Page 1

TARGET MARKET HIGH SCHOOL STUDENTS

By: Mason Culp


Hewlett-Packard (better known as HP) adver tises their brand to students around the time of year when they go back to school. They of fer savings on their laptops and adver tise reliability, durability, size, and ef ficient use. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing sof tware and delivering ser vices. Major product lines include personal computing devices, enterprise and industr y standard ser vers, related storage devices, networking products, sof tware and a diverse range of printers and other imaging products .

Local Retailer: The Source, Seaway mall on Niagara St. Welland ,ON, CA


Boathouse apparel stores of fers deals for back to school shoppers, such as discounts and buy one get one free. Boathouse began in 1973 as a small business in St. Catharines, Ontario, Canada. Known locally as Arlies, the shop specialized in active lifestyle apparel and equipment. Since that time they have expanded their presence in Canada to more than 80 stores nation-wide, now known to most as Boathouse. They continue to sell active lifestyle brands, of fering the best in clothing, footwear, accessories and more. Local Store: Seaway Mall, Niagara St. Welland, ON, Canada


Staples supply stores have back to school savings on many school supplies. Their main source of adver tisement is through news papers, and television commercials. Other wise known as “the Of fice Superstore� , Staples has specialized in of fice supplies, school supplies, furniture, and electronics since the first store opening in 1991. With a current standing of about 225 stores in Nor th America, and over 2000 across the globe, Staples is among the most trusted for the types of products Local Store: Niagara St. Welland, ON, CA of fered.


Apple Apple cellular devises are viewed by the greater amount of students as the best choice for a cell phone. They also sell computers, monitors, tablets, laptops, and other accessories. Apple, known globally as the brand that star ted out in a garage by founder Steve Jobs in 1976, has since been the leading development company in technology.

Local Store: Pen Centre, St. Catharines, ON, CA


SOCIAL MEDIA Social media depends on Teenagers/ High school students as the biggest consumer of social media. Teenagers are the most up-to-date on social media, either at school on their phones, or at home on their computers. Social media is a big par t of society today, especially in the halls of a high school.

Targetmarkethighschoolstudents