin.

Jaga is a fitness app that encourages users to go running by alternating routes and introducing a points system. Users accumulate points with each run. Each week a number of high value areas near you will be up for grabs. Running to these locations will grant you a lump sum of points. These high value areas will be locations such as landmarks, parks, viewpoints, and the possibility of paid promotional locations. These locations will refresh every week.

The wave around the improved larger centre button adds positivity to the user experience.

A profile page to show the user’s performance, as well as access to the settings page.

After 4 week long cycles, the top people in each leaderboard are rewarded with possible monetary prizes in the form of healthy lifestyle promoting vouchers. There will be multiple leaderboards for varying levels of ability. The app will automatically pool you into an appropriate leaderboard based on your performance. Jaga is designed to operate with devices with iOS 11.1 and upwards.


start the chase

The name Jaga means chase in Swedish. The colour scheme and text font developed for this app provide a friendly and welcoming atmosphere compared to existing ďŹ tness apps on the market which can be intimidating. The layout is informative and intuitive, while the design is considered to be sleek and stylish.


- Flexo ‘Using a live hinge or hinges you must design a homeware product for student accomodation that must be capable of compact storage. The predominant material must be polypropylene, alongside with the size restriction of 500mm x 500mm x 300mm.‘ This project was to be completed within a tight time frame, therefore time management was key to a successful outcome.

Individual Project 7 days


Inspiration has been taken from simple foldable products. I have looked into traditional Asian products, such as the Chinese hand fan and Japanese sushi roller. These products all hold similarities in that they take up minimal space when in their compact state and are very eective when it comes to portability. Their ability to transform into numerous positions will be able to enhance the user experience for students who often tend to have busy and fast paced lifestyles.

- Inspiration


“Rapid prototyping was crucial in order to complete working models in a short time frame.�

- Rapid Prototyping A short time frame meant rapid prototyping was crucial. I chose to use 5mm foamboard as it was best at representing the thickness and material which the concept will be manufactured in. Prototyping in foamboard also allowed me to gauge the performance of live hinges, as well as the dimensions of the concept.


- User Feedback

“The bottom of the product might feel quite rough on my lap.”

“The options of rolling up and folding is very helpful when it comes to storing.”

“The product should be able to hold different sized laptops.”

To solve this problem, the addition of a silicone over-mould has been added to the design to provide a softer, more gripped sensation when in operation.

The ability to roll up or fold up to the product’s compact states was a positive feature when tested by users.

To ensure this is achieved, the product is designed to hold laptops up to 18” in screen size. These are often the largest laptops on the market.


2. First, take out and undo Flexo from its compact state.

1. Laptops can often overheat when sitting on a student’s lap or on the bed due to poor ventilation. The heat and the laptop itself can also become very uncomfortable for the user over a period of time.

3. The user then places Flexo under the laptop, flat on their laps, on the bed, or as a rigid laptop stand on a desk. The hard flat surface will aid ventilation for the laptop, and increase comfortability for the user. The laptop stand position will on top of that aid better ventilation due to the hinged strips of plastic flexing downwards, creating a gap for air flow.

Flexo can solve this problem.

4. Once the user has finished using Flexo, it can be transformed into a rolled position or folded flat, ready for storage.

- Scenario Board

5. The compact state allows it to take up less space, as well as being more portable, fitting into a backpack easily.


Flexo is a laptop stand and lap tray that improves air ow to the computer and provides users increased comfort whilst using their laptops in their student accommodation. The speciďŹ c colour-ways were chosen to display the lively lifestyle within student accommodation.

The concept was planned to have the top face injection moulded from polypropylene. The bottom face will be a silicone over-mould, which will allow a more comfortable feel when put on the user’s lap and a gripped stance when placed on a desk.

- Final Design


- SKATEBOARD SHAPing AND ART

A project that reects on what I personally enjoy creating in my free time. I am keen on creating, renewing and reusing existing skateboards to produce new, simple pieces of art. Individual Personal Project 2 weeks


- SUSTAINABILITY “The world’s forest loss to date is 7.3 million hectares per year.”

A sustainable product is defined as a product that gives as little impact on the environment as possible during it’s product life cycle. An average of 18 million acres of forest are lost each year. Although the number of companies that are making an impact by introducing ‘zero deforestation’ policies is increasing, us as citizens can make an impact by consuming sustainable food, or using recycled sustainable wood products, or of course, reusing any products we can.

Old skateboards often end up at the back of a garage and are never touched again. A lot of the time, riders often grow out of their skateboards, or parts of the skateboard are too damaged and riders decide to replace them with a new one. I aim to collect these skateboard decks to recreate and restyle them, and if possible, reshape them as well. These decks are then to be ridden afterwards, or be placed as decoration. Each skate deck’s design aims to be unique.


- THE PROCESS

I enjoy creating simple and creative designs that portray a strong message. This specific project allowed me to express my emotions through the art of illustrating simple line work on the back of a cruiser deck, utilising the power of perspective.

The used deck in this project was stripped and sanded down before being designed and cut into a smaller, refined cruiser shape. This particular skate deck was reshaped and resized from an existing 8” wide deck, made entirely from Canadian Maple.


- Latest REDESIGN The shape was inspired by the inconvenience of using a full size longboard in tight environments such as a city. A streamlined nose portrays the agility and speed of a smaller board, and the chamfers on the tail mimics the corners and blocked style of a compact city. The art on the back of the skate deck was hand drawn. Inspired by how dense and busy a city can be. The art of the bird’s eye view of a city is portrayed with a strong use of perspective. Features of the deck include a clean contemporary face with both nose and tail kicks present.


- electronics Electronics is one of the core modules on the BSc Product Design & Technology course at Loughborough University. We are currently given a brief to utilise the use of micro-controllers and sensors and produce an embedded control system. This includes the use of various software such as MPLAB IDE and Design Spark, to create and programme suitable hardware in order to achieve the ďŹ nal proposed concept.

Two Person Project

12 Weeks (In Progress)


“Embedded systems are present in a broad spectrum of product designs.”

- THE Process

This module encourages us to utilise the use of hardware and software to solve and design around set briefs. I have been able to build up a solid foundation for my knowledge in electronics and apply that into design processes I encounter, influencing factors such as a design feasibility.

The fundamentals of coding in C-language has been introduced this year, in order to aid the tasks of programming various sensors and hardware. This, alongside the fundamentals of breadboard building and soldering, are applied onto our plan for our on-going project.

My partner and my proposed topic for the upcoming brief is to design and manufacture the electronic fundamentals of a cyclist’s proximity sensor. We will be creating our own C-coding as well as building our own electronic prototypes. This project will be completed in the following semester.


- mechanics Mechanics is another core module within the BSc Product Design course at Loughborough University. The module allow us to develop analytical skills for the solutions of problems in mechanical science, as well as applying mechanics knowledge to the design and fabrication of a complex mechanical device. In our case, we are to develop a working squash ball launcher by the end of the speciďŹ ed time frame.

Group Project

12 Weeks (In Progress)


“Apply mechanics knowledge to the design and fabrication of a complex mechanical device.”

- THE Process

The mechanics module consists of a group project, in which we are able to practice rapid prototyping skills as well as solving and designing mechanical solutions towards a set brief. This year, we are briefed to design and manufacture a squash ball launcher. We conducted thorough research on mechanical analysis such as resolving forces and axial loading.

As a group, research has been carried out on firing methods such as catapult, slingshot, tennis firing machine and crossbow. Our proposed design has been tested on paper and will be tested as a physical prototype for further analysis. I have been able to broaden my knowledge in areas such as materials selection and mechanical calculations during this project.

Chosen concept was further developed and analysed to the restrictions limited in our brief; in our case, a crossbow based squash ball launcher. In the up-coming weeks, analysis will be finalised and the concept will be fabricated and tested for an internal competition with the aim of firing a squash ball to the furthest possible distance.


- Interests

Digital Photography

Analogue Photography


EXPERIENCE

PROFESSIONAL SKILLS

IBM Design Thinking Workshop 2017 October, United Kingdom Work Experience at Populuxe Design 2014 July, Hong Kong

EDUCATION 2016 - Present Loughborough University Design School BSc Product Design and Technology Achieved 67.8% in first year

3 Languages - English, Mandarin, Cantonese

2011 - 2016 Dauntsey’s School A-Levels : A*BB (Design & Technology, Maths, Business Studies respectively) Awarded Gosling Prize for Design and Technology

- ABOUT I am a passionate, all rounded designer; fascinated to explore creative designs that innovate in functionality and excel in form surrounding problems we as humans face. I enjoy taking inspiration from music and my surroundings, making an impact on design factors such as colour, texture and form.

Outside of designing, I enjoy getting involved with my surroundings. I am hugely interested in sports especially basketball and skateboarding. I also love experimenting with photography, both digital and analogue, as well as occasional cinematography.

Being born in Hong Kong and studying in the UK for more than 6 years, I have been given a great opportunity to study in different places, meet different people, and work under amazing environments. This has allowed me to gain a wider perception of the world, understanding the importance of cross-pollination between various disciplines, and consequently influencing my design thinking.

I am looking for a 6 or 12-month industry placement commencing summer of 2018, that would allow me to further improve my skills as a designer.

PLEASE FEEL FREE TO CONTACT ME masonhhwong@gmail.com https://www.linkedin.com/in/masonhhwong/ https://www.instagram.com/masonwongdesign/


I look forward to hearing from you.

Thank you.

Mason Wong Design Portfolio  

Hi, I am currently seeking a year-long placement starting 2018 summer. Please take a look at my design portfolio which showcases the work I'...

Mason Wong Design Portfolio  

Hi, I am currently seeking a year-long placement starting 2018 summer. Please take a look at my design portfolio which showcases the work I'...

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